What Healtheries does

Healtheries is a New Zealand-based consumer health products brand that manufactures and sells dietary supplements, functional teas, and better-for-you snacks. Its supplement range spans multivitamins (with gender- and age-segmented variants including 50+ formulations), single-nutrient vitamins (notably a broad Vitamin C portfolio in tablets, chewables, gummies, and effervescents), minerals (magnesium glycinate, magnesium complex), probiotics (including a 10 billion CFU and a 75 billion triple-strength variant), and specialty formulations targeting mood, sleep, cognition, liver health, urinary tract, and hair/skin/nails. The tea line includes sleep, digestion, green tea, and fruit tea variants, with a recent sustainability-led launch of New Zealand's first certified home compostable tea bag. The snack line is anchored by stevia-sweetened sugar-free dark chocolate products.

The business is operated as a brand under Vitaco Health NZ Limited, a New Zealand-domiciled private limited company headquartered in East Tamaki, Auckland. The company serves the New Zealand consumer market only, with no global footprint. Distribution is through the brand's own e-commerce storefront (healtheries.co.nz) and the health sections of selected supermarkets nationwide, targeting horizontal consumer segments including general health-conscious adults, women, men, children aged 4+, and seniors aged 50+. Marketing is multi-channel but digital-led: educational content via the Healtheries Hub, Facebook and Instagram presence, and email newsletter.

Revenue is generated entirely through one-time consumer purchase transactions across the three product categories. The company does not disclose pricing publicly, has no app, no API, no stated AI or technology platform, and no disclosed headcount or financials. There are no funding events, M&A activity, partnerships, or management team data in the public record. Strategic activity visible in the input is confined to ongoing SKU expansion within the existing product categories.

Name

Healtheries

Legal name

Vitaco Health NZ Limited

Website

https://healtheries.co.nz

Company type

Private

Operating status

Operating

Short description

Healtheries is a New Zealand consumer health brand that manufactures and sells dietary supplements, functional teas, and better-for-you snacks to health-conscious consumers in the New Zealand market via supermarkets and direct e-commerce.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Dietary supplements
• Vitamin formulations
• Herbal teas
• Probiotic products
• Health snacks

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Supplement Sales: Healtheries generates revenue through the sale of vitamin, mineral, and herbal supplement products including multivitamins, single-nutrient supplements, probiotics, and specialty formulations. Products are sold in various formats (tablets, capsules, gummies, effervescent) targeting different health concerns including immunity, energy, sleep, digestion, and general wellbeing.
2. Functional Tea Sales: Revenue from herbal and functional tea products including sleep teas, digestion teas, green teas, fruit teas, and wellness blends. Products sold in tea bag format for consumer preparation.
3. Health Snack Sales: Revenue from better-for-you snack products including sugar-free chocolate options and other health-focused snack offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Healtheries manufactures and sells a portfolio of consumer health products in New Zealand, including vitamin and mineral supplements (multivitamins, Vitamin C, magnesium, probiotics, herbal formulations), functional herbal and green teas, and better-for-you snacks such as sugar-free dark chocolate. Products are delivered in multiple formats — tablets, capsules, gummies, chewables, effervescents, and tea bags — and target daily nutritional support, immunity, energy, digestion, sleep/stress, and gender- and age-specific health needs.

