2X
2X is a Philadelphia-based B2B marketing-as-a-service firm that delivers subscription-based, AI-enabled go-to-market services—strategy, campaigns, content, and MarTech operations—to CMOs at 200+ enterprise clients worldwide.
- Company typePrivate
- Founded2017
- HeadquartersMalvern, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What 2X does
2X (legal entity 2X LLC, incorporated in Pennsylvania) is a privately held B2B marketing-as-a-service firm founded in 2017 by Dom Colasante and headquartered in the Philadelphia area (Malvern, PA). The company sells subscription-based go-to-market services—covering growth strategy, revenue consulting, integrated campaigns, a creative and content studio, data and marketing operations enablement, AI and intelligent automation, and certified 6sense revenue intelligence services—to enterprise B2B organizations, primarily selling to CMOs at the world's leading enterprises. Its core technology stack combines the Knownwell AI-as-a-service platform (agentic AI engineering, predictive retention analytics, knowledge retrieval over customer conversations) with 6sense buyer intelligence and Clay-specialized GTM engineering, delivered through a global operating model of nearly 1,300 professionals across the United States, Malaysia, and the Philippines that produces 5.2 million marketing hours annually.
The company makes money primarily through enterprise subscription engagements and managed-service contracts, quoted individually to buyers rather than publicly priced, with billed on a recurring cadence. Go-to-market is sales-led and direct, targeting CMO and senior marketing buyers at enterprise accounts; the company reports serving 200+ enterprise clients with retention above 90% over seven years, and claims $100B+ in client revenue impact alongside $22M in annual client labor cost savings.
Following the June 2026 acquisition of Knownwell—which valued the combined company at more than $400 million and installed Knownwell founder David DeWolf as CEO—the firm operates as a multi-brand platform that includes acquired subsidiaries StraightArrow, Intelligent Demand, Outbound Funnel, and The Kiln, each retained as specialized delivery brands. 2X is backed by Recognize Partners (strategic investment, March 2023) and Insight Partners (secondary investment, March 2025), and has grown at a reported compound annual growth rate of nearly 70% since founding through a combination of organic expansion and acquisitions.
2X firmographics
Firmographics- Name
- 2X
- Legal name
- 2X LLC
- Website
- https://2X.marketing
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 2X is a Philadelphia-based B2B marketing-as-a-service firm that delivers subscription-based, AI-enabled go-to-market services—strategy, campaigns, content, and MarTech operations—to CMOs at 200+ enterprise clients worldwide.
- Ownership category
- akta.pro rank
2X industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Media Buying Agencies (54183)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where 2X is headquartered
LocationHeadquarters
- HQ city
- Malvern
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
2X business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing-as-a-Service (MaaS) Subscription: Subscription-based go-to-market services providing on-demand, AI-enabled B2B marketing specialists. The company delivers marketing services including strategy, campaigns, content, and operations on a recurring subscription basis.
- Go-to-Market Services: Comprehensive GTM services spanning marketing, sales, and customer success through integrated platform approach. Revenue generated through managed service contracts with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription-based engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
2X product offering
Product offeringCore offering
2X is a subscription-based go-to-market (GTM) services company delivering Marketing-as-a-Service (MaaS) to enterprise B2B organizations. The company provides AI-enabled marketing, sales, and customer success services including growth strategy, integrated campaigns, creative content, marketing operations, and AI-powered automation, delivered by nearly 1,300 professionals across the US, Malaysia, and the Philippines.
Product overview
2X is a subscription-based go-to-market (GTM) services company offering Marketing-as-a-Service (MaaS) to B2B organizations. The company operates as a services platform rather than a software product, providing AI-enabled B2B marketing, sales, and customer success services. The portfolio includes core service offerings such as Growth Strategy & Transformation, Revenue Consulting, Integrated Campaigns & Demand Creation, Creative & Content Studio, Data/Tech & Operations Enablement, AI & Intelligent Automation, and 6sense Services. Through acquisitions, 2X has expanded to include: Knownwell (acquired June 2026) - an AI-as-a-service platform for agentic AI engineering and commercial intelligence; The Kiln (acquired January 2026) - a Clay-specialized GTM engineering shop; and Outbound Funnel (acquired August 2025) - a technology consultancy. The combined company serves 200+ enterprise clients with nearly 1,300 professionals across the US, Malaysia, and the Philippines, delivering measurable ROI with 90%+ client retention over 7 years.
Differentiator
Problem solved
Functional benefit
Products and services
- AI & Intelligent Automation AI-powered productivity and automation services covering ad creative production, content writing, research, video production, and ad performance optimization for B2B marketing teams.
- Growth Strategy & Transformation Strategic consulting service aligning marketing strategy with business growth objectives, including intelligent demand and integrated revenue growth solutions for enterprise B2B clients.
