Murmuration

Name

Murmuration

Legal name

Murmuration

Website

https://murmuration.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Civic Engagement Technology

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC)

Keywords

• Civic data infrastructure
• Voter outreach platform
• Community organizing tools
• Electoral analytics software
• Civic engagement research

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscriptions - Organizer: Community organizations subscribe to access Organizer platform for outreach, organizing, and campaign management. Pricing follows subscription model with tiered access based on organizational needs.
2. Data and Insights Services: Partners access Atlas data infrastructure and research insights through subscription services. Includes enriched voter data, model scores, and strategic consulting.
3. Professional Services - Success & Campaigns: Hands-on campaign support, strategic guidance, onboarding, and product expertise provided to partners through dedicated Success and Campaigns teams.
4. Foundation and Grant Funding: Murmuration operates as nonprofit with funding partners providing support to amplify civic engagement power and expand research efforts. Includes 501(c)(3) and 501(c)(4) structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Murmuration provides civic data infrastructure (Atlas), an outreach and organizing platform (Organizer), a strategic insights dashboard (Explorer), and research products (Community Voices panel and Civic Pulse daily surveys) to community-focused nonprofit organizations. Its products enable partners to identify supporters, conduct voter outreach, manage canvassing and phone banking campaigns, and access predictive voter behavior models. The organization operates as a 501(c)(3)/501(c)(4) non-profit structured around equipping hundreds of partner organizations with shared civic engagement tools and data.

Product overview

Murmuration operates as a platform-plus-modules architecture organized around its civic data infrastructure and outreach tools. The core platform consists of Organizer (outreach and organizing platform) and Atlas (civic data infrastructure), which are supported by research offerings including Community Voices (national opinion panel), Civic Pulse (real-time daily surveying), and Explorer (strategic insights dashboard in beta). Murmuration Research Institute (MRI), a 501(c)(3), conducts underlying research to support the ecosystem. The products work together: Atlas provides the data foundation with enriched voter files and predictive model scores, which power Organizer for outreach and engagement, while Explorer provides strategic analysis tools and the research products generate ongoing insights about American civic life.

Differentiator

Problem solved

Functional benefit

Brands

• Organizer: An outreach and organizing platform powered by data for action that helps teams identify new supporters, engage them meaningfully, and turn outreach into lasting community power.
• Atlas
• Explorer
• Community Voices
• Civic Pulse

Products and services

• Organizer An outreach and organizing platform that brings audience building, outreach, and measurement into one streamlined experience. Helps community-focused teams identify new supporters, engage them through canvassing, phone banking, list segmentation, email outreach, and landing pages, and turn outreach into lasting community power.
• Atlas Civic data infrastructure combining enriched voter files with consumer, census, and first-party research/polling data across 210 million voters. Includes 40+ predictive model areas estimating how people will vote, what they care about, and whether they will show up, plus AI-assisted, human-validated local turnout models.
• Explorer A strategic insights dashboard that helps community-focused organizations understand their communities and make more informed decisions by bringing together voter, consumer, and census data with predictive model scores in one place.
• Community Voices A large, recontactable U.S. public opinion panel with over a decade of continuous daily data and hundreds of millions of survey responses, supporting organizers, nonprofits, journalists, and researchers.
• Civic Pulse A daily research initiative capturing real-time snapshots of how Americans think, feel, and engage through hundreds of daily surveys, analyzing thousands of open-ended responses weekly to reveal patterns that help organizations better understand those they serve.

Quantifiable outcome

• Partners made 171,756 phone calls, ran 143 electoral campaigns, and conducted 249,801 door-knocking attempts in 2025
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and major.

• Voto LatinocoreStrategic or Co-development Partner · 21 April 2026Murmuration partnered with Voto Latino to conduct nationwide survey on economic reality for American families. The partnership combines Murmuration's research capabilities with Voto Latino's Latino voter engagement expertise to produce actionable insights for civic advocacy.
• P.A.C.E.majorStrategic or Co-development Partner · 1 June 2025P.A.C.E. (Parent ACTION for Charters Excellence) and their network of community-focused partners officially joined Murmuration's network, expanding the organization's reach in parent organizing and education advocacy.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Catalist: Progressive civic data infrastructure organization providing enriched voter files, modeling, and analytics to campaigns and progressive allies. Directly comparable to Murmuration's Atlas offering and community-organization mission.
• Bonterra (NGP VAN): PE-backed platform combining NGP VAN and EveryAction — the dominant integrated fundraising, organizing, and digital tools suite for Democratic campaigns and nonprofits. Closest scaled competitor to Murmuration's Organizer + Atlas stack.
• TargetSmart: Voter data and political-targeting vendor providing appends, scoring, and analytics on the national voter file. Directly overlaps with Atlas's enriched voter file and predictive scoring capabilities.
• Mobilize: Event management and volunteer mobilization platform used by progressive campaigns and advocacy organizations. Overlaps with Murmuration's Organizer for outreach, list segmentation, and engagement workflows.
• The Movement Cooperative: Progressive data and technology cooperative serving 600+ member organizations with voter data, mobile, and digital tools. Highly comparable member-network model and data cooperative mission.
• BallotReady: Nonpartisan voter-engagement platform providing candidate and ballot information, plus organizing tools used by civic engagement partners. Overlaps with Murmuration's voter outreach and civic-engagement focus.
• Action Network: Progressive advocacy CRM and digital organizing platform offering email, petitions, fundraising, and data tools to nonprofits — directly overlapping with Organizer's outreach and engagement features.
• EveryAction: Nonprofit CRM and digital engagement platform serving advocacy, nonprofit, and progressive organizations. Overlaps with Organizer's email, petitions, and supporter-management features.

Emerging players

• Civis Analytics: Data science and analytics firm serving political, nonprofit, and corporate clients with audience targeting and research capabilities. Comparable to Murmuration's predictive modeling and research services, though broader client mix.

Broad incumbents

• Hustle: Peer-to-peer texting and broadcast messaging platform for advocacy and nonprofit organizations. Comparable on the texting/peer outreach channel that Organizer supports within a broader comms portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murmuration