MR DIY Group M Bhd

What MR DIY Group M Bhd does

MR D.I.Y. Group (M) Berhad is Malaysia's largest home improvement retailer, operating over 1,400 physical stores across the country under the MR D.I.Y., MR.DOLLAR, and MR.TOY brands, with smaller-format MR D.I.Y. EXPRESS and MR D.I.Y. PLUS outlets and a master franchise for the EMTOP hardware brand. The company serves price-sensitive consumers with approximately 17,000 SKUs spanning five categories — hardware, household and furnishing, electrical, stationery and sports equipment, and others — at consistently low unit prices under its 'Always Low Prices' and 'Harga Tetap Sama' (Same Price) positioning. The business was founded in Malaysia and now spans 15 countries including Brunei, Thailand, Indonesia, Singapore, Philippines, India, Cambodia, Vietnam, Bangladesh, Turkey, Spain, Poland, Romania, and South Africa, with the South Africa presence targeting 14 stores by year-end 2026.

Underlying technology is a retail-operations platform combining a 1,400+ store physical network with a Shopify-powered e-commerce channel (mrdiy.com.my) and a Kapture CX–enabled live-chat customer support layer. The company does not operate proprietary AI/ML capabilities and runs on standard third-party infrastructure. Its e-commerce migration from Adobe Commerce to Shopify delivered 16% online revenue growth and a 113% increase in daily order fulfillment, reflecting the operational leverage of a unified commerce stack. Distribution relies on a multi-tier strategy: standalone stores in malls and high-street locations, co-located outlets in hypermarkets (AEON, Lotus's, Giant, Tesco, Mydin, Parkson), and convenience-format MR D.I.Y. EXPRESS stores in smaller spaces and gas stations.

The revenue model is overwhelmingly transaction-driven retail with two primary streams: high-volume physical retail store sales under the multi-brand portfolio, and online store sales through the Shopify storefront. A separate Corporate Sale program provides contact-based B2B sales with exclusive deals for business customers. Distribution partnerships (MyKasih as official retail partner for social-assistance consumers; SPayLater by Shopee for installment payments) expand reach without vertically integrating payment or welfare infrastructure. In Q2 2025 the company reported MYR 1.21 billion in revenue (+1.5% YoY) and MYR 158.58 million in net profit (+2.17% YoY), translating to a 13.06% net margin and 47.73% gross margin. The company is publicly listed on Bursa Malaysia (ticker 5296 / KLSE: MRDIY) with over 72% institutional ownership, a 3.23% trailing dividend yield, and a January 2026 stock-gain of 23% that led the MSCI Asean Index.

Name

MR DIY Group M Bhd

Legal name

MR D.I.Y. Group (M) Berhad

Website

https://mrdiy.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MR D.I.Y. Group (M) Berhad is Malaysia's largest home improvement retailer, operating over 1,400 multi-brand stores across 15 countries, serving price-sensitive consumers with ~17,000 SKUs across hardware, household, electrical, and stationery categories at always-low prices.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Hardware Retailers (44414), Home Furnishings Retailers (44912)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Furniture Stores (5712), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industries

Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Big-Box Electronics Parts/Components & DIY Maker Retail (CRACAAAL), Toy & Game E-commerce Specialists (CRALAFAL)

Keywords

• Home improvement retail
• Household goods retail
• Hardware retail
• DIY products
• Value retail

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Retail Store Sales: Core revenue from brick-and-mortar retail stores operating under MR D.I.Y., MR.DOLLAR, MR.TOY, and MR D.I.Y. EXPRESS brands across Malaysia, Brunei, and South Africa. The company offers approximately 17,000 products across five main categories.
2. Online Store Sales: E-commerce sales through mrdiy.com.my, the company's online storefront. The company migrated to Shopify and achieved 16% revenue growth and 113% increase in daily order fulfillment from the migration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MR D.I.Y. operates a multi-brand home improvement retail platform with over 1,400 stores in Malaysia, Brunei, and expanding internationally (South Africa, Thailand, and others), offering approximately 17,000 products across hardware, household and furnishing, electrical, stationery and sports equipment, and other categories at always-low prices. The offering spans flagship MR D.I.Y. stores, MR.DOLLAR and MR.TOY sub-brands, EMTOP master-franchised hardware tools, a Shopify-enabled online storefront, and a Corporate Sale channel for business customers.

Product overview

MR DIY Group M Bhd operates as a multi-brand retail platform comprising three core retail brands—MR D.I.Y. (the flagship home improvement retailer with over 1,400 stores), MR.DOLLAR (value-focused sub-brand), and MR.TOY (toy retail)—along with a master franchise for EMTOP hardware tools. The company offers approximately 17,000 products across five main categories: hardware, household and furnishing, electrical, stationery and sports equipment, and others. The portfolio spans physical retail operations with an online e-commerce channel (Shopify-powered), corporate sales programs, and community initiatives through the Yayasan MR D.I.Y. foundation. The business model centers on always-low-prices positioning with broad geographic presence across Malaysia and expansion into international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• MR D.I.Y. Retail Stores (Home Improvement Range) Flagship MR D.I.Y. retail store network of over 1,400 stores across Malaysia and Brunei selling approximately 17,000 home improvement, hardware, household, electrical, and stationery/sports products at always-low prices to individual consumers and households.
• MR.DOLLAR (Value Retail Sub-brand) Value-focused sub-brand operating alongside MR D.I.Y., targeting price-sensitive consumers with budget-friendly household products across the group's retail network.
• MR.TOY (Toy Retail Sub-brand) Toy retail sub-brand complementing the home improvement offerings, providing toys and children's products across the group's store network.
• MR D.I.Y. Online Shop (E-commerce Storefront) Shopify-powered e-commerce storefront at mrdiy.com.my enabling online purchases of the MR D.I.Y. product assortment, integrated with SPayLater installment payments and Kapture CX live chat support, with delivery and online fulfillment options.
• MR D.I.Y. Corporate Sale (B2B Program) Dedicated B2B sales channel targeting business customers with exclusive deals and contact-based sales for bulk procurement of hardware, household, and daily-use products for operational needs.
• EMTOP Hardware (Master Franchise in Malaysia) Professional and DIY hardware tool products from EMTOP brand distributed through MR D.I.Y.'s exclusive master franchise in Malaysia across 30 selected stores, available to retail and Corporate Sale customers.

