KiotViet
KiotViet is a cloud-based POS and retail management SaaS platform serving over 300,000 Vietnamese SMB merchants across retail, food & beverage, salon, and hospitality verticals, with an integrated ecosystem of e-invoicing, fintech, and marketplace modules.
- Company typePrivate
- Founded2010
- HeadquartersHanoi, Vietnam
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What KiotViet does
KiotViet is a cloud-based POS and retail management SaaS platform serving Vietnam's small and medium business segment, with 300,000+ merchants across all 63 provinces. Founded in 2010 as a software outsourcing firm and headquartered in Hanoi, the company launched its flagship POS product in 2014 and now operates four industry-verticalized modules: KiotViet Retail (wholesale/retail), KiotViet FNB (restaurants, cafés, entertainment), KiotViet Salon (beauty, spa, nails), and KiotViet Hotel (lodging and homestays with OTA channel management).
The platform is built on cloud architecture with offline-capable client software and an API-first integration model. It connects natively to Vietnamese e-commerce marketplaces (Shopee, Lazada, Tiki, TikTok Shop), social commerce channels (Facebook, Zalo), and OTA platforms (Booking.com, Agoda, Traveloka, Airbnb). KiotViet monetizes through tiered monthly SaaS subscriptions, hardware bundles (Android POS terminals, printers, barcode scanners, QR displays), referral fees from eight banking and fintech partners via the KiotViet Finance module, and professional onboarding services.
KiotViet has raised a cumulative US$53 million across three disclosed rounds — a US$2M seed (2016, Seedcom and CVM017), a US$6M round (2019, Jungle Ventures and Traveloka), and a US$45M Series B (September 2021, KKR-led with Jungle Ventures). The company employs 1,001–5,000 staff across nine regional offices, uses a product-led go-to-market with a 7-day free trial and a 500,000 VND referral program, and bundles free electronic invoicing and digital signatures to address Vietnamese tax compliance requirements. The company is ISO 27001 and PCI DSS certified.
KiotViet firmographics
Firmographics- Name
- KiotViet
- Legal name
- Công Ty Cổ Phần Công Nghệ KiotViet
- Website
- https://kiotviet.vn
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- KiotViet is a cloud-based POS and retail management SaaS platform serving over 300,000 Vietnamese SMB merchants across retail, food & beverage, salon, and hospitality verticals, with an integrated ecosystem of e-invoicing, fintech, and marketplace modules.
- Ownership category
- akta.pro rank
KiotViet industry classification
Industry- Product category
- Retail Management Software
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- Point-of-Sale (POS) & On-Property Commerce (THALACAI), Kiosk & Micro-Format Convenience Retail (CRAHABAD), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where KiotViet is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices9 records
Markets served
KiotViet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Fees (SaaS): KiotViet generates recurring subscription revenue from merchants who pay a periodic service fee to use the POS and retail management platform. The subscription model is tiered and industry-specific, with a 7-day free trial offered for new sign-ups. The software supports add-on modules (e-commerce, accounting, e-invoicing) bundled within the subscription.
- Hardware Sales: KiotViet sells bundled hardware packages including Android POS terminals, receipt printers, barcode scanners, QR display screens, cash drawers, and label printers. Hardware is sold alongside the software subscription.
- Financing Referral Fees: KiotViet earns referral or partnership fees by connecting merchants to financial partners (KBank, Easy Credit, VietCredit, TNEX, MBBank, VPBank, VIB) for working capital loans and QR payment accounts. The company acts as a distribution channel for financial products tailored to small businesses.
- Professional Services: Onboarding, implementation support, and guided setup sessions are offered as professional services, including a dedicated product specialist walkthrough for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial for 7 days |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
KiotViet product offering
Product offeringCore offering
KiotViet is a cloud-based POS and retail management SaaS platform serving Vietnamese small and medium businesses across retail, food & beverage, beauty, and hospitality verticals. The platform offers industry-specific modules with offline capability, multi-channel e-commerce synchronization (Shopee, Lazada, Tiki, TikTok Shop), QR payment integrations with Vietnamese banks, free electronic invoicing and digital signatures for tax compliance, and an integrated ecosystem of payment, lending, accounting, and B2B sourcing solutions.
