What Philadelphia 76ers does

The Philadelphia 76ers are a privately-held professional basketball franchise competing in the NBA's Atlantic Division (Eastern Conference), headquartered in Philadelphia, Pennsylvania, and operating as a member of the league's 30-team closed structure. The franchise plays home games at Xfinity Mobile Arena (formerly Wells Fargo Center) and operates the Delaware Blue Coats as its NBA G League affiliate for player development. The 76ers are owned by Harris Blitzer Sports & Entertainment (HBSE), with Josh Harris and David Blitzer serving as managing partners; Bob Myers joined HBSE as President of Sports in October 2025, and Mike Gansey was hired in May 2026 to lead basketball operations following the dismissal of Daryl Morey.

The franchise's product surface centers on the nba.com/sixers digital platform, which integrates ticketing (powered by Ticketmaster), the 76ers Mobile App, a Heart and Hustle NFT digital-collectibles program, the Sixthman Email newsletter and ticket-alerts system, and an owned media network spanning podcasts, TV, and radio. The roster is anchored by Joel Embiid (3-year extension, ~$58M 2026-27 salary), Paul George (4-year deal, ~$55M AAV), 2025-26 All-NBA Third Team guard Tyrese Maxey, and 2025-26 All-Rookie First Team guard VJ Edgecombe, with head coach Nick Nurse retained for a fourth season. The 2025-26 campaign produced a 45-37 regular season, a No. 7 Eastern Conference seed, a first-round upset of the Boston Celtics, and a second-round sweep by the New York Knicks.

Revenue is generated across multiple streams: live-game ticketing (Society76 season tickets, partial plans, premium seats, single-game, flex plans, group tickets, student rush, and theme-night packages), corporate sponsorships led by Xfinity as presenting partner and arena naming-rights sponsor alongside Toyota, Ticketmaster, Hennessy, Emirates, and Chick-fil-A, e-commerce merchandise via Sixers Shop, content and media rights, and the 50/50 in-arena raffle. The franchise distributes tickets directly and through Ticketmaster, and serves a customer base that combines a Philadelphia-metro season-ticket core with national and international digital fans reached through owned media, NFT, and e-commerce channels.

Name

Philadelphia 76ers

Legal name

Philadelphia 76ers (specific registered legal entity name not explicitly disclosed in source material; the website operator is listed as NBA Media Ventures, LLC)

Website

https://sixers.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

The Philadelphia 76ers are a privately-held NBA franchise owned by Harris Blitzer Sports & Entertainment, competing in the Atlantic Division and playing at Xfinity Mobile Arena. The team delivers live basketball, season-ticket memberships, merchandise, NFTs, and owned media to Philadelphia-metro fans and national sponsors, with the Delaware Blue Coats as its G League affiliate.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise (NBA Basketball)

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industry

Basketball Equipment Retail (CRAMAEAB)

Keywords

• Professional basketball franchise
• Live sports entertainment
• Sports ticketing services
• Team merchandise retail
• Sports media broadcast

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticketing (Live Game): Recurring and one-time ticket revenue from Season Tickets (Society76), Partial Plans, Premium Tickets, Single Game Tickets, Flex Plans, Group Tickets, Student Rush, and Theme Nights — sold directly through nba.com/sixers and via Ticketmaster.
2. Sponsorships & Partnerships: Corporate sponsorship revenue from presenting partner Xfinity, schedule partner Toyota, Hennessy Concert Series, Emirates NBA Cup, Ticketmaster, and Chick-fil-A sweepstakes activations, plus Partners/Partnerships page on the official site.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Philadelphia 76ers operate a professional NBA basketball franchise that sells live game attendance (season tickets, partial plans, premium seating, single game, flex plans, group tickets, student rush), team-branded merchandise via Sixers Shop, and corporate sponsorship inventory to enterprise partners such as Xfinity, Toyota, Ticketmaster, Hennessy, Emirates, and Chick-fil-A. The franchise complements core ticketing and merchandise with owned broadcast and digital content (Podcast, TV, Radio networks, mobile app, NFTs, newsletter) and a Delaware Blue Coats G League affiliate feeding the player-development pipeline.

