What Soymilk does

Soymilk Co. (株式会社Soymilk) is a Tokyo-based creative collective founded in August 2013 that produces lifestyle-oriented entertainment content across music, stage, video, and digital media. The company operates nine core production service lines — Music Produce, Stage Produce, Overseas Booking Agent, Movie Produce, Music Video Produce, Consulting, Casting, Branding, and Website Produce — serving major Japanese entertainment agencies, record labels, broadcasters, and corporate clients. Its work is anchored by in-house creative units (blue but white, Tokyo Music Lovers), proprietary theater troupes (劇団TEAM-ODAC and 五反田タイガー), and individual creators whose outputs include the world No.1-viewed YOASOBI '夜に駆ける' MV and drama theme songs for なにわ男子.

The company's technology and platform footprint includes three SoyLatte STUDIO rental facilities (Gotanda and two Nakano Fujimicho locations), the Soymilk Online e-commerce platform, the エンタメ転職.com entertainment-industry job-matching platform (launched 2023 with paid employment agency license), the ドリジョブ audition mobile app (launched 2020), and participation in the NEO AVATAR GOVERNANCE metaverse entertainment project. It distributes content through TicketPay for theater tickets, direct B2B sales to enterprise entertainment clients, and an overseas booking agency that coordinates Japanese artist performances in Korea, China, Germany, the UK, and Poland.

Soymilk generates revenue through a diversified mix of professional services (music, stage, MV, video, casting, branding, web production), managed services (studio rentals), transaction fees (theater tickets, EC merchandise, HR platform), and international booking commissions. The company is privately held, with Sony Music Entertainment holding a minority stake from a 2017 third-party allocation that raised registered capital to ¥18.5M. Customer concentration spans 36+ major Japanese entertainment companies, though revenue is project-based rather than recurring, and pricing for production services is quote-based while theater tickets and studio rentals follow standardized per-seat or per-session pricing.

Name

Soymilk

Legal name

株式会社 Soymilk

Website

https://soymilk-lifestyle.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Soymilk Co. is a Tokyo-based creative collective founded in 2013 that produces music, stage, MV, and digital entertainment content for major Japanese entertainment agencies, labels, broadcasters, and corporate clients via nine integrated production service lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Entertainment Content Production Services: Music production, stage production, video/MV production, casting, consulting, website production, and branding services provided to entertainment agencies, production companies, and corporate clients. Includes both in-house creator teams (blue but white, Tokyo Music Lovers) and external collaborations.
2. Studio Operations: Rental studio business through SoyLatte STUDIO locations providing rehearsal spaces for dance, theater, and events. Multiple locations including Gotanda and Nakano Fujimicho branches.
3. E-commerce / Merchandise: EC sales of original merchandise through Soymilk Online platform. Also includes 'Sashiire' service for sending support items to performers and 'Gekika' flower delivery service for theater.
4. Theater Production: Producing and operating proprietary theater productions through affiliated troupes (TEAM-ODAC, 五反田タイガー, Monkey Works). Revenue from ticket sales and related services.
5. Overseas Booking Agency: International booking coordination for Japanese artists including concert bookings, event bookings, and pitching services for overseas markets.
6. Entertainment HR Services: Entertainment industry job matching platform 'エンタメ転職.com' and staffing services after obtaining recruitment business license.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Soymilk Co. is a lifestyle-focused professional creative collective that produces entertainment content for the Japanese and international markets. Its core services span music production (songwriting, arrangement, recording engineering, mastering), stage production (scripting, directing, production management), music video and movie production, overseas booking agency services for Japanese artists, casting, branding, website production, and entertainment industry consulting. The offering is supplemented by proprietary theater troupes, rental rehearsal studios, an e-commerce and fan gift platform, artist management, and a music label.

Product overview

Soymilk Co. is a lifestyle-focused entertainment production company offering a comprehensive suite of creative services organized around music, stage, and media production. The core portfolio includes nine production services: MUSIC PRODUCE, STAGE PRODUCE, OVERSEAS BOOKING AGENT, MOVIE PRODUCE, MUSIC VIDEO PRODUCE, CONSULTING, CASTING, BRANDING, and WEBSITE PRODUCE. These are supported by subsidiary brands including blue but white (music production unit), TOKYO MUSIC LOVERS (co-write music team), SoyLatte STUDIO (rental rehearsal facilities), and theatrical troupes 五反田タイガー and 劇団TEAM-ODAC. Digital products include エンタメ転職.com (job matching platform), ドリジョブ (audition app), andサシイレ/劇華 (fan services). The company also participates in metaverse entertainment through the NEO AVATAR GOVERNANCE project. Recent expansions include AR live production services and e-commerce through Soymilk Online.

Differentiator

Problem solved

Functional benefit

Brands

• SoyLatte STUDIO: Rental studio for dance lessons, theater rehearsals, yoga, and events with designer interiors
• 五反田タイガー (Gotanda Tiger)
• 劇団TEAM-ODAC
• blue but white
• Tokyo Music Lovers
• SoyLatte Label
• サシイレ (Sashiire)
• 劇華 (Gekika)
• Soymilk Management
• Soymilk Global Agency
• エンタメ転職.com
• ドリジョブ (Dori Job)

