Giordano’s

What Giordano’s does

Giordano's is a Chicago-based, privately held pizzeria chain founded in 1974 by Italian immigrants Efren and Joseph Boglio, specializing in stuffed deep-dish pizza derived from a 200+ year-old recipe for Mama Giordano's Italian Easter Pie. As of 2024, the company operates approximately 63 restaurant locations concentrated in the Midwest, with additional footprint in Florida, Nevada, Colorado, Iowa, and Minnesota, plus a first Washington, D.C. location opening June 2026 at 600 14th St. NW near the White House. The core product portfolio centers on the signature Stuffed Deep Dish Pizza, complemented by Traditional Thin Crust and the recently launched (October 2025) Tavern-Style Pizza. Ingredient sourcing is a core differentiator: proprietary Wisconsin mozzarella produced exclusively for Giordano's, hand-picked Mendocino County (Northern California) tomatoes for the signature sauce, and an unbleached proprietary flour blend from a single Minnesota mill using North and South Dakota wheat.

Revenue is generated primarily through dine-in, carryout, and delivery transactions at owned restaurant locations, supplemented by nationwide frozen pizza shipping via ship.giordanos.com, full-service catering for corporate and private events, and a 20% donation-back fundraiser program for nonprofits. Pricing follows a unit-pricing model with promotional tiers including a $10.99 daily lunch special, a $54.95 family meal deal, and a dynamic gas-price-linked discount for Club Gio loyalty members. The loyalty program (Club Gio) runs on the Thanx platform and drives repeat visitation through points and exclusive rewards. Marketing emphasizes Chicago heritage and cultural relevance through sports partnerships (Chicago Bears' Cole Kmet), limited-edition chef collaborations (Chi-Town Flavors with Crust Fund Pizza; 50th-anniversary pizza with Boka Restaurant Group's Chef Lee Wolen), and nonprofit cause-marketing (Honor Flight Network, Share Our Spare).

Name

Giordano’s

Legal name

Giordano's

Website

https://giordanos.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Giordano's is a privately held, Chicago-based pizzeria chain founded in 1974, operating ~63 restaurants across the Midwest and select tourist markets, specializing in stuffed deep-dish pizza made with proprietary Wisconsin mozzarella, Mendocino County tomatoes, and a Midwest flour blend.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Special Food Services (7223), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Retail-Eating Places (5812), Food And Kindred Products (2000)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Frozen Pizza & Flatbreads (CRADADAB)

Keywords

• Stuffed deep dish pizza
• Chicago style pizza
• Pizza catering services
• Frozen pizza shipping
• Loyalty rewards program

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales (Dine-in, Carryout, Delivery): Primary revenue from restaurant operations including dine-in, carryout, and delivery orders at locations across the US. Orders can be placed online, through app, or third-party delivery platforms.
2. Nationwide Frozen Pizza Shipping: Ship frozen pizzas nationwide through their shipping portal (ship.giordanos.com), allowing customers to order authentic deep-dish pizza nationally.
3. Catering Services: Catering for events and groups at select locations, offering group packages and event catering options.
4. Loyalty Program (Club Gio): Points-based loyalty program where members earn 1 point per $1 spent. Points can be redeemed for free menu items. Credit card linking required for redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Giordano's is a Chicago-based pizzeria chain selling signature stuffed deep-dish pizza, traditional thin crust pizza, and tavern-style pizza at 63 company-owned and franchised restaurants across the U.S. The company also offers nationwide frozen pizza shipping, full-service catering, and a points-based loyalty program (Club Gio), targeting individual consumers, families, and event organizers.

