Statewide Hispanic Chamber of Commerce of New Jersey

What Statewide Hispanic Chamber of Commerce of New Jersey does

The Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) is a 501(c)-style nonprofit membership organization founded in 1989 and headquartered in Lyndhurst/Rutherford, New Jersey. It serves as the leading advocacy and business support body for Hispanic and Latino-owned businesses in the state, with a stated reach of 150,000+ Latino-owned businesses and an active membership of 10,000+ members (nearly half non-Hispanic). The chamber operates a hybrid community-led and partnership-driven go-to-market model, monetizing through tiered membership dues ($25-$5,000), corporate sponsorships, event revenue, and program fees.

SHCCNJ's core product surface centers on the Business Link directory (2,396+ listings), tiered membership programs, and a portfolio of bilingual training programs — Entrepreneurship Training Program (ETP), Level-Up Training Series (LETS), Bonding Readiness, PSE&G Certification Training, and Export-Preneur. Signature events include the Annual Awards Gala, Feria de Negocios (15th annual, 1,200+ capacity), JUNTOS Chamber Talks, and the Health & Wellness Fair. Recent digital additions include MarketSpace (member marketplace), Job Postings, and Member To Member Deals. The chamber has no proprietary technology stack — it is a service organization.

The business model combines subscription-style recurring revenue (membership and corporate partner tiers) with transaction-based event revenue and grants. Sponsorship support from Walmart, JPMorgan Chase, Bank of America, Wells Fargo, PSE&G, Verizon, AT&T, Horizon BCBS, United Airlines, and McCarter English, plus academic partnerships with NJCU, Bergen Community College, Montclair State, Kean, and Thomas Edison State University, form the chamber's enterprise ecosystem. Under Carlos Medina's 20+ year tenure (board 2005, CEO 2019, departed March 2026), the organization grew from a $300,000 deficit to a multimillion-dollar operation. John Lucas was appointed interim president in April 2026.

Name

Statewide Hispanic Chamber of Commerce of New Jersey

Legal name

Statewide Hispanic Chamber of Commerce of New Jersey

Website

https://shccnj.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Statewide Hispanic Chamber of Commerce of New Jersey is a 1989-founded nonprofit serving as the leading advocacy and business support body for Hispanic-owned businesses in New Jersey, with 10,000+ members, a 2,396+ listing Business Link directory, bilingual training programs, and signature events including the Annual Gala and Feria de Negocios.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyndhurst

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from businesses at multiple tiers (Student $25, Individual $100, Business tiers $250-$5,000) providing access to programs, events, networking, and the Business Link directory.
2. Corporate Partnerships and Sponsorships: Corporate partners at Sustaining ($5,000), Growth Business Partner ($1,750), and other tiers provide financial support and cross-promotional value through sponsorship of events and programs.
3. Event Revenue: Revenue generated from signature events including the Annual Awards Gala, Feria de Negocios, and other chamber events with ticket sales and vendor fees.
4. Program Fees: Some programs such as certification training and specialized training series may generate revenue, while core programs like ETP and LETS are offered free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SHCCNJ is a membership-based nonprofit chamber of commerce that delivers tiered membership programs, a Business Link business directory, bilingual training programs (Entrepreneurship Training Program, Level-Up Entrepreneurship Training Series, Bonding Readiness, PSE&G Certification, Export-Preneur), and signature networking events (Annual Awards Gala, Feria de Negocios, JUNTOS Chamber Talks) to support Hispanic-owned and small businesses across New Jersey.

