Designs for Health
Designs for Health is a family-owned nutritional supplement company founded in 1989 that sells research-backed formulations primarily through licensed functional-medicine practitioners, with direct-to-consumer e-commerce, the Designs for Sport sub-brand, and proprietary oxygen-free probiotic delivery technology.
- Company typePrivate
- Founded1989
- HeadquartersSuffield, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Designs for Health does
Designs for Health is a 37-year-old, family-owned nutritional supplement company founded in 1989 and headquartered in Palm Coast, Florida. The company develops and distributes research-backed dietary supplements under its own brand and the Designs for Sport sub-brand, with a portfolio spanning probiotics (Akkermansia Pro GLP-1, Complete Commensal, Anaerostipes), peptide-based supplements (NeuroCalm, Progenalen, BioSleep), and general wellness SKUs. Its technical differentiation rests on a patented oxygen-free delivery technology that preserves viability of oxygen-sensitive anaerobic probiotic strains, single-donor keystone-bacteria formulations, and the Spotlight functional wellness testing portfolio (Genomic, Metabolomics, GI Spotlight) executed through partnerships with Diagnostic Solutions Laboratory and Datapunk Bioinformatics.
The company's business model is practitioner-first: it sells primarily to licensed functional medicine professionals (MDs, DOs, NDs, DCs, nutritionists) who recommend products to patients, supported by a Virtual Dispensary, eScripting, dedicated Functional Medicine Consultants, and the Spotlight testing workflow. Complementary direct-to-consumer revenue flows through the redesigned DesignsforHealth.com e-commerce site (including an Autoship subscription and DFH Rewards loyalty program), Amazon (with documented advertising performance gains), the PlayersOnly Brand Marketplace, and sports-organization partnerships including the Big 12 Conference. Ownership remains with founder Jonathan Lizotte following a strategic minority investment from BDT & MSD Partners in October 2025, and Chris Tedesco (ex-Reckitt) was appointed CEO in April 2026 — the first external CEO in company history.
Designs for Health firmographics
Firmographics- Name
- Designs for Health
- Legal name
- Designs for Health, Inc.
- Website
- https://designsforhealth.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Designs for Health is a family-owned nutritional supplement company founded in 1989 that sells research-backed formulations primarily through licensed functional-medicine practitioners, with direct-to-consumer e-commerce, the Designs for Sport sub-brand, and proprietary oxygen-free probiotic delivery technology.
- Ownership category
- akta.pro rank
Designs for Health industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where Designs for Health is headquartered
LocationHeadquarters
- HQ city
- Suffield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Designs for Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Nutritional Supplement Sales: Designs for Health generates revenue through the sale of research-backed nutritional supplements to healthcare practitioners and direct-to-consumer via e-commerce. The company operates an Autoship subscription program for recurring revenue and sells through multiple channels including its own website, Amazon, and marketplace partners.
- Autoship Program: The company operates an Autoship subscription program allowing customers to schedule recurring deliveries of products at discounted rates, providing predictable recurring revenue and customer retention.
- DFH Rewards Program: Customer loyalty program with points-based rewards for purchases, incentivizing repeat business and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Designs for Health product offering
Product offeringCore offering
Designs for Health manufactures and sells research-backed nutritional supplements — including probiotics, peptide-based formulations, vitamins, greens, and sports nutrition products — primarily through licensed healthcare practitioners (functional medicine MDs, DOs, NDs, DCs, and nutrition professionals) using a Virtual Dispensary and Spotlight functional wellness testing, with parallel direct-to-consumer sales via its own e-commerce site, Autoship subscriptions, and Amazon. The company also operates the Designs for Sport sub-brand serving collegiate and professional athletes with NSF Certified for Sport supplements.
