Giordano’s
Giordano's is a privately held, Chicago-based pizzeria chain founded in 1974, operating ~63 restaurants across the Midwest and select tourist markets, specializing in stuffed deep-dish pizza made with proprietary Wisconsin mozzarella, Mendocino County tomatoes, and a Midwest flour blend.
- Company typePrivate
- Founded1974
- HeadquartersChicago, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Giordano’s does
Giordano's is a Chicago-based, privately held pizzeria chain founded in 1974 by Italian immigrants Efren and Joseph Boglio, specializing in stuffed deep-dish pizza derived from a 200+ year-old recipe for Mama Giordano's Italian Easter Pie. As of 2024, the company operates approximately 63 restaurant locations concentrated in the Midwest, with additional footprint in Florida, Nevada, Colorado, Iowa, and Minnesota, plus a first Washington, D.C. location opening June 2026 at 600 14th St. NW near the White House. The core product portfolio centers on the signature Stuffed Deep Dish Pizza, complemented by Traditional Thin Crust and the recently launched (October 2025) Tavern-Style Pizza. Ingredient sourcing is a core differentiator: proprietary Wisconsin mozzarella produced exclusively for Giordano's, hand-picked Mendocino County (Northern California) tomatoes for the signature sauce, and an unbleached proprietary flour blend from a single Minnesota mill using North and South Dakota wheat.
Revenue is generated primarily through dine-in, carryout, and delivery transactions at owned restaurant locations, supplemented by nationwide frozen pizza shipping via ship.giordanos.com, full-service catering for corporate and private events, and a 20% donation-back fundraiser program for nonprofits. Pricing follows a unit-pricing model with promotional tiers including a $10.99 daily lunch special, a $54.95 family meal deal, and a dynamic gas-price-linked discount for Club Gio loyalty members. The loyalty program (Club Gio) runs on the Thanx platform and drives repeat visitation through points and exclusive rewards. Marketing emphasizes Chicago heritage and cultural relevance through sports partnerships (Chicago Bears' Cole Kmet), limited-edition chef collaborations (Chi-Town Flavors with Crust Fund Pizza; 50th-anniversary pizza with Boka Restaurant Group's Chef Lee Wolen), and nonprofit cause-marketing (Honor Flight Network, Share Our Spare).
Giordano’s firmographics
Firmographics- Name
- Giordano’s
- Legal name
- Giordano's
- Website
- https://giordanos.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Giordano's is a privately held, Chicago-based pizzeria chain founded in 1974, operating ~63 restaurants across the Midwest and select tourist markets, specializing in stuffed deep-dish pizza made with proprietary Wisconsin mozzarella, Mendocino County tomatoes, and a Midwest flour blend.
- Ownership category
- akta.pro rank
Giordano’s industry classification
Industry- Product category
- Pizza Restaurants
- NAICS
- Special Food Services (7223), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Retail-Eating Places (5812), Food And Kindred Products (2000)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Frozen Pizza & Flatbreads (CRADADAB)
Keywords
Where Giordano’s is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Giordano’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales (Dine-in, Carryout, Delivery): Primary revenue from restaurant operations including dine-in, carryout, and delivery orders at locations across the US. Orders can be placed online, through app, or third-party delivery platforms.
- Nationwide Frozen Pizza Shipping: Ship frozen pizzas nationwide through their shipping portal (ship.giordanos.com), allowing customers to order authentic deep-dish pizza nationally.
- Catering Services: Catering for events and groups at select locations, offering group packages and event catering options.