Product overview

The Statewide Hispanic Chamber of Commerce of New Jersey operates as a membership-based organization offering a platform of interconnected programs, events, and business services. The core offering centers on Business Link, a business directory for member discovery, combined with tiered Membership Programs providing networking, advocacy, and event access. The chamber delivers specialized training through programs including the Entrepreneurship Training Program (ETP), Level-Up Entrepreneurship Training Series (LETS), Bonding Readiness Program, PSE&G Certification Training, Export-Preneur Program, and the Innovation Hub. Signature events include the Annual Awards Gala, Feria de Negocios, and ¡JUNTOS! Chamber Talks. Additional services encompass Job Postings, MarketSpace for member marketplace, and Member To Member Deals for inter-member discounts. The organization supports over 10,000 members representing Latino-owned businesses across New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Link A business directory service enabling member businesses to create listings, be discovered by category, and access member-only benefits. Functions as the premiere business directory of New Jersey, searchable by various categories.
• Membership Programs Tiered membership structure offering Student ($25), Individual ($100), Business 0-10 employees ($250-$300), Business 11-50 employees ($500-$600), Business 51+ employees ($1,000-$1,200), Growth Business Partner ($1,750), Corporate Partner ($3,000), and Sustaining Corporate Partner ($5,000) levels with varying benefits including event pricing, networking access, and directory listings.
• Entrepreneurship Training Program (ETP) A bilingual training series designed for established entrepreneurs ready to grow. Target businesses generating $150K+ annually with 3+ years operating experience, offered as a 10-week program providing strategic tools for long-term success.
• Level-Up Entrepreneurship Training Series (LETS) A free training program led by experienced professionals to elevate businesses with strategic insights and supportive community, tailored for Hispanic entrepreneurs.
• Bonding Readiness Program Training series strengthening small business operations and competitiveness through personalized advisory services and expert-led instruction covering accounting, marketing, operational efficiency, surety bonding, construction law, and access to certification and financing.
• PSE&G Certification Training Small Business Certification & Readiness Training Program powered by PSE&G, providing free bilingual education and mentorship tailored for microbusinesses and growing enterprises in the Hispanic community.
• Export-Preneur Program Program helping small businesses enter global markets through in-depth training on international trade strategies, providing insights, resources, and practical skills for growing beyond borders.
• Innovation Hub Satellite space in Jersey City hosting monthly breakfast meetings connecting members with chamber leadership, resources, and entrepreneurs. Features roundtables for learning, innovation, and connection along the Hudson River.
• Visionary Circle A program for high-level entrepreneurs and business leaders, providing advanced networking and strategic growth opportunities.
• Annual Awards Gala Signature annual event celebrating outstanding Hispanic businesses and leaders in New Jersey.
• Feria de Negocios Signature business expo event showcasing Hispanic-owned businesses, with Gov. Mikie Sherrill delivering keynote at the 15th Annual event. Features vendor and customer networking opportunities.
• ¡JUNTOS! Chamber Talks Networking event bringing together chamber members across sectors including food service, hospitality, supply chain, and professional services.
• Job Postings Platform connecting member businesses with job candidates, featuring listings from employers including Middlesex County, NJBIA, and Workpath Partners with positions ranging from administrative to executive roles.
• MarketSpace Online marketplace for member businesses to showcase products and services, featuring categories including Advertising/Promotions, Arts & Crafts, Digital & Social Media/Marketing, Entertainment, Graphic Design, and Technology & Communications.
• Member To Member Deals Exclusive discount and deal platform allowing members to offer special pricing to fellow members.

