Confirmit
Confirmit, operating as Forsta under Informa TechTarget, provides an AI-powered human experience platform for enterprise CX, EX, brand, and market research programs. The platform supports 2,500 brands across 12 verticals including retail, insurance, financial services, and technology.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Confirmit does
Confirmit, operating as Forsta under Informa TechTarget, provides an AI-powered human experience platform for enterprise CX, EX, brand, and market research programs. The platform supports 2,500 brands across 12 verticals including retail, insurance, financial services, and technology.
Confirmit firmographics
Firmographics- Name
- Confirmit
- Legal name
- Foresta, Inc.
- Website
- https://confirmit.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Confirmit, operating as Forsta under Informa TechTarget, provides an AI-powered human experience platform for enterprise CX, EX, brand, and market research programs. The platform supports 2,500 brands across 12 verticals including retail, insurance, financial services, and technology.
- Ownership category
- akta.pro rank
Confirmit industry classification
Industry- Product category
- Customer Experience & Research Technology Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Confirmit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Confirmit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Subscriptions: The company provides an AI-powered HX platform to enterprise customers across multiple industries. Revenue is generated through platform subscriptions, consulting services, and strategic insights engagements.
- Professional Services: In-house delivery, support, and success teams provide consulting services including onboarding and training, participant management, and technical assistance.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Confirmit product offering
Product offeringCore offering
Confirmit provides software that enables organizations to conduct customer feedback, employee feedback, and market research programs via an AI-powered Human Experience (HX) platform. The platform unifies customer experience, brand experience, employee experience, and market research modules with agentic AI-driven analysis, supported by in-house consulting, onboarding, training, and technical assistance services.
Product overview
Foresta is a Customer Experience and Research Technology company offering a unified platform-plus-modules architecture. The core HX Platform serves as the central AI-powered hub that connects all experience data. The platform is augmented by specialized modules for Customer Experience, Brand Experience, Employee Experience, and Market Research, each with multiple sub-products. The ecosystem also includes complementary sub-brands such as Research HX, InMoment, ReviewTrackers, and Rio SEO. Foresta AI powers the entire ecosystem with Agentic AI capabilities, enabling 99.6% predictive accuracy and reducing analysis time by 75%. The company serves over 2,500 brands across 12 industries including retail, insurance, financial services, technology, restaurants, hotels, automotive, entertainment, travel, and utilities.
Differentiator
Problem solved
Functional benefit
Brands
- Forsta Plus: Premium research and experience management platform with advanced analytics capabilities
- Research HX
- Forsta AI
- HX Platform
Products and services
- HX Platform AI-powered Human Experience platform that connects all types of customer, employee, brand, and market research data into a single environment for enterprise experience programs.
- Forsta AI AI capability layer on the HX Platform featuring agentic AI for research assistance, predictive behavior modeling, and generative AI summaries and recommendations for experience data.
- Customer Experience Customer experience module offering Voice of Customer, Omnichannel Analytics, digital focus groups, crowdsourcing, digital feedback, and contact center insights to help enterprises win, delight, and retain customers.
- Brand Experience Brand experience module covering reputation management, listings management, review publishing and requesting, local pages, social media management, competitive insights, and search insights.
- Employee Experience Employee experience module for employee engagement, 360 and 180 assessments, employee pulse surveys, employee lifecycle tracking, and employee crowdsourcing.
- Market Research Comprehensive market research module with advanced data collection, digital diaries, data visualization, multi-mode research, online and in-person focus groups, panel management, and online communities.
- Consulting Services Strategic consulting services covering onboarding, training, participant management, and technical assistance to help enterprise clients operationalize insights from the HX platform.
- Data Science Services Expert data science services that analyze enterprise experience data and extract meaningful, actionable insights on behalf of clients.
- Forsta Plus Premium tier offering within the broader platform ecosystem providing advanced analytics capabilities.
- Research HX Research-focused human experience platform providing dedicated market research technology infrastructure, linked to the FocusVision brand.
