Rianda House

What Rianda House does

Rianda House is a 501(c)(3) nonprofit senior activity center founded on May 15, 2008 by Gunilda 'Jean' Rianda, operating from a single facility at 1475 Main Street, St. Helena, California, in the Upper Napa Valley. The organization delivers free programs and activities — including strength training, line dancing, geology tours, and the Being Mortal end-of-life discussion group — designed to keep older adults 'strong in mind, body, and spirit, connected in meaningful relationships, and giving from the abundance of their lives.' It serves a single persona segment: seniors aged 50+ in Upper Napa Valley and surrounding communities.

The core technology footprint is minimal: class registration and scheduling run on the embedded Mindbody platform, distribution is via the riandahouse.org website, a monthly email newsletter and calendar, a Facebook page, and in-person events. There is no proprietary software, no mobile app, and no AI/ML capability. Annual flagship events — most notably the Father's Day Classic Car Show — function simultaneously as programming, community engagement, and fundraising mechanisms.

The business model is donation- and event-funded: all programs are free to participants, so revenue consists of charitable contributions from individuals, businesses, and foundations (a disclosed $90,000 from Napa Valley Vintners on November 15, 2021 is the only named funder in the data), sponsorship and participant revenue from the Classic Car Show, and trip fees associated with partnered excursions such as the November 2026 Finland trip with Colette. The organization is governed by a 7-member board with deep Napa Valley wine industry and civic leadership ties, and is operated by a 5-person staff led by Executive Director Maury Robertson, who succeeded retiring ED Julie Spencer in May 2022.

Name

Rianda House

Legal name

Rianda House

Website

https://riandahouse.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Rianda House is a 501(c)(3) nonprofit senior activity center in St. Helena, California, providing free fitness, educational, and social programs to older adults in the Upper Napa Valley and funding operations through donations, sponsorships, and community fundraising events.

Ownership category

akta.pro rank

Product category

Senior Activity and Community Wellness Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Elder Services & Aging Support (BPAGAEAF), Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)

Keywords

• Senior activity center
• Older adult programs
• Community wellness services
• Nonprofit senior services
• Fitness and education programs

Headquarters

HQ city

Saint Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Rianda House relies on donations from individuals, businesses, and foundations in the community to fund operations and programs.
2. Fundraising Events: Annual events such as the Classic Car Show generate revenue through sponsorships, vendor fees, and participant donations.
3. Activity Fees (Minimal/Nominal): Activities are described as free for participants; any nominal fees support program costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Rianda House is a 501(c)(3) nonprofit senior activity center that delivers free in-person programs—including fitness classes (strength training, line dancing), educational workshops (end-of-life planning via Being Mortal, geology tours), social events, and day trips—to older adults in the Upper Napa Valley. Programs are accessed at the St. Helena facility, with class sign-ups handled through the Mindbody online registration platform.

Product overview

Rianda House is a 501(c)(3) nonprofit Senior Activity Center offering a unified set of programs and services for older adults in the Upper Napa Valley. The core offering consists of free activity programs (senior fitness classes, educational workshops, social events), a class registration system, and periodic publications (newsletter and calendar). Additional offerings include the annual Classic Car Show event, the Being Mortal discussion group on end-of-life topics, and curated community resource referrals. The organization does not operate a software product; rather, it delivers in-person programming and educational content from its facility at 1475 Main Street, St. Helena, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Activity Center Programs Core in-person program offering for older adults in the Upper Napa Valley, providing free fitness classes (strength training, line dancing), educational workshops (geology tours, end-of-life planning), social events, and day trips to help seniors stay strong in mind, body, and spirit. Activities are delivered at the St. Helena facility and open to all registered seniors in the region.
• Class Registration System Free online registration system for classes and activities, powered by Mindbody software, allowing members to sign up for programs, manage their schedules, and receive reminders and notifications.
• Monthly Newsletter and Calendar Monthly newsletter and calendar publications providing updates on activities, events, and programs available at Rianda House, distributed to subscribers and members via email.
• Annual Father's Day Classic Car Show Annual Father's Day community event held in St. Helena featuring vintage cars, barbecue, and live music; serves as a major fundraising and awareness driver for the nonprofit through sponsorships, vendor fees, and participant donations.
• Being Mortal Discussion Group Educational program presented by Dr. Frank Mueller covering end-of-life planning topics including advance healthcare directives, palliative care, and dementia planning, designed for older adults and their families.
• End-of-Life Planning Resources Comprehensive curated resources for end-of-life planning including advance healthcare directives, California POLST, medical aid in dying information, voluntary stopping of eating and drinking (VSED), green burial, and digital legacy setup for Google and Apple accounts.
• Community Resources and Referrals Curated links to external resources for seniors and individuals with disabilities, including the Napa County Aging and Disability Resource Guide, providing members with coordinated referrals to broader aging-services support.
• Finland Trip (November 12-19, 2026) International day trip/travel experience to Finland, scheduled November 12-19, 2026, organized in partnership with Colette (GoCollette) tours for senior members seeking group travel experiences.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MindbodycoreTechnology or IntegrationMindbody is the online registration and scheduling platform used by Rianda House. Members register for classes and manage their schedules through the Mindbody platform, which is embedded on the organization's website.
• Colette (GoCollette)minorStrategic or Co-development PartnerTravel partner for international trips including the Finland trip November 12-19, 2026. Rianda House partners with Colette tours to organize and promote international travel experiences for seniors.
• Napa County Commission on AgingminorStrategic or Co-development PartnerProgram Manager Tessa Lorraine serves as Vice Chair for the Napa County Commission on Aging, creating a formal connection for community coordination and resources.
• Leadership Napa ValleyminorStrategic or Co-development PartnerProgram Director Amanda Cole is a recent graduate of Leadership Napa Valley, connecting the organization to civic leadership development resources.
• Up Valley Family CentersminorStrategic or Co-development PartnerBoard Chair Bonnie Schoch previously served on the board of Up Valley Family Centers for 6 years, including 2 years as president, creating historical connection between organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YMCA of San Francisco Bay Area: Operates community-based wellness, fitness, and educational programming for older adults across the Bay Area. Directly comparable: Rianda House's Program Director Amanda Cole previously served as wellness coordinator at the San Rafael YMCA, mirroring the same fitness/social programming model for seniors.
• Village to Village Network: National membership network of grassroots 'Villages' that help older adults age in place through community programs and social connection. Directly comparable to Rianda House's membership-style free programming model for seniors living independently in a defined region.
• Meals on Wheels America: National nonprofit providing community-based support services to seniors with local affiliates delivering free programming. Directly comparable nonprofit mission, donor-dependent revenue, and senior-focused community engagement.
• Lifelong Learning Institute: National network of institutes offering non-credit educational courses and social programs specifically for older adults. Directly comparable educational programming (geology tours, Being Mortal discussions) Rianda House delivers as part of its senior activity portfolio.

Broad incumbents

• National Council on Aging: Large national advocacy and service organization for older adults, including a network of senior centers. Comparable at the broader industry level as Rianda House sits within NCOA's senior center ecosystem and partners with the local Commission on Aging affiliate.
• AARP: The largest U.S. membership organization for people 50+. Operates as a broad incumbent in the same 'senior services/community engagement' category as Rianda House, offering programming, advocacy, and discounts at significantly larger scale.

Emerging players

• Senior Planet (Older Adults Technology Services): Nonprofit providing community-based programs, classes, and social engagement for older adults. Comparable mission and program structure (free community classes for seniors) but with a technology and digital literacy emphasis that differentiates scope.

Regional players

• Up Valley Family Centers: Community nonprofit serving Upper Napa Valley with family and senior support services. Shares the same geography and overlapping program/service model with Rianda House; also a historical partner through Board Chair Bonnie Schoch's prior tenure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RiandaHouseSeniorActivityCenter
• LinkedInlinkedin.com/company/rianda-house-senior-activity-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rianda House