Omission Balanced Brewing
Omission Balanced Brewing, owned by Anheuser-Busch, brews and packages gluten-reduced and non-alcoholic craft beers under the Ultimate Beers and Non-Alcoholic Brews lines for US consumers.
- Company typePrivate
- Founded2012
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Omission Balanced Brewing firmographics
Firmographics- Name
- Omission Balanced Brewing
- Legal name
- Anheuser-Busch, LLC
- Website
- https://drinkomission.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omission Balanced Brewing, owned by Anheuser-Busch, brews and packages gluten-reduced and non-alcoholic craft beers under the Ultimate Beers and Non-Alcoholic Brews lines for US consumers.
- Ownership category
- akta.pro rank
Omission Balanced Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
- akta.pro secondary industry
- Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI)
Keywords
Where Omission Balanced Brewing is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Omission Balanced Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Craft Beer Sales: Direct-to-consumer sales of alcoholic Ultimate Beers and Non-Alcoholic Brews through partner retail and delivery platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Ultimate Beers and Non-Alcoholic Brews sold through retail partners |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels3 records
Omission Balanced Brewing product offering
Product offeringCore offering
Omission Balanced Brewing produces and sells gluten-reduced craft beer under two product lines: Ultimate Beers (alcoholic) including Ultimate Golden Ale, Ultimate Wheat Ale, and Ultimate IPA, and Non-Alcoholic Brews including Bright Eyed IPA and Good To Go Golden. The company uses the Brewers Clarex enzyme to reduce gluten in traditional barley-based beer, with every batch verified below 20 ppm via R5 Competitive ELISA testing. Products are sold direct-to-consumer through e-commerce and alcohol delivery partners across the United States.
Product overview
Omission Balanced Brewing is a gluten-reduced craft beer company founded in 2012, now operating under Anheuser-Busch. The product portfolio consists of two main lines: Ultimate Beers (alcoholic) and Non-Alcoholic Brews. Ultimate Beers include Ultimate Golden Ale, Ultimate Wheat Ale, and Ultimate IPA—featuring low-calorie, low-carb profiles with 95-120 calories and 2.3-6g carbs per serving. Non-Alcoholic Brews include Bright Eyed IPA and Good To Go Golden—featuring 60-80 calories with less than 0.5% ABV. The company also previously produced Omission Lager, Omission Pale Ale, and Omission IPA (discontinued as of summer 2022). All products are brewed with barley, hops, water, and yeast, then processed with Brewers Clarex enzyme to reduce gluten below 20ppm, tested via R5 Competitive ELISA method.
Differentiator
Problem solved
Functional benefit
Products and services
- Ultimate Golden Ale Light, citrusy gluten-reduced golden ale with 99 calories, 3g carbs, and 4.2% ABV per 12oz serving. Crafted for gluten-conscious craft beer consumers seeking traditional barley-based flavor.
- Ultimate Wheat Ale Light and hazy gluten-reduced wheat ale with citrusy and fruity flavor, 95 calories, 2.3g carbs, and 4.0% ABV per 12oz serving. Targeted at gluten-conscious craft beer drinkers.
- Ultimate IPA Low-carb, hoppy gluten-reduced IPA with clean, crisp finish, 120 calories, 6g carbs, and 4.5% ABV per 12oz serving. Targeted at hop-forward craft beer drinkers seeking gluten reduction.
- Bright Eyed IPA Non-Alcoholic Brew Refreshing, bright non-alcoholic IPA with hoppy flavor and smooth, clean finish. Contains less than 0.5% ABV, 80 calories and 17g carbs per 12oz serving. Gluten-reduced. For consumers seeking full flavor in a non-alcoholic format.
- Good To Go Golden Non-Alcoholic Brew Bright, easy-drinking non-alcoholic golden brew with a clean, crisp finish. Contains less than 0.5% ABV, 60 calories and 12g carbs per 12oz serving. Gluten-reduced. Targeted at active lifestyle consumers and those seeking low-calorie, alcohol-free beer.
Companies that use Omission Balanced Brewing
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Omission Balanced Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Omission Balanced Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anheuser-BuschcoreAnheuser-Busch owns and operates the Omission Balanced Brewing platform. The website is owned and provided by Anheuser-Busch (including its affiliates). All intellectual property including trademarks, service marks, brand identities, and content belong to Anheuser-Busch. Omission operates as part of the Anheuser-Busch family of brands.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Omission Balanced Brewing competitors and assessment
Company assessmentBroad incumbents
- Lagunitas Brewing Company: Lagunitas is an AB InBev-owned craft brewer (acquired 2017) with broader craft positioning. It is a sister brand sharing the same parent and demonstrates the type of craft brand AB InBev integrates under its portfolio strategy.