Product overview
KiotViet is a multi-module SME retail management ecosystem built around a cloud-based POS (point-of-sale) platform as its core. The platform serves over 300,000 merchants across Vietnam and supports 20+ industry verticals (retail, food & beverage, beauty, hospitality). The ecosystem consists of: (1) KiotViet POS — the core platform for sales, inventory, and multi-channel management; (2) Industry verticals — KiotViet Hotel (property management), KiotViet FNB (restaurant management), KiotViet Salon (beauty & spa) as specialized modules; (3) KiotViet Finance — integrated payment QR and lending solutions with partner banks; (4) KiotViet Connect — B2B sourcing marketplace linking retailers with suppliers; (5) KiotViet E-invoice — free electronic invoice and digital signature module for tax compliance; (6) KiotViet Accounting — free bookkeeping software for small businesses compliant with Vietnamese tax regulations; (7) E-commerce integrations — native connections to Shopee, Lazada, Tiki, TikTok Shop, Facebook, Zalo, and OTAs; (8) KiotViet Web — website/booking builder. The platform operates on a cloud architecture with offline capability and automatic data synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- KiotViet Connect: Sàn kết nối nguồn hàng giá tốt - Source product sourcing platform connecting sellers with suppliers
- KiotViet Finance
- KiotViet E-Invoice
- KiotViet Accounting
- KiotViet Retail
- KiotViet FNB
- KiotViet Salon
- KiotViet Hotel
Products and services
- KiotViet POS (Phần mềm quản lý bán hàng) Cloud-based point-of-sale and retail management software serving Vietnamese SMEs across 20+ industries, with inventory management, multi-channel sales, financial reporting, and offline mode with automatic data sync.
- KiotViet Hotel Property management software for hotels, motels, homestays, villas, and resorts, managing room bookings, front desk operations, housekeeping status, OTA channel synchronization, and guest check-in/out.
- KiotViet FNB (Food & Beverage) Restaurant and café management module with table layout management, electronic menu, real-time order routing to kitchen/bar, split billing, and multi-payment support.
- KiotViet Salon (Beauty & Spa) Beauty and spa management module with appointment scheduling, technician management, service packages, prepaid packages, commission tracking, and staff payroll.
- KiotViet Finance Integrated payment and lending solution offering QR code payments and business loans from partner financial institutions (KBank, MBBank, VietCredit, TNEX, Easy Credit, VPBank).
- KiotViet Connect B2B sourcing marketplace connecting retailers with verified suppliers, enabling sellers to source products at competitive prices.
- KiotViet E-invoice (Hóa đơn điện tử) Free electronic invoice and digital signature solution integrated into KiotViet, replacing traditional USB tokens with a built-in digital signature module for Vietnamese tax compliance.
- KiotViet Accounting (Phần mềm kế toán) Free accounting software for Vietnamese small businesses that automatically syncs sales and purchase data from POS and e-invoice modules for tax filing and bookkeeping.
- KiotViet Web (Website Builder) Online store and booking website builder allowing merchants to create professional sales or booking websites in minutes with integrated payment and delivery features, without commission fees.
- KiotViet Hardware (Thiết bị bán hàng) Range of POS hardware including Android POS terminals, receipt printers, label printers, barcode scanners, QR display screens, and cash drawers sold as accessories to complement the KiotViet software platform.
Quantifiable outcome
- 10,000+ new merchants onboarded per month
- +2 more outcomes
Companies that use KiotViet
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
KiotViet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature8 records
KiotViet partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
KiotViet competitors and assessment
Company assessmentBroad incumbents
- Lightspeed Commerce: Lightspeed offers retail and restaurant POS SaaS platforms with omnichannel and payments capabilities — a global incumbent analog to KiotViet's multi-vertical SMB retail and F&B platform.
