CLEAN i.T

What CLEAN i.T does

CLEAN i.T is a digital marketplace platform that connects customers seeking professional cleaning services with vetted cleaning companies in Greece. Founded in 2018 in Athens by a team of recent graduates and led by founder & CEO Evelina Mavrides, the platform is operated under Cyprus-registered parent company DIACHRON ENTERPRISES LTD (registration HE379166) and was commercially launched in Autumn 2022. The service is currently available only in Attica and Mykonos, with stated plans to expand across Greece and internationally. The platform is positioned as a self-serve, on-demand booking tool for individual property owners and renters, and also serves commercial property owners and marine/vessel owners.

The platform offers two booking mechanisms: on-demand direct booking with transparent fixed pricing based on property type, cleaning type, and square meters, and a ticket-based request mode where customers receive quotes from multiple partner companies. It is accessible via web (thecleanitapp.com) and a mobile application for iOS/Android listed as forthcoming. Technical features include automated partner matching, a dynamic pricing algorithm, and a secret-code-based property access verification system. Integrations include VIVA WALLET for payment processing, Google Analytics, LiveChat for customer support, Sendgrid for transactional email, and Cookiebot for GDPR cookie compliance. Payment options span Visa, MasterCard, Maestro, Apple Pay, Google Pay, and Revolut.

CLEAN i.T monetizes via transaction-based commissions on completed bookings. Standard cleaning sessions are priced between €44.64 (1–40 m²) and €72.54 (101–150 m²), with partner quote-based pricing for properties over 150 m², specialized cleaning services, and premium postal codes. The company has disclosed two funding rounds totaling approximately $514K, the most recent being a $484K round in January 2026 led by Investing For Purpose with Envolve Entrepreneurship participating. Headcount is reported at 1–10 employees.

Name

CLEAN i.T

Legal name

DIACHRON ENTERPRISES LTD

Website

https://thecleanitapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CLEAN i.T is a Greek digital marketplace, founded 2018 and commercially launched 2022, that connects customers seeking professional cleaning services with vetted cleaning companies in Attica and Mykonos via a web and forthcoming mobile platform, monetizing through transaction-based commissions on completed bookings.

Ownership category

akta.pro rank

Product category

Cleaning Services Marketplace

akta.pro primary industry

Whole-Home One-Time Cleaning (HSAEAFAA)

akta.pro secondary industry

Same-Day/Express Turnover Cleaning (HSAEAEAJ)

Keywords

• Cleaning services marketplace
• On-demand cleaning
• Home services booking
• Professional cleaning platform
• Facility management booking

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales

Revenue model

1. Platform Commission/Transaction Fee: CLEAN i.T acts as a mediator/marketplace between customers and contracted cleaning companies. The platform charges transaction fees on completed bookings. Pricing is transparent and based on property size and cleaning type. The company earns revenue by facilitating bookings and processing payments through their platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CLEAN i.T operates a digital marketplace platform that connects customers seeking professional cleaning services with pre-vetted cleaning companies across Greece. Users book services through a web platform or mobile app via two mechanisms: on-demand booking with transparent fixed pricing and ticket-based quote requests from multiple partner companies. The platform manages the entire booking, payment, and service verification flow while contracted cleaning partners deliver the actual cleaning work.

Product overview

CLEAN i.T is a digital marketplace platform that connects customers seeking professional cleaning services with vetted cleaning companies across Greece. The core CLEAN i.T Platform serves as an intermediary, offering two distinct booking mechanisms: On-Demand Booking for immediate service requests with transparent pricing, and Ticket/Tender Booking for custom quotes from multiple providers. The platform operates 24/7 and covers various property types (apartments, offices, houses, yachts, villas, warehouses, rental rooms, shops, hotels) and cleaning types (regular, general, biological/ecological, renovation, and pest control). The company is expanding with a mobile app currently in development.

