We Rock the Spectrum

Name

We Rock the Spectrum

Legal name

We Rock The Spectrum Kid's Gym

Website

https://werockthespectrumdavie.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Inclusive Children's Indoor Play Gym Services

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industries

Sensory Processing & Sensory-Friendly Childcare (HSAAAIAE), Assistive Technology (AT) Access & AAC Access Support (OT-Led) (EDAKAFAG), Playgroups (Parent–Child / Social Play) (EDACACAA)

Keywords

• Inclusive play gym
• Sensory play space
• Special needs recreation
• Children's party venue
• Respite childcare services

Headquarters

HQ city

Davie

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Open Play Sessions: Pay-per-visit indoor play sessions where children enjoy full use of the sensory-safe gym with parent supervision. Children aged from infants through older can attend. $18 per child, with sibling discounts to $16 each.
2. Open Play Memberships: Multi-visit and monthly membership packages offering discounted per-visit rates for frequent visitors. Memberships include a We Rock Guitar Keytag for rapid check-in and storage. Packages include Mini Rock (3 visits/$50), Rock Basic (5 visits/$80), Rock Gold (10 visits/$150), and monthly memberships ($125-$325). All packages have a 1-year expiration.
3. Birthday Party Packages: Hosted birthday party packages with varying levels of service and guest capacity. Packages include Rock Basic (weekday, 1 birthday child + 20 children, $550), Rock Duo (weekday, 2 birthday children + 25 children, $800), Rock Star (weekend, $650), and Rock All-Stars (weekend, $900). All parties require a minimum 2-hour reservation and a $200 non-refundable deposit.
4. We Rock Care Respite Services: Hourly Break Time Care service providing supervised childcare for children with and without special needs. Priced at $25/hour per child, with discounted sibling rate of $20/hour. Additional costs may apply.
5. Gift Cards: Sale of physical and digital gift cards redeemable at any We Rock the Spectrum location. Physical cards available for purchase in-person at any location; digital cards purchasable through the website.
6. Franchise Fees: Revenue generated through franchise fees from independent operators who open and operate We Rock the Spectrum sensory gym locations under the corporate brand and model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

We Rock the Spectrum operates a franchise network of inclusive, sensory-safe indoor play gyms designed for children of all abilities. Each facility is equipped with 12 specialized open-play areas featuring therapeutic sensory equipment, and the company offers open play sessions, birthday party packages, respite care (We Rock Care), special events, and membership programs. The company also supports a nonprofit arm, My Brother Rocks The Spectrum Foundation, which provides scholarships and support for children with autism and special needs.

Product overview

We Rock the Spectrum is a franchise of inclusive sensory gyms and indoor playgrounds designed for children of all abilities. The core offering is the Kids Indoor Play Gym, which provides open play sessions, therapy equipment, arts & crafts, and calming rooms. The product portfolio includes membership packages (Mini Rock, Rock Basic, Rock Gold, Monthly memberships), birthday party packages (Rock Basic, Rock Duo, Rock Star, Rock All-Stars), We Rock Care respite services, special events (field trips, parent's night out, private playdates, classes, community meetings), and gift cards. The company also operates My Brother Rocks The Spectrum Foundation, a 501(c)(3) nonprofit that supports families with children with special needs. All locations are franchised and share the same mission of providing inclusive play environments with the tagline 'Finally a Place Where You Never Have to Say I'm Sorry.'

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Indoor Play Gym Inclusive, sensory-safe indoor play facility with 12 specialized open-play areas featuring therapeutic sensory equipment, designed for children of all abilities including those with autism and special needs.
• Open Play Membership Recurring membership program providing access to open play sessions at any We Rock the Spectrum location worldwide, with multiple tier options for individuals and families.

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Cushman & Wakefield | ThalhimerminorChannel Partner/ Reseller/ Distributor · 21 April 2026Commercial real estate brokerage that negotiated and completed the commercial lease for the We Rock The Spectrum Kids' Gym location in the Fredericksburg, Virginia area. Brokers Jamie A. Scully and Sharon E. Schmidt handled the majority of lease negotiations on behalf of landlords. This represents an operational real estate partnership rather than a strategic business alliance.
• My Brother Rocks The Spectrum (MBRTS) FoundationcoreStrategic or Co-development PartnerThe 501(c)(3) nonprofit foundation (Tax ID #46-4393642) associated with the brand provides financial support to families with children with special needs, funds social skills programs and attendant care, and distributes donations to ensure inclusive access. All donations to MBRTS are distributed to qualifying families. The foundation is closely tied to the brand's social mission and operates as the philanthropic arm of the franchise network.
• Local Davie Business PartnersminorGTM or Marketing PartnerLocal businesses in the Davie, Florida area that support We Rock the Spectrum and help spread the mission of inclusion. Partner businesses listed include AT&AK Interactive (interactive experiences), Starbucks, Denny's, BurgerFi, The Good Pie Company, Chick-fil-A, Chipotle, and other local restaurants and service providers. These partnerships appear to be community support relationships rather than formal commercial agreements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Little Gym: Franchise network of children's motor-skill development and gymnastics gyms, similar in structure to We Rock the Spectrum with a structured class curriculum, birthday party packages, and a parent-child participation model. Comparable target market (young children and families) and similar per-unit economics, though focused on motor development rather than sensory integration.
• Goldfish Swim School: Children's activity franchise providing swim lessons with a structured curriculum, recurring membership pricing, and birthday party offerings. Similar franchise-driven growth model, comparable customer base (families with young children), and similar reliance on per-location physical facilities and trained staff.
• KidStrong: Child development franchise offering structured classes aimed at building confidence, character, and physical skills in children from walking age through 11. Closely comparable in its franchise model, recurring membership pricing, and structured curriculum programming for the same core demographic.
• Pump It Up: Franchise network of indoor inflatable play centers targeting young children with open play sessions and a primary focus on birthday party hosting. Direct overlap on the party and open-play business model, target age range, and franchise-driven unit growth.
• My Gym: Franchise of structured children's fitness and developmental classes for infants through preteens, with birthday party hosting and recurring class enrollment. Comparable franchise structure, parent-child participation model, and tiered class/membership pricing aimed at the same young-family demographic.
• BounceU: Franchise chain of indoor inflatable play centers focused on birthday parties and group events for young children. Directly comparable on the party-centric indoor play model and franchise unit economics, though without a sensory/special needs therapeutic framing.

Broad incumbents

• Sky Zone: Established franchise network of indoor trampoline and family entertainment parks. Compares as a broader incumbent in the indoor family entertainment category, overlapping on birthday party hosting, membership programs, and family-oriented indoor play, though without the sensory/special needs specialization.
• Urban Air Adventure Park: Large franchise chain of indoor family adventure parks with attractions, trampolines, and party hosting. Comparable franchise model and family entertainment positioning, with overlapping birthday party and membership offerings, though broader amusement focus rather than sensory therapy.

Emerging players

• Sensory Gym (independent operators): A scattered set of independently operated sensory gyms and inclusive play spaces in various US markets that compete for the same special-needs family segment. Represents the emerging competitive set rather than a single identifiable brand, but conceptually the closest direct competitor on the sensory-inclusion value proposition.

Others

• Color Me Mine: Franchise of children's art and pottery painting studios offering walk-in creative play, parties, and classes. Adjacent comparator as another franchise model monetizing children's discretionary entertainment with similar per-unit economics, though without any sensory or special-needs positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WRTSLakeCharles
• Instagraminstagram.com/wrtsdavie
• Xx.com/WRTSMilwaukee
• LinkedInlinkedin.com/company/we-rock-the-spectrum-kids-gym

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Rock the Spectrum