- Toast: Toast is a leading US-based restaurant POS SaaS platform with end-to-end F&B operations, payments, and lending offerings — directly relevant as KiotViet builds its KiotViet FNB vertical and KiotViet Finance lending business.
- Square (Block): Square provides integrated POS hardware, software, and merchant lending for SMBs globally, mirroring KiotViet's combined POS + KiotViet Finance approach to embed payments and capital within the merchant workflow.
- Shopify POS: Shopify POS extends Shopify's commerce platform to in-store retail with hardware, payments, and multi-channel integration — comparable to KiotViet's e-commerce-sync POS+payments bundle for omnichannel merchants.
Emerging players
- TouchBistro: TouchBistro is a restaurant POS SaaS provider for F&B SMBs with comparable functionality to KiotViet FNB (table management, ordering, payments) — relevant as a focused F&B benchmark.
Direct peers
- Sapo: Sapo is a leading Vietnamese POS and omnichannel commerce platform serving SMBs across retail, F&B, and services. It competes directly with KiotViet for the same Vietnamese SMB merchant base with overlapping retail and e-commerce integrations.
- Haravan: Haravan is a Vietnamese omnichannel commerce and POS platform founded as a Shopify partner, providing similar retail management, POS, and marketplace integration capabilities to Vietnamese merchants as KiotViet.
- Loystar Vietnam: Loystar is a Vietnam-based retail and F&B management SaaS provider offering loyalty, CRM, and POS solutions comparable to KiotViet's multi-vertical SMB platform.
- iPOS Vietnam: iPOS is a Vietnamese POS and retail management software provider serving small and medium-sized retail and F&B businesses with overlapping verticals (retail, restaurant, café) to KiotViet.
- Novaon (Citigo/NovaShop): Novaon is a Vietnamese digital business software group offering POS, e-commerce, and CRM solutions that overlap directly with KiotViet's SMB retail and F&B verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
KiotViet social profiles
Digital presenceKiotViet compliance and trust
Trust signalCompliance2 records
KiotViet financial estimates
Financial estimateRevenue estimate
Valuation estimate
KiotViet leadership team
Management profileNumber of profiles
Profiles2 records
KiotViet subsidiaries and ownership
Company hierarchySubsidiaries4 records
KiotViet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KiotViet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KiotViet
What does KiotViet do?
KiotViet is a cloud-based POS and retail management SaaS platform serving Vietnamese small and medium businesses across retail, food & beverage, beauty, and hospitality verticals. The platform offers industry-specific modules with offline capability, multi-channel e-commerce synchronization (Shopee, Lazada, Tiki, TikTok Shop), QR payment integrations with Vietnamese banks, free electronic invoicing and digital signatures for tax compliance, and an integrated ecosystem of payment, lending, accounting, and B2B sourcing solutions.
Is KiotViet a public or private company?
KiotViet is a private company. It is classified as venture growth investor backed and is currently operating.
When was KiotViet founded?
KiotViet was founded in 2010. It employs 1,001 to 5,000 people.
Where is KiotViet based?
KiotViet is headquartered in Hanoi, Vietnam, in the Asia region.
How does KiotViet make money?
Four revenue lines are on record. Subscription Fees (SaaS) is the primary driver. The others are hardware Sales, financing Referral Fees and professional Services.
Who are KiotViet's main competitors?
Broad incumbents on record are Lightspeed Commerce, Toast, Square (Block) and Shopify POS. TouchBistro is listed as an emerging player. Direct peers are Sapo, Haravan, Loystar Vietnam, iPOS Vietnam and Novaon (Citigo/NovaShop).
Does KiotViet have an API?
Yes. KiotViet provides an API connection feature (Kết nối API) that allows developers and partners to integrate with the platform. A public API endpoint documentation section is accessible at the '/ket-noi-api/' path, covering public API capabilities for data exchange and integration purposes. Developer documentation is at www.kiotviet.vn/huong-dan-su-dung-kiotviet/retail-ket-noi-api/public-api.
What industry is KiotViet in?
KiotViet's product category is Retail Management Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce.