2X

B2B Marketing Services2X.marketing

2X is a Philadelphia-based B2B marketing-as-a-service firm that delivers subscription-based, AI-enabled go-to-market services—strategy, campaigns, content, and MarTech operations—to CMOs at 200+ enterprise clients worldwide.

Company typePrivate
Founded2017
HeadquartersMalvern, United States
Headcount1,001–5,000
GTM typeB2B
OfferingServices

What 2X does

2X (legal entity 2X LLC, incorporated in Pennsylvania) is a privately held B2B marketing-as-a-service firm founded in 2017 by Dom Colasante and headquartered in the Philadelphia area (Malvern, PA). The company sells subscription-based go-to-market services—covering growth strategy, revenue consulting, integrated campaigns, a creative and content studio, data and marketing operations enablement, AI and intelligent automation, and certified 6sense revenue intelligence services—to enterprise B2B organizations, primarily selling to CMOs at the world's leading enterprises. Its core technology stack combines the Knownwell AI-as-a-service platform (agentic AI engineering, predictive retention analytics, knowledge retrieval over customer conversations) with 6sense buyer intelligence and Clay-specialized GTM engineering, delivered through a global operating model of nearly 1,300 professionals across the United States, Malaysia, and the Philippines that produces 5.2 million marketing hours annually.

The company makes money primarily through enterprise subscription engagements and managed-service contracts, quoted individually to buyers rather than publicly priced, with billed on a recurring cadence. Go-to-market is sales-led and direct, targeting CMO and senior marketing buyers at enterprise accounts; the company reports serving 200+ enterprise clients with retention above 90% over seven years, and claims $100B+ in client revenue impact alongside $22M in annual client labor cost savings.

Following the June 2026 acquisition of Knownwell—which valued the combined company at more than $400 million and installed Knownwell founder David DeWolf as CEO—the firm operates as a multi-brand platform that includes acquired subsidiaries StraightArrow, Intelligent Demand, Outbound Funnel, and The Kiln, each retained as specialized delivery brands. 2X is backed by Recognize Partners (strategic investment, March 2023) and Insight Partners (secondary investment, March 2025), and has grown at a reported compound annual growth rate of nearly 70% since founding through a combination of organic expansion and acquisitions.

2X firmographics

Firmographics

Name: 2X
Legal name: 2X LLC
Website: https://2X.marketing
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: 2X is a Philadelphia-based B2B marketing-as-a-service firm that delivers subscription-based, AI-enabled go-to-market services—strategy, campaigns, content, and MarTech operations—to CMOs at 200+ enterprise clients worldwide.
Ownership category
akta.pro rank

2X industry classification

Industry

Product category: B2B Marketing Services
NAICS: Media Buying Agencies (54183)
akta.pro primary industry: Brand Experience (BX) & Service Design (BPAFAEAI)
akta.pro secondary industry: Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

B2B marketing services
Marketing as a service
Go-to-market solutions
Demand generation services
Account-based marketing

Where 2X is headquartered

Location

Headquarters

HQ city: Malvern
HQ country: United States
HQ region: North America

Offices5 records

Markets served

2X business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Marketing-as-a-Service (MaaS) Subscription: Subscription-based go-to-market services providing on-demand, AI-enabled B2B marketing specialists. The company delivers marketing services including strategy, campaigns, content, and operations on a recurring subscription basis.
Go-to-Market Services: Comprehensive GTM services spanning marketing, sales, and customer success through integrated platform approach. Revenue generated through managed service contracts with enterprise clients.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise subscription-based engagement

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

2X product offering

Product offering

Core offering

2X is a subscription-based go-to-market (GTM) services company delivering Marketing-as-a-Service (MaaS) to enterprise B2B organizations. The company provides AI-enabled marketing, sales, and customer success services including growth strategy, integrated campaigns, creative content, marketing operations, and AI-powered automation, delivered by nearly 1,300 professionals across the US, Malaysia, and the Philippines.

Product overview

2X is a subscription-based go-to-market (GTM) services company offering Marketing-as-a-Service (MaaS) to B2B organizations. The company operates as a services platform rather than a software product, providing AI-enabled B2B marketing, sales, and customer success services. The portfolio includes core service offerings such as Growth Strategy & Transformation, Revenue Consulting, Integrated Campaigns & Demand Creation, Creative & Content Studio, Data/Tech & Operations Enablement, AI & Intelligent Automation, and 6sense Services. Through acquisitions, 2X has expanded to include: Knownwell (acquired June 2026) - an AI-as-a-service platform for agentic AI engineering and commercial intelligence; The Kiln (acquired January 2026) - a Clay-specialized GTM engineering shop; and Outbound Funnel (acquired August 2025) - a technology consultancy. The combined company serves 200+ enterprise clients with nearly 1,300 professionals across the US, Malaysia, and the Philippines, delivering measurable ROI with 90%+ client retention over 7 years.