- Heineken 0.0: Heineken 0.0 is the global flagship non-alcoholic beer from Heineken, a top-3 global brewer. It competes for the same NA beer occasion as Omission's Non-Alcoholic Brews but at much larger scale and broader distribution.
- Michelob Ultra: Michelob Ultra is an Anheuser-Busch sister brand positioned around low-calorie, low-carb, active-lifestyle drinking. It competes with Omission's Ultimate Beers for the health-conscious beer occasion and shares the same AB InBev distribution and ownership.
- Corona Premier / Modelo Especial: Corona Premier and Modelo Especial are AB InBev brands positioned around lighter, lower-calorie mainstream beer. They compete with Omission's Ultimate Beers line for the health-conscious mainstream beer occasion under the same corporate parent.
- Sierra Nevada Brewing Co. Sierra Nevada is one of the largest independent craft brewers in the US with broad portfolio and innovation pipeline. It is comparable as an established craft competitor that Omission's alcoholic Ultimate Beers line competes against on shelf.
- Budweiser Zero: Budweiser Zero is AB InBev's flagship non-alcoholic mainstream beer offering, owned and distributed by the same parent company as Omission. It competes for the same NA occasion with the benefit of the Budweiser masterbrand and significantly larger marketing spend.
Direct peers
- Athletic Brewing Company: Athletic Brewing is the leading non-alcoholic craft brewer in the US, with a strong gluten-free (not just reduced) positioning and active-lifestyle brand identity. It directly competes with Omission in the NA + health-conscious beer occasion and is the most relevant comparable on product, customer, and business model dimensions.
- Allagash Brewing Company: Allagash is a craft brewer known for quality-driven specialty beers including a dedicated gluten-free offering. It is a relevant comparable because it pursues a quality/specialty positioning within craft, similar to how Omission pursues gluten-reduced.
Emerging players
- Wellbeing Brewing Company: Wellbeing Brewing is a smaller craft brewer specializing in non-alcoholic craft beer. It is an emerging player in the NA craft segment where Omission is also competing and represents a smaller-scale niche competitor.
Regional players
- Deschutes Brewery: Deschutes is a Pacific Northwest regional craft brewer based in Oregon, comparable as a craft peer with similar geographic positioning to Omission (Portland-based). It illustrates the regional craft competitive set Omission navigates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Omission Balanced Brewing social profiles
Digital presenceOmission Balanced Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omission Balanced Brewing leadership team
Management profileNumber of profiles
Omission Balanced Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omission Balanced Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omission Balanced Brewing
What does Omission Balanced Brewing do?
Omission Balanced Brewing produces and sells gluten-reduced craft beer under two product lines: Ultimate Beers (alcoholic) including Ultimate Golden Ale, Ultimate Wheat Ale, and Ultimate IPA, and Non-Alcoholic Brews including Bright Eyed IPA and Good To Go Golden. The company uses the Brewers Clarex enzyme to reduce gluten in traditional barley-based beer, with every batch verified below 20 ppm via R5 Competitive ELISA testing. Products are sold direct-to-consumer through e-commerce and alcohol delivery partners across the United States.
Is Omission Balanced Brewing a public or private company?
Omission Balanced Brewing is a private company. It is classified as corporate owned and is currently operating.
When was Omission Balanced Brewing founded?
Omission Balanced Brewing was founded in 2012. It employs 11 to 50 people.
Where is Omission Balanced Brewing based?
Omission Balanced Brewing is headquartered in Portland, United States, in the North America region.
How does Omission Balanced Brewing make money?
One revenue line is on record: craft Beer Sales.
Who are Omission Balanced Brewing's main competitors?
Broad incumbents on record are Lagunitas Brewing Company, Heineken 0.0, Michelob Ultra, Corona Premier / Modelo Especial, Sierra Nevada Brewing Co. and Budweiser Zero. Direct peers are Athletic Brewing Company and Allagash Brewing Company. Wellbeing Brewing Company is listed as an emerging player. Deschutes Brewery is listed as a regional player.
Does Omission Balanced Brewing have an API?
No public API is recorded for Omission Balanced Brewing.
What industry is Omission Balanced Brewing in?
Omission Balanced Brewing's product category is Craft Beer. Its primary akta.pro industry code is AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production, with a secondary code of AFAFAHAI, Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized). Its NAICS code is 31212 and its SIC code is 2082.