Vida Glow
Vida Glow is an Australian ingestible beauty brand founded in 2014 that manufactures marine collagen supplements in sachet, liquid, powder, and capsule formats, sold direct-to-consumer across Australia/New Zealand, the US, the UK, the EU, and Asia Pacific, with retail placement at Space NK and Boots UK.
- Company typePrivate
- Founded2014
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vida Glow does
Vida Glow is an Australian ingestible beauty brand founded in 2014 by Anna Lahey. The company manufactures marine collagen-based supplements sold in multiple delivery formats — sachets, liquid, powder, and capsules — alongside targeted treatments addressing skin brightening, hair growth, and anti-ageing. Its flagship Pro Collagen+ SKU uses a proprietary tripeptide formulation the brand claims is five times stronger than standard collagen peptides, with stated clinical-trial efficacy of a 42% reduction in wrinkles over 21 days. The broader range is organized around consumer concerns including skin tone, anti-ageing, hair growth, gut health, energy and immunity, and acne support.
The company operates a hybrid direct-to-consumer and selective retail distribution model. It owns five regional e-commerce storefronts serving Australia/New Zealand, the US, the UK, and the EU, with regional dispatch centers to limit cross-border delays. Recurring revenue is driven through a Subscribe & Save program that offers 15–20% discounts and free shipping on subscription orders; one-time purchases include bundled product combinations at roughly a 10% discount. Physical retail presence is concentrated in the UK via Space NK and Boots UK, complemented by a B2B wholesale program for additional stockists. Pricing is mid-premium, with single SKUs listed at $70–$105 AUD and bundles at $139–$243 AUD, with Buy Now Pay Later enabled through Afterpay.
Vida Glow serves consumer end-markets on a horizontal segmentation basis across beauty and wellness use cases. Marketing is multi-channel, combining an educational Journal blog, organic social media on Instagram, TikTok, YouTube, Pinterest, and Facebook, email capture with a 10% first-order incentive, influencer and celebrity collaborations including Irina Shayk, and earned-media coverage in Vogue, Harper's Bazaar, Marie Claire, Grazia, and other premium publications. The company is headquartered in North Sydney, Australia, operates with 11–50 employees, and lists customer-serving geographies spanning Australia, New Zealand, the United States, the United Kingdom, the EU, and multiple Asia Pacific markets.
Vida Glow firmographics
Firmographics- Name
- Vida Glow
- Website
- https://vidaglow.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vida Glow is an Australian ingestible beauty brand founded in 2014 that manufactures marine collagen supplements in sachet, liquid, powder, and capsule formats, sold direct-to-consumer across Australia/New Zealand, the US, the UK, the EU, and Asia Pacific, with retail placement at Space NK and Boots UK.
- Ownership category
- akta.pro rank
Vida Glow industry classification
Industry- Product category
- Ingestible Beauty Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH)
Keywords
Where Vida Glow is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Vida Glow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct E-commerce Sales: Primary revenue stream through company's owned e-commerce platforms (ausnz.vidaglow.com, us.vidaglow.com, uk.vidaglow.com, eu.vidaglow.com). Customers purchase individual products or bundles at listed retail prices in local currencies (AUD, USD, GBP, EUR).
- Subscription/Recurring Revenue: Subscribe & Save program offering 15-20% discount on recurring orders with automatic delivery. Core retention mechanism driving predictable recurring revenue. Includes free shipping on subscription orders.
- Wholesale/Retail Distribution: B2B wholesale channel through wholesale.vidaglow.com and stockist retail partnerships including Space NK and Boots UK.
- Bundle/Combo Products: Bundled product combinations (duos, trios) offered at discounted prices compared to individual purchases, driving higher average order value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at standard retail pricing |
| Unit Pricing | Pay-as-you-go | Bundle products offered at 10% discount |
| Subscription | Monthly | Subscribe & Save subscription program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Vida Glow product offering
Product offeringCore offering
Vida Glow manufactures and sells ingestible marine collagen supplements and targeted beauty treatments (capsules, powders, liquids, sachets) addressing skin health, anti-aging, hair growth, nail strength, and gut wellness. The portfolio is anchored by the flagship Natural Marine Collagen range and the advanced Pro Collagen+ line powered by proprietary tripeptide technology. Products are sold direct-to-consumer via regional e-commerce sites, through premium retail partners (Space NK, Boots UK), and via a Subscribe & Save subscription program.
Product overview
Vida Glow is an Australian ingestible beauty brand specializing in marine collagen supplements and targeted beauty treatments. The product portfolio centers on marine collagen in multiple delivery formats (sachets, liquid, powder), advanced collagen peptides (Pro Collagen+), and targeted treatment capsules addressing skin brightening (Luminous, Radiance+), hair growth (Hairology), and anti-ageing. Bundles combining complementary products offer complete beauty routines, while accessories like water bottles support on-the-go usage. The range is organized around key concerns: Skin Tone, Anti-Ageing, Hair Growth, Gut Health, Energy + Immunity, and Acne Support. Products are available as individual purchases or through a Subscribe & Save subscription model offering up to 20% discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Collagen+ Advanced ingestible collagen supplement powered by proprietary tripeptide technology that targets deeper lines, wrinkles, and skin elasticity. Designed for consumers seeking clinically validated anti-aging results, it is positioned as 5x stronger than standard collagen peptides with a 42% wrinkle reduction in 21 days.
