Triton Digital

What Triton Digital does

Triton Digital is a digital audio and podcast technology company that provides an integrated platform spanning content hosting, ad monetization, programmatic marketplace access, and audience measurement for publishers, broadcasters, and advertisers globally. Its core products include Omny Studio for enterprise podcast hosting (including HLS video podcasting), TAP (Triton Ad Platform) and the Triton Audio Marketplace for audio ad monetization across more than 100 billion audio impressions per month, Podcast Metrics and Webcast Metrics for IAB-certified audience measurement, and Sounder.AI for AI-powered contextual targeting and brand suitability. The company operates as a wholly-owned subsidiary of iHeartMedia, Inc. (NYSE: IHRT) under the legal entity Ando Media, LLC dba Triton Digital, with additional subsidiaries Triton Digital Canada, Inc. and 121cast Pty Ltd (Omny Studio) in Australia, and serves customers in over 27 countries.

The underlying technology combines audio streaming infrastructure, a programmatic SSP-style marketplace, IAB-certified measurement datasets across the top 20 podcast markets, and AI-based spoken-content classification via Sounder.AI, with integrations into The Trade Desk, Viant, Nielsen Media Impact, Apple Podcasts, and TransUnion. Triton generates revenue through a mix of subscription (podcast hosting, measurement, rankers), transaction and revenue-share fees on advertising (10-30% of ad revenue depending on direct vs. open marketplace, with a $0.05 CPM floor), programmatic marketplace commissions on audio impressions sold, and data licensing for audience and contextual signals. The go-to-market combines enterprise field sales for flagship publishers and broadcasters (NBC Sports, BBC Studios, Washington Post, CBS), self-serve platform access for mid-market users, and channel partnerships with DSPs and Nielsen that serve as distribution and co-marketing levers.

Recent strategic activity (2024-2026) has emphasized building AI and cross-platform distribution: Triton acquired Sounder (March 2024) and Manadge (June 2023), launched AudioGraph with iHeartMedia and TransUnion for broadcast radio programmatic targeting, and embedded its data and inventory into The Trade Desk, Viant, and Nielsen Media Impact. Key customers span broadcasting (iHeartMedia, CBS, Salem, NOVA Entertainment, ARN, Radio Mitre), sports media (NBC Sports), news (The Washington Post), and global public-service media (BBC Studios), with the long tail served via self-serve platform products.

Name

Triton Digital

Legal name

Ando Media, LLC dba Triton Digital

Website

https://tritondigital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Triton Digital is a wholly-owned subsidiary of iHeartMedia that provides an integrated digital audio and podcast technology platform covering hosting, ad monetization, programmatic marketplace access, and IAB-certified audience measurement for publishers, broadcasters, and advertisers worldwide.

Ownership category

akta.pro rank

Product category

Digital Audio Advertising Technology

NAICS

Indoor and Outdoor Display Advertising (541850), Broadcasting and Content Providers (516), Sound Recording Industries (5122)

SIC

Services-Advertising Agencies (7311), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Ad Tech & Programmatic Audio Platforms (MPAIADAH)

akta.pro secondary industry

Audiobook & Spoken-Word Streaming Platforms (MPAIADAE)

Keywords

• Audio advertising technology
• Programmatic audio marketplace
• Podcast measurement services
• Digital audio monetization
• Podcast hosting platform

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Podcast & Audio Hosting Platform (Omny Studio, Spreaker): Subscription-based podcast hosting and enterprise podcasting platform revenue. Publishers pay for hosting, distribution, and management tools for their podcast content. Platform also generates revenue through premium features such as transcription, analytics data export, and restricted access.
2. Audio Advertising Monetization (TAP, Manadge, Jelli): Triton Ad Platform (TAP) and associated ad serving and monetization tools generate revenue through ad serving fees and a share of advertising revenue. Revenue share models apply for open marketplace (30% to Omny/Triton) and direct deals (10%). Minimum CPM guarantee of $0.05 per impression delivered.
3. Programmatic Audio Marketplace (Triton Audio Marketplace): SSP-style programmatic marketplace enabling demand-side platforms and agencies to purchase audio inventory (podcast, streaming, broadcast radio) programmatically. Revenue generated through transaction fees on audio impressions sold through the marketplace, with access to 100+ billion audio impressions per month.
4. Podcast & Streaming Measurement (Podcast Metrics, Webcast Metrics, Rankers): IAB-certified audience measurement services for podcasts and streaming audio. Publishers and advertisers subscribe to Podcast Metrics and Ranker services for benchmarking, competitive analysis, and third-party verified audience data. Rankers are published across top 20 podcast markets globally.
5. Data & Analytics Products (Demos+, Sounder.AI): AI-powered content intelligence and demographic data products embedded inside DSPs (The Trade Desk) and media planning tools (Nielsen Media Impact). Revenue generated through data licensing and integration fees for accessing contextual targeting, brand suitability, and audience segmentation signals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Triton Digital provides an integrated audio technology platform for digital audio and podcast publishers, broadcasters, and advertisers. Its products span enterprise podcast hosting and management (Omny Studio), programmatic audio advertising and ad serving (TAP, Triton Audio Marketplace, Jelli, Manadge), IAB-certified audience measurement (Podcast Metrics, Webcast Metrics), and AI-powered contextual audio intelligence (Sounder.AI), along with the AudioGraph addressable broadcast radio advertising suite. The platform enables publishers to host, distribute, and monetize audio inventory while giving advertisers and agencies programmatic access to the largest pool of audio audiences with IAB-certified measurement and AI-driven contextual targeting.

Product overview

Triton Digital provides a comprehensive audio technology platform encompassing monetization, measurement, and distribution solutions for podcasters, broadcasters, and online music services. The portfolio includes: TAP (Triton Ad Platform) and Triton Audio Marketplace as the core monetization infrastructure for programmatic audio advertising; Omny Studio for enterprise podcast hosting and management; Sounder.AI as the AI-powered audio intelligence layer enabling contextual targeting and brand suitability; Manadge (acquired June 2023) for programmatic analytics; Podcast Metrics and Webcast Metrics for IAB-certified audience measurement; and the Podcast Rankers for competitive benchmarking. The platform integrates with major demand-side platforms (The Trade Desk), measurement partners (Nielsen), and podcast platforms (Apple Podcasts) to serve the entire audio ecosystem from content creation through monetization and measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Omny Studio

Quantifiable outcome

• AudioGraph advertising campaigns delivered 75% higher KPI outcomes compared to traditional demographic-based plans in iHeartMedia proof-of-concept.
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and major.

