Haravan

What Haravan does

Haravan is a Vietnamese cloud-based omnichannel commerce platform founded in 2014 and headquartered in Ho Chi Minh City, with a secondary office in Hanoi. The company unifies online selling (websites, social commerce, livestream), offline retail (point-of-sale), and marketplace integrations (Shopee, Lazada, TikTok Shop, Tiki) into a single back-office system, supported by 100+ technology partners, 15+ shipping carriers, and 12+ payment gateways. Its product portfolio spans Haraweb (a website builder with 400+ SEO-optimized themes), Harasocial (multi-channel chat and social commerce management across Facebook, Instagram, Zalo OA, Shopee Chat, and TikTok for Business), Hararetail (multi-store POS), Haraloyalty, Haravan Invoice (electronic VAT invoicing), CRM Marketing, and an Enterprise tier that includes headless commerce capabilities. AI features include the Haravan AI Chat chatbot, Meta Business Agent AI integration, livestream comment-scanning for automated order capture, and RFM 360 customer segmentation.

Haravan serves two primary customer segments in parallel: small and medium Vietnamese businesses that self-onboard through a 14-day free trial and product-led growth motions, and large enterprises (e.g., L'Oreal, Nestle, Abbott, Kiehl's, Bitis, The Coffee House, Cellphones) that are sold to through Haravan Enterprise with dedicated account management. Revenue is generated primarily through tiered subscription plans (Standard, Omni Pro, Advanced, Grow, Scale, Business) billed monthly or annually, supplemented by premium themes (priced up to approximately 1-2.5 million VND), App Store transactions, payment processing fees, and enterprise services. The company is privately held, ISO 27001 certified, and reports 60,000+ customers and 300+ leading brand logos.

Name

Haravan

Legal name

Công ty Cổ phần Công nghệ Haravan

Website

https://haravan.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haravan is a Vietnamese cloud-based omnichannel commerce platform founded in 2014 that unifies websites, social commerce, livestream, POS, and marketplace selling into a single system for Vietnamese SMBs and large enterprise brands.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Omnichannel commerce platform
• Website builder software
• Social commerce management
• Point of sale software
• Livestream selling tools

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Haravan generates primary revenue through tiered subscription plans (Standard, Omni Pro, Advanced, Grow, Scale, Business) with varying feature sets and support levels. The subscription model provides recurring revenue with annual and monthly billing options.
2. Theme and App Store: Additional revenue from premium website themes (ranging from free to approximately 1-2.5 million VND per theme) and specialized applications in the Haravan App Store.
3. Payment Processing: Revenue derived from integrated payment gateway services including COD collection and transaction processing across multiple carriers and payment methods.
4. Enterprise Solutions: Dedicated enterprise solutions with priority support, headless commerce options, and specialized implementation services for large-scale businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Haravan is a cloud-based omnichannel commerce platform that enables Vietnamese merchants to sell across websites, social channels, livestreams, physical stores, and marketplaces from a single unified system. The platform bundles website building (Haraweb), social commerce chat management (Harasocial), point-of-sale and retail management (Hararetail), omnichannel order/inventory synchronization, CRM/marketing automation, loyalty programs, electronic VAT invoicing, and AI-powered customer service. It integrates with Vietnamese-market platforms (Shopee, Lazada, TikTok Shop, Tiki, Zalo) plus 12+ payment gateways and 15+ shipping carriers, and is sold to 60,000+ business customers ranging from SMBs to large enterprise retail chains.

Product overview

Haravan is a unified omnichannel commerce platform providing a comprehensive ecosystem of interconnected products and services. The core platform consists of Haraweb (website builder), Harasocial (multi-channel social commerce management), Hararetail (point-of-sale and retail store management), and Omnichannel (unified commerce connecting online and offline channels). Supporting modules include Haraloyalty (customer loyalty and membership), Haravan Invoice (electronic VAT invoicing), CRM Marketing (customer relationship management with AI capabilities), and Haravan AI Chat (automated chatbot). The platform connects to major marketplaces (Shopee, Lazada, TikTok Shop, Tiki) and social channels (Facebook, Instagram, Zalo, TikTok). The ecosystem is extended through the Haravan App Store with 120+ third-party applications, with dedicated enterprise solutions (Haravan Enterprise, Headless Commerce) for large-scale businesses. The platform integrates with 15+ shipping carriers and 12+ payment gateways, supporting broadcast marketing across Zalo ZNS, Email, Messenger, and SMS channels.

Differentiator

Problem solved

Functional benefit

Brands

• Haraweb: Website building platform for sales and business websites with SEO-optimized templates.
• HaraSocial
• Hararetail
• Haraloyalty
• Haravan Invoice