Quantifiable outcome
- 99.6% predictive accuracy with agentic AI
- +2 more outcomes
Companies that use Confirmit
Customer profileNamed customers6 records
Segments11 records
Ideal customer profiles2 records
Confirmit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Confirmit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FocusVision (Research HX)coreFocusVision provides research technology infrastructure. Forsta offers Research HX platform through home.focusvision.com and book.focusvision.com, indicating a close operational partnership for market research solutions.
- InMomentcoreInMoment is a related experience management platform under the same corporate umbrella, accessible via identity.inmoment.com. Represents integrated experience management solutions.
- Forsta PluscoreExtended platform offering Forsta Plus as part of the company's product ecosystem, representing premium tier services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Confirmit competitors and assessment
Company assessmentBroad incumbents
- Verint: Verint is a larger enterprise incumbent in customer engagement, workforce engagement, and voice-of-customer analytics. It overlaps with Forsta's contact center, EX, and CX analytics offerings as part of a broader portfolio.
- Zendesk: Zendesk offers customer service and experience software broadly across SMB and enterprise. Its CX and employee experience capabilities compete with parts of Forsta's platform, especially in mid-market and customer support use cases.
Direct peers
- Yext: Yext provides listings management, local SEO, and reviews management for multi-location brands. It overlaps with Rio SEO (owned by Forsta) and the broader Brand Experience module.
- Reputation.com: Reputation.com focuses on reputation management, listings, reviews, and social listening for multi-location enterprises. It is directly comparable to Forsta's Brand Experience module, particularly for retail, hospitality, and automotive customers.
- Medallia: Medallia is a direct competitor in enterprise CX and EX, with a strong focus on unstructured feedback analytics and frontline action. It competes head-to-head with Forsta's HX Platform in retail, financial services, and hospitality verticals.
- Qualtrics: Qualtrics is the closest direct competitor, offering enterprise experience management (CX, EX, brand, product) on a unified AI-driven platform. It targets the same Fortune 500 buyer with similar subscription-based, sales-led GTM.
- Sprinklr: Sprinklr unifies customer experience, social, and brand experience management on a single AI platform. It overlaps directly with Forsta's CX, Brand Experience, and reputation management modules for enterprise customers.
- Press Ganey: Press Ganey is a leading patient and employee experience measurement platform, especially in healthcare. It is highly comparable to Forsta's Employee Experience and survey-driven CX offerings, and historically has been part of the same corporate family.
Emerging players
- SurveyMonkey: SurveyMonkey (now including GetFeedback) offers survey-based CX and market research tooling, mostly to mid-market. It is a partial competitor to Forsta's CX and Market Research modules but lacks the same enterprise depth.
- Bazaarvoice: Bazaarvoice focuses on consumer ratings, reviews, and user-generated content for retail and CPG brands. It overlaps with Forsta's review and brand experience capabilities but is narrower in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Confirmit social profiles
Digital presenceConfirmit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Confirmit leadership team
Management profileNumber of profiles
Confirmit subsidiaries and ownership
Company hierarchySubsidiaries5 records
Confirmit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Confirmit M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Confirmit
What does Confirmit do?
Confirmit provides software that enables organizations to conduct customer feedback, employee feedback, and market research programs via an AI-powered Human Experience (HX) platform. The platform unifies customer experience, brand experience, employee experience, and market research modules with agentic AI-driven analysis, supported by in-house consulting, onboarding, training, and technical assistance services.
Is Confirmit a public or private company?
Confirmit is a private company. It is classified as corporate owned and is currently operating.
When was Confirmit founded?
Confirmit was founded in 1999. It employs 251 to 500 people.
Where is Confirmit based?
Confirmit is headquartered in New York, United States, in the North America region.
How does Confirmit make money?
Two revenue lines are on record. Enterprise Software Subscriptions are the primary driver. The others are professional Services.
Who are Confirmit's main competitors?
Broad incumbents on record are Verint and Zendesk. Direct peers are Yext, Reputation.com, Medallia, Qualtrics, Sprinklr and Press Ganey. Emerging players are SurveyMonkey and Bazaarvoice.
Does Confirmit have an API?
No public API is recorded for Confirmit.
What industry is Confirmit in?
Confirmit's product category is Customer Experience & Research Technology Software. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 54151 and its SIC code is 7372.