Murmuration
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Murmuration firmographics
Firmographics- Name
- Murmuration
- Legal name
- Murmuration
- Website
- https://murmuration.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Murmuration industry classification
Industry- Product category
- Civic Engagement Technology
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Other Social Advocacy Organizations (813319)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industries
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC)
Keywords
Where Murmuration is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Murmuration business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscriptions - Organizer: Community organizations subscribe to access Organizer platform for outreach, organizing, and campaign management. Pricing follows subscription model with tiered access based on organizational needs.
- Data and Insights Services: Partners access Atlas data infrastructure and research insights through subscription services. Includes enriched voter data, model scores, and strategic consulting.
- Professional Services - Success & Campaigns: Hands-on campaign support, strategic guidance, onboarding, and product expertise provided to partners through dedicated Success and Campaigns teams.
- Foundation and Grant Funding: Murmuration operates as nonprofit with funding partners providing support to amplify civic engagement power and expand research efforts. Includes 501(c)(3) and 501(c)(4) structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organizer Platform - quote-based subscription for community organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Murmuration product offering
Product offeringCore offering
Murmuration provides civic data infrastructure (Atlas), an outreach and organizing platform (Organizer), a strategic insights dashboard (Explorer), and research products (Community Voices panel and Civic Pulse daily surveys) to community-focused nonprofit organizations. Its products enable partners to identify supporters, conduct voter outreach, manage canvassing and phone banking campaigns, and access predictive voter behavior models. The organization operates as a 501(c)(3)/501(c)(4) non-profit structured around equipping hundreds of partner organizations with shared civic engagement tools and data.
Product overview
Murmuration operates as a platform-plus-modules architecture organized around its civic data infrastructure and outreach tools. The core platform consists of Organizer (outreach and organizing platform) and Atlas (civic data infrastructure), which are supported by research offerings including Community Voices (national opinion panel), Civic Pulse (real-time daily surveying), and Explorer (strategic insights dashboard in beta). Murmuration Research Institute (MRI), a 501(c)(3), conducts underlying research to support the ecosystem. The products work together: Atlas provides the data foundation with enriched voter files and predictive model scores, which power Organizer for outreach and engagement, while Explorer provides strategic analysis tools and the research products generate ongoing insights about American civic life.
Differentiator
Problem solved
Functional benefit
Brands
- Organizer: An outreach and organizing platform powered by data for action that helps teams identify new supporters, engage them meaningfully, and turn outreach into lasting community power.
- Atlas
- Explorer
- Community Voices
- Civic Pulse
Products and services
- Organizer An outreach and organizing platform that brings audience building, outreach, and measurement into one streamlined experience. Helps community-focused teams identify new supporters, engage them through canvassing, phone banking, list segmentation, email outreach, and landing pages, and turn outreach into lasting community power.
- Atlas Civic data infrastructure combining enriched voter files with consumer, census, and first-party research/polling data across 210 million voters. Includes 40+ predictive model areas estimating how people will vote, what they care about, and whether they will show up, plus AI-assisted, human-validated local turnout models.
- Explorer A strategic insights dashboard that helps community-focused organizations understand their communities and make more informed decisions by bringing together voter, consumer, and census data with predictive model scores in one place.
- Community Voices A large, recontactable U.S. public opinion panel with over a decade of continuous daily data and hundreds of millions of survey responses, supporting organizers, nonprofits, journalists, and researchers.
- Civic Pulse A daily research initiative capturing real-time snapshots of how Americans think, feel, and engage through hundreds of daily surveys, analyzing thousands of open-ended responses weekly to reveal patterns that help organizations better understand those they serve.
Quantifiable outcome
- Partners made 171,756 phone calls, ran 143 electoral campaigns, and conducted 249,801 door-knocking attempts in 2025
- +2 more outcomes
Companies that use Murmuration
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Murmuration technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Murmuration partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- Voto LatinocoreMurmuration partnered with Voto Latino to conduct nationwide survey on economic reality for American families. The partnership combines Murmuration's research capabilities with Voto Latino's Latino voter engagement expertise to produce actionable insights for civic advocacy.