Product overview

Giordano's is a Chicago-based pizza restaurant chain offering authentic deep-dish Chicago-style pizza. The core product portfolio centers on their signature Stuffed Deep Dish Pizza (their flagship offering since 1974), complemented by Traditional Thin Crust and Tavern-Style Pizza varieties. The company operates a loyalty program called Club Gio, offers nationwide frozen pizza shipping, full catering services for events, and periodically releases limited-edition specialty pizzas through their 'Chi-Town Flavors' collaboration series. Additional offerings include a Lunch Special ($10.99 daily), Family Meal Deal ($54.95), and a Fundraiser Program donating 20% of orders to qualifying organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Stuffed Deep Dish Pizza Giordano's signature stuffed deep-dish pizza with flaky, buttery double crust, layered with proprietary Wisconsin mozzarella and finished with signature tomato sauce. Available at all restaurant locations, for catering, and via nationwide frozen shipping.
• Traditional Thin Crust Pizza Thin crust pizza with flaky texture, rich tomato sauce, melty mozzarella, and toppings of choice, cut into Chicago-style squares and suitable for sharing.
• Tavern-Style Pizza Very thin and crispy pizza topped edge-to-edge with premium ingredients, cut into squares — Chicago's traditional tavern-style as made by Giordano's. Launched October 2025.
• Frozen Pizza Shipping Nationwide direct-to-consumer shipping of Giordano's frozen stuffed deep-dish pizzas via ship.giordanos.com, allowing customers outside the restaurant footprint to order authentic Chicago-style pizza.
• Catering Services Full-service catering for corporate events, weddings, parties, and large groups, with customizable menus featuring pizza, pasta, salads, and desserts. Available at select locations.
• Club Gio Loyalty Program Points-based rewards program where members earn 1 point per $1 spent and redeem points for free menu items. Includes birthday treats, exclusive discounts (e.g., Summer Savings gas-price-linked promotion), and app-only offers. Powered by Thanx.
• Lunch Special Daily lunch promotion priced at $10.99 until 3pm at select locations. Includes a personal deep-dish or thin-crust pizza with a choice of cheese, pepperoni, or sausage, plus optional sandwich and side.
• Family Meal Deal Family meal package priced at $54.95 feeding up to four people, including medium deep-dish or large thin-crust pizza with up to 2 ingredients, family-size salad, and 4 cookies. Available for delivery and carry-out at select locations.
• Fundraiser Program Program under which Giordano's donates 20% of pre-tax food and beverage total back to qualifying nonprofit organizations hosting dine-in or carry-out fundraisers at select locations.

Quantifiable outcome

• 63 restaurants nationwide as of 2024
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Crust Fund PizzaminorStrategic or Co-development Partner · 3 November 2025Collaboration for 'Chi-Town Flavors' series where Giordano's released the 'Millennium Pork' Deep Dish Pizza with $2 from each sale donated to Share Our Spare to support families in Chicagoland.
• Boka Restaurant GroupminorStrategic or Co-development Partner · 1 September 2024Giordano's collaborated with Boka Restaurant Group's Chef Lee Wolen and Giordano's Chef Jesse Harris to create a limited-edition celebratory pizza for the 50th anniversary.
• Honor Flight NetworkminorGTM or Marketing PartnerGiordano's limited-time Americana Pizza (celebrating America's 250th birthday) includes $1 per pizza donated to the Honor Flight Network, which honors veterans through trips to Washington D.C. memorials.
• Cole Kmet (Chicago Bears Tight End)minorGTM or Marketing PartnerChicago Bears tight end Cole Kmet partnered with Giordano's for the 'Da Pizza' launch honoring the 1985 Bears season. Kmet brought the campaign to life across the chain's social media platforms.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Marco's Pizza: Fast-growing franchise pizza chain with deep-dish offerings and nationwide footprint; comparable to Giordano's on franchise model, product extension, and aggressive unit growth.
• Lou Malnati's Pizzeria: Closest direct competitor in Chicago-style deep-dish pizza; operates a comparable restaurant chain and ships frozen pizzas nationwide, competing head-to-head with Giordano's on product, brand, and distribution channels.
• Pizzeria Uno / Due: Originated Chicago deep-dish pizza and operates a chain of pizzerias with nationwide reach; directly competes with Giordano's on stuffed deep-dish product category and casual dining experience.
• Gino's East: Iconic Chicago deep-dish chain with a similar specialty-pizza focus and a national shipping program; comparable in product, brand heritage, and frozen distribution strategy.
• Rosati's Pizza: Chicago-area pizzeria chain with deep-dish and thin-crust offerings and an extensive franchise network; overlaps with Giordano's on product mix, geography, and franchise-based growth model.
• Jet's Pizza: Detroit-style specialty pizza chain with deep-dish adjacent product (square deep-dish), strong delivery focus, and franchise growth comparable to Giordano's specialty-pizza positioning.

Regional players

• Bartoli's Pizzeria: Chicago suburban deep-dish operator; shares Giordano's specialty deep-dish positioning and Midwest regional footprint but with a much smaller store count.

Broad incumbents

• Domino's Pizza: Largest pizza chain globally with strong delivery/carryout infrastructure and a digital ordering platform; competes with Giordano's for share of stomach on delivery occasions and offers a deep-dish variant.
• Pizza Hut: National pizza chain with dine-in, carryout, delivery, and frozen retail products; overlaps with Giordano's across multiple channels and competes in the broader pizza category.
• Papa John's: Large national pizza chain with dine-in alternative, delivery, and frozen pizza products; competes with Giordano's for casual dining occasions and casual frozen-pizza purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GiordanosPizza
• Facebookfacebook.com/giordanospizza
• Instagraminstagram.com/giordanospizza
• TikToktiktok.com/@giordanos_pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giordano’s