Products and services

• Haraweb Website builder product for creating SEO-optimized sales websites and business websites with 400+ industry-specific themes, blog functionality, and custom design services, sold to Vietnamese merchants and businesses.
• Harasocial Multi-channel social commerce management platform for centralized conversation management across Facebook, Instagram, Zalo OA, Shopee Chat, and TikTok for Business, with Messenger Calling, AI Chat, and broadcast marketing features, sold to merchants selling on social channels.
• Hararetail Point-of-sale and retail store management system for managing multiple store locations, in-store order processing, inventory control, barcode scanning, shift management, and in-store payments, sold to brick-and-mortar retailers.
• Haravan Omnichannel Unified omnichannel commerce platform connecting online stores, social commerce, livestreams, retail POS, and marketplaces (Shopee, Lazada, TikTok Shop, Tiki) to centralize orders, inventory, and customer data, sold to multi-channel merchants.
• Haraloyalty Loyalty and customer membership management product for automatic point accumulation, tier upgrades, and reward redemption to drive customer retention and repeat purchases, sold to merchants running membership programs.
• Haravan Invoice Electronic VAT invoice solution for automated invoice generation integrated across all sales channels (online, retail POS, marketplaces), reducing manual work and centralizing fiscal management for Vietnamese businesses.
• Haravan Enterprise Enterprise-grade omnichannel commerce solution for large-scale businesses with comprehensive omnichannel commerce capabilities, dedicated account management, priority support, and specialized implementation services, sold to large retail chains and multinational brands.
• Headless Commerce - Enterprise Enterprise headless commerce solution for businesses requiring custom front-end development while leveraging Haravan's backend commerce infrastructure, API-first architecture, and omnichannel capabilities, sold to large brands with custom development needs.
• Haravan AI Chat AI-powered chatbot product for automated 24/7 customer consultation and sales support on social messaging channels, including the Meta Business Agent AI integration for automated sales conversations on Messenger.
• Haravan CRM Marketing Marketing CRM product with 360-degree customer profiles, automated segmentation, and broadcast campaigns across Zalo, Email, Messenger, and SMS channels, with loyalty program automation, sold to merchants running multi-channel marketing.
• Haravan Store (POS Hardware) Online store selling point-of-sale hardware, barcode scanners, receipt printers, and other retail devices required for offline store operations using Hararetail, sold to brick-and-mortar retailers.
• Haravan Priority Premium support service providing priority customer assistance and dedicated support resources, sold as an add-on service to Haravan platform subscribers.
• Livestream Selling Livestream commerce product that scans Facebook/TikTok livestream comments for keywords, automatically creates orders, sends shopping carts via Messenger, and synchronizes inventory, sold to merchants running livestream sales.

Quantifiable outcome

• 60,000+ businesses use Haravan for omnichannel commerce
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability7 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Meta (Facebook)coreTechnology or IntegrationMeta Business Agent AI integration with Haravan for AI-powered customer service automation on Messenger. Harasocial provides Messenger calling capabilities (audio and video) integrated directly into the conversation management interface. Deep platform integration for Facebook, Instagram, and Messenger commerce features.
• TikTokcoreTechnology or IntegrationTikTok for Business integration through Harasocial for centralized message management. TikTok Instant Messaging Ads support and conversion event tracking integration. Livestream commerce features optimized for TikTok sellers.
• ShopeecoreTechnology or IntegrationMulti-store inventory synchronization between Shopee and Haravan. Order import and management from Shopee marketplace. Seamless returns processing linked to Haravan inventory system.
• LazadacoreTechnology or IntegrationOrder and inventory synchronization with Lazada marketplace. Centralized order processing from Lazada through Haravan platform.
• TikTok ShopcoreTechnology or IntegrationMulti-store TikTok Shop management and synchronization with Haravan inventory. Real-time inventory updates across TikTok Shop channels.
• TikicoreTechnology or IntegrationOrder and product synchronization with Tiki Vietnamese e-commerce marketplace. Integrated inventory management across Tiki channel.
• ZalocoreTechnology or IntegrationZalo Official Account (OA) integration for customer messaging. Zalo ZNS notification support for broadcast marketing campaigns. Native support for Vietnamese market communication preferences.
• GooglemajorTechnology or IntegrationGoogle Maps API integration for store locator and delivery address verification. Google Analytics 4 integration for website analytics. Google Ads conversion tracking for advertising optimization. Google Login for customer authentication.
• GHN ExpressmajorTechnology or IntegrationShipping carrier integration for order fulfillment and COD collection. Real-time shipping rate calculation and tracking status updates.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sapo: Vietnamese omnichannel commerce and POS platform directly competing with Haravan across website, retail, and marketplace sync features for SMB and midmarket Vietnamese merchants.
• WooCommerce: Open-source WordPress-based e-commerce platform competing for the same SMB merchant segment; widely adopted in Vietnam as a free alternative.
• Pancake: Vietnamese social commerce and livestream selling platform overlapping with Haravan's Harasocial and Livestream Selling products for Facebook and TikTok merchants.
• iZota: Vietnamese e-commerce platform with website builder and online store management capabilities, competing with Haravan's Haraweb product for Vietnamese SMB merchants.
• KiotViet: Leading Vietnamese retail management and POS platform serving similar SMB merchants with omnichannel features, multi-store management, and marketplace integration.

Broad incumbents

• Lightspeed Commerce: Global POS and omnichannel commerce platform for retail and hospitality; comparable to Haravan's Hararetail and Omnichannel offerings in multi-store management.
• BigCommerce: Global headless commerce platform competing for Haravan's enterprise customers (L'Oreal, Nestle tier) with multi-channel and API-first architecture.
• Square (Block): Global payments and POS platform with omnichannel retail capabilities, comparable to Haravan's Hararetail and payment processing stack.
• Shopify: Global e-commerce platform that competes with Haravan's Haraweb and Omnichannel offerings; expanding into Southeast Asia and serving similar SMB-to-enterprise merchants.

Regional players

• Cafe24: Korean e-commerce SaaS platform with omnichannel store, marketplace integration, and AI features - a regional analog of Haravan operating in another Asian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Haravanvn
• YouTubeyoutube.com/user/haravanvn/videos
• Facebookfacebook.com/HaravanOfficial
• LinkedInlinkedin.com/company/haravan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haravan