Product overview
Designs for Health is a family-owned supplement manufacturer with over 37 years in business (since 1989) offering research-backed nutritional supplements and functional wellness products. The company operates primarily as a practitioner-grade supplement brand with products sold through healthcare practitioners. The product portfolio includes probiotic formulations (Akkermansia Pro GLP-1 Probiotic, Complete Commensal Probiotic, Anaerostipes Probiotic), peptide-based supplements (NeuroCalm Peptide, Progenalen Pro Peptide, BioSleep Peptides), and sports nutrition under the Designs for Sport sub-brand with NSF Certified for Sport products. The company emphasizes Science First innovation, microbiome science, oxygen-free delivery technology, and clinical research backing. Products are available through practitioner channels, the company's website, Amazon, and select retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- Designs for Sport: A sports nutrition brand under Designs for Health that offers NSF Certified for Sport supplements. The brand celebrated five years of operation in March 2026 and has over 26 NSF Certified for Sport products trusted in over 200 collegiate and professional locker rooms across North America. Products include Pro Greens & Reds, Probiotic 50, and Creatine Monohydrate.
Products and services
- Akkermansia Pro GLP-1 Probiotic Once-daily supplement combining Akkermansia muciniphila with BPL1 postbiotic to support gut-metabolic health and natural GLP-1 production for weight management, sold to healthcare practitioners and consumers via the company's e-commerce site.
- Complete Commensal Probiotic First probiotic product featuring five keystone gut bacteria sourced from a single healthy donor in a patent-pending formula, designed to restore the gut microbiome through colonization and cross-feeding using patented oxygen-free delivery technology.
- NeuroCalm Peptide Once-daily gut-brain axis supplement combining Lactium bioactive peptide with heat-treated Lactobacillus gasseri CP2305 to support calm, emotional well-being, sleep quality, and stress resilience, sold to practitioners and consumers.
- BioSleep Peptides Natural melatonin-free sleep supplement built around AI-discovered plant-based peptides, designed to support sleep quality and mood for healthcare practitioner recommendations and consumer purchase.
- Progenalen Pro Peptide Once-daily dietary supplement featuring the IMG-1 bioactive polypeptide (licensed from Imagine Pharma) with advanced delivery technology to support metabolic health and healthy aging.
- Anaerostipes Probiotic Clinical gut health supplement featuring the Anaerostipes caccae CLB101 strain to support butyrate production, microbiome diversity, and gut barrier integrity, sold through practitioner and consumer channels.
- Vitamin D Supreme Vitamin D dietary supplement featured in the company's Amazon video advertising campaigns and sold via the e-commerce website, Amazon, and practitioner channels.
- Designs for Sport (sports nutrition sub-brand) Sports nutrition sub-brand offering NSF Certified for Sport supplements (Pro Greens & Reds, Probiotic 50, Creatine Monohydrate, and over 26 other SKUs) manufactured in FDA CGMP-certified facilities and trusted in 200+ collegiate and professional locker rooms across North America.
- Pro Greens & Reds (Designs for Sport) NSF Certified for Sport greens and reds superfood supplement under the Designs for Sport brand, designed for athletes and produced in FDA CGMP-certified facilities.
- Probiotic 50 (Designs for Sport) NSF Certified for Sport probiotic supplement under the Designs for Sport brand for athlete daily use and recovery.
- Creatine Monohydrate (Designs for Sport) NSF Certified for Sport creatine monohydrate supplement (including a 2 lb. size) under the Designs for Sport brand for athlete performance nutrition.
- EndoTrim Dietary supplement product listed at $65.19 retail, sold through the company's e-commerce site and practitioner channels.
- EssentiaGreens Greens dietary supplement product listed at $69.73 retail, sold through the company's e-commerce site and practitioner channels.
- GI-Revive Gastrointestinal support dietary supplement listed at $80.14 retail, sold through the company's e-commerce site and practitioner channels.
- GlucoSupreme Herbal Herbal blood sugar support dietary supplement listed at $64.82 retail, sold through the company's e-commerce site and practitioner channels.
- Hepatatone Plus Liver support dietary supplement listed at $56.91 retail, sold through the company's e-commerce site and practitioner channels.
- HistaEze Histamine support dietary supplement listed at $60.23 retail, sold through the company's e-commerce site and practitioner channels.
- Metal-X-Synergy Heavy metal detoxification support dietary supplement listed at $49.99 retail, sold through the company's e-commerce site and practitioner channels.
- PaleoGreens Paleo-formula green dietary supplement (Lemon-Lime flavor) listed at $72.96 retail, sold through the company's e-commerce site and practitioner channels.
- PurePea Vanilla-flavored pea protein dietary supplement listed at $47.14 retail, sold through the company's e-commerce site and practitioner channels.
- Spotlight Functional Wellness Testing (Genomic Spotlight, Metabolomics Spotlight, GI Spotlight) Functional wellness testing services (Genomic Spotlight, Metabolomics Spotlight, GI Spotlight) that enable healthcare practitioners to submit patient biological samples (saliva, urine, stool) for laboratory analysis and data-driven personalized supplement recommendations.
Quantifiable outcome
- Products trusted in 200+ collegiate and professional locker rooms across North America
- +2 more outcomes
Companies that use Designs for Health
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Designs for Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Designs for Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TESTED by SuppCocoreDesigns for Health is a founding partner of TESTED by SuppCo, an independent certification program that verifies supplement products by anonymously purchasing and testing them through ISO 17025-accredited laboratories. Products must meet or exceed 95% of labeled active ingredient claims to earn certification, with annual retesting required.
- Big 12 ConferencecoreDesigns for Health's Designs for Sport brand was named the Official Sports Supplement Partner of the Big 12 Conference in December 2025. The partnership debuted at the 2025 Edward Jones Big 12 Football Championship, providing the Big 12 ecosystem with access to premium, NSF-certified supplements for competition and recovery. Over 35 years of sports nutrition expertise is brought through this partnership.
- United Entertainment Group (UEG Ventures)minorUnited Entertainment Group's UEG Ventures team concepted and is leading the partnership between Designs for Sport and the Big 12 Conference.
- Imagine PharmacoreImagine Pharma developed IMG-1®, a proprietary bioactive polypeptide licensed to Designs for Health for use in the Progenalen® Pro Peptide product for metabolic health and healthy aging support, utilizing advanced delivery technology.
- ClostraBiocoreDesigns for Health partnered with ClostraBio to launch a probiotic product featuring the CLB101™ strain (Anaerostipes caccae CLB101™), marking DFH's entry into the commercial market through a partner channel. A clinical study is being conducted to evaluate safety, tolerability, and gut health benefits of CLB101™ in 48 subjects.
- PlayersOnlyminorPlayersOnly partnered with Designs for Sport to launch a Brand Marketplace in Q3 2025, offering science-backed supplements for athletes and sports professionals. Designs for Sport provides over 23 NSF Certified supplements through this channel.
- Diagnostic Solutions Laboratory, LLC (DSL)coreDFH partners with Diagnostic Solutions Laboratory (DSL) to provide Spotlight Tests (Genomic Spotlight, Metabolomics Spotlight, GI Spotlight) enabling healthcare practitioners to submit patient biological samples for laboratory analysis and generate data for personalized supplement recommendations.
- Datapunk Bioinformatics LLCcoreDFH partners with Datapunk Bioinformatics LLC alongside DSL to provide Spotlight Tests. Datapunk processes and analyzes biological sample data to generate health insights used by practitioners for personalized supplement recommendations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Designs for Health competitors and assessment
Company assessmentDirect peers
- Standard Process: Standard Process is a whole-food nutritional supplement company selling primarily through healthcare practitioners. Comparable to Designs for Health in practitioner channel focus and nutritional supplement category, though more vertically integrated in whole-food ingredients.
- Integrative Therapeutics: Integrative Therapeutics is a practitioner-channel supplement brand offering research-backed nutritional and botanical formulas. Comparable to Designs for Health in practitioner-first distribution model and emphasis on clinical-grade formulations.
