Standard Process

What Standard Process does

Standard Process is a third-generation, family-owned nutritional supplement manufacturer headquartered in Palmyra, Wisconsin. Founded in 1929 by Dr. Royal Lee, the company operates a vertically integrated production model anchored by a company-owned 868-acre certified organic farm in Wisconsin that grows 12-24 crops annually — including alfalfa, kale, oats, broccoli, and Spanish black radish — which feed into in-house manufacturing. The company formulates and produces whole food-based nutritional supplements across seven sub-brands: the core Standard Process line, MediHerb (herbal supplements), SP Children's (pediatric supplements), Standard Process Veterinary Formulas (professional pet supplements), Spirited Paw (consumer pet supplements), POSSIBLE (active-lifestyle plant-based nutrition), and Royal Lee Organics (organic whole grains), with Lee Engineering as a non-core engineering subsidiary. Products span human dietary supplements, structured programs such as the 21-day Purification Program, and pet formulations including Canine Cognition Support and Spirited Paw Healthy Mind for aging dogs, featuring proprietary ingredients like Royal Ancient Oats Flour and clinical frameworks such as the DISHAA cognitive symptom model.

Revenue is generated primarily through a practitioner-directed sales model in which licensed health care professionals (naturopaths, chiropractors, integrative medicine practitioners) and veterinarians apply for accounts, purchase at wholesale, and recommend products to patients. The Patient Direct e-commerce platform extends this model by letting practitioners issue access codes that enable patients to order products directly for home delivery, with Standard Process handling fulfillment. Pricing is not publicly disclosed; free shipping kicks in at $150 and a $12 flat rate applies below that threshold. Select products are also sold through Amazon via authorized reseller Pattern/iServe. Distribution is strictly domestic — products are not licensed for sale outside the U.S. — and the company holds USDA Organic, FDA, Non-GMO, Gluten-Free (<20ppm tested per batch), Vegan, and Vegetarian certifications, plus Friend of the Sea sustainable seafood sourcing for its calamari oil line. The company employs 251-500 staff and remains under Lee-family ownership with no disclosed external funding rounds or public listing.

Name

Standard Process

Legal name

Standard Process Inc.

Website

https://standardprocess.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

Standard Process is a third-generation, family-owned manufacturer of whole food-based nutritional supplements, operating a vertically integrated 868-acre certified organic farm in Wisconsin and selling exclusively through licensed health care practitioners, veterinarians, and its Patient Direct platform across multiple sub-brands in the U.S. market.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

akta.pro secondary industry

Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils) (AFADAJAK)

Keywords

• Whole food supplements
• Nutritional supplements
• Veterinary supplements
• Herbal supplements
• Plant-based protein

Headquarters

HQ city

Palmyra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nutritional Supplements Sales: Standard Process generates revenue through the sale of whole food-based nutritional supplements primarily to health care practitioners who then recommend products to patients. Products include Standard Process brand supplements, MediHerb herbal supplements, SP Children's supplements, and specialty products. Practitioners purchase products through accounts and resell to patients.
2. Veterinary Products: Revenue from Standard Process Veterinary Formulas and Spirited Paw pet supplements sold through veterinary practices and directly to pet owners. Products include Canine Cognition Support, canine and feline supplements, and equine products.
3. POSSIBLE Active Lifestyle Nutrition: Revenue from the POSSIBLE brand targeting active consumers seeking plant-based protein and nutrition products. Available through company website and Amazon marketplace.
4. Patient Direct Platform: Online ordering platform (Patient Direct) that enables practitioners to provide patients with access codes for direct ordering. Standard Process processes and ships orders on behalf of practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Standard Process manufactures and sells whole food-based nutritional supplements across multiple brands including the core Standard Process supplement line for humans, MediHerb herbal supplements, SP Children's supplements, Standard Process Veterinary Formulas and Spirited Paw pet supplements, POSSIBLE plant-based protein products, and Royal Lee Organics whole grains. Ingredients are grown on the company's 868-acre certified organic farm in Wisconsin and finished products are sold primarily through licensed health care practitioners, with additional access via the Patient Direct online platform, veterinary practices, and Amazon (via authorized reseller Pattern/iServe).

Product overview

Standard Process is a third-generation, family-owned company specializing in whole food-based nutritional supplements. The product portfolio centers on the core Standard Process supplement line (sold exclusively through health care practitioners) supplemented by distinct sub-brands: POSSIBLE (active lifestyle plant-based nutrition including protein powders), MediHerb (herbal supplements with human and pet formulations), SP Children's (age-specific children's supplements), Standard Process Veterinary Formulas (professional pet supplements for dogs, cats, and horses), Spirited Paw (consumer pet products including Canine Cognition Support), and Royal Lee Organics (organic whole grains). Additional offerings include structured programs (Detoxification Program, Purification Program) and the Patient Direct e-commerce platform connecting practitioners with patients. Products are manufactured using ingredients from the company's 868-acre certified organic farm in Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Standard Process: Whole food-based nutritional supplements for humans
• SP Children's
• MediHerb
• Veterinary Formulas
• Spirited Paw
• POSSIBLE
• Royal Lee Organics