Products and services

• MUSIC PRODUCE (楽曲制作) Comprehensive music production services including songwriting, arrangement, direction, engineering, and master production for major artists, dramas, and stage productions. Targets entertainment agencies, labels, and individual artists.
• STAGE PRODUCE (舞台制作) Stage production and planning services covering production management, scriptwriting, direction, and promotional material design for theatrical productions. Serves entertainment agencies, production companies, and corporate clients.
• OVERSEAS BOOKING AGENT (海外事業) International booking and coordination services for Japanese artists including overseas concerts, event booking, pitching, and media relations for global expansion. Active across Korea, Germany, the UK, Poland, and China.
• MOVIE PRODUCE (映像制作) Video production services including animation, TV programs, and digital content tailored for traditional media and social platforms. Serves broadcasters, labels, and corporate clients.
• MUSIC VIDEO PRODUCE (MV制作) Music video production services for major artists, assembling optimal production teams to create both live-action and animated content. Notable for producing the YOASOBI '夜に駆ける' MV that achieved world No.1 viewership.
• CONSULTING (コンサルティング) Entertainment industry consulting services including business strategy, content production consulting, and UI/UX consulting for entertainment applications. Serves entertainment companies and corporate clients.
• CASTING (キャスティング) Casting services for theatrical productions, commercials, dramas, films, and other content, coordinating talent selection and management. Serves production companies, agencies, and broadcasters.
• BRANDING (ブランディング) Brand strategy services including entertainment business consulting, app branding, and website production. Serves entertainment companies and corporate clients.
• WEBSITE PRODUCE (ウェブサイト制作) Website design and development services featuring responsive design, planning, graphic design, branding, browser game development, and social media integration. Serves entertainment clients and corporate customers.
• SoyLatte STUDIO (Rental Studio) Rental studio facilities with designer interiors used for dance lessons, theater rehearsals, yoga classes, events, and gallery use. Three locations: Gotanda, Nakano Fujimicho MIKKE, and Nakano Fujimicho POKKE.
• エンタメ転職.com (Entame Tenshoku / Entertainment Job) Entertainment industry job matching platform and HR service launched in 2023 with paid employment agency licensing. Connects entertainment professionals with industry employers.
• Soymilk Management (Artist & Creator Management) Artist and creator management service for talent development across singers, lyricists, composers, and playwrights. Represents Soymilk-affiliated artists such as Gaku and creators including 永見和也, 沢井美空, and 藍にいな.
• NEO AVATAR GOVERNANCE (Metaverse Entertainment Project) Metaverse entertainment project focused on new creative proposals in the avatar governance space, collaborating with partner companies including Tokyu Media Landscape. Soymilk contributes to next-generation entertainment UI development and content creation.
• Soymilk Online EC Platform E-commerce platform offering original merchandise sales, Sashiire support item gifting service for theater performers, and Gekika flower delivery service for theatrical productions. Also distributes past production DVDs.
• SoyLatte Label (Music Label) Music label for packaging Soymilk stage productions and distributing preferred music, featuring international artists and original artist releases.

Quantifiable outcome

• World No.1 MV viewership for YOASOBI '夜に駆ける' created by 藍にいな (2022)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NEO AVATAR GOVERNANCEstrategicTechnology or IntegrationMetaverse entertainment project collaboration with partner companies for new creative content development. Project creates MV content (Hey!Say!JUMP 'ネガティブファイター') and explores new UI entertainment experiences. Co-development of next-generation entertainment content.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Amuse Inc. Amuse is a major Japanese artist management and entertainment production company (managing acts like Perfume, Southern All Stars). Comparable to Soymilk as a full-stack entertainment company spanning artist management, music production, and live performance, though at significantly larger scale.
• Horipro: Horipro is one of Japan's largest talent agencies and entertainment conglomerates, managing major artists and producing content across music, TV, and stage. Comparable to Soymilk in spanning talent management and entertainment production, though at substantially larger scale and broader portfolio.
• Avex Group: Avex is a major Japanese music label and entertainment group covering recorded music, live events, artist management, and digital content. Comparable to Soymilk across music production, artist management, and stage production services, but at vastly larger scale with global distribution.
• Stardust Promotion: Stardust Promotion is a major Japanese talent agency managing a large roster across music, acting, and modeling. Comparable to Soymilk in providing casting, artist management, and entertainment production services to Japanese media, though operating at significantly larger scale.
• Burning Production: Burning Production is a long-established Japanese entertainment company managing artists, producing music, and operating live event businesses. Comparable to Soymilk in the integrated artist management and content production model, though with deeper legacy IP and roster.
• LDH Japan: LDH Japan is a major Japanese entertainment group combining artist management, music production, live events, and stage productions. Comparable to Soymilk across the full entertainment production stack (music, dance, stage, casting), though with global touring operations and a much larger owned-IP portfolio.
• Oscar Promotion: Oscar Promotion is a Japanese talent agency managing actors, artists, and entertainers with associated content production capabilities. Comparable to Soymilk in serving as an integrated talent management and production services provider for the Japanese entertainment industry.
• HYBE Japan: HYBE Japan is the Japanese operation of Korean entertainment giant HYBE, focused on artist management and music production. Comparable to Soymilk as a music-and-artist-focused entertainment production company targeting the Japanese market, though backed by significantly larger global infrastructure.

Direct peers

• Office Kitano: Office Kitano is a mid-size Japanese talent management and production company representing artists across music, acting, and stage. Closely comparable to Soymilk in size and business model — providing integrated artist management, music production, and stage production for Japanese entertainment, with overlapping client roster.
• Tokyu Agency: Tokyu Agency (subsidiary of Tokyu Agency Group) is a mid-size Japanese talent agency with production capabilities in drama, film, and stage. Comparable to Soymilk in offering integrated talent management and content production services for Japanese entertainment clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soymilk