- Loyalty Program (Club Gio): Points-based loyalty program where members earn 1 point per $1 spent. Points can be redeemed for free menu items. Credit card linking required for redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Daily | Lunch Special - $10.99 daily until 3pm at select locations |
| Unit Pricing | Per order | Family Meal Deal - $54.95, feeds up to 4 people |
| Other | Weekly | Gas Price-Linked Discount Promotion |
| Other | Pay-as-you-go | Club Gio Loyalty Program - Points |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Giordano’s product offering
Product offeringCore offering
Giordano's is a Chicago-based pizzeria chain selling signature stuffed deep-dish pizza, traditional thin crust pizza, and tavern-style pizza at 63 company-owned and franchised restaurants across the U.S. The company also offers nationwide frozen pizza shipping, full-service catering, and a points-based loyalty program (Club Gio), targeting individual consumers, families, and event organizers.
Product overview
Giordano's is a Chicago-based pizza restaurant chain offering authentic deep-dish Chicago-style pizza. The core product portfolio centers on their signature Stuffed Deep Dish Pizza (their flagship offering since 1974), complemented by Traditional Thin Crust and Tavern-Style Pizza varieties. The company operates a loyalty program called Club Gio, offers nationwide frozen pizza shipping, full catering services for events, and periodically releases limited-edition specialty pizzas through their 'Chi-Town Flavors' collaboration series. Additional offerings include a Lunch Special ($10.99 daily), Family Meal Deal ($54.95), and a Fundraiser Program donating 20% of orders to qualifying organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Stuffed Deep Dish Pizza Giordano's signature stuffed deep-dish pizza with flaky, buttery double crust, layered with proprietary Wisconsin mozzarella and finished with signature tomato sauce. Available at all restaurant locations, for catering, and via nationwide frozen shipping.
- Traditional Thin Crust Pizza Thin crust pizza with flaky texture, rich tomato sauce, melty mozzarella, and toppings of choice, cut into Chicago-style squares and suitable for sharing.
- Tavern-Style Pizza Very thin and crispy pizza topped edge-to-edge with premium ingredients, cut into squares — Chicago's traditional tavern-style as made by Giordano's. Launched October 2025.
- Frozen Pizza Shipping Nationwide direct-to-consumer shipping of Giordano's frozen stuffed deep-dish pizzas via ship.giordanos.com, allowing customers outside the restaurant footprint to order authentic Chicago-style pizza.
- Catering Services Full-service catering for corporate events, weddings, parties, and large groups, with customizable menus featuring pizza, pasta, salads, and desserts. Available at select locations.
- Club Gio Loyalty Program Points-based rewards program where members earn 1 point per $1 spent and redeem points for free menu items. Includes birthday treats, exclusive discounts (e.g., Summer Savings gas-price-linked promotion), and app-only offers. Powered by Thanx.
- Lunch Special Daily lunch promotion priced at $10.99 until 3pm at select locations. Includes a personal deep-dish or thin-crust pizza with a choice of cheese, pepperoni, or sausage, plus optional sandwich and side.
- Family Meal Deal Family meal package priced at $54.95 feeding up to four people, including medium deep-dish or large thin-crust pizza with up to 2 ingredients, family-size salad, and 4 cookies. Available for delivery and carry-out at select locations.
- Fundraiser Program Program under which Giordano's donates 20% of pre-tax food and beverage total back to qualifying nonprofit organizations hosting dine-in or carry-out fundraisers at select locations.
Quantifiable outcome
- 63 restaurants nationwide as of 2024
- +2 more outcomes
Companies that use Giordano’s
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Giordano’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Giordano’s partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Crust Fund PizzaminorCollaboration for 'Chi-Town Flavors' series where Giordano's released the 'Millennium Pork' Deep Dish Pizza with $2 from each sale donated to Share Our Spare to support families in Chicagoland.
- Boka Restaurant GroupminorGiordano's collaborated with Boka Restaurant Group's Chef Lee Wolen and Giordano's Chef Jesse Harris to create a limited-edition celebratory pizza for the 50th anniversary.
- Honor Flight NetworkminorGiordano's limited-time Americana Pizza (celebrating America's 250th birthday) includes $1 per pizza donated to the Honor Flight Network, which honors veterans through trips to Washington D.C. memorials.
