Rosati's Pizza

What Rosati's Pizza does

Rosati's Pizza is a family-owned pizza franchisor founded in 1964 and headquartered in Mount Prospect, Illinois. The company operates two franchise concepts: a carry-out/delivery model and a full-service Sports Pub format, with a system footprint of nearly 200 locations across the United States, including West coast presence in California. Rosati's monetizes through a 5% royalty on franchisee gross sales plus initial franchise fees, and supports franchisees with proprietary recipes incorporating over 100 custom ingredients and a proprietary flour blend.

The franchisee base is long-tail and SMB in nature, with no single operator disclosed as material. The company has invested in operational technology, including the MonkeyMedia platform for catering and multi-channel marketing infrastructure, to support franchisee unit economics and customer acquisition. End customers are primarily consumer households, with a developing B2B catering segment enabled by the catering platform integration.

Rosati's is governed by a family-owned board with all 10 seats held by family members, emphasizing long-term brand stewardship over short-term financial returns. The competitive positioning sits between independent operators and larger national chains (Domino's, Pizza Hut, Papa John's), with differentiation grounded in brand heritage, recipe proprietary, and franchisee support systems rather than technology leadership or scale economics.

Name

Rosati's Pizza

Legal name

Rosati's Franchising, Inc.

Website

https://myrosatisfranchising.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rosati's Pizza is a family-owned pizza franchisor founded in 1964, operating nearly 200 carry-out/delivery and Sports Pub franchise locations across the United States. The company earns revenue through a 5% royalty on franchisee gross sales and initial franchise fees, serving consumer households and B2B catering customers.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Franchising

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Family-Style Restaurants (THAFACAC)

Keywords

• Pizza restaurant franchise
• Chicago-style pizza
• Italian restaurant chain
• Sports pub franchise
• Carry-out delivery pizza

Headquarters

HQ city

Mount Prospect

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Franchise Royalties: Royalties and Continuing Service Fees are 5% of gross sales from franchisee locations. This is the primary revenue stream for the franchisor.
2. Franchise Fees: Initial franchise investment fees for new franchisees. Total cost varies by model (Sports Pub vs Carry-Out/Delivery) and location. Requires $80,000 in personal liquid capital minimum.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Rosati's Pizza is a family-owned pizza restaurant franchisor that licenses two distinct franchise concepts to qualified operators: the Rosati's Pizza Sports Pub, a full-service dine-in restaurant with seating for approximately 140 customers, bar service, carry-out, delivery and catering, and the Rosati's Carry-Out & Delivery model, a simpler, lower-investment format. All locations produce authentic Chicago-style pizza from over 100 proprietary ingredients using family recipes, supported by a national distribution system, comprehensive training, and corporate marketing.

Product overview

Rosati's Pizza operates as a pizza restaurant franchisor offering two distinct franchise business models. The Rosati's Pizza Sports Pub is a dine-in concept with seating for approximately 140 customers, featuring beer and wine service alongside the full Italian menu in a family-friendly sports viewing environment with multiple revenue streams including dining, bar, carry-out, delivery, catering, and events. The Rosati's Carry-Out & Delivery model represents the company's original franchise concept, providing carry-out and delivery services with a simpler operational model and lower initial investment. Both concepts feature authentic Chicago-style pizza made from over 100 proprietary ingredients using family recipes dating back over 50 years, including deep dish, hand-braided double dough, and traditional thin and crispy square cut varieties.

Differentiator

Problem solved

Functional benefit

Brands

• Rosati's Pizza Sports Pub: Full-service sports pub restaurant concept with seating for roughly 140 customers, featuring dining room, bar, carry-out, delivery, business to business, and catering revenue streams.
• Rosati's Carry-Out & Delivery

Products and services

• Rosati's Pizza Sports Pub Franchise Full-service dine-in pizza restaurant franchise concept with seating for approximately 140 customers, offering beer and wine service, the full Italian menu, sports viewing, plus carry-out, delivery, B2B catering and event revenue streams. Licensed to qualified franchisees with at least $80,000 in personal liquid capital.
• Rosati's Carry-Out & Delivery Franchise Lower-investment pizza franchise model focused on carry-out and delivery services, offering the established Rosati's brand, authentic Chicago-style pizza from family recipes, and a simpler initial learning curve. Licensed to qualified franchisees with at least $80,000 in personal liquid capital.
• Rosati's Catering & Events Services Catering and event services for corporate and private customers, operated through individual Rosati's franchise locations. Includes the My Rosati's Catering Marketing Kits with customizable marketing plans, pre-designed packaging, menus and display materials, plus catering sales manager and lead generation support from the corporate office.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Domino's Pizza: Largest pizza QSR by global retail sales, dominating carry-out and delivery. Directly comparable to Rosati's carry-out/delivery model and competes head-to-head for off-premise pizza occasions, though with a vastly larger digital infrastructure.
• Pizza Hut: One of the largest global pizza chains (owned by Yum! Brands) with dine-in, carry-out, and delivery. Comparable to Rosati's as a multi-format pizza franchise competing for similar family dining occasions, but at vastly greater scale and brand awareness.
• Little Caesars: Largest carry-out pizza chain in the US by unit volume, owned by Ilitch Holdings. Comparable to Rosati's on the carry-out/delivery value-pizza segment, but competes on price and convenience rather than authentic Chicago-style recipe heritage.
• Papa John's: Major pizza franchise with traditional dine-in, carry-out, and delivery. Comparable to Rosati's as a traditional pizza franchise targeting family dining, with similar franchise economics but significantly larger footprint and brand marketing.
• MOD Pizza: Fast-casual build-your-own pizza chain with several hundred franchised and corporate locations. Comparable to Rosati's Sports Pub format as a sit-down pizza concept, though differentiated by assembly-line-style service and a different price point.

Direct peers

• Jet's Pizza: Detroit-style pizza franchise with ~400 locations primarily in the Midwest. Closely comparable to Rosati's in scale, regional Midwest heritage, deep-dish/square pizza specialty, and franchise-driven growth model.
• Marco's Pizza: Mid-sized pizza franchise (~1,000+ locations) operating dine-in, carry-out, and delivery. Closest direct peer to Rosati's in franchise model, scale, and traditional pizza positioning, with similar growth trajectory from a comparable footprint.
• Papa Murphy's: Take-and-bake pizza franchise with ~1,000 locations, primarily franchised. Comparable to Rosati's as a smaller-scale pizza franchise operator with a simpler in-store model and similar franchisor economics, though differentiated by the take-and-bake format.
• Giordano's: Iconic Chicago-style stuffed deep dish pizza chain with locations across the Midwest and select national markets. Direct competitor to Rosati's on Chicago-style pizza authenticity, with similar dine-in, carry-out, and delivery formats.
• Lou Malnati's: Chicago-based deep dish pizza chain with multiple corporate and franchised locations. Direct competitor to Rosati's on authentic Chicago-style deep dish, with similar regional Midwest brand strength and recipe-driven differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RosatisPizza
• Xx.com/RosatisPizza
• Instagraminstagram.com/rosatispizza
• Pinterestpinterest.com/rosatispizza
• YouTubeyoutube.com/channel/UC7XoHj4Zt6mO0t0hKvqtW9w
• LinkedInlinkedin.com/company/rosati's-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosati's Pizza