Madbarz
Madbarz is a mobile-first bodyweight workout app serving individual fitness enthusiasts with freemium video-guided, equipment-free workout plans on iOS and Android, complemented by premium subscription, specialty eBooks, and nutrition content.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Madbarz does
Madbarz is a mobile-first bodyweight workout application company, operating legally as Madbarz Kft., a Hungarian private limited company founded in 2014 with the app launching in 2015. Its core product is a freemium iOS/Android app that delivers equipment-free workout routines ranging from five minutes to one hour, paired with high-quality video exercise tutorials, workout history tracking, calories-burned estimation, muscle activation monitoring, and (in Premium) custom workout creation plus a nutrition guide with over 65 recipes. The platform serves individual fitness enthusiasts across all skill levels, with particular positioning in calisthenics, home training, and no-equipment workouts, and the company claims a global user base of more than 2 million.
The business monetizes through a three-layer revenue model: a free ad/subscription tier with basic workouts, an auto-renewable Premium subscription unlocking the full workout plan library, the 'Me' statistics page, unlimited custom workout creation, and the nutrition guide, and a direct-to-consumer eBook catalog with seven specialty PDF guides (Build Muscle Pack, Muscle Up Pack, Planche Pack, Six Pack Guide, Pistol Squat Guide, Handstand Guide, and Booty Guide) priced at $19.99-$29.99 each or $89.99 as a bundle, plus a Lifetime Premium + eBooks bundle at $349.99. Distribution runs almost entirely through Apple App Store and Google Play Store for the app, with eBooks sold through a proprietary web shop. Go-to-market blends product-led growth (freemium to paid conversion) with community-led growth (in-app social features, blog, Instagram, YouTube). Technology stack is a mobile client backed by Microsoft Azure cloud with Facebook login integration; no proprietary AI/ML layer is disclosed.
The company appears bootstrapped. Two small early-stage rounds totaling approximately $235,000 were disclosed: a $115,000 round from Traction Tribe in September 2014 and a $120,000 round from Techstars in June 2016. No subsequent venture or growth financing has been disclosed, no institutional backing or parent company affiliation is referenced, and headcount is reported at 11-50 employees. The founders are Luka Macner (founder and CEO) and Nikola Mratinić (co-founder and CTO). The company maintains a registered 'Madbarz' brand and trademark but holds no patents and operates without disclosed regulatory actions, acquisitions, or partnerships.
Madbarz firmographics
Firmographics- Name
- Madbarz
- Legal name
- Madbarz Kft.
- Website
- https://madbarz.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madbarz is a mobile-first bodyweight workout app serving individual fitness enthusiasts with freemium video-guided, equipment-free workout plans on iOS and Android, complemented by premium subscription, specialty eBooks, and nutrition content.
- Ownership category
- akta.pro rank
Madbarz industry classification
Industry- Product category
- Fitness Mobile Applications
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Weight Loss & Body Transformation Training (HSADAAAC), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Strength & Conditioning Bootcamps (HSADABAB)
Keywords
Where Madbarz is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Madbarz business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium subscription: Auto-renewable in-app subscription offering access to all workout plans, custom workout creation, full statistics page, and nutrition guide with recipes. Subscriptions are managed through iOS and Android app stores.
- Digital eBook guides: One-time purchase PDF guides and packs sold through the web shop. Individual guides cover specific fitness goals such as muscle building, muscle ups, planche, six pack, pistol squat, handstand, and booty training.
- Freemium model: Free tier provides basic workout access, workout tracking, and limited features. Premium unlocks full functionality, creating conversion opportunity from free to paid users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic workout access |
| Subscription | Monthly | Madbarz Premium subscription |
| Subscription | Multi-year contract | Lifetime Premium bundle |
| One time/ perpetual license | Others | Build muscle pack |
| One time/ perpetual license | Others | Pistol squat guide |
| One time/ perpetual license | Others | All eBooks bundle |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Madbarz product offering
Product offeringCore offering
Madbarz is a mobile-first bodyweight workout application available on iOS and Android that provides exercise routines, workout tracking, muscle activation monitoring, calorie tracking, and high-quality video tutorials, serving approximately 2 million users globally. The platform operates on a freemium model with a free tier and an auto-renewable Premium subscription unlocking all workout plans, custom workout creation, full statistics, and a nutrition guide with 65+ recipes. Supplementary digital eBook guides and bundles covering specific fitness goals (muscle building, planche, pistol squat, handstand, muscle ups, six pack, booty training) are sold through the company's own web shop.
Product overview
Madbarz is a bodyweight workout platform centered on its free mobile app (iOS/Android) with 2 million users, offering exercise routines from 5 minutes to 1 hour for all fitness levels. The ecosystem includes Madbarz Premium subscription ($TBD) unlocking tailored workout plans, full statistics, custom workouts, and nutrition guide with 65+ recipes. The company sells supplementary PDF eBooks through its web shop: Build Muscle Pack ($29.99), Muscle Up Pack ($TBD), Planche Pack ($TBD), Six Pack Guide ($TBD), Pistol Squat Guide ($19.99), Handstand Guide ($TBD), and Booty Guide ($TBD). Buyers receive both PDF guides and in-app workout plans. Bundles are available at $89.99 (All eBooks) and $349.99 (Lifetime Premium + All eBooks).
Differentiator
Problem solved
Functional benefit
Products and services
- Madbarz Workout App A bodyweight workout mobile application available for iOS and Android that provides exercise routines, workout tracking, muscle activation monitoring, calorie counting, and high-quality video tutorials for individual consumers.
- Madbarz Premium Subscription An auto-renewable in-app subscription that unlocks all workout plans, personalized programs tailored to fitness level and goals, the full statistics dashboard, unlimited custom workout creation, and the in-app nutrition guide with 65+ recipes.
- Build Muscle Pack eBook
- Muscle Up Pack eBook A 75-page step-by-step guide plus in-app workout plans to master the muscle up exercise, including two 6-week workout plans to improve strength and endurance.
- Planche Pack eBook A 90-page step-by-step guide plus in-app workout plans for mastering the planche bodyweight skill, including visual and video instructions and strength/mobility routines.
- Six Pack Guide eBook A 96-page PDF guide with a macros cheatsheet covering workout routines and nutrition guidelines to achieve a ripped physique.
- Pistol Squat Guide eBook A 48-page PDF guide featuring a 7-level progressive program to master the pistol squat, including physical preparation exercises and tips.
- Handstand Guide eBook A 55-page guide with visual step-by-step instructions for mastering the handstand, including strength routines, injury prevention exercises, and tips created in collaboration with a professional athlete.
- Booty Guide eBook An 84-page interactive PDF guide covering glute activation principles, three workout plans, and exercises for glute development, with tips and tricks for booty transformation.
- All eBooks Bundle A bundle of all seven eBooks (Build Muscle Pack, Muscle Up Pack, Planche Pack, Six Pack Guide, Pistol Squat Guide, Handstand Guide, Booty Guide) at a discounted price of $89.99.
- Lifetime Premium + All eBooks Bundle A combined package offering Lifetime Premium subscription plus all eBooks at a discounted price of $349.99.
- Calorie Calculator An online tool for calculating calorie and macronutrient needs to support muscle building or weight loss goals.
Quantifiable outcome
- Users report losing weight while gaining muscle mass through consistent use of the app.
- +2 more outcomes
Companies that use Madbarz
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
Madbarz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Madbarz partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Madbarz competitors and assessment
Company assessmentEmerging players
- Centr: Centr (founded by Chris Hemsworth) is a subscription fitness app combining workouts, meal plans, and mindfulness. Comparable in bundling workouts with nutrition guidance and a freemium-to-premium model aimed at transformation-focused consumers.
- 7 Minute Workout: 7 Minute Workout is a popular bodyweight interval training app focused on short, no-equipment sessions. Shares Madbarz's value proposition of equipment-free, time-efficient home workouts and similar mobile-first delivery.
- BetterMe: BetterMe is a fast-growing subscription fitness and wellness app offering bodyweight workouts, meal plans, and habit coaching. Targets the same home-based transformation consumer with a comparable freemium-to-premium funnel and a content-plus-nutrition bundle.
Direct peers
- FitOn: FitOn is a free, ad-supported and freemium workout app offering live and on-demand classes including bodyweight, HIIT, and strength training. Closely comparable in target audience, content type, and freemium monetization.
- Freeletics: Freeletics is a direct competitor offering AI-driven bodyweight and HIIT workout apps with a freemium-to-premium model. The two compete for the same equipment-free training audience on iOS and Android globally.
- Thenx: Thenx is a calisthenics-focused training app and content brand built around bodyweight skills such as muscle-ups, planche, and handstands. Directly comparable in calisthenics niche, freemium model, and skill-progression content.
Broad incumbents
- Apple Fitness+: Apple Fitness+ delivers subscription workout content (including strength and HIIT classes) integrated with Apple Watch. Competes for the same at-home workout consumer with vastly greater platform reach and capital.
- Peloton App: Peloton's standalone subscription app offers strength, yoga, and bodyweight classes in addition to its hardware ecosystem. Overlaps with Madbarz on the bodyweight/strength workout category from a much larger, well-capitalized incumbent.
- Nike Training Club: Nike's free training app offers guided bodyweight and gym workouts from a global brand with vastly larger content, marketing, and capital resources. Competes for the same at-home fitness consumer and overlaps on bodyweight program design.
- Adidas Training (Runtastic): Adidas-owned training apps provide bodyweight and gym workout plans with guided video, similar to Madbarz. The major-brand backing and broader product portfolio (running, strength) make it a broad incumbent rather than a niche peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Madbarz social profiles
Digital presenceMadbarz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madbarz leadership team
Management profileNumber of profiles
Profiles2 records
Madbarz funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madbarz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madbarz
What does Madbarz do?
Madbarz is a mobile-first bodyweight workout application available on iOS and Android that provides exercise routines, workout tracking, muscle activation monitoring, calorie tracking, and high-quality video tutorials, serving approximately 2 million users globally. The platform operates on a freemium model with a free tier and an auto-renewable Premium subscription unlocking all workout plans, custom workout creation, full statistics, and a nutrition guide with 65+ recipes. Supplementary digital eBook guides and bundles covering specific fitness goals (muscle building, planche, pistol squat, handstand, muscle ups, six pack, booty training) are sold through the company's own web shop.
Is Madbarz a public or private company?
Madbarz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madbarz founded?
Madbarz was founded in 2014. It employs 11 to 50 people.
Where is Madbarz based?
Madbarz is headquartered in London, United Kingdom, in the Europe region.
How does Madbarz make money?
Three revenue lines are on record. Premium subscription is the primary driver. The others are digital eBook guides and freemium model.
Who are Madbarz's main competitors?
Emerging players on record are Centr, 7 Minute Workout and BetterMe. Direct peers are FitOn, Freeletics and Thenx. Broad incumbents are Apple Fitness+, Peloton App, Nike Training Club and Adidas Training (Runtastic).
Does Madbarz have an API?
No public API is recorded for Madbarz.
What industry is Madbarz in?
Madbarz's product category is Fitness Mobile Applications. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 71394.