Product overview

Healtheries is a New Zealand health and wellness company offering a diverse portfolio of supplements, teas, and snacks. The core product line consists of multivitamins (Women's Multi, Men's Multi, Men's Multi 50+, Women's Multi 50+, Multi Gummies for Adults and Kids), probiotic supplements (Probiotic 10 Billion, Vit C with Prebiotics & Probiotics), mineral supplements (Magnesium Glycinate, Magnesium 400mg, B6/Zinc/Magnesium), vitamin C products (various strengths and formats including gummies and chewables), and specialty supplements (Hair/Skin/Nails, Executive B, Focus & Brain Power, St John's Wort Plus, Liver Detox, Cranberry 50,000). The tea range includes Sleep Tea, Chamomile Tea, Green Tea variants, Liquorice Tea, and specialty fruit teas. Snack offerings include 99% Sugar Free Dark Chocolate and No Added Sugar Milk Chocolate. Products are designed for various health concerns including immunity, digestion, sleep & stress, energy, men's health, women's health, and general wellbeing. The company is owned by Vitaco Health NZ Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Multi with Probiotics One-A-Day High-potency one-a-day multivitamin and mineral supplement formulated for busy women, with Siberian Ginseng, Bacillus Coagulans probiotics, B vitamins, Calcium, Iron, Folic Acid and Iodine.
• Men's Multi One-A-Day One-a-day multivitamin and mineral supplement formulated for men, with B vitamins, Siberian Ginseng, Tribulus, Zinc, Selenium, and probiotics for energy, vitality, digestive and immune health.
• Men's Multi 50+ One-a-day multivitamin and mineral supplement for men over 50, with B vitamins, Lutein for eye health, Selenium, Zinc, Tribulus, and Bacillus Coagulans probiotics.
• Women's Multi 50+ One-a-day multivitamin and mineral supplement for women over 50, with B vitamins, Lutein for eye health, Grape seed extract, Biotin, and Bacillus Coagulans probiotics.
• Magnesium Glycinate High absorption, gentle bio-available organic magnesium with amino acid glycine for muscle tension, nervous system health, and relaxation; available in 50, 100, and 160 capsule sizes.
• Probiotic 10 Billion Capsules One-a-day vegetable capsule providing 10 billion CFUs of Lactobacillus acidophilus and Bifidobacterium animalis, clinically proven live at room temperature and acid-resistant.
• Sleep & Calm Gummies for Kids Berry-flavored gummy bears for children containing 100mg L-Theanine per gummy to support restful sleep, calm moods, nervous system health, and brain function in children aged 4+.
• Vit C Gummies for Adults Tropical-flavored vitamin C gummies providing 80mg per gummy for general health, immunity, teeth, gums, skin, and iron absorption; taken without water.
• Vit C 1000mg with Prebiotics & Probiotics High-strength 1000mg Vitamin C chewable tablet in mango passionfruit flavor, with Bacillus Coagulans probiotics and Isomalto-oligosaccharide prebiotics for immune and digestive health.
• Vit C 1000mg + Magnesium + Zinc High-strength triple immune formulation combining 1000mg Vitamin C, 105mg Magnesium and 11mg Zinc for year-round immune health, recovery, iron absorption and skin health.
• Vitamin C 1250mg Strawberry Flavour Super high-strength stomach-friendly Vitamin C in natural strawberry-flavored chewable tablet for immune health during cooler months and iron absorption year-round.
• Berry Vit C 1000mg Chewable Tablets Low-acidity 99.8% sugar-free chewable Vitamin C tablets suitable for diabetics, providing a 1000mg dose for immune support.
• Multi Gummies for Kids Berry-flavored multivitamin gummy bears for children containing 10 important vitamins and minerals to support general health and the immune system.
• High Strength Restful Sleep Gummies Sleep support gummies formulated with 100mg L-Theanine per gummy and elemental magnesium for deep and restful sleep, with no artificial colors or sweeteners.
• B6, Zinc & Magnesium Tablets One-a-day combination formula with Vitamin A, Vitamin B6, Zinc, and Magnesium supporting energy levels, skin health, immunity, and prostate health.
• Hair, Skin & Nails Tablets Advanced beauty formula with NZ Marine Collagen, Grape seed extract, Biotin, Zinc, Vitamin A and Vitamin C for lustrous hair, strong nails, and healthy skin regeneration.
• Executive B Tablets High-strength B-vitamin supplement with stress-management herbs, antioxidants, and minerals in a time-release formula for busy, stressed, or overworked individuals.
• Focus & Brain Power Brain health supplement with 4000mg standardized Ginkgo biloba extract supporting memory, learning, concentration, focus, and healthy circulation to the brain.
• St John's Wort Plus Capsules Mood support supplement combining 2000mg standardized St John's Wort with Ginkgo, Magnesium, Glutamine, and Tyrosine for balanced mood and nervous system support.
• Liver Detox Capsules (Liver Aid) Liver support supplement with high-dose Milk Thistle (12.5g), Globe artichoke, Lecithin, and Taurine to support liver and digestive health.