Differentiator

Problem solved

Functional benefit

Products and services

AI & Intelligent Automation AI-powered productivity and automation services covering ad creative production, content writing, research, video production, and ad performance optimization for B2B marketing teams.
Growth Strategy & Transformation Strategic consulting service aligning marketing strategy with business growth objectives, including intelligent demand and integrated revenue growth solutions for enterprise B2B clients.
Revenue Consulting Strategy and consulting services for revenue optimization and go-to-market execution support.
Integrated Campaigns & Demand Creation Design and execution of integrated growth campaigns that accelerate pipeline and revenue impact, including demand generation and multi-channel campaign production.
Creative & Content Studio High-performing content creation services that strengthen brand presence and maximize multi-channel engagement across digital platforms.
Data, Tech & Operations Enablement Marketing operations, database optimization, MarTech stack integration, and analytics services including RevOps, outbound automation, and campaign production support.
6sense Services Comprehensive suite of services built on the 6sense revenue intelligence platform, including buyer intelligence, account-based marketing, intent data analysis, and AI-driven go-to-market execution.
Knownwell AI Platform AI-as-a-service platform acquired by 2X specializing in agentic AI engineering and commercial intelligence, analyzing customer conversations and activity to generate retention insights and next-generation go-to-market systems.

Quantifiable outcome

90%+ enterprise client retention over 7 years
+7 more outcomes

Companies that use 2X

Customer profile

Named customers16 records

Segments2 records

Ideal customer profiles1 record

2X technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature3 records

2X partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

6sensecoreTechnology or Integration · 12 November 2025Comprehensive integrated services partnership launching a suite of 6sense services to enhance clients' go-to-market strategies. Provides certified expertise and managed services for revenue intelligence platform integration, streamlining path from buyer intelligence to revenue outcomes.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

2X competitors and assessment

Company assessment

Direct peers

SmartBug Media: HubSpot Elite solutions partner offering full-funnel B2B marketing, creative, and demand generation services to enterprise and mid-market clients. Closely comparable in subscription-based B2B services model and MarTech-anchored value proposition.
Power Digital Marketing: Full-service digital marketing agency serving mid-market and enterprise B2B and B2C brands with performance marketing, content, creative, and MarTech services. Comparable in integrated GTM services and growth-stage private equity backing.
Ansira: Independent B2B marketing services and marketing technology firm offering channel, demand generation, and data-driven campaign execution. Directly comparable B2B-centric model and technology-integrated service delivery.
Walker Sands: B2B-focused integrated marketing and PR agency providing demand generation, content, and PR services to enterprise technology and services clients. Closely aligned with 2X's enterprise B2B SaaS and technology customer base.
Manifest: B2B marketing agency specializing in content, demand generation, and ABM for enterprise technology and SaaS clients. Highly comparable in target customer profile and integrated campaign delivery model.
TopRank Marketing: B2B content and demand generation agency serving enterprise technology, SaaS, and services clients with integrated marketing programs. Comparable in B2B content-led services focus and enterprise client roster.
Yes& (formerly Yes DesignWorks): Integrated B2B marketing agency offering brand, content, demand generation, and analytics services to enterprise and government clients. Comparable in full-stack B2B services model and long-term enterprise relationships.
Elevation Marketing: B2B marketing agency delivering strategy, demand generation, ABM, and content services to enterprise technology and industrial clients. Comparable in B2B-specialized services portfolio and enterprise client focus.

Broad incumbents

Merkle (Dentsu): Global data-driven performance marketing and CX agency within Dentsu, serving enterprise B2B and B2C clients with full-service marketing and MarTech capabilities. Broad incumbent with overlapping B2B demand generation and ABM offerings at significantly larger scale.
Publicis Sapient: Global digital business transformation consultancy within Publicis Groupe, offering marketing, technology consulting, and AI-driven customer engagement services to large enterprises. Broad incumbent with overlapping digital marketing, AI, and customer experience capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

2X financial estimates

Financial estimate

Revenue estimate

Valuation estimate

2X leadership team

Management profile

Number of profiles

Profiles5 records

2X subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

2X funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

2X M&A and investment

M&A and investment

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2X

What does 2X do?

Is 2X a public or private company?

2X is a private company. It is classified as private equity controlled and is currently operating.

When was 2X founded?

2X was founded in 2017. It employs 1,001 to 5,000 people.

Where is 2X based?

2X is headquartered in Malvern, United States, in the North America region.

How does 2X make money?

Two revenue lines are on record. Marketing-as-a-Service (MaaS) Subscription is the primary driver. The others are go-to-Market Services.

Who are 2X's main competitors?

Direct peers on record are SmartBug Media, Power Digital Marketing, Ansira, Walker Sands, Manifest, TopRank Marketing, Yes& (formerly Yes DesignWorks) and Elevation Marketing. Broad incumbents are Merkle (Dentsu) and Publicis Sapient.

Does 2X have an API?

No public API is recorded for 2X.

What industry is 2X in?

2X's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54183.