Dentally
Dentally is a cloud-based dental practice management software platform serving single-site, multi-site, and NHS/HSC dental practices across the UK, Australia, Canada, Ireland, and New Zealand. It unifies clinical workflows, practice administration, and patient experience with AI-powered documentation and imaging, distributed through Henry Schein One.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dentally does
Dentally is a cloud-based dental practice management software platform operated by Henry Schein One UK LTD and headquartered in Gillingham, United Kingdom. The platform serves dental practices of all sizes — from single-site independents and new practices to multi-site dental groups and NHS/HSC practices — across five English-speaking markets: the UK, Australia, Canada, Ireland, and New Zealand. The software unifies clinical workflows, practice administration, and patient experience features in a single cloud platform, replacing legacy on-premise dental systems with accessible, modern infrastructure.
The core platform is built on RESTful API architecture with JSON data formats, CORS support, and webhook-based integrations, and includes a Developer Hub and partner marketplace. Product modules include Dentally Vision (AI-powered digital imaging with diagnostic detection), Dentally Portal (patient-facing online booking, digital forms, and payments), Dentally Academy (training), Dentally Community (user community), and Dentally Live (events). AI capabilities include AI Notes for automated clinical documentation and AI-powered detection in imaging workflows. Deep NHS integration covers claims processing, UDA tracking, and contract management across England, Wales, Scotland, and HSC in Northern Ireland, with regional API endpoints for APAC and Canada.
Dentally operates on a subscription SaaS revenue model with quote-based, custom pricing tied to practice size and feature requirements, billed annually. Go-to-market is sales-led through demo requests and contact sales motions, with distribution also leveraged through parent Henry Schein One's dental industry network. The company is a subsidiary of Henry Schein One (part of Henry Schein, NASDAQ: HSIC), providing access to an extensive distribution and customer base across dental software, equipment, and supplies.
Dentally firmographics
Firmographics- Name
- Dentally
- Legal name
- Henry Schein One UK LTD
- Website
- https://dentally.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dentally is a cloud-based dental practice management software platform serving single-site, multi-site, and NHS/HSC dental practices across the UK, Australia, Canada, Ireland, and New Zealand. It unifies clinical workflows, practice administration, and patient experience with AI-powered documentation and imaging, distributed through Henry Schein One.
- Ownership category
- akta.pro rank
Dentally industry classification
Industry- Product category
- Dental Practice Management Software
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
- akta.pro secondary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where Dentally is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dentally business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Dentally operates as a cloud-based subscription software service where dental practices pay recurring fees to access the platform. Pricing is quote-based and varies by practice size and features required. The subscription model provides recurring revenue with enterprise contracts typically being multi-year with annual or monthly billing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on practice requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Dentally product offering
Product offeringCore offering
Dentally sells a cloud-based, AI-enabled dental practice management SaaS platform that unifies clinical workflows, practice administration, and patient experience for dental practices. The platform supports charting, AI Notes, imaging, scheduling, automated messaging, reporting, online booking, and integrated NHS claims processing. It is sold on a recurring subscription basis to NHS/HSC and private dental practices, from single-site clinics to multi-location groups, across the UK, Australia, Canada, Ireland, and New Zealand.
Product overview
Dentally offers a unified cloud-based dental practice management platform with the core Dentally software as its foundation. The product portfolio includes specialized modules: Dentally Vision (AI-powered digital imaging), Dentally Portal (patient-facing booking and forms), and an API for developer integrations. Supporting services include Dentally Academy (training), Dentally Community (user community), and Dentally Live (events). The platform supports single-site practices, multi-site groups, and NHS/HSC practices across the UK and Ireland. Henry Schein One is the parent company.
Differentiator
Problem solved
Functional benefit
Brands
- Dentally Portal: Patient-facing portal for online appointment booking, digital form filling, and seamless arrivals.
- Dentally Vision
Products and services
- Dentally (Core Platform) Cloud-enabled intelligent dental practice management software connecting clinical, practice admin, and patient experience features. Designed for dental practices of all sizes from single-site to multi-location groups, with NHS integration for UK practices.
- Dentally Portal Patient-facing portal providing secure, intuitive tools for online appointment booking, digital form filling, and payment processing. Enables patients to manage their own appointments and paperwork.
- Dentally Vision Seamlessly integrated digital imaging module that provides AI-powered detection for diagnostic clarity, bringing precision to clinical diagnosis through advanced imaging analysis.
- Dentally API REST API enabling third-party developers and partners to build integrations, automate workflows, and access practice management data including patients, appointments, treatments, and NHS claims.
Quantifiable outcome
- Reduced failed-to-attend rates through automated appointment reminders
- +2 more outcomes
Companies that use Dentally
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Dentally technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Dentally partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Henry Schein OnecoreHenry Schein One is the parent company and strategic partner of Dentally. Henry Schein One UK LTD (Company registration number 02940919) operates the Dentally platform. Henry Schein One is a major player in the dental industry providing software, equipment, and supplies to dental practices globally.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dentally competitors and assessment
Company assessmentBroad incumbents
- Dentrix: Market-leading on-premise dental practice management software in the US, owned by Henry Schein. Highly comparable as a direct PMS offering within the same corporate family, representing Dentally's most significant internal substitute in adjacent geographies.
- Eaglesoft (Patterson Dental): Long-established dental practice management software from Patterson Dental. Comparable as an incumbent PMS platform targeting general dental practices with charting, scheduling, and billing — competing for the same customer base across regions.
- Carestream Dental: Established dental imaging and practice management software vendor. Comparable as a broad incumbent offering overlapping PMS, imaging, and clinical software functionality across multiple geographies.
Direct peers
- Software of Excellence: UK-headquartered dental practice management software, also owned by Henry Schein One. Directly comparable as a sister product serving UK and international dental practices with similar NHS-focused functionality, making it Dentally's closest internal competitor.
- Curve Dental: Cloud-based dental practice management software targeting UK and international markets. Direct competitor in the cloud PMS category with similar SaaS delivery model and feature scope (charting, imaging, patient communication).
- Open Dental: Open-source dental practice management software with cloud-hosting options. Comparable as a PMS alternative for cost-sensitive practices, particularly in North America, competing on flexibility and total cost of ownership.
Emerging players
- tab32: Cloud-based dental practice management platform with integrated imaging and analytics. Comparable as a modern cloud PMS competitor, particularly relevant given its emphasis on AI-driven workflows and US market focus.
- CareStack: Cloud-based dental practice management software serving multi-location groups in the US. Comparable as a cloud-first PMS targeting dental groups with enterprise features and centralized reporting.
- Overjet: AI-native dental imaging and clinical decision-support platform. Comparable as a competitive threat on the AI imaging front, where Dentally's Vision module competes for the same clinical AI workflow.
- Pearl (Second Opinion): AI-powered dental radiograph analysis platform. Comparable as a category competitor in dental AI diagnostics, integrating with existing PMS platforms and challenging Dentally Vision's embedded detection feature.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dentally social profiles
Digital presenceDentally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentally leadership team
Management profileNumber of profiles
Profiles1 record
Dentally funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentally
What does Dentally do?
Dentally sells a cloud-based, AI-enabled dental practice management SaaS platform that unifies clinical workflows, practice administration, and patient experience for dental practices. The platform supports charting, AI Notes, imaging, scheduling, automated messaging, reporting, online booking, and integrated NHS claims processing. It is sold on a recurring subscription basis to NHS/HSC and private dental practices, from single-site clinics to multi-location groups, across the UK, Australia, Canada, Ireland, and New Zealand.
Is Dentally a public or private company?
Dentally is a private company. It is classified as corporate owned and is currently operating.
When was Dentally founded?
Dentally was founded in 2011. It employs 1 to 10 people.
Where is Dentally based?
Dentally is headquartered in London, United Kingdom, in the Europe region.
How does Dentally make money?
One revenue line is on record: subscription SaaS.
Who are Dentally's main competitors?
Broad incumbents on record are Dentrix, Eaglesoft (Patterson Dental) and Carestream Dental. Direct peers are Software of Excellence, Curve Dental and Open Dental. Emerging players are tab32, CareStack, Overjet and Pearl (Second Opinion).
Does Dentally have an API?
Yes. Dentally offers a REST API with JSON responses that enables developers to build integrations and automate workflows for dental practice management. The API supports multiple resources including patients, appointments, practitioners, invoices, payments, treatments, NHS claims, contracts, webhooks, and more. Key features include pagination (default 25 items per page, max 100), date/time filtering, ordering capabilities, metadata support for custom data attachment, and CORS for cross-origin requests. Regional endpoints exist for APAC (api.apac.dentally.com) and Canada (api.ca.dentally.com). Rate limits are 3,600 requests per hour per user (200/hour for appointment availability endpoint, 100 SMS per day). The API uses v1 versioning by default and requires a valid User-Agent header. Developer documentation is at developer.dentally.co.
What industry is Dentally in?
Dentally's product category is Dental Practice Management Software. Its primary akta.pro industry code is HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices, with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210 and its SIC code is 7372.