ForeSee
ForeSee was a Voice of the Customer and predictive customer experience analytics company founded in 2001 by Claes Fornell, serving enterprise clients across retail, financial services, and public sector before its 2019 acquisition by Verint.
- Company typePrivate
- Founded2001
- HeadquartersAnn Arbor, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ForeSee does
ForeSee was a customer experience (CX) analytics company specializing in Voice of the Customer (VoC) solutions and predictive experience management. Founded in 2001 by Claes Fornell and headquartered in Ann Arbor, Michigan, the company built its core product around a patented predictive XM (experience management) data science model developed over nearly 20 years. The platform unified survey and behavioral VOC data across customer touchpoints to predict which actions would most effectively improve revenue, loyalty, retention, and competitive outcomes. Its go-to-market targeted enterprise customers across retail, financial services, and public sector, with visible logos including Carnival, Citizen, Comerica, Shoe Carnival, Vera Bradley, and Virginia Lottery.
In July 2019, ForeSee was acquired by Verint Systems (NASDAQ: VRNT), a strategic move that integrated ForeSee's predictive modeling capabilities into Verint's broader Customer Engagement Solutions portfolio. Following the acquisition, ForeSee's technology became a component of Verint's AI-powered CX analytics and automation stack, sitting alongside the Open Engagement Data Hub and Da Vinci AI platform. Pre-acquisition, ForeSee had raised approximately $25 million in disclosed funding (a $5M round from MMV Capital Partners in 2006 and a $20M round led by Investor Growth Capital and Updata Partners in 2007) and operated with 251-500 employees generating an estimated $200M-$350M in revenue. The business model was enterprise SaaS-style CX analytics subscription, with revenue mechanics anchored to multi-year enterprise contracts; specific pricing was not publicly disclosed in the source material.
ForeSee firmographics
Firmographics- Name
- ForeSee
- Legal name
- ForeSee
- Website
- https://foresee.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- ForeSee was a Voice of the Customer and predictive customer experience analytics company founded in 2001 by Claes Fornell, serving enterprise clients across retail, financial services, and public sector before its 2019 acquisition by Verint.
- Ownership category
- akta.pro rank
ForeSee industry classification
Industry- Product category
- Customer Experience Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industries
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Customer Churn, CLV & Retention Intelligence (HDAAAHAC), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where ForeSee is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Markets served
ForeSee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
ForeSee product offering
Product offeringCore offering
ForeSee provided Voice of the Customer (VOC) and customer experience (CX) analytics software that measured customer and employee experiences across touchpoints and predicted the best actions to improve them. The platform unified survey and behavioral data through a patented predictive experience management (XM) data science model, and its capabilities are now offered within Verint's CX analytics and predictive modeling solutions.
Product overview
ForeSee was a customer experience (CX) and voice of the customer (VoC) analytics company that was acquired by Verint in July 2019. Following the acquisition, ForeSee's VoC capabilities were integrated into Verint's Customer Engagement Solutions portfolio. The source data does not contain specific information about ForeSee's standalone products, modules, or current product architecture.
Differentiator
Problem solved
Functional benefit
Companies that use ForeSee
Customer profileIdeal customer profiles1 record
ForeSee technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ForeSee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VerintflagshipForeSee was acquired by Verint. The acquisition was completed around July 2019, with Verint boosting its Voice of the Customer (VoC) capabilities following the ForeSee acquisition. 451 Research noted that Verint's focus on VoC and overall CX analytics was aimed at a broader enterprise market. The ForeSee acquisition helped enhance Verint's expertise and created a more holistic solution for customers.
Recent moves4 records
Expansion highlights3 records
ForeSee competitors and assessment
Company assessmentDirect peers
- Clarabridge (now part of Qualtrics): Clarabridge was a leading CX analytics platform specializing in text and speech analytics; it was acquired by Qualtrics and competed directly with ForeSee's CX analytics and VoC offerings.
- Confirmit (now part of Dapresy): Confirmit was an enterprise VoC and market research technology vendor whose survey, VoC, and reporting capabilities directly overlapped with ForeSee's measurement platform.
- Medallia: Medallia is a leading enterprise VoC and customer experience analytics platform that combines survey, behavioral, and contact-center signals, directly overlapping with ForeSee's VoC and predictive experience management capabilities.
- Qualtrics: Qualtrics is the largest standalone VoC/experience management platform, offering CX surveys, journey analytics, and predictive analytics directly competitive with ForeSee's predictive XM offering across the same enterprise buyer.
- CustomerGauge: CustomerGauge is a VoC platform focused on B2B NPS and account experience measurement; it targets similar mid-market and enterprise CX buyers as ForeSee's VoC suite.
- InMoment: InMoment is a VoC and CX analytics vendor offering enterprise survey, text analytics, and experience improvement workflows that compete head-to-head with ForeSee for the same enterprise CX measurement budgets.
- NICE Satmetrix: NICE Satmetrix combines VoC/NPS measurement with NICE's contact-center analytics platform, overlapping with ForeSee's CX measurement and predictive experience management functionality.
- MaritzCX (now Illuminate): MaritzCX (rebranded to Illuminate) is an enterprise VoC and CX analytics vendor that competed with ForeSee in survey-based experience measurement and closed-loop action workflows.
Broad incumbents
- Verint Systems: Verint is ForeSee's parent company and a broad enterprise CX/contact center vendor; prior to the 2019 acquisition Verint was itself a competing incumbent in CX analytics with overlapping VoC capabilities.
Emerging players
- Reputation.com: Reputation.com focuses on online reputation, reviews, and customer feedback management for multi-location enterprises, representing an adjacent VoC and CX measurement category that partially overlaps with ForeSee's broader VoC proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ForeSee social profiles
Digital presenceForeSee financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForeSee leadership team
Management profileNumber of profiles
ForeSee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForeSee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForeSee
What does ForeSee do?
ForeSee provided Voice of the Customer (VOC) and customer experience (CX) analytics software that measured customer and employee experiences across touchpoints and predicted the best actions to improve them. The platform unified survey and behavioral data through a patented predictive experience management (XM) data science model, and its capabilities are now offered within Verint's CX analytics and predictive modeling solutions.
Is ForeSee a public or private company?
ForeSee is a private company. It is classified as corporate owned and is currently acquired.
When was ForeSee founded?
ForeSee was founded in 2001. It employs 251 to 500 people.
Where is ForeSee based?
ForeSee is headquartered in Ann Arbor, United States, in the North America region.
Who are ForeSee's main competitors?
Direct peers on record are Clarabridge (now part of Qualtrics), Confirmit (now part of Dapresy), Medallia, Qualtrics, CustomerGauge, InMoment, NICE Satmetrix and MaritzCX (now Illuminate). Verint Systems is listed as a broad incumbent. Reputation.com is listed as an emerging player.
Does ForeSee have an API?
No public API is recorded for ForeSee.
What industry is ForeSee in?
ForeSee's product category is Customer Experience Analytics Software. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 541910 and its SIC code is 7372.