Product overview

The Philadelphia 76ers operate a single integrated digital platform (the official nba.com/sixers website) that serves as the umbrella for a portfolio of products spanning ticketing, broadcast media, video/podcast content, mobile, digital collectibles, and community programs. The core platform hosts sub-products including the 76ers Mobile App, ticketing (powered by Ticketmaster), the Heart & Hustle NFT collection, the 76ers Podcast Network, 76ers Radio Network, 76ers TV Network, Sixers en Espanol, All-Access video, and the 2025-26 Digital Yearbook. Surrounding this core, the organization runs community and civic initiatives (Sixers Youth Foundation, Wilt Chamberlain Memorial Fund, Assists for Safe Communities, Vote 76) and operates the Delaware Blue Coats as its G League affiliate sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• 76ers Ticketing (Society76 Season Tickets, Partial Plans, Flex Plans, Premium, Single Game, Theme Nights, Group, Student Rush) Ticketing service for attending live Philadelphia 76ers NBA games at Xfinity Mobile Arena; offers full-season memberships (Society76), partial-season plans, flex plans, premium seats, single-game tickets, theme-night packages, group tickets, and student-rush discounts, fulfilled via Ticketmaster.
• Sixers Shop (sixersshop.com) Merchandise Own e-commerce storefront selling Philadelphia 76ers-branded apparel, merchandise, and collectibles to fans.
• Heart & Hustle NFT Collection Official Philadelphia 76ers NFT collection offering digital collectibles to supporters as a fan-engagement product.
• 76ers Mobile App Official Philadelphia 76ers mobile application providing team content, fan engagement, and ticketing/notification capabilities to supporters.
• 76ers Podcast Network Owned podcast network of the Philadelphia 76ers providing on-demand audio content and team programming to fans.
• 76ers TV Network Owned television broadcast network providing Philadelphia 76ers game coverage and related video programming.
• 76ers Radio Network Owned radio broadcast network distributing Philadelphia 76ers game and related audio content to listeners.
• Sixers en Espanol Spanish-language team coverage and updates for Spanish-speaking Philadelphia 76ers fans.
• 76ers All-Access Video Premium video product offering behind-the-scenes and exclusive Philadelphia 76ers video content to fans.
• Sixthman Email Newsletter & 76ers Alerts Owned email newsletter and alert system used for direct fan communication, ticket offers, and marketing conversion.
• 2025-26 Digital Yearbook Official digital yearbook for the 2025-26 season, distributed as a digital reading experience for fans.
• Emirates NBA Cup Content Surface Team-specific schedule and content surface for the NBA's Emirates NBA Cup in-season tournament, provided for Philadelphia 76ers fans.
• Hennessy Concert Series (game-night event) Game-night concert event series presented by Hennessy, integrated with the Philadelphia 76ers home schedule at Xfinity Mobile Arena.
• 50/50 Raffle (game-night) In-arena 50/50 raffle product sold at Philadelphia 76ers home games at Xfinity Mobile Arena.
• Delaware Blue Coats (G League Affiliate) NBA G League affiliate of the Philadelphia 76ers, operating a minor-league team in Wilmington, Delaware that serves as a player-development pipeline for the franchise.