Differentiator

Problem solved

Functional benefit

Products and services

• CLEAN i.T Platform Digital marketplace platform that enables users to book professional cleaning services on-demand through a web interface or mobile app, matching customers with pre-vetted cleaning companies and managing booking, payment, and property access verification for individuals and commercial property owners in Greece.
• On-Demand Cleaning Booking Direct booking service where customers select property type, cleaning type, square meters, and a time slot, then pay immediately at transparent fixed prices starting at €44.64 for 1-40 m² regular cleaning. Available 24/7 across standard Attica coverage areas.
• Ticket/Tender Cleaning Booking Request-based booking where customers submit service requirements and receive quotes from multiple partner cleaning companies, used for properties over 150 m², specialized services such as biological/ecological or renovation cleaning, and premium areas.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and parent.

• Contracted Professional Cleaning Companies (Greece)coreOthersCLEAN i.T partners exclusively with professional cleaning companies and facility management companies in Greece. These contracted partners (Συνεργάτες) provide the cleaning personnel, expertise, and cleaning products. Partners must have certifications and follow quality protocols. The platform connects customers to these partners but does not provide cleaning services directly.
• VIVA WALLETcoreTechnology or IntegrationVIVA WALLET serves as the payment processor for the platform. All payment processing is handled through VIVA WALLET's payment infrastructure. Customers receive payment receipts from VIVA WALLET upon successful transactions.
• DIACHRON ENTERPRISES LTDparentOthersDIACHRON ENTERPRISES LTD is the parent company registered in Cyprus (registration HE379166, VAT 10379166F) that operates the CLEAN i.T platform. The company is incorporated under Cypriot law with offices in Nicosia.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Thumbtack: Large US-based marketplace for a broad range of local professional services including cleaning. Broad incumbent that overlaps with CLEAN i.T in the on-demand professional cleaning category but operates across many service verticals at much larger scale.

Direct peers

• Cleanly: On-demand laundry and dry-cleaning pickup/delivery marketplace (NYC-origin). Peer in the on-demand home services marketplace category, with similar digital booking and partner-mediated service delivery, though tilted toward laundry.
• Helpling: Berlin-headquartered online marketplace for booking professional home cleaning services across multiple European countries. Closest direct peer to CLEAN i.T — same two-sided marketplace model, same target customer (residential cleaning), and overlap in the European geography.
• TidyChoice: US online marketplace for booking vetted, insured house cleaners. Direct peer sharing the same two-sided marketplace mechanics, vetted partner network, and on-demand residential cleaning focus.
• Handy (Angi): US-origin on-demand platform for booking cleaning and other home services, now part of Angi Inc. Direct peer on the marketplace model and on-demand home cleaning category, though operating at much larger scale in North America.
• Mopp: UK-based online platform that connects customers with vetted, insured professional cleaners for residential bookings. Direct peer in the online home cleaning marketplace space, with comparable self-serve booking flow and vetted-partner model.

Regional players

• Cleanio: Paris-based digital platform for booking and managing home cleaning services via a network of vetted professionals. Regional peer in the European home-cleaning marketplace space, comparable on platform model and target segment.
• Propre.fr: France-focused online platform for booking household cleaning services. Regional peer in the European residential cleaning marketplace space, with comparable self-serve booking and vetted-partner model but serving a different national market.

Others

• VIVA Wallet: Greek-founded payment processor that is CLEAN i.T's integrated payment partner. Included as an ecosystem/partner relationship rather than a competitor; relevant for understanding CLEAN i.T's payment stack and Greek fintech ecosystem ties.

Emerging players

• HomeWhiz: Online platform connecting households with professional cleaning and home maintenance providers. Emerging peer in the digital home services marketplace category, with partial overlap on the cleaning vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecleanitapp
• LinkedInlinkedin.com/company/clean-i-t/?viewAsMember=true
• Instagraminstagram.com/thecleanitapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEAN i.T