Quantifiable outcome

• Grew from $300,000 deficit to multimillion-dollar operation under Carlos Medina's leadership (2005-2024)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• WalmartcoreGTM or Marketing PartnerMajor corporate sponsor that contributed $5,000 to the chamber in July 2026. Supports the chamber's mission to promote Hispanic business growth in New Jersey.
• PSE&GcoreGTM or Marketing PartnerCorporate partner powering the Small Business Certification & Readiness Training Program (PSE&G Series), providing free bilingual education and mentorship for Hispanic businesses.
• Rising Tide CapitalcoreStrategic or Co-development PartnerCo-hosts the Community Business Academy, offering free information sessions and hands-on training in business planning and management for entrepreneurs.
• NJMEP (New Jersey Manufacturing Extension Program)coreStrategic or Co-development PartnerPartners to deliver workforce development and manufacturing training programs including Lean Manufacturing, Safety Training, PMP Certification, and multicultural communication workshops.
• Valley BanksupportingGTM or Marketing PartnerSustaining partner providing banking and financial services support to the chamber ecosystem.
• VerizonsupportingGTM or Marketing PartnerCorporate partner supporting chamber initiatives and programs.
• AT&TsupportingGTM or Marketing PartnerCorporate partner supporting chamber events and programs.
• Horizon Blue Cross Blue Shield of New JerseysupportingGTM or Marketing PartnerHealthcare partner supporting chamber health initiatives and wellness programs.
• United AirlinessupportingGTM or Marketing PartnerCorporate partner supporting chamber travel and business development programs.
• NJCU (New Jersey City University)coreStrategic or Co-development PartnerAcademic partner hosting the Innovation Hub satellite space at their campus, providing a venue for monthly roundtables and entrepreneurial programming along the Hudson River.
• Bergen Community CollegesupportingStrategic or Co-development PartnerEducational partner hosting the Lyndhurst office location at the Meadowland Campus.
• Montclair State UniversitysupportingStrategic or Co-development PartnerAcademic partner supporting educational initiatives and workforce development.
• Kean UniversitysupportingStrategic or Co-development PartnerAcademic partner supporting educational and business development programs.
• Thomas Edison State UniversitysupportingStrategic or Co-development PartnerEducational partner supporting workforce development and professional education.
• McCarter EnglishsupportingGTM or Marketing PartnerLaw firm partner providing legal resources and support to the chamber community.
• DailyPaysupportingGTM or Marketing PartnerOn-demand pay services partner supporting member businesses and workforce needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• U.S. Hispanic Chamber of Commerce: The U.S. Hispanic Chamber of Commerce is a national nonprofit that represents Hispanic-owned businesses through advocacy, networking, and supplier-development programs. Its demographic focus and chamber model closely match SHCCNJ, although its national footprint and scale differ.
• National Minority Supplier Development Council: NMSDC is a national organization that certifies minority-owned businesses, develops supplier-diversity pipelines, and connects members with corporate partners. It is a broad incumbent comparable to SHCCNJ's minority-business advocacy, training, and corporate-access functions, but operates nationally and at greater scale.
• Women's Business Enterprise National Council: WBENC is a national leader in women-owned business certification, supplier diversity, education, and corporate connections. Its certification and network-development model is comparable, while its national scope and different beneficiary demographic make it a broad incumbent.

Direct peers

• New Jersey Business & Industry Association: NJBIA is a statewide business association offering advocacy, member services, events, and workforce and economic-development resources to New Jersey employers. It is directly comparable to SHCCNJ's statewide membership and policy-oriented business ecosystem, though it serves a broader employer base.
• New Jersey Chamber of Commerce: New Jersey Chamber of Commerce is a statewide business membership organization focused on advocacy, networking, and policy engagement. It is directly comparable in geography and chamber-based member engagement, with a less Hispanic-specific constituency.
• New Jersey Minority Supplier Development Council: NJMSDC connects minority-owned businesses with supplier-diversity opportunities, certification support, training, and corporate buyers in New Jersey. Its certification, networking, and economic-development activities overlap directly with SHCCNJ's certification assistance, advocacy, and corporate partnerships.

Regional players

• Chamber of Commerce Southern New Jersey: Chamber of Commerce Southern New Jersey is a regional business membership organization providing networking, advocacy, events, and business-development support in the state. It is a geographic peer with a similar chamber and recurring-membership model, although it is not focused specifically on Hispanic businesses.

Emerging players

• National Black Chamber of Commerce: National Black Chamber of Commerce is a minority-business advocacy and membership organization that promotes entrepreneurship, corporate access, and economic development. It shares SHCCNJ's community-led chamber model and supplier and corporate engagement, but serves a different demographic constituency.
• U.S. Pan Asian American Chamber of Commerce: USPAACC supports Asian American and Pacific Islander businesses through advocacy, supplier diversity, entrepreneurship programs, and corporate partnerships. It is an emerging but closely comparable peer in minority-business chamber services and network building.
• National LGBT Chamber of Commerce: NGLCC advances LGBTQ-owned businesses through certification, supplier-diversity programs, networking, and corporate relationships. It is comparable to SHCCNJ's minority-business support and advocacy, although its national scale and demographic focus differ.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SHCCNJ
• YouTubeyoutube.com/user/SHCCNJ
• Facebookfacebook.com/SHCCNJ
• LinkedInlinkedin.com/company/statewide-hispanic-chamber-of-commerce-of-nj
• Instagraminstagram.com/shccnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Statewide Hispanic Chamber of Commerce of New Jersey