What FMC does

FMC (Finlayson Media Communications Ltd.) is a UK-based, vertical-specialist dental communications company founded in 1994 and headquartered in Shenley, Hertfordshire. It operates a multi-channel portfolio comprising print and digital dental media (Dentistry.co.uk, Private Dentistry and Laboratory magazines), flagship industry events (the N.O.E North of England Dentistry Show and the ADG Conference), and a Practice Services software suite covering Continuing Professional Development (Dentistry CPD), compliance management (Dentistry Compliance), digital consent (Dentistry Consent) and evidence-based practice marketing (Dentistry Marketing). The company states that its combined media, events and digital channels reach virtually every dental professional in the UK, and that it works with all of the top 150 global dental companies on the advertising side.

The business operates a two-sided commercial model. On the supply side, FMC monetises its dental-professional audience through display, sponsored content, newsletter and event sponsorships sold via a dedicated direct sales team to enterprise brand advertisers. On the demand side, its Practice Services division generates recurring subscription revenue from dental practices, with annual billing and quote-based pricing that scales with practice size and module selection. The company's technological differentiator is the integration of its software modules with the two most widely used UK practice management systems (Dentally and EXACT) via a 2026 partnership with Henry Schein One, which directly embeds Dentistry Consent and future Dentistry Marketing into clinical workflows.

Since September 2023 the company has been privately backed by Coniston Capital, a UK private equity firm that explicitly tied its investment to expansion of digital and event offerings and to subscription services. The leadership team comprises Executive Chairman James Tye, CEO Craig Welling, CCO Tim Molony, CPO Laurie Glover, Content Director Guy Hiscott and Marketing Director Eloise Ford. Other documented scale signals include a Great Place to Work UK certification and a combined social media following of approximately 88,700 across Facebook, X and Instagram, with its headquarters based at Hertford House, Farm Close, Shenley for over 30 years.

Name

FMC

Legal name

Finlayson Media Communications Ltd.

Website

https://fmc.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

FMC (Finlayson Media Communications Ltd.) is a UK-based dental communications company that operates dental media brands (Dentistry.co.uk, Private Dentistry, Laboratory), industry events (N.O.E., ADG Conference) and a Practice Services software suite (CPD, Compliance, Consent, Marketing) serving UK dental professionals and global dental advertisers.

Ownership category

akta.pro rank

Product category

Dental Media and Communications

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Dental Equipment and Supplies Manufacturing (339114), Offices of Dentists (62121)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841), Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

akta.pro secondary industries

Non-prescription / OTC Digital Therapeutics (HLACANAC), Clinical Quality Assurance (GCP QA, TMF/QMS oversight) (HLAGAKAI)

Keywords

• Dental trade media
• Dental practice software
• Dental conference services
• Dental compliance solutions
• Dental CPD training

Headquarters

HQ city

Shenley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising & Media: FMC generates revenue through advertising placements across its portfolio of dental publications (print and digital), websites, email newsletters, and social media channels. They offer display banners, sponsored content, and targeted advertising solutions to dental brands.
2. Events & Conferences: Revenue from event sponsorships, exhibition stand bookings, and delegate fees for industry events including N.O.E and other dental conferences and awards ceremonies.
3. Subscription Services: FMC enhances subscription services including Dentistry CPD and other practice support tools. Practice Services division provides compliance, CPD, consent and marketing subscription solutions for dental practices.
4. Software & Platform Subscriptions: Dentistry Practice Services generates recurring revenue through software-as-a-service subscriptions for compliance management, consent handling, and marketing tools for dental practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

FMC is a UK dental communications company that connects dental professionals, dental brands, and practices through a portfolio of owned print and digital media brands (Dentistry.co.uk, Private Dentistry, Laboratory), industry events and awards (N.O.E., ADG Conference), and a Practice Services division offering software subscriptions for CPD, compliance, consent, and marketing. The company sells advertising and sponsorships to global dental brands and software subscriptions to UK dental practices.

Product overview

FMC (Finlayson Media Communications Ltd) is a UK-based dental communications company operating a multi-channel portfolio for the dental profession. The offering spans digital and print media brands (Dentistry.co.uk, Private Dentistry, Laboratory), major industry events (N.O.E., ADG Conference), and a suite of Practice Services software platforms (Dentistry CPD, Dentistry Compliance, Dentistry Consent, Dentistry Marketing). These products connect dental professionals with news, education, compliance tools, and marketing services across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Dentistry.co.uk: The dental profession's first choice for news, insight and connection - UK dental publication and digital platform
• Private Dentistry
• Laboratory
• N.O.E (North of England Dentistry Show)
• Dentistry CPD
• Dentistry Compliance
• Dentistry Consent
• Dentistry Marketing
• Dentally Live

