Two Islands

What Two Islands does

Two Islands is a New Zealand-founded and Auckland-headquartered direct-to-consumer health supplement brand, founded by Julia Matthews, who developed her own protein powder recipe while studying health science and nutrition in Sydney. The company sells high-strength nutritional supplements — marine collagen, protein and greens, electrolytes, gut health formulas, mood and sleep support, joint support, and breastfeeding support — organised on its e-commerce storefront by benefit collections (Beauty, Gut Health, Sleep, Stress & Mood, Postpartum, Sports & Performance, Hydration, Joint Support) rather than purely by category. Products are formulated in New Zealand using proprietary-branded ingredient complexes including Safr'Inside™ saffron, PERNAULTRA™ Greenshell™ mussel, DracoBelle™ Nu, AshwaMind®, Bluenesse® lemon balm, and AbsoCurcumin® turmeric, each cited with clinical research; marine collagen is MSC-certified for sustainable wild-caught sourcing, and the brand holds B-Corp, FernMark, and Climate Action Company (Carbonz) certifications.

The business operates almost entirely through its owned Shopify storefront under a product-led growth model, with no meaningful third-party retail or marketplace presence. Revenue mechanics combine one-time purchases (priced roughly NZD $9–$206), a Subscribe & Save subscription programme offering 10% off with flexible 3–8 week delivery, refill packs priced below first-purchase packaging, and curated bundles (Fourth Trimester Kit, Workout Essentials Bundle, Everyday Wellness Essentials) that drive AOV and cross-sell. The Island Rewards loyalty programme, a HELLO15 newsletter discount, low-cost starter kits/sachets, and Afterpay instalments round out the conversion stack, while international shipping extends the addressable market across Australia, New Zealand, the United States, the United Kingdom, and a dedicated China landing page.

Two Islands positions itself as a female-founded and led 'small, agile' team with no disclosed institutional venture capital or private equity backing — the only capital events in the data are two small Callaghan Innovation R&D grants (NZD $6,308 in 2021 and NZD $5,635 in 2022). The company has 1–10 employees, and the leadership team disclosed in the input is limited to founder Julia Matthews. There are no disclosed revenue figures, no headcount trends, and no AI or proprietary technology platforms beyond Shopify.

Name

Two Islands

Legal name

Two Islands

Website

https://twoislandsco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Islands is a New Zealand-based direct-to-consumer health supplement brand selling clinically-backed nutritional products — marine collagen, protein, electrolytes, gut, mood, and postpartum support — via an owned Shopify storefront to women in NZ, Australia, the US, the UK, and China.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

Keywords

• Dietary supplements
• Health supplements
• Marine collagen
• Electrolyte powders
• Protein supplements

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: Two Islands sells its range of high-strength health supplements directly to consumers via its e-commerce storefront (twoislandsco.com). Products include protein powders, marine collagen, electrolytes, gut health formulas, beauty supplements, and joint support products. One-time purchases are the primary transaction model with prices ranging from approximately $9 (starter kits) to over $200 (bundles).
2. Subscription and Save Programme: Customers can subscribe to receive products every 3, 4, 6, or 8 weeks with a 10% discount on every order. Subscriptions earn Island Rewards loyalty points. The subscription model provides predictable recurring revenue and higher customer lifetime value. Customers can pause, skip, or cancel anytime through the customer portal.
3. Refill Packs: Two Islands offers refill pack versions of its core products (Super Beauty Refill, Marine Collagen Capsules Refill, Move Me Refill, Happy Days Refill) at reduced packaging cost, encouraging repeat purchase behaviour and customer loyalty while providing a slight price incentive.
4. Bundles and Kits: Pre-curated product bundles and kits (e.g., Fourth Trimester Kit, Workout Essentials Bundle, Super Skin Duo) are sold at a discounted price compared to buying individual products, driving higher average order values and cross-selling complementary products.
5. Island Rewards Loyalty Programme: A loyalty programme where customers earn points on purchases (including subscription orders) and redeem them as vouchers. Subscription orders earn additional loyalty points, incentivising recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Two Islands formulates, brands and sells high-strength dietary supplements directly to consumers via its own Shopify e-commerce storefront at twoislandsco.com. The portfolio spans beauty (Marine Collagen, Super Beauty), gut health (Happy Gut, Protein & Organic Greens), performance (Hydrate⁴ Electrolytes, Pea Protein, Move Me) and mood/stress/sleep (Happy Days, Nightcap), with breastfeeding support (Milk Maker), bundles, refill packs, and a Subscribe & Save subscription programme as recurring revenue.

Product overview

Two Islands is a New Zealand-based wellness and nutrition company offering high-strength, purpose-crafted dietary supplements. The product portfolio centers on four core pillars: beauty (Marine Collagen Beauty Powder/Capsules, Super Beauty), gut health (Happy Gut, Protein & Organic Greens with probiotics), performance (Pea Protein Powder, Hydrate⁴ Electrolytes, Move Me), and mood/stress support (Happy Days, Nightcap). Additional offerings include breastfeeding support (Milk Maker), refill programs for sustainability, and subscription services. Products are formulated with scientifically researched ingredients including branded extracts like DracoBelle™ Nu, Safr'Inside™ Saffron, and PERNAULTRA™ Greenshell™ Mussel. The company emphasizes clean, minimal ingredient lists free from fillers, with independent testing and verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydrate⁴ Electrolytes Electrolyte drink mix providing 1,000mg sodium plus essential minerals in four flavours (Orange Citrus, Passionfruit Mango, Raspberry Lemonade, Pineapple) for hydration, muscle performance, recovery and energy. Targeted at active consumers and daily hydration.
• Protein & Organic Greens + Probiotics Comprehensive daily nutrition formula combining pea and NZ hemp protein (20g protein) with organic greens, probiotics, prebiotic fibre, and whole-food sourced vitamins and minerals delivering 100% RDI for 10+ essential vitamins and minerals per serve. Supports energy, stress, mood, immunity and gut health.
• Pea Protein Powder Plant-based protein powder with 4 ingredients or less, providing 18.8–19.7g protein per serve in Banoffee, Salted Caramel, Chocolate and Vanilla flavours (500g and 1kg sizes). Targeted at consumers seeking lean muscle support and clean plant-based protein.
• Happy Gut Gut health powder with high-strength glutamine, soothing herbs (slippery elm, marshmallow, chamomile, ginger, cinnamon) and prebiotic apple fibre. Supports digestion, reduces bloating, promotes bowel regularity and healthy gut bacteria; 675 verified reviews.
• Milk Maker Breastfeeding support supplement in vege capsule format designed to support healthy milk supply for breastfeeding or pumping mothers. Targeted at postpartum and breastfeeding mothers.
• Marine Collagen Beauty Capsules Hydrolysed marine collagen capsules (500mg per capsule, 2 capsules daily) with vitamin C for enhanced absorption. Supports skin hydration, elasticity, strong nails and healthy hair. MSC certified wild-caught North Atlantic cod source, 1.5x better absorbed than bovine or porcine collagen; 195 verified reviews.
• Marine Collagen Beauty Powder High-strength hydrolysed marine collagen powder (9.4–10g per serve) unflavoured or vanilla, 30 serves per tub. Supports skin hydration, elasticity, strong nails and healthy hair; MSC-certified sustainable sourcing.
• Super Beauty Plant-based vegan beauty supplement with DracoBelle™ Nu, hyaluronic acid, NZ blackcurrant, biotin, silica and zinc. Supports skin moisture, elasticity, natural collagen production, healthy hair and strong nails; visible results in as little as 8 weeks.
• Happy Days Mood and stress support supplement (60 vege capsules) featuring Safr'Inside™ Saffron (60% stress reduction in 5 days), AshwaMind® Ashwagandha, Bluenesse® Lemon Balm (cortisol reduction in 1–3 hours) and L-Theanine. Supports calm mood, reduced anxiety and stress relief.
• Move Me Joint mobility and anti-inflammatory supplement combining NZ Greenshell™ Mussel (PERNAULTRA™), Boswellia (30% AKBA) and AbsoCurcumin® Turmeric (65% curcuminoids). Supports cartilage health, joint lubrication, reduces pain and swelling within 7 days.
• Nightcap Sleep support supplement containing Safr'Inside™ saffron extract to improve sleep quality, reduce stress levels and support relaxation as part of the sleep collection.
• Skin Hydration Elixir Skin hydration supplement designed to work alongside Marine Collagen and Super Beauty for enhanced skin moisture and glow.
• Hydrate⁴ Starter Kit Sachet sampler kit containing one sachet of every Hydrate⁴ Electrolytes flavour (Orange Citrus, Passionfruit Mango, Raspberry Lemonade, Pineapple) priced at $9, allowing customers to trial all flavours before committing to a full tub.
• Island Kits & Refill Bundles Pre-curated product bundles sold at a combined discount versus individual products, including Fourth Trimester Kit ($194), Workout Essentials Bundle ($146), Breastfeeding Starter Kit ($144), Everyday Wellness Essentials ($206), Super Skin Duo ($126) and refill twin packs. Drives higher AOV and cross-sells complementary products.
• Refill Packs (Super Beauty Refill, Marine Collagen Capsules Refill, Move Me Refill, Happy Days Refill) Refill pack versions of core products offered at reduced packaging cost (e.g. Super Beauty Refill $38 vs $40 jar), encouraging repeat purchase behaviour and customer loyalty while providing a slight price incentive and reduced environmental footprint.
• Subscribe & Save Subscription delivery service offering 10% savings on every order, with flexible delivery cadence every 3, 4, 6 or 8 weeks. Customers can skip, pause or cancel anytime through the customer portal, and subscription orders earn bonus Island Rewards loyalty points.
• Island Rewards Loyalty Programme Customer loyalty programme where members earn points on every purchase (including subscription orders) and redeem points as vouchers on subscription orders, driving retention, referrals and recurring revenue.
• Two Islands Drink Bottle with Straw (850ml) Branded 850ml drink bottle with straw merchandise designed for active hydration use alongside Two Islands electrolyte and supplement products.