- Natural Marine Collagen Sachets - Original Marine collagen in convenient single-serve sachet format that promotes glowing skin and smooths fine lines through daily ingestion. The flagship SKU of the brand's globally best-selling marine collagen range.
- Liquid Collagen Skin Health Liquid marine collagen format designed to support skin health through convenient daily consumption, providing an alternative delivery format to sachets and powder.
- Natural Marine Collagen Powder 270g Glass Tub - Original Marine collagen in a 270g glass tub powder format that promotes glowing skin and smooths fine lines when mixed with liquid, offering a multi-serving alternative to single-serve sachets.
- Liquid Collagen Skin + Energy Liquid marine collagen combined with energy-boosting ingredients, offering combined skin and vitality support in a single daily format.
- Luminous Capsules Ingestible skin brightening capsules designed to target complexion improvement and radiance for consumers seeking even-toned, glowing skin.
- Radiance+ Capsules Ingestible capsules that target dark spots and stubborn signs of pigmentation to deliver clearer, more even-toned skin as part of an advanced beauty routine.
Quantifiable outcome
- 42% wrinkle reduction in 21 days with Pro Collagen+ (tripeptide technology)
- +2 more outcomes
Companies that use Vida Glow
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Vida Glow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Vida Glow partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Space NKcorePremium UK beauty retailer stocking Vida Glow products in their physical stores, providing brand exposure to their upscale customer base. Products available in-store alongside curated beauty brands.
- Boots UKcoreMajor UK health and beauty retailer with extensive store network, offering Vida Glow collagen supplements to mainstream UK consumers both in-store and online.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vida Glow competitors and assessment
Company assessmentBroad incumbents
- Olly: Mass-market beauty and wellness gummy/supplement brand owned by Unilever; competes in ingestible beauty (hair, skin, nails) with broader portfolio and deeper retail penetration than Vida Glow.
Direct peers
- NeoCell: Long-standing US collagen supplement specialist focused on beauty-from-within benefits (skin, hair, nails); a category incumbent with comparable SKU architecture and a more retail-heavy distribution mix.
- Care/of: Personalized vitamin and supplement D2C brand with subscription; adjacent rather than direct collagen overlap, but competes for the same share-of-wallet from ingestible beauty/wellness consumers.
- Sports Research: US supplement brand with a strong collagen peptide line sold via Amazon and D2C; a direct collagen competitor at typically lower price points, pressuring Vida Glow's premium positioning.
- Moon Juice: Premium US ingestible beauty and wellness brand selling collagen, adaptogens, and "beauty dust" supplements via D2C; targets the same beauty-from-within consumer with comparable price points and subscription mechanics.
- Hum Nutrition: US ingestible beauty brand offering targeted "inside-out" beauty supplements (skin, hair, nails) with a Subscribe & Save model and clinical/clean-ingredient positioning that overlaps Vida Glow's value proposition.
- Ritual: Modern US essentials supplement brand with a subscription model, transparent sourcing, and clinical claims; competes with Vida Glow for the same design-conscious, evidence-driven wellness consumer.
- Vital Proteins: US-based collagen and ingestible beauty supplement brand acquired by Nestlé Health Science; one of the most direct global competitors to Vida Glow in marine/bovine collagen powders, liquids, and capsules across D2C and retail.
- The Beauty Chef: Australian ingestible beauty brand offering collagen, gut-health and beauty-from-within supplements; competes directly with Vida Glow in the same Australian home market and across global D2C channels with comparable ingredient philosophy.
- Ancient Nutrition: Multi-category supplement brand with a sizable collagen/bone broth product line sold through D2C, retail and Amazon; competes with Vida Glow on collagen-led beauty and wellness use cases.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vida Glow social profiles
Digital presenceVida Glow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vida Glow leadership team
Management profileNumber of profiles
Profiles1 record
Vida Glow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vida Glow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vida Glow
What does Vida Glow do?
Vida Glow manufactures and sells ingestible marine collagen supplements and targeted beauty treatments (capsules, powders, liquids, sachets) addressing skin health, anti-aging, hair growth, nail strength, and gut wellness. The portfolio is anchored by the flagship Natural Marine Collagen range and the advanced Pro Collagen+ line powered by proprietary tripeptide technology. Products are sold direct-to-consumer via regional e-commerce sites, through premium retail partners (Space NK, Boots UK), and via a Subscribe & Save subscription program.
Is Vida Glow a public or private company?
Vida Glow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vida Glow founded?
Vida Glow was founded in 2014. It employs 11 to 50 people.
Where is Vida Glow based?
Vida Glow is headquartered in North Sydney, Australia, in the Oceania region.
How does Vida Glow make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Recurring Revenue, wholesale/Retail Distribution and bundle/Combo Products.
Who are Vida Glow's main competitors?
Olly is listed as a broad incumbent. Direct peers are NeoCell, Care/of, Sports Research, Moon Juice, Hum Nutrition, Ritual, Vital Proteins, The Beauty Chef and Ancient Nutrition.
Does Vida Glow have an API?
No public API is recorded for Vida Glow.
What industry is Vida Glow in?
Vida Glow's product category is Ingestible Beauty Supplements. Its primary akta.pro industry code is CRADAGAH, Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails). Its NAICS code is 456191 and its SIC code is 2844.