Quantifiable outcome

• 45-37 regular season record, No. 7 seed in Eastern Conference (2025-26)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Xfinity (Comcast)flagshipGTM or Marketing PartnerXfinity is the official presenting partner of the Philadelphia 76ers, with its logo displayed across the official nba.com/sixers homepage and integrated as the arena naming rights sponsor of Xfinity Mobile Arena (formerly Wells Fargo Center).
• ToyotacoreGTM or Marketing PartnerToyota (Tristate) is the presenting partner of the Sixers Schedule section, with branding displayed on the official schedule pages of nba.com/sixers.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorTicketmaster is the official ticketing partner for the Philadelphia 76ers, powering primary ticket sales for Sixers games and integrated under the Tickets navigation on nba.com/sixers.
• HennessycoreGTM or Marketing PartnerHennessy is the naming-rights sponsor of the Hennessy Concert Series, integrated with the Sixers schedule on nba.com/sixers.
• EmiratescoreGTM or Marketing PartnerEmirates is the sponsor of the Emirates NBA Cup section of the Sixers schedule on nba.com/sixers.
• Chick-fil-AminorGTM or Marketing PartnerChick-fil-A runs a 'Refresh 1 Million Nuggets' sweepstakes promotion advertised via the Sixers homepage banners on nba.com/sixers.
• Harris Blitzer Sports & Entertainment (HBSE)flagshipStrategic or Co-development PartnerHBSE is the parent company of the Philadelphia 76ers, employing managing partner Josh Harris and David Blitzer, and housing executive Bob Myers as President of Sports — providing multi-franchise strategic and operational support (also owns the New Jersey Devils).
• Oklahoma City ThundercoreStrategic or Co-development PartnerTrade partner that executed the Jared McCain trade in February 2026, sending the Sixers a 2026 first-round pick (originally the Houston Rockets') and three second-round picks in exchange for McCain.
• Delaware Blue CoatscoreStrategic or Co-development PartnerThe Delaware Blue Coats are the official NBA G League affiliate of the Philadelphia 76ers, operating as a player-development pipeline for the franchise.
• Sixers Youth Foundation / Wilt Chamberlain Memorial FundminorOthersSixers-affiliated community foundation partners — the Sixers Youth Foundation and the Wilt Chamberlain Memorial Fund are listed under the Community section of nba.com/sixers and support youth/community programming in the Philadelphia area.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Houston Rockets: Rebuilding NBA franchise whose 2026 first-round pick (No. 22) was conveyed to the Sixers; comparable as a similarly structured roster-construction case and Eastern/Western counterpart for trade-asset valuation.
• Chicago Bulls: Historic NBA brand in a large midwestern market; directly comparable to the Sixers in heritage, star-driven commercial value, and a multi-year run without championship success.
• Toronto Raptors: Atlantic Division peer and only non-U.S.-based NBA franchise; comparable in league position, salary-cap structure, and digital fan-engagement approach as a fellow mid-to-large market NBA team.
• Los Angeles Lakers: Iconic NBA brand and large-market franchise comparable to the Sixers in star-driven roster construction, premium sponsorship revenue, and global merchandise reach; serves as the upper bound for franchise valuation comps.
• Dallas Mavericks: Recently appeared in the NBA Finals and was a reported suitor for Sixers executive Prosper Karangwa; comparable as a star-anchored franchise with similar luxury-tax exposure and corporate-sponsorship dynamics.
• Miami Heat: Eastern Conference peer known for strong organizational culture and consistent playoff presence; comparable to the Sixers as a non-largest-market franchise built around front-office discipline.
• Brooklyn Nets: Atlantic Division opponent sharing the larger New York–Philadelphia media corridor; directly comparable as an NBA franchise competing for regional sponsorship, ticket, and broadcast revenue.
• Golden State Warriors: Recent dynasty and model for modern NBA success; the Warriors are the franchise where new HBSE President Bob Myers built his championship pedigree, making them the most operationally relevant comp for the Sixers' rebuild.
• New York Knicks: Atlantic Division rival and fellow major-market NBA franchise; the Knicks eliminated the 76ers in the 2026 second round and compete head-to-head in the same conference and corporate-sponsorship marketplace.
• Boston Celtics: Atlantic Division rival and recent championship contender; the Sixers upset the Celtics in the 2026 first round, making them a directly comparable Eastern Conference peer in roster spend and brand strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sixers
• Facebookfacebook.com/sixers
• LinkedInlinkedin.com/company/philadelphia-76ers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philadelphia 76ers