- P.A.C.E.majorP.A.C.E. (Parent ACTION for Charters Excellence) and their network of community-focused partners officially joined Murmuration's network, expanding the organization's reach in parent organizing and education advocacy.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Murmuration competitors and assessment
Company assessmentDirect peers
- Catalist: Progressive civic data infrastructure organization providing enriched voter files, modeling, and analytics to campaigns and progressive allies. Directly comparable to Murmuration's Atlas offering and community-organization mission.
- Bonterra (NGP VAN): PE-backed platform combining NGP VAN and EveryAction — the dominant integrated fundraising, organizing, and digital tools suite for Democratic campaigns and nonprofits. Closest scaled competitor to Murmuration's Organizer + Atlas stack.
- TargetSmart: Voter data and political-targeting vendor providing appends, scoring, and analytics on the national voter file. Directly overlaps with Atlas's enriched voter file and predictive scoring capabilities.
- Mobilize: Event management and volunteer mobilization platform used by progressive campaigns and advocacy organizations. Overlaps with Murmuration's Organizer for outreach, list segmentation, and engagement workflows.
- The Movement Cooperative: Progressive data and technology cooperative serving 600+ member organizations with voter data, mobile, and digital tools. Highly comparable member-network model and data cooperative mission.
- BallotReady: Nonpartisan voter-engagement platform providing candidate and ballot information, plus organizing tools used by civic engagement partners. Overlaps with Murmuration's voter outreach and civic-engagement focus.
- Action Network: Progressive advocacy CRM and digital organizing platform offering email, petitions, fundraising, and data tools to nonprofits — directly overlapping with Organizer's outreach and engagement features.
- EveryAction: Nonprofit CRM and digital engagement platform serving advocacy, nonprofit, and progressive organizations. Overlaps with Organizer's email, petitions, and supporter-management features.
Emerging players
- Civis Analytics: Data science and analytics firm serving political, nonprofit, and corporate clients with audience targeting and research capabilities. Comparable to Murmuration's predictive modeling and research services, though broader client mix.
Broad incumbents
- Hustle: Peer-to-peer texting and broadcast messaging platform for advocacy and nonprofit organizations. Comparable on the texting/peer outreach channel that Organizer supports within a broader comms portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Murmuration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murmuration leadership team
Management profileNumber of profiles
Profiles4 records
Murmuration subsidiaries and ownership
Company hierarchySubsidiaries1 record
Murmuration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murmuration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murmuration
What does Murmuration do?
Murmuration provides civic data infrastructure (Atlas), an outreach and organizing platform (Organizer), a strategic insights dashboard (Explorer), and research products (Community Voices panel and Civic Pulse daily surveys) to community-focused nonprofit organizations. Its products enable partners to identify supporters, conduct voter outreach, manage canvassing and phone banking campaigns, and access predictive voter behavior models. The organization operates as a 501(c)(3)/501(c)(4) non-profit structured around equipping hundreds of partner organizations with shared civic engagement tools and data.
Is Murmuration a public or private company?
Murmuration is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Murmuration founded?
Murmuration was founded in -1. It employs 1 to 10 people.
Where is Murmuration based?
Murmuration is headquartered in New York, United States, in the North America region.
How does Murmuration make money?
Four revenue lines are on record. Platform Subscriptions - Organizer is the primary driver. The others are data and Insights Services, professional Services - Success & Campaigns and foundation and Grant Funding.
Who are Murmuration's main competitors?
Direct peers on record are Catalist, Bonterra (NGP VAN), TargetSmart, Mobilize, The Movement Cooperative, BallotReady, Action Network and EveryAction. Civis Analytics is listed as an emerging player. Hustle is listed as a broad incumbent.
Does Murmuration have an API?
No public API is recorded for Murmuration.
What industry is Murmuration in?
Murmuration's product category is Civic Engagement Technology. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 8133 and its SIC code is 8300.