- Revenue Consulting Strategy and consulting services for revenue optimization and go-to-market execution support.
- Integrated Campaigns & Demand Creation Design and execution of integrated growth campaigns that accelerate pipeline and revenue impact, including demand generation and multi-channel campaign production.
- Creative & Content Studio High-performing content creation services that strengthen brand presence and maximize multi-channel engagement across digital platforms.
- Data, Tech & Operations Enablement Marketing operations, database optimization, MarTech stack integration, and analytics services including RevOps, outbound automation, and campaign production support.
- 6sense Services Comprehensive suite of services built on the 6sense revenue intelligence platform, including buyer intelligence, account-based marketing, intent data analysis, and AI-driven go-to-market execution.
- Knownwell AI Platform AI-as-a-service platform acquired by 2X specializing in agentic AI engineering and commercial intelligence, analyzing customer conversations and activity to generate retention insights and next-generation go-to-market systems.
Quantifiable outcome
- 90%+ enterprise client retention over 7 years
- +7 more outcomes
Companies that use 2X
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles1 record
2X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature3 records
2X partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 6sensecoreComprehensive integrated services partnership launching a suite of 6sense services to enhance clients' go-to-market strategies. Provides certified expertise and managed services for revenue intelligence platform integration, streamlining path from buyer intelligence to revenue outcomes.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
2X competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Elite solutions partner offering full-funnel B2B marketing, creative, and demand generation services to enterprise and mid-market clients. Closely comparable in subscription-based B2B services model and MarTech-anchored value proposition.
- Power Digital Marketing: Full-service digital marketing agency serving mid-market and enterprise B2B and B2C brands with performance marketing, content, creative, and MarTech services. Comparable in integrated GTM services and growth-stage private equity backing.
- Ansira: Independent B2B marketing services and marketing technology firm offering channel, demand generation, and data-driven campaign execution. Directly comparable B2B-centric model and technology-integrated service delivery.
- Walker Sands: B2B-focused integrated marketing and PR agency providing demand generation, content, and PR services to enterprise technology and services clients. Closely aligned with 2X's enterprise B2B SaaS and technology customer base.
- Manifest: B2B marketing agency specializing in content, demand generation, and ABM for enterprise technology and SaaS clients. Highly comparable in target customer profile and integrated campaign delivery model.
- TopRank Marketing: B2B content and demand generation agency serving enterprise technology, SaaS, and services clients with integrated marketing programs. Comparable in B2B content-led services focus and enterprise client roster.
- Yes& (formerly Yes DesignWorks): Integrated B2B marketing agency offering brand, content, demand generation, and analytics services to enterprise and government clients. Comparable in full-stack B2B services model and long-term enterprise relationships.
- Elevation Marketing: B2B marketing agency delivering strategy, demand generation, ABM, and content services to enterprise technology and industrial clients. Comparable in B2B-specialized services portfolio and enterprise client focus.
Broad incumbents
- Merkle (Dentsu): Global data-driven performance marketing and CX agency within Dentsu, serving enterprise B2B and B2C clients with full-service marketing and MarTech capabilities. Broad incumbent with overlapping B2B demand generation and ABM offerings at significantly larger scale.
- Publicis Sapient: Global digital business transformation consultancy within Publicis Groupe, offering marketing, technology consulting, and AI-driven customer engagement services to large enterprises. Broad incumbent with overlapping digital marketing, AI, and customer experience capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
2X social profiles
Digital presence2X financial estimates
Financial estimateRevenue estimate
Valuation estimate
2X leadership team
Management profileNumber of profiles
Profiles5 records
2X subsidiaries and ownership
Company hierarchySubsidiaries4 records
2X funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2X M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2X
What does 2X do?
2X is a subscription-based go-to-market (GTM) services company delivering Marketing-as-a-Service (MaaS) to enterprise B2B organizations. The company provides AI-enabled marketing, sales, and customer success services including growth strategy, integrated campaigns, creative content, marketing operations, and AI-powered automation, delivered by nearly 1,300 professionals across the US, Malaysia, and the Philippines.
Is 2X a public or private company?
2X is a private company. It is classified as private equity controlled and is currently operating.
When was 2X founded?
2X was founded in 2017. It employs 1,001 to 5,000 people.
Where is 2X based?
2X is headquartered in Malvern, United States, in the North America region.
How does 2X make money?
Two revenue lines are on record. Marketing-as-a-Service (MaaS) Subscription is the primary driver. The others are go-to-Market Services.
Who are 2X's main competitors?
Direct peers on record are SmartBug Media, Power Digital Marketing, Ansira, Walker Sands, Manifest, TopRank Marketing, Yes& (formerly Yes DesignWorks) and Elevation Marketing. Broad incumbents are Merkle (Dentsu) and Publicis Sapient.
Does 2X have an API?
No public API is recorded for 2X.
What industry is 2X in?
2X's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54183.