- Metagenics: Metagenics is a practitioner-channel nutritional supplement and medical foods brand serving functional and integrative medicine practitioners. Comparable to Designs for Health in practitioner-first distribution, science-backed formulations, and emphasis on clinical education.
- Pure Encapsulations: Pure Encapsulations is a practitioner-only supplement brand owned by Nestlé Health Science, focused on hypoallergenic, research-backed formulations for healthcare professionals. Directly comparable to Designs for Health in practitioner-first GTM, product quality positioning, and clinical education emphasis.
- Xymogen: Xymogen is a family-owned, practitioner-exclusive nutritional supplement company with a direct-to-practitioner sales model. Comparable to Designs for Health in family-owned heritage, practitioner-only GTM, and exclusive formulas.
- Ortho Molecular Products: Ortho Molecular Products is a practitioner-exclusive nutritional supplement brand sold through licensed healthcare practitioners. Comparable to Designs for Health in exclusive practitioner channel, research-driven formulations, and clinical education focus.
- Thorne: Thorne is a practitioner-grade nutritional supplement brand selling directly to healthcare professionals and consumers, with a heavy sports nutrition sub-brand. Highly comparable to Designs for Health in target customer (functional medicine practitioners), product positioning, and NSF Certified for Sport portfolio.
Emerging players
- Momentous: Momentous is a premium sports and human performance nutrition brand with NSF Certified for Sport products serving professional and collegiate athletes. Directly comparable to the Designs for Sport sub-brand in NSF certification, athlete focus, and premium positioning.
- Athletic Greens / AG1: AG1 is a digitally native, subscription-based daily nutritional supplement brand with strong direct-to-consumer positioning. Comparable to Designs for Health's DTC e-commerce and Autoship program, though more consumer-marketing-led and less practitioner-anchored.
Broad incumbents
- Life Extension: Life Extension is a long-established direct-to-consumer supplement brand with a broad catalog of vitamins, minerals, and specialty supplements. Comparable to Designs for Health in product category breadth and quality positioning, but operates a direct-to-consumer model rather than practitioner-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Designs for Health social profiles
Digital presenceDesigns for Health compliance and trust
Trust signalCompliance5 records
Designs for Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designs for Health leadership team
Management profileNumber of profiles
Profiles8 records
Designs for Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designs for Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designs for Health
What does Designs for Health do?
Designs for Health manufactures and sells research-backed nutritional supplements — including probiotics, peptide-based formulations, vitamins, greens, and sports nutrition products — primarily through licensed healthcare practitioners (functional medicine MDs, DOs, NDs, DCs, and nutrition professionals) using a Virtual Dispensary and Spotlight functional wellness testing, with parallel direct-to-consumer sales via its own e-commerce site, Autoship subscriptions, and Amazon. The company also operates the Designs for Sport sub-brand serving collegiate and professional athletes with NSF Certified for Sport supplements.
Is Designs for Health a public or private company?
Designs for Health is a private company. It is classified as family owned and is currently operating.
When was Designs for Health founded?
Designs for Health was founded in 1989. It employs 251 to 500 people.
Where is Designs for Health based?
Designs for Health is headquartered in Suffield, United States, in the North America region.
How does Designs for Health make money?
Three revenue lines are on record. Nutritional Supplement Sales are the primary driver. The others are autoship Program and DFH Rewards Program.
Who are Designs for Health's main competitors?
Direct peers on record are Standard Process, Integrative Therapeutics, Metagenics, Pure Encapsulations, Xymogen, Ortho Molecular Products and Thorne. Emerging players are Momentous and Athletic Greens / AG1. Life Extension is listed as a broad incumbent.
Does Designs for Health have an API?
No public API is recorded for Designs for Health.
What industry is Designs for Health in?
Designs for Health's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 33992 and its SIC code is 2833.