Quantifiable outcome

• Happy Gut reduces bloating and improves digestive comfort within 2 weeks for many users (675 verified reviews)
• +8 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vida Glow: Australian-founded DTC marine collagen and ingestible beauty brand. Direct competitor in marine collagen, beauty-from-within, and women's wellness, with overlapping ANZ and international DTC distribution.
• The Beauty Chef: Australia-based ingestible beauty and gut-health brand founded by Carla Oates. Closely comparable on positioning (beauty/gut supplements for women), DTC model, ANZ origin and clinical-ingredient marketing approach.
• Go Healthy: New Zealand-headquartered supplements brand with broad vitamins, sports nutrition and women's health SKUs. Comparable product range, NZ formulation/origin, and target consumer segments to Two Islands.
• Nutra-Life: Established ANZ vitamins and supplements brand covering sports nutrition, women's health, joint care and gut health. Comparable product categories and ANZ retail/wholesale distribution footprint.

Broad incumbents

• Blackmores: Australia's largest vitamins and supplements brand with a broad portfolio across women's health, joint, gut, mood and beauty. Operates as a much larger incumbent competing in nearly every Two Islands benefit category.
• Swisse Wellness: Premium Australian supplements brand with broad portfolio including beauty, sports nutrition, gut and women's wellness. Comparable categories but distributes primarily through mass retail and pharmacy rather than DTC.

Emerging players

• AG1 (Athletic Greens): Global DTC greens/supplements brand with clinically-researched ingredients and subscription-led model. Comparable on DTC, subscription, and clinical-ingredient differentiation but a much larger, venture-funded operation.
• Ritual: US-based DTC supplements brand known for clean-label, traceability, and women-targeted multivitamins. Comparable on DTC model, women's health focus, ingredient transparency, and premium positioning.
• Care/of: US-based personalised DTC vitamin and supplements brand with subscription model. Comparable on DTC + subscription + women's wellness positioning, but a much larger, venture-backed player.

Regional players

• Healtheries: New Zealand heritage vitamins and supplements brand covering women's health, joint, energy and family nutrition. Comparable on NZ origin, broad supplement portfolio and ANZ retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twoislandsco
• Instagraminstagram.com/twoislandsco
• TikToktiktok.com/@twoislands_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Islands