• Cranberry 50,000 Capsules High-strength cranberry supplement (50,000mg) providing proanthocyanidins to support healthy urinary tract and bladder function.
• Boost Effervescent Vit C Berry Effervescent tablet combining 1000mg Vitamin C, 7.5mg Zinc, and 600IU Vitamin D3 in berry flavor for immune support and antioxidant protection.
• Boost Effervescent Multi Orange Effervescent multi-nutrient supplement in orange flavor with B vitamins, Vitamin C, Magnesium, and Zinc for energy production, skin, bone, and immune health.
• Boost Effervescent Product Line Range of effervescent supplements including Boost Iron + Vit C, Boost Effervescent Multi Orange, Boost Effervescent Magnesium Berry, Boost Effervescent Vit Bs Orange, and multiple Vit C variants.
• Sleep Tea Original Caffeine-free herbal sleep support tea blend with passionflower, chamomile, lemon balm, and linden flowers to help relax and unwind before bed.
• Chamomile Tea with Lemon & Manuka Honey Caffeine-free calming tea combining chamomile with lemon and Manuka honey for relaxation and unwinding, suitable during pregnancy and breastfeeding.
• Liquorice Original Tea Caffeine-free digestion support tea with natural sweetness from liquorice, complemented by aniseed, fennel, peppermint, and cinnamon.
• Green Tea with Mandarin Green tea blend with mandarin citrus notes, providing antioxidant properties and revitalization with naturally occurring caffeine.
• Green Tea Range Range of green teas including Pure Green Tea, Green Tea with Lemon, Green Tea with Raspberry, and Green Tea with Mandarin.
• 99% Sugar Free Dark Chocolate Salted Caramel Gluten-free sugar-free dark chocolate bar (55% cocoa minimum) naturally sweetened with Stevia, divided into 3 portion-controlled pieces.
• 99% Sugar Free Dark Chocolate Classic Gluten-free sugar-free dark chocolate naturally sweetened with Stevia.
• No Added Sugar Milk Chocolate Milk chocolate with no added sugar.
• Peach and Mango Twist Tea 99.9% sugar-free caffeine-free fruit tea, plastic-free tea bags, less than 5 calories per serving.
• Apple Cider Vinegar Immunity with Vitamin C + Zinc Unpasteurized unfiltered apple cider vinegar with 'Mother' blended with Vitamin C and Zinc for immune support; made in New Zealand from Nelson apples.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nature's Own: Nature's Own is an Australian vitamins, minerals and supplements brand with broad ANZ distribution across supermarkets and pharmacies, competing with Healtheries on multivitamins, women's health and immune-support SKUs in NZ.
• Swisse Wellness: Swisse is an Australian premium supplement brand widely distributed across ANZ retailers and pharmacies; it overlaps directly with Healtheries on multivitamins, women's/men's health, sleep and beauty supplements sold in NZ supermarkets and pharmacies.
• Nature's Way: Nature's Way is a major vitamins and supplements brand with strong ANZ distribution; product range including multivitamins, probiotics and kids' gummies competes directly with Healtheries' core SKUs on NZ shelves.
• Solgar: Solgar is a premium global vitamin, mineral and herbal supplement brand with a New Zealand retail presence through health stores and pharmacies, directly competing with Healtheries on premium single-nutrient and specialty supplements.
• Thompson's: Thompson's is an established ANZ herbal and nutritional supplement brand distributed through pharmacies and health stores in NZ, with overlapping women's/men's health, immunity and stress formulations comparable to Healtheries' portfolio.
• Good Health Naturally: Good Health is a New Zealand-based supplement manufacturer offering multivitamins, children's health, immunity and specialty ranges — a direct home-market competitor with overlapping supermarket and pharmacy distribution.
• Blackmores: Blackmores is Australia's leading natural health brand with a substantial New Zealand presence, offering a comparable portfolio of multivitamins, single nutrients, probiotics and specialty supplements across pharmacy, supermarket and DTC channels — direct competitor to Healtheries in NZ.
• Nutra-Life: Nutra-Life is an Australian vitamins and supplements brand with NZ distribution, covering women's health, children's, immunity and stress/sleep categories that directly mirror Healtheries' positioning.
• Red Seal: Red Seal is a New Zealand natural health brand offering teas (sleep, relaxation, digestion), baking and supplement products — a direct competitor to Healtheries' functional tea and wellness ranges within the same NZ retail channels.

Emerging players

• Comvita: Comvita is a New Zealand-listed natural health company best known for manuka honey but expanding into immune and gut-health supplements; an emerging adjacent peer with overlapping NZ consumer-base and retail distribution to Healtheries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/healtheries
• Instagraminstagram.com/healtheries
• Xx.com/healtheries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healtheries