Products and services

• Dentistry.co.uk The dental profession's first choice for news, insight, and connection. The UK's leading dental digital platform delivering essential news, clinical insights, and industry updates to dental professionals across the UK.
• Private Dentistry Print and digital publication supporting every step on the practice development journey with business insights and growth strategies for private dental practices.
• Laboratory Print and digital publication connecting dental technology with the latest innovations, techniques, and industry developments for the dental laboratory profession.
• N.O.E. (North of England Dentistry Show) FMC's flagship event and the UK's leading regional dental conference and exhibition, bringing together thousands of dental professionals for content, networking, and product showcases.
• ADG Conference Annual conference for dental professionals organized by FMC as part of its events portfolio.
• Dentistry CPD Flexible, accredited Continuing Professional Development platform designed around busy clinical schedules, helping dental teams stay sharp, compliant, and confident.
• Dentistry Compliance Compliance management platform providing tools for inspection readiness, daily task tracking, reporting, and digital workflow support for dental practices.
• Dentistry Consent Modern digital consent management system that makes consent clearer for patients and easier for teams, providing consistent, auditable, and compliant consent workflows.
• Dentistry Marketing Evidence-based marketing support built for dental practices, designed to deliver measurable results through campaigns that attract the right patients.

Quantifiable outcome

• Reaches virtually every dental professional in the UK
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Henry Schein OnecoreTechnology or Integration · 7 June 2026Dentistry Practice Services (part of FMC) partnered with Henry Schein One, the global dental technology leader behind Dentally and EXACT platforms, to reduce operational fragmentation for dental practices. The partnership enables integration between Dentistry Practice Services' practice-support tools and the two most widely used practice management platforms in UK dentistry, with upcoming features including direct integration for Dentistry Consent and future connectivity with Dentistry Marketing. Both organisations have affirmed a shared long-term ambition to create a more integrated and seamless operational ecosystem for dental practice teams.
• Dentally Live SponsorsminorGTM or Marketing Partner · 5 June 2026FMC sponsors Dentally Live, a brand-new one-day innovation summit for dental practices launched by Henry Schein One, taking place on 26 June 2026 at BMA House in London. The event offers six hours of CPD focused on AI, automation, compliance, and practice management, targeting dental practice owners, group leaders, and teams looking to modernise their operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa: Global B2B events, publishing, and information services group. Operates a similar playbook to FMC at vastly larger scale: vertical media brands, exhibitions, and conferences. Comparable in business model (events + media + subscriptions) though spanning many verticals beyond dental.
• RELX (Reed Elsevier): Global information and analytics company with significant healthcare and scientific publishing, events, and decision-tools businesses. Closely comparable in monetizing professional audiences through subscription content, data, and events — the same model FMC executes in dental.
• Wolters Kluwer: Professional information, software, and services provider with deep healthcare and regulatory compliance offerings. Its clinical decision support and compliance software businesses closely parallel FMC's Practice Services strategy of monetizing regulatory complexity for practitioners.

Direct peers

• Henry Schein One: Global dental technology company behind Dentally and EXACT, the two most widely used UK practice management platforms. Henry Schein One is both a key FMC partner (integration) and a direct competitor given its reach into the same UK dental practice software stack FMC targets.

Emerging players

• Dentsply Sirona: One of the world's largest dental equipment and technology companies. A top 150 global dental company likely advertising through FMC; comparable as a leading dental industry stakeholder and a logical enterprise customer for FMC's advertising and event channels.
• Straumann Group: Global leader in dental implants and orthodontics. Like other top 150 dental companies, Straumann is a natural FMC advertiser and partner at industry events, making it a meaningful comparable for the supply-side of FMC's marketplace.
• Envista Holdings: Global dental products company (Nobel Biocare, Ormco, Spark). As a top 150 global dental company, Envista is a likely FMC advertising client and a direct reflection of the dental industry buyer base that FMC serves on the marketing side.
• DMG (Dental Media Group): Independent dental media and marketing services company serving dental practices and manufacturers in North America and beyond. A vertical-dental media and marketing services peer that mirrors FMC's hybrid media + practice services model in a different geography.

Regional players

• BPP Group: UK-based professional education and training provider (owned by Apollo Global). Comparable to FMC's CPD platform business — both monetize regulated continuing professional development for UK professionals, though BPP focuses on legal/finance while FMC is dental-specific.

Others

• Henry Schein (parent): Global distributor of healthcare products including dental, and parent of Henry Schein One. Acts as a strategic channel partner and customer base for FMC; comparable as a major dental industry incumbent and a key counterparty in FMC's enterprise integration strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dentistry
• Facebookfacebook.com/dentistryuk
• LinkedInlinkedin.com/company/dentistry
• Instagraminstagram.com/dentistry.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMC