What Carmimari does

Carmimari, operated by Nuova Carmimari SRL, is an Italian Made-in-Italy fencing apparel brand that sells a single coordinated uniform line under the "Blademaster" name. Its catalog consists of three FIE 800 N-homologated, CE-certified articles: a fencing jacket (€400, sizes 40–58, with integrated comfort suspenders), fencing breeches (€240, sizes 40–58, available in men's and women's cuts and for right- and left-handed fencers), and a unisex ambidextrous protective plastron (€95, sizes S–XXL, CE Level 2). Garments are produced entirely in Italy at the company's operational site in Busto Arsizio using Italian sartorial techniques and fencing-specific textiles, with the registered legal headquarters in Monza and the brand's stated origin in Milan dating to 1938.

The company goes to market exclusively through its own D2C e-commerce storefront at carmimari.com, with no third-party retail, distribution, or marketplace presence disclosed. Customers are primarily individual competitive and recreational fencers who need FIE-compliant apparel, with fencing clubs and teams referenced as a secondary, community-oriented segment ("join the Team Carmimari"). The revenue model is straightforward unit-pricing on physical hardware sales, billed pay-as-you-go with no subscription, bundle, or tiered pricing; customers register accounts on the site and order individual pieces, with Italian-language support, size tables, and return-policy information provided online.

Operationally, Carmimari is a small private company (11–50 employees) with a single €349K funding round disclosed in July 2020 and a January 2025 brand and product-line relaunch. Leadership consists of founder/owner Francesco Rossi and COO Marco Di Martino. There is no disclosed revenue, no API or platform offering, no mobile app, no AI/ML capability, and no named enterprise customers — the business is a focused, vertically controlled D2C sportswear brand operating in a narrow international niche.

Name

Carmimari

Legal name

Nuova Carmimari SRL

Website

https://carmimari.com

Company type

Private

Founded year

2012

Headcount range

11–50 employees

Short description

Carmimari is an Italian D2C brand (Nuova Carmimari SRL) selling the Made-in-Italy "Blademaster" line of FIE 800 N–certified fencing jackets, breeches, and plastrons directly to individual competitive fencers and fencing clubs via carmimari.com.

Ownership category

akta.pro rank

Product category

Fencing Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industry

Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Fencing apparel
• Fencing uniforms
• FIE 800 N jackets
• Fencing breeches
• Protective plastrons

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct e-commerce sales of FIE fencing apparel: Revenue generated through the company's own online storefront (carmimari.com) selling the Blademaster line of FIE 800 N fencing jackets (€400), breeches (€240), and plastrons (€95). One-time purchase of physical apparel items shipped to consumers, with customer accounts for repeat purchases and order support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Carmimari designs, manufactures, and sells FIE 800 N-certified fencing apparel under its Blademaster line — a three-piece Made-in-Italy uniform comprising a fencing jacket (Giacca), fencing breeches (Pantaloni), and a protective underarm plastron (Corazzetta). Products are sold exclusively via the company's own e-commerce site (carmimari.com) in EUR unit pricing, with sizing variants for men, women, and left- or right-handed fencers, targeting competitive fencers who need regulation-compliant competition wear.

Product overview

Carmimari's offering is a single, unified product line — the "Blademaster" Made in Italy fencing uniform (divisa) — rather than a platform-plus-modules architecture. The line consists of three coordinated articles that together form a complete fencing kit: the Giacca Scherma FIE 800 N (fencing jacket, 400.00 €), the Pantaloni Scherma FIE 800 N (fencing pants, 240.00 €) and the Corazzetta Scherma FIE 800 N (protective underarm plastron, 95.00 €). Each item is CE-certified and homologated under FIE 800 N regulations, manufactured entirely in Italy with high-quality fencing-specific fabrics and Italian tailoring, and sold as a unified set that athletes can assemble into a personal Blademaster kit.

Differentiator

Problem solved

Functional benefit

Products and services

• Giacca Scherma FIE 800 N (Fencing Jacket) FIE 800 N-certified fencing jacket manufactured entirely in Italy with integrated comfort suspenders for freedom of movement. CE-certified and homologated under FIE regulations; available in sizes 40–58. Listed at €400.00 per unit.
• Pantaloni Scherma FIE 800 N (Fencing Breeches) FIE 800 N-certified fencing breeches made in Italy with fencing-specific high-performance fabric. Available in men's and women's fits and in left-handed or right-handed configurations; sizes 40–58. CE-certified and FIE-homologated. Listed at €240.00 per unit.
• Corazzetta Scherma FIE 800 N (Protective Plastron) FIE 800 N protective underarm plastron (corazzetta) made entirely in Italy with fencing-specific high-quality textile and Italian sartorial finishes. Unisex and ambidextrous; sizes S, M, L, XL, XXL. Certified CE Level 2 in accordance with FIE regulations. Listed at €95.00 per unit.

Quantifiable outcome

• FIE 800 N certification across the Blademaster uniform line (jacket, breeches, plastron) with CE Level 2 on the plastron
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PBT (Hungary): PBT is one of the largest manufacturers of FIE-certified fencing apparel and equipment, headquartered in Hungary. They directly compete with Carmimari in FIE 800 N jackets, breeches and plastrons for competitive fencers globally.
• Leon Paul: Leon Paul is a UK-based fencing equipment manufacturer with a long heritage producing FIE-compliant uniforms, masks, and weapons. They compete with Carmimari on premium fencing apparel and on a brand-heritage narrative.
• Allstar (Uhlmann Fechtsport): Allstar is a German fencing equipment manufacturer under the Uhlmann group, producing FIE-certified jackets, breeches, masks and full fencing kits. They are a direct competitor in FIE-compliant fencing apparel with broad international distribution.
• Uhlmann Fechtsport: Uhlmann Fechtsport is a German fencing apparel and equipment specialist, parent of Allstar, focused on FIE-sanctioned competition gear. Directly comparable to Carmimari in product range, regulatory positioning and target athlete.
• Absolute Fencing Gear: Absolute Fencing Gear is a US-based fencing equipment retailer and brand offering FIE-compliant apparel and gear. Comparable to Carmimari in serving competitive fencers via direct online channels.
• Blue Gauntlet Fencing: Blue Gauntlet is a US fencing apparel and equipment retailer offering FIE-certified uniforms and gear. Comparable to Carmimari as a D2C specialist serving the competitive fencing community.
• Negrini Fencing: Negrini is an Italian fencing apparel and equipment brand offering FIE-compliant gear. Directly comparable to Carmimari as a fellow Italian fencing apparel manufacturer with similar target customers and product categories.

Broad incumbents

• Adidas Fencing: Adidas is a global sporting goods giant with a fencing line; comparable as a broad incumbent that competes in fencing apparel through scale and distribution. Demonstrates how a large sporting goods player enters the fencing niche.

Others

• BMW Sports (fencing sponsor example): BMW is not a fencing apparel maker but exemplifies the type of corporate sponsor that supports elite fencing athletes and events. Comparable as an adjacent ecosystem participant that can influence visibility and credibility in the fencing market.
• Epee / FIE (International Fencing Federation): The FIE is the international governing body that sets the 800 N and CE standards Carmimari's products meet. Not a competitor, but a regulatory and ecosystem actor whose certification framework is the moat for Carmimari's product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carmimari

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmimari