Capelli Sports

What Capelli Sports does

Capelli Sport is a New York-based, privately held sportswear company founded in 2011 and co-founded by George and Liz Altirs, operating as a brand under the GMA Accessories holding company. The company designs and produces performance apparel, footwear, accessories, and equipment across multiple sports disciplines, including soccer, basketball, volleyball, lacrosse, field hockey, running, and gym/fitness, with separate men, women, and youth collections. Manufacturing is vertically integrated through owned factories in China and Bangladesh employing roughly 3,000 workers, providing cost control and the ability to fast-turn merchandise around global sporting moments.

The commercial model combines direct-to-consumer e-commerce (capellisport.com), a dedicated B2B team sales portal (teams.capellisport.com), and negotiated multi-year enterprise uniform supply agreements with national soccer federations, professional leagues (notably the National Lacrosse League through 2029), national governing bodies (USA Field Hockey), and NCAA Division I athletic programs (Manhattan University). Capelli also holds an official FIFA license for World Cup 2026 merchandise. The company currently serves more than 400,000 youth athletes and over 100 professional teams across North America, Latin America, Europe, Asia Pacific, and Africa.

Pricing is unit-based across categories — match jerseys typically $30–$60 with authentic national team jerseys up to $95, training apparel $25–$75, footwear $28–$95, and accessories and equipment ranging from $5 to $450. Product categories include country-themed "Nations Collection" merchandise, custom teamwear, and officially licensed FIFA World Cup balls. The GTM motion is a deliberate combination of event-driven viral brand building (leveraging World Cup moments such as Cape Verde's goalkeeper Vozinha) and enterprise field sales cycles with leagues and institutions, supplemented by organic social and a Shopify-based storefront.

Name

Capelli Sports

Legal name

Capelli Sport

Website

https://capellisport.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Capelli Sport is a New York-based, vertically integrated sportswear brand (founded 2011) that designs and manufactures apparel, footwear, and equipment across multiple sports, selling via DTC e-commerce, a B2B team portal, and multi-year uniform supply deals with national federations, professional leagues (NLL), NCAA programs, and 400,000+ youth athletes globally.

Ownership category

akta.pro rank

Product category

Sportswear and Athletic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Footwear Manufacturing (3162)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports apparel
• Team uniforms
• Athletic footwear
• Custom teamwear
• Licensed merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Consumer Product Sales: Capelli Sport generates revenue through direct-to-consumer e-commerce sales of sports apparel, footwear, and accessories through its online store and team sales portal.
2. Professional League Uniform Partnerships: Multi-year exclusive uniform supply partnerships with professional leagues like the National Lacrosse League, providing next-generation jerseys, shorts, and lifestyle collections.
3. National Team Kit Supply: Four-year deals to outfit national soccer teams including Cape Verde's men's and women's national teams at World Cup tournaments.
4. Collegiate Athletics Partnerships: Partnerships with universities to outfit NCAA Division I varsity teams with customized uniforms and training gear, including co-branding initiatives and retail opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Capelli Sport designs, manufactures, and sells sports apparel, footwear, and accessories across multiple disciplines including soccer, basketball, volleyball, field hockey, lacrosse, running, and gym/fitness. The company provides custom team uniform solutions for national teams, professional leagues, collegiate programs, and youth organizations through dedicated B2B and consumer e-commerce channels. It also produces officially licensed FIFA World Cup 2026 merchandise including match balls, training balls, and fan collectibles.

Product overview

Capelli Sport is a high-performance sports apparel and teamwear company offering a comprehensive portfolio of athletic products across multiple sports disciplines. The product line includes core categories for Soccer, Basketball, Volleyball, Field Hockey, Lacrosse, Running, and Gym & Fitness, along with officially licensed FIFA World Cup 2026 merchandise. The company provides team customization and uniform design services through its TeamShop platform, serving youth athletes, collegiate programs, professional teams, and national organizations. Product offerings span men's, women's, and youth apparel including tops, bottoms, footwear, accessories, and equipment, with branded sub-collections like the Nations Collection featuring country-themed merchandise for national team supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Apparel Complete range of soccer-specific athletic wear including jerseys, shorts, socks, cleats, and training gear designed for players at all levels.
• Basketball Uniforms & Gear High-performance basketball apparel, uniforms, and training equipment including jerseys, shorts, basketballs, and coaching gear.
• Volleyball Gear Volleyball-specific athletic wear and equipment for indoor and beach volleyball players.
• Field Hockey Equipment Field hockey athletic wear, sticks, balls, and protective gear for field hockey athletes.
• Lacrosse Apparel Lacrosse-specific uniforms, heads, shafts, protective gear, and training equipment for lacrosse players.
• Running Gear Athletic footwear, running shorts, moisture-wicking tops, and accessories designed for runners and endurance athletes.
• Gym & Fitness Training Wear Training apparel including workout tops, compression wear, shorts, leggings, and fitness accessories for gym and training activities.
• FIFA World Cup 2026 Licensed Merchandise Officially licensed FIFA World Cup 2026 soccer balls and merchandise, including match balls, fan balls, and mini collectibles in sizes 5, 3, and 1.
• Referee Uniforms & Gear Professional referee apparel including jerseys, shorts, socks, flags, whistles, and quarter-zip tops for soccer, basketball, and other sports officials.
• National Team & Pro Team Kits Custom-designed uniforms and apparel for national soccer teams and professional sports organizations, including men's and women's national teams.
• Nations Collection Country-themed sports apparel and merchandise featuring national colors and designs for teams including USA, Mexico, Brazil, Canada, Argentina, Germany, Spain, England, Portugal, France, and Serbia.
• Teamwear & Custom Uniforms Custom team uniform design and production services for clubs, schools, and organizations across multiple sports.
• Accessories & Equipment Wide range of sports accessories including bags, balls, hats, hydration products, gloves, soccer equipment, fitness equipment, and field equipment.
• Youth Apparel Athletic wear designed for children and teenagers including tops, bottoms, socks, and accessories across multiple sports.

Quantifiable outcome

• Gained visibility from Cape Verde's breakout World Cup performance, with the goalkeeper gaining 17M+ Instagram followers

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Lacrosse League (NLL)coreStrategic or Co-development Partner · 21 April 2026Landmark multi-year partnership naming Capelli Sport the Official Uniform of the League through 2029, with exclusive outfitter for all NLL franchises with next-generation on-floor jerseys, shorts, and training and lifestyle collections. Partnership aligns with NLL's approaching 40th anniversary during the 2026-27 season.
• Rhode Island FCminorStrategic or Co-development Partner · 4 March 2026Rhode Island FC unveiled new Capelli Sport Surge Kit as home uniform for 2026 season. Kit maintains sponsorship lineup with Breeze Airways (front-of-kit), Centreville Bank (sleeve), and Rhode Island Energy (upper back).
• Cape Verde Football FederationcoreStrategic or Co-development Partner · 1 January 2026Four-year deal signed in January to outfit Cape Verde's men's and women's national soccer teams at the World Cup, marking Capelli's debut at soccer's biggest stage.
• FIFA (World Cup Licensing)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Official FIFA World Cup 2026 licensed merchandise provider, one of the only retailers producing Official Licensed Products including match, training, and mini soccer balls.
• Manhattan UniversitycoreStrategic or Co-development Partner · 23 June 2025Long-term partnership to outfit Manhattan University's 21 NCAA Division I varsity teams with customized uniforms and training gear. Marked as Capelli Sport's first comprehensive NCAA Division I deal, exploring co-branding initiatives and retail opportunities for the Jasper athletic programs and alumni base.
• USA Field HockeycoreStrategic or Co-development Partner · 6 December 2024Capelli Sport became Exclusive Official Apparel & Kit Provider for USA Field Hockey, supplying uniforms and gear for the national governing body.
• Simcoe County Rovers FCminorStrategic or Co-development Partner · 10 November 2024Partnership for kit and apparel supply to the Canadian soccer club.
• London City LionessesminorStrategic or Co-development Partner · 2 August 2024Kit partnership for the English women's professional football club's 2024-25 home and away kits.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Macron: Italian sportswear manufacturer specializing in team kits and technical apparel across soccer, basketball, rugby, and volleyball. Highly comparable to Capelli Sport in its multi-sport teamwear focus and reliance on club and federation partnerships as core revenue.
• Hummel: Danish sportswear company focused on team kits and footwear with a long history of outfitting national teams and clubs. Closely comparable to Capelli Sport in second-tier federation strategy and teamwear-led business model.
• Joma: Spanish sportswear brand producing team uniforms, footwear, and equipment across multiple sports with strong federations and club portfolios. Directly comparable to Capelli Sport in product mix, target segments, and sponsorship-driven go-to-market.
• Le Coq Sportif: French heritage sportswear brand with national team partnerships and teamwear lines. Comparable to Capelli Sport in serving second-tier federations and producing authentic national team kits outside the dominant three brands.
• Uhlsport: German sports equipment and teamwear company with deep goalkeeper and team kit credentials, particularly in soccer. Comparable to Capelli Sport as a Europe-based multi-sport teamwear supplier with federation and league relationships.
• Erreà: Italian teamwear and technical sportswear brand supplying federations, clubs, and national teams across soccer, basketball, and volleyball. Comparable to Capelli Sport as a vertically oriented teamwear specialist competing outside the Big Three.

Broad incumbents

• Kappa: Italian heritage sportswear brand with broad teamwear, football, and lifestyle offerings. Comparable to Capelli Sport in core teamwear and federation kit supply, but at a much larger scale and with a stronger consumer brand.
• Puma: Global sportswear incumbent and one of the Big Three national team kit suppliers. Comparable to Capelli Sport as a competitor actively bidding for federation and league accounts, and whose spare attention to smaller teams directly shapes Capelli's addressable opportunity.
• New Balance: Global sportswear incumbent with growing soccer, basketball, and lifestyle lines, including team sponsorships. Comparable to Capelli Sport as a multi-sport apparel and footwear competitor with selective national-team and league partnerships.

Emerging players

• Castore: British premium sportswear brand rapidly signing high-profile team and federation partnerships (e.g., national teams, football clubs). Comparable to Capelli Sport in targeting national team kit supply as a growth lever, though positioned in a more premium price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/capellisport
• YouTubeyoutube.com/@capellisport3485
• Facebookfacebook.com/CapelliSport
• LinkedInlinkedin.com/company/capelli-sport
• Instagraminstagram.com/capellisport
• TikToktiktok.com/@capellisport_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capelli Sports