Quantifiable outcome

• 16% revenue growth after Shopify migration, with 113% increase in daily order fulfillment
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Shopee (SPayLater)minorGTM or Marketing Partner · 1 January 2026MR D.I.Y. partnered with Shopee's SPayLater installment payment service for its Mid-Year Sale online promotion, enabling customers to purchase on installment plans and driving online sales conversions.
• FIFA (World Cup 2026)minorGTM or Marketing Partner · 1 January 2026MR D.I.Y. obtained official licensing rights to sell FIFA World Cup 2026™ merchandise, offering limited-edition FIFA-branded products at selected outlets to drive foot traffic and brand relevance.
• ShopifycoreTechnology or Integration · 1 January 2025MR D.I.Y. migrated its e-commerce operations from Adobe Commerce to Shopify in 2025, resulting in 16% revenue growth and 113% increase in daily order fulfillment. Shopify's unified commerce platform enabled the company to modernize its B2B and B2C digital sales operations.
• MyKasihminorChannel Partner/ Reseller/ DistributorMR D.I.Y. became the official retail partner (Rakan Runcit Rasmi) of MyKasih, offering daily essential items at selected branches nationwide. This partnership enables price-sensitive consumers to access affordable daily essentials through MyKasih's social assistance programs.
• PETRONAScoreStrategic or Co-development PartnerYayasan MR D.I.Y. and PETRONAS have partnered to champion STEM Learning, bringing education initiatives from classrooms to careers. This CSR partnership supports STEM education for Malaysian students, aligning with government goals and corporate social responsibility objectives.
• EMTOP (Master Franchise)coreOEM/ Whitelabel/ Licensing PartnerMR D.I.Y. is the master franchisee of the EMTOP brand in Malaysia, distributing EMTOP hardware products across 30 selected MR D.I.Y. stores. This exclusive arrangement positions MR D.I.Y. as a key channel for EMTOP's hardware tools in Malaysia.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• ACE Hardware: ACE Hardware operates the most directly comparable global home improvement and hardware retail franchise model, with multi-brand specialty stores in Asia. It is the closest structural analog to MR D.I.Y.'s store-within-mall, high-SKU, low-ticket format.
• Daiso Japan: Daiso runs a global fixed-low-price variety retail chain with thousands of small SKUs across household, hardware, stationery, and toys. Its fixed-price, high-velocity, multi-format model in Asia is a direct peer to MR D.I.Y.'s MR D.I.Y. and MR.DOLLAR banners.
• Miniso: Miniso operates a multi-brand, design-led value retail chain selling household, lifestyle, and toys at affordable prices with rapid global store rollouts in malls. It overlaps with MR D.I.Y. in household basics, toy adjacencies, and aggressive Southeast Asian store expansion.
• Action (Action Holding): Action is Europe's fastest-growing discount variety retailer (~17,000 SKUs, always-low prices, rapid store expansion into new countries). It mirrors MR D.I.Y.'s discount-variety, high-velocity, multi-country rollup playbook.
• Five Below: Five Below is a US discount variety retailer selling toys, household, seasonal, and DIY-type goods at extreme value price points. It shares MR D.I.Y.'s and MR.TOY's discount-toys + household value retail DNA and store-roll culture.

Broad incumbents

• The Home Depot: The Home Depot is the global largest home improvement retailer. While it competes only loosely in Southeast Asia, it is the broadest incumbent reference for category, scale economics, and DIY positioning versus MR D.I.Y.
• Leroy Merlin: Leroy Merlin is a major European home improvement big-box chain (part of ADEO) with expanding presence in markets like Poland, Romania, Spain, and Turkey. It overlaps with MR D.I.Y. on those same geographies and product categories.
• Kingfisher: Kingfisher (B&Q, Castorama, Screwfix) is a leading European home improvement retailer with a value-oriented, omnichannel strategy. It is a broad incumbent comparable on category mix and price-leadership positioning.
• Lowe's Companies: Lowe's is the second-largest US home improvement retailer. As with Home Depot, it is a broad incumbent benchmark for category economics, DIY/pro-customer mix, and omni-channel reach relative to MR D.I.Y.

Regional players

• AEON Co. (M) Bhd: AEON operates large Malaysian hypermarkets and shopping-mall anchors where MR D.I.Y. stores are co-located. While AEON is broader in groceries and general merchandise, it is a key regional retail comparator for share-of-wallet and mall-traffic dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mrdiymy
• YouTubeyoutube.com/@mrdiyMY
• Facebookfacebook.com/mrdiy2u
• Instagraminstagram.com/mrdiy2u
• TikToktiktok.com/@mrdiy.malaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MR DIY Group M Bhd