What SmartBIM Technologies does

SmartBIM Technologies is a US-based software and content company, founded in 2010 and headquartered in Norcross, with an 11-50 employee headcount. Its core offering is Building Information Modeling (BIM) content creation and discovery tooling, paired with AEC (Architecture, Engineering, and Construction) market intelligence, targeted at building and manufacturing professionals who need structured BIM assets and industry data.

The company's commercial mechanics center on delivering curated BIM content libraries, BIM tools, and related AEC market intelligence to its professional user base. The company has raised approximately $6.13M in aggregate funding across two recorded rounds: an early-stage round of approximately $1.28M in January 2011 and a subsequent round of approximately $4.85M in October 2017. Leadership is anchored by CEO Arol Wolford and Co-Founder Tracy Spaight, indicating founder continuity since inception.

A material caveat: the company's primary web domain, smartbimtechnologies.com, currently resolves to Indonesian-language gambling and slot/togel content unrelated to BIM or AEC. This is inconsistent with the firm's described BIM/AEC focus and likely indicates domain expiry, sale, or compromise rather than a strategic pivot. The operational and product status of the company post-2017 cannot be confirmed from the available input.

Name

SmartBIM Technologies

Website

https://smartbimtechnologies.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartBIM Technologies, founded in 2010 and based in Norcross, US, provides BIM content creation and discovery tools along with AEC market intelligence for building and manufacturing professionals. It has raised roughly $6.1M across two funding rounds.

Ownership category

akta.pro rank

Product category

Online Gambling Content

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online gambling content
• Affiliate marketing
• Lottery strategy guides
• Slot game reviews
• Sports betting analysis

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Marketing: The company generates revenue through affiliate marketing arrangements with online gambling platforms. The website contains promotional content linking to slot games, lottery pools, and Sbobet betting platforms. References to various gambling sites and the mention of 'link situs aman' (safe site links) with 'hadiah terbesar' (biggest prizes) suggest affiliate/referral revenue from directing users to gambling platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The company operates an Indonesian-language content website publishing gambling strategy guides covering online slot games (Slot Mudah Menang), lottery predictions (Togel Pools Resmi), and sports betting analysis (Sbobet Bola Parlay). Revenue is generated through affiliate links directing users to online gambling platforms. Firmographic metadata also references BIM content creation, BIM tools, and AEC market intelligence for building and manufacturing communities, but the live website evidence shows gambling-focused content marketing.

Product overview

SmartBIM Technologies operates a WordPress-based content website that publishes articles about online gambling strategies, including slot games (Slot Mudah Menang), Togel lottery (Togel Pools Resmi), and Sbobet sports betting (Sbobet Bola Parlay). The site functions as an informational/affiliate portal for online gambling platforms, not as a Building Information Modeling software product. No distinct product portfolio or named software offerings were identified in the source data.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Others

• iGamingBusiness: B2B media and information provider for the iGaming industry, including coverage of affiliate programs and operators. Comparable as a gambling-industry information source, though it serves operators and affiliates rather than end-player traffic directly.
• AffPapa: Affiliate program aggregator and directory for the iGaming industry, connecting affiliates with gambling operators. Comparable as an ecosystem enabler in gambling affiliate marketing, though it is a network/marketplace rather than a content publisher.

Broad incumbents

• Raketech Group: Publicly listed affiliate marketing company focused on online gambling, sports, and financial comparison content across multiple geographies. Comparable as a multi-vertical gambling-affiliate publisher, though Raketech emphasizes Nordic and other regulated markets.
• Better Collective: Publicly listed Danish gambling affiliate operator with sports-betting and casino content sites globally. Comparable as a multi-vertical gambling-affiliate content publisher, though Better Collective focuses on regulated European markets rather than emerging Southeast Asian geographies.
• Catena Media: Listed gambling affiliate operator with a broad portfolio of sportsbook and casino comparison/review sites. Comparable business model (affiliate content → operator referrals) but operates primarily in regulated Western markets.
• Gambling.com Group: Publicly listed gambling affiliate and lead-generation operator with global SEO-led content sites across sportsbook, casino, and other verticals. Comparable to SmartBIM's site as a gambling-affiliate content business, though operating at vastly larger scale and with proper licensing.

Direct peers

• Oddschecker (Flutter Entertainment subsidiary): Odds-comparison and affiliate site for sports betting, owned by Flutter Entertainment. Comparable to SmartBIM's Sbobet parlay content as a sportsbook-odds and affiliate lead-generation site, though UK-focused and tied to a licensed operator.
• Slotsia / Casino affiliate review sites: Network of slot-review and casino-affiliate content sites publishing RTP analysis and 'best slot' recommendations. Comparable to SmartBIM's slot content (gacor slots, RTP guides), though typically focused on European or global markets rather than Indonesian language.

Regional players

• TopSb Affiliates / Asian sportsbook affiliate operators: Various Asia-focused sportsbook affiliate sites (commonly operating around Sbobet/Maxbet-style platforms) that target Indonesian and Southeast Asian gambling audiences. Comparable as region-specific gambling-affiliate content sites targeting the same language and player base as SmartBIM.
• Togel online information portals (regional): A fragmented set of Indonesian-language togel prediction and result-information portals that publish lottery tips and link to betting pools. Comparable to SmartBIM's Togel Pools Resmi category, serving the same player segment and revenue model in the Indonesian market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/smartbim_llc
• LinkedInlinkedin.com/company/3720358

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartBIM Technologies