Products and services

• Standard Process Nutritional Supplements Whole food-based nutritional supplements designed to fill dietary gaps and support the body's interrelated systems (immune, digestive, cardiovascular, cognitive, bone/joint/muscle, healthy aging). Many products include ingredients cultivated on the company's certified organic farm. Sold exclusively through licensed health care practitioners.
• POSSIBLE by Standard Process Active lifestyle nutrition brand offering plant-based protein powders and intentional nutrition products made entirely from whole foods for active lifestyles.
• POSSIBLE Peanut Butter Protein Plant-based protein powder delivering 20 grams of USDA Certified Organic protein and 3.5 grams of branched-chain amino acids per serving, combining brown rice, pea, and pumpkin seed proteins with Royal Ancient Oats Flour.
• MediHerb Herbal Supplements Herbal supplement brand drawing on the latest scientific research and centuries of traditional knowledge to provide high-quality herbal supplements for humans and pets (MediHerb For Pets).
• SP Children's Supplements High-quality children's supplements made with whole food-based ingredients, providing safe, age-specific nutrition in kid-friendly formats through scientifically driven formulations for targeted nutrition.
• Standard Process Veterinary Formulas Veterinary pet supplements providing targeted supplementation for dogs, cats, and horses, including Gold Standard-certified professional products. Sold through veterinary practices with technical support and professional development resources.
• Spirited Paw Pet Supplements Consumer pet supplement brand offering healthy supplements for dogs and cats made with organic ingredients and nutrients to support pets living spirited lives, including brain health supplements for aging dogs.
• Royal Lee Organics Whole Grains Unprocessed, certified organic whole grain foods continuing the legacy of founder Dr. Royal Lee.
• Canine Cognition Support Cognitive supplement for aging dogs featuring clinically researched ingredients including Ginkgo Biloba, B vitamins, Lion's Mane Mushroom extract, and CoQ10. Supports brain health and addresses DISHAA symptoms (Disorientation, altered social Interactions, altered Sleep-wake cycles, House soiling, Altered activity, Anxiety).
• Whole Food Folate Whole food-based folate supplement positioned as the first folate of its kind.
• Ashwagandha Complex Gold Standard spotlight product containing adaptogenic herbs and compounds used for stress support, including Ashwagandha, Licorice, Skullcap, and Korean Ginseng.
• SP Red Food Featured nutritional supplement product from Standard Process.
• Detoxification Program Detox and cleanse supplement program supporting the body's natural detoxification processes.
• Purification Program 21-day body purification program designed for sustained, long-term weight management and healthy lifestyle changes, including shakes, supplements, and a specific vegetable list.
• Patient Direct Platform Proprietary e-commerce platform that connects health care practitioners with patients for personalized nutritional supplement recommendations and direct ordering. Practitioners approve patient registrations and select products for individual patient needs; Standard Process ships orders directly to patients and supports auto-delivery.

Quantifiable outcome

• Products containing <20ppm gluten are certified gluten-free and tested every manufacturing run
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Friend of the Sea®minorOthersFriend of the Sea is a nonprofit, nongovernmental organization that certifies sustainable seafood and marine ingredients. Standard Process sources calamari oil certified as sustainable by Friend of the Sea for use in Calamari Omega-3 Liquid products.
• UnitedHealthcare/UMR/HealthSCOPE BenefitsminorOthersThird-party administrator that creates and publishes Machine-Readable Files for Transparency in Coverage as required by the No Surprises Act. Standard Process uses their platform to comply with federal healthcare transparency requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NOW Foods: Large-scale, family-owned natural products manufacturer offering broad-spectrum nutritional supplements including pet lines; competes with Standard Process on ingredient quality and certifications but operates at much greater scale across mass-market retail channels.
• Nature's Sunshine Products: Long-established herbal and nutritional supplement company with practitioner-adjacent and direct-selling channels; comparable to Standard Process on heritage and herbal product depth though broader in distribution approach.
• Gaia Herbs: Vertically integrated herbal supplement brand with company-owned organic farm and strong botanical credentials; overlaps with Standard Process's MediHerb line and whole-food farming philosophy while pursuing a more consumer-facing D2C model.

Direct peers

• Designs for Health: Practitioner-channel supplement company selling professional-grade formulations through health care providers, with overlapping product categories (herbal, vitamins, condition-specific formulas) and educational content strategy mirroring Standard Process's Clinical Knowledge Hub.
• Thorne: Premium practitioner-grade supplement brand with NSF-certified manufacturing and a hybrid practitioner/D2C distribution model — directly comparable to Standard Process on formulation quality, clinical positioning, and channel mix.
• Pure Encapsulations: Hypoallergenic, practitioner-exclusive nutritional supplements brand owned by Nestlé Health Science; competes head-to-head with Standard Process in the integrative/functional medicine channel with similar practitioner-directed GTM.
• Metagenics: Practitioner-channel nutritional supplement manufacturer offering whole-food and herbal formulations to licensed health care professionals, with a similar vertically integrated product philosophy and clinical education focus as Standard Process.
• Integrative Therapeutics: Integrative medicine-focused supplement manufacturer sold exclusively through licensed practitioners, with comparable botanical and condition-specific product lines targeting the same naturopathic and functional medicine customer base as Standard Process.
• VetriScience (FoodScience): Veterinary supplement manufacturer (part of FoodScience LLC) producing canine, feline, and equine nutraceuticals sold through veterinary practices — directly comparable to Standard Process's Veterinary Formulas and Spirited Paw pet supplement lines.

Emerging players

• Pet Honesty: Fast-growing D2C pet supplement brand selling directly to consumers via Amazon and owned e-commerce; competes with Standard Process's Spirited Paw line in the consumer pet supplement category with a digital-first marketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/standardprocess
• YouTubeyoutube.com/user/StandardProcessInc
• Facebookfacebook.com/StandardProcess
• LinkedInlinkedin.com/company/standard-process-inc-
• Instagraminstagram.com/standardprocess

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Process