What Oscar Promotion does

Oscar Promotion (オスカープロモーション), formally 株式会社オスカープロモーション, is a privately held Japanese talent and literary agency founded in 1970 and headquartered in Akasaka, Minato-ku, Tokyo. The company represents a diverse roster of Japanese entertainment talent spanning actresses, male actors, models, voice actors, singers, music groups (e.g., elfin'), variety performers, cultural talents, and creators, placing them across television dramas and variety shows, films, theatrical stage productions, magazine features, commercial endorsements, and brand campaigns. Its distribution model is B2B direct sales into Japan's major broadcast networks (NHK, NTV, TBS, Fuji TV, TV Asahi, TV Tokyo), film and theater production companies, publishing houses, and advertising agencies/brands, with revenue earned via commission on talent bookings under private agreements that are not publicly disclosed.

The agency's product surface is structured as a platform-plus-services architecture anchored by the official oscarpro.co.jp website. Supporting sub-products include the Oscar e-Catalog, a searchable database for industry-side talent discovery; Oscer Link, an official fan club (recently renewed and migrated to oscarpro.jp in 2025-11) providing direct fan-to-talent engagement; Oscar Kids (オスカーカー子ども部), a specialized child-talent division for ages 0-12 offering lessons, production, and introduction services; and the Oscar Channel YouTube presence for original video content. New talent is sourced through public auditions accepting applicants aged 0-25, with document review and interview-based selection. Customer-facing channels include a work-inquiry submission form for booking requests and a fan letter service directed to the Tokyo headquarters. The company's geographic footprint is exclusively domestic Japan, with no evidence of international expansion, public-company status, external funding, M&A activity, or AI/ML technology deployment in the available source material.

Name

Oscar Promotion

Legal name

株式会社オスカープロモーション (Oscar Promotion Co., Ltd.)

Website

https://oscarpro.co.jp

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Oscar Promotion is a privately held Japanese talent and literary agency, founded in 1970 and based in Tokyo, representing a diverse roster of Japanese actresses, models, singers, voice actors, and child performers, placing them across TV, film, publishing, and advertising.

Ownership category

akta.pro rank

Product category

Entertainment Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL), Talent Booking Agencies (Live Performance) (MPAIAGAB), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Talent representation
• Entertainment agency
• Actor management
• Model management
• Talent booking

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Talent Management and Representation: Oscar Promotion represents actors, models, voice actors, singers, and other entertainment talent, earning commissions from their work appearances across TV, film, commercials, magazines, and events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Oscar Promotion is a Japanese talent agency that recruits aspiring performers through public auditions (ages 0-25) and represents actors, models, voice actors, singers, variety performers, cultural talents, and creators. The agency manages its talent roster and places them in TV dramas, films, commercials, magazines, stage productions, and events on behalf of broadcast networks, production companies, publishers, and brands. It also operates dedicated sub-services including the Oscar Kids child talent division and the Oscer Link official fan club.

Product overview

Oscar Promotion operates as a comprehensive Japanese talent agency managing a diverse portfolio of entertainers across multiple categories. The core offering consists of talent representation and management services for actors, models, singers, voice actors, variety performers, and cultural/creator talents. The agency's digital presence centers on its official website as the primary information hub, complemented by specialized sub-platforms including the e-Catalog for talent discovery, Oscer Link fan club for direct fan engagement, Oscar Kids for child talent development, and the Oscar Channel YouTube presence for content distribution. The portfolio architecture follows a platform-plus-services model where the main website aggregates all talent categories while dedicated divisions address specific market segments such as child talent and fan services.

Differentiator

Problem solved

Functional benefit

Brands

• Oscer Link: Official fan club service for Oscar Promotion talents

Products and services

• Talent Representation and Booking Service Full-service talent agency representing a roster of Japanese actors, models, voice actors, singers, variety performers, cultural talents, and creators; places talent in TV dramas, films, commercials, magazine features, stage productions, and live events on behalf of broadcast networks, production companies, publishers, and brand advertisers.
• Oscar Kids (オスカー子ども部) Child Talent Division Dedicated child talent division offering training lessons, production participation, and casting introduction services for children aged 0-12 who aspire to act or model; handles audition intake, age-appropriate role matching, and guardian-friendly support.
• Oscer Link (オースサーランク) Official Fan Club Membership Subscription-based official fan club platform that delivers exclusive content, event information, and direct engagement between fans and represented Oscar Promotion talents.
• Public Audition Application Service Talent recruitment service accepting applications from aspiring performers aged 0-25 through online and mail-based submission, followed by document review and interview-based selection for inclusion in the agency's talent roster.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Horipro (ホリプロインターナショナル): One of Japan's largest and most established talent agencies, directly comparable to Oscar Promotion in representing actors, models, and entertainers across television, film, and advertising. Both agencies compete for the same pool of Japanese talent and corporate clients.
• Watanabe Entertainment (ワタナベエンターテインメント): Multi-divisional Japanese talent agency with representation across acting, singing, and voice acting. Directly comparable to Oscar Promotion's full-service talent representation model across TV, film, and stage.
• Amuse Inc. (アミューズ): Japanese talent agency representing performers across music, acting, and modeling. Comparable to Oscar Promotion in its multi-category talent representation model and revenue model based on commissions from placements.
• Kensho Office (研音): Long-established Japanese talent agency with strong relationships across TV dramas and film. Comparable to Oscar Promotion in representing major Japanese actors and competing for similar casting opportunities.
• Yoshimoto Kogyo (吉本興業): Japan's largest entertainment agency, especially strong in comedy and variety talent. While vertically more diverse (owning theaters and production), it directly competes with Oscar Promotion for talent representation and corporate endorsement deals.
• Stardust Promotion (スターダスト・プロモーション): Major Japanese talent agency with a similarly diverse roster of actors, models, singers, and child talent. Operates comparable divisions including child/family-focused talent development and competes for the same auditions and placements as Oscar Promotion.
• Sony Music Artists: Japanese talent agency under Sony Music, representing actors, voice actors, and entertainers. Comparable in its multi-category talent management and placement across broadcast, film, and commercial work.
• Avex Management (エイベックス・マネジメント): Talent management division of Avex Group, representing artists primarily in music and entertainment. Comparable to Oscar Promotion's talent representation and commission-based revenue model.
• VISION FACTORY (ビジョンファクトリー): Japanese talent agency known for representing models and idols, with comparable audition-driven talent acquisition and representation across magazines, TV, and events.

Regional players

• FLaMme (フラーム): Japanese talent agency focused on actors, models, and voice actors. Comparable services to Oscar Promotion in talent representation and auditions, though with a smaller roster and similar domestic-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/be_amie
• YouTubeyoutube.com/user/oscarproch
• Facebookfacebook.com/oscarpro.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar Promotion