- Cole Kmet (Chicago Bears Tight End)minorChicago Bears tight end Cole Kmet partnered with Giordano's for the 'Da Pizza' launch honoring the 1985 Bears season. Kmet brought the campaign to life across the chain's social media platforms.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Giordano’s competitors and assessment
Company assessmentDirect peers
- Marco's Pizza: Fast-growing franchise pizza chain with deep-dish offerings and nationwide footprint; comparable to Giordano's on franchise model, product extension, and aggressive unit growth.
- Lou Malnati's Pizzeria: Closest direct competitor in Chicago-style deep-dish pizza; operates a comparable restaurant chain and ships frozen pizzas nationwide, competing head-to-head with Giordano's on product, brand, and distribution channels.
- Pizzeria Uno / Due: Originated Chicago deep-dish pizza and operates a chain of pizzerias with nationwide reach; directly competes with Giordano's on stuffed deep-dish product category and casual dining experience.
- Gino's East: Iconic Chicago deep-dish chain with a similar specialty-pizza focus and a national shipping program; comparable in product, brand heritage, and frozen distribution strategy.
- Rosati's Pizza: Chicago-area pizzeria chain with deep-dish and thin-crust offerings and an extensive franchise network; overlaps with Giordano's on product mix, geography, and franchise-based growth model.
- Jet's Pizza: Detroit-style specialty pizza chain with deep-dish adjacent product (square deep-dish), strong delivery focus, and franchise growth comparable to Giordano's specialty-pizza positioning.
Regional players
- Bartoli's Pizzeria: Chicago suburban deep-dish operator; shares Giordano's specialty deep-dish positioning and Midwest regional footprint but with a much smaller store count.
Broad incumbents
- Domino's Pizza: Largest pizza chain globally with strong delivery/carryout infrastructure and a digital ordering platform; competes with Giordano's for share of stomach on delivery occasions and offers a deep-dish variant.
- Pizza Hut: National pizza chain with dine-in, carryout, delivery, and frozen retail products; overlaps with Giordano's across multiple channels and competes in the broader pizza category.
- Papa John's: Large national pizza chain with dine-in alternative, delivery, and frozen pizza products; competes with Giordano's for casual dining occasions and casual frozen-pizza purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Giordano’s social profiles
Digital presenceGiordano’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giordano’s leadership team
Management profileNumber of profiles
Profiles4 records
Giordano’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giordano’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giordano’s
What does Giordano’s do?
Giordano's is a Chicago-based pizzeria chain selling signature stuffed deep-dish pizza, traditional thin crust pizza, and tavern-style pizza at 63 company-owned and franchised restaurants across the U.S. The company also offers nationwide frozen pizza shipping, full-service catering, and a points-based loyalty program (Club Gio), targeting individual consumers, families, and event organizers.
Is Giordano’s a public or private company?
Giordano’s is a private company. It is classified as family owned and is currently operating.
When was Giordano’s founded?
Giordano’s was founded in 1974. It employs 5,001 to 10,000 people.
Where is Giordano’s based?
Giordano’s is headquartered in Chicago, United States, in the North America region.
How does Giordano’s make money?
Four revenue lines are on record. Restaurant Sales (Dine-in, Carryout, Delivery) is the primary driver. The others are nationwide Frozen Pizza Shipping, catering Services and loyalty Program (Club Gio).
Who are Giordano’s's main competitors?
Direct peers on record are Marco's Pizza, Lou Malnati's Pizzeria, Pizzeria Uno / Due, Gino's East, Rosati's Pizza and Jet's Pizza. Bartoli's Pizzeria is listed as a regional player. Broad incumbents are Domino's Pizza, Pizza Hut and Papa John's.
Does Giordano’s have an API?
No public API is recorded for Giordano’s.
What industry is Giordano’s in?
Giordano’s's product category is Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of CRADADAB, Frozen Pizza & Flatbreads. Its NAICS code is 7223 and its SIC code is 5812.