• iHeartMediacoreStrategic or Co-development Partner · 19 June 2026iHeartMedia partnered with Triton Digital to launch AudioGraph, an advertising suite that brings digital-like targeting, identity-based planning, and outcome-based measurement to broadcast radio at scale. AudioGraph is powered by Triton Digital’s technology and TransUnion audience data. iHeartMedia is the first broadcaster to deploy AudioGraph, with plans to expand across the broader broadcast radio industry in 2027. A proof-of-concept demonstrated 75% higher KPI outcomes compared to traditional demographic-based plans.
• TransUnioncoreTechnology or Integration · 19 June 2026TransUnion provides identity and audience enrichment data powering the AudioGraph advertising suite developed with Triton Digital and iHeartMedia. The partnership enables privacy-safe, ID-based audience targeting across iHeartMedia’s broadcast inventory.
• The Trade DeskcoreTechnology or Integration · 20 May 2026Triton Digital integrated its Sounder.AI audio intelligence platform into The Trade Desk’s buying platform, giving programmatic podcast buyers access to contextual targeting and brand suitability signals directly inside the DSP. The integration went live on May 20, 2026, enabling pre-bid contextual decisions based on actual spoken content rather than broad genre labels. Sharon Taylor (CRO) and Will Doherty (SVP Inventory Development) represented the partnership publicly. The move extends an earlier integration announced in Q2 2025 and represents a flagship GTM channel for Triton’s AI audio intelligence.
• NielsencoreTechnology or Integration · 27 April 2026Triton Digital and Nielsen integrated Triton’s Podcast Metrics Demos+ data into Nielsen Media Impact, Nielsen’s cross-media planning tool. The integration covers all shows, networks, and subnetworks in Triton's underlying podcast download data. Nielsen also serves as the primary U.S. sales representative for Triton’s podcast measurement offerings, extending access through Nielsen’s established publisher, agency, and advertiser relationships. The partnership addresses a persistent 22-percentage-point gap between consumer audio engagement and advertiser investment by embedding IAB-certified, demographically enriched podcast audience data into the standard cross-media planning framework.
• NBC SportsmajorTechnology or Integration · 2 April 2026NBC Sports selected Triton Digital to power its podcast and digital audio infrastructure through a unified platform covering enterprise hosting, advertising monetization, IAB-certified measurement, and audience demographic targeting. The deal positions NBC Sports to monetize its sports podcast portfolio more effectively as podcast advertising spending grows 26% year-over-year. The agreement reflects a broader industry trend of premium publishers consolidating fragmented podcast technology stacks into single vendors.
• Apple PodcastsmajorTechnology or Integration · 16 February 2026Apple announced HLS video podcast capabilities for Apple Podcasts with Triton Digital’s Omny Studio as one of four launch partners. Omny Studio supports HLS video podcast distribution enabling adaptive streaming, full-screen viewing, offline downloads, and dynamic video ad insertion. Apple charges participating ad networks an impression-based fee for dynamic ad delivery. The rollout spans more than 170 countries and positions Omny Studio within Apple’s ecosystem.
• BBC StudioscoreStrategic or Co-development Partner · 5 February 2026BBC Studios served as the proof-of-concept partner during development of Triton Digital’s Podcast Metrics Industry Feature Set, providing early feedback on the new benchmarking functionality. BBC Studios uses the benchmarking capabilities to compare its audience size and performance against competitors by genre and geographic region, identify episode-level performance opportunities, and strengthen its ad sales pitch to advertisers. The data also informs programming decisions about launching new shows or producing additional episodes of existing ones.
• Viant TechnologymajorTechnology or Integration · 18 December 2025Viant Technology partnered with iHeartMedia and Triton Digital to enable programmatic addressable audio campaigns across iHeartMedia’s full audio network (podcasts, streaming, and broadcast radio). The integration, facilitated through Triton Digital’s infrastructure, marks the first time over-the-air broadcast radio became available on Viant’s DSP platform. The partnership connects Viant’s AI-powered advertising technology with Triton Digital’s audio infrastructure, allowing advertisers to activate addressable campaigns through unified programmatic workflows.
• The Washington PostmajorTechnology or Integration · 13 November 2025Triton Digital partnered with The Washington Post to enhance its digital audio strategy, including podcast monetization and measurement. The collaboration aims to expand The Washington Post’s audio reach and revenue through Triton’s industry-leading solutions and technology. The partnership underscores ongoing investment in high-impact audio journalism and podcast storytelling.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Acast: Acast is a podcast hosting, monetization, and marketplace platform serving independent and enterprise publishers globally. It directly competes with Triton's Omny Studio and Triton Audio Marketplace in podcast monetization and programmatic advertising.
• Megaphone (Spotify): Megaphone is Spotify's enterprise podcast monetization and hosting platform, offering dynamic ad insertion and programmatic tools. It is a direct competitor to Omny Studio and Triton Audio Marketplace, with the backing of Spotify's ad inventory and demand.
• Libsyn: Libsyn is one of the longest-standing podcast hosting and distribution platforms serving independent and professional podcasters. It competes with Omny Studio's hosting and distribution capabilities.
• Simplecast: Simplecast is a podcast hosting, distribution, and analytics platform serving enterprise publishers. It overlaps directly with Omny Studio's hosting, distribution, and measurement capabilities.
• ART19: ART19 is an enterprise podcast hosting and monetization platform owned by SiriusXM. It competes directly with Omny Studio for enterprise podcast publishers and has overlapping dynamic ad insertion capabilities.
• Audioboom: Audioboom is a podcast hosting and monetization platform serving independent and enterprise publishers, with a programmatic ad marketplace. It directly competes with Triton's podcast monetization and hosting offerings.
• AdsWizz: AdsWizz is a digital audio ad-tech platform owned by SiriusXM offering programmatic audio advertising, SSAI, and audience measurement. It is the closest direct competitor to Triton's TAP and Triton Audio Marketplace in audio advertising infrastructure.

Emerging players

• Magellan AI: Magellan AI is a podcast advertising analytics and verification platform providing competitive intelligence and ad-tracking. It overlaps with Triton's Podcast Metrics and Sounder.AI capabilities in measurement and verification.
• Podscribe: Podscribe is a podcast attribution and measurement platform focused on ad performance analytics. It competes with Triton's Podcast Metrics and Demos+ in the advertiser-side measurement and attribution layer.

Broad incumbents

• Spotify Advertising: Spotify's owned advertising business monetizes music and podcast inventory across its global streaming platform. While broader in scope than Triton's offerings, Spotify is the dominant audio ad platform and competes directly for streaming and podcast ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tritondigital
• LinkedInlinkedin.com/company/triton-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triton Digital