Gym Launch
Gym Launch is a private business coaching and growth marketing platform founded in 2016 that serves independent gym owners and fitness studios worldwide. It combines recurring coaching engagements, done-for-you marketing services, and AI-enabled retention tooling, and is owned by American Pacific Group following a 2022 PE investment.
- Company typePrivate
- Founded2016
- HeadquartersCarrollton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Gym Launch does
Gym Launch is a private business coaching, education, and growth marketing platform founded in 2016 and headquartered in Carrollton, Texas, that targets independent gym owners and fitness studios as its primary customer segment. The company's core offering is a proprietary Expert Coaching and Education model delivered through a combination of one-on-one coaching, group training, and structured mentorship, supplemented by done-for-you marketing services (advertising campaigns, call center operations, and lead generation) and a library of free content assets (Fill Your Gym In 90 Days masterclass, 7 Money Models PDF, Gym Launch Secrets Book, Gym Profit Playbook, and 2026 Gym Growth Playbook). The technology layer includes AI-driven member insights for retention analytics, automated outbound lead generation and follow-up systems, and fulfillment systems integrated with client operations, with deeper technology coupling enabled by the March 2026 strategic partnership with ABC Fitness, which provides enterprise software infrastructure and embedded distribution to 30,000+ fitness businesses.
The business operates a sales-led and community-led go-to-market motion: prospects enter through free masterclasses, downloadable PDFs, YouTube content, and a 6,000+ member Gym Owners Skool Group community, then convert via direct sales consultation calls and partner applications. Revenue is generated through a mix of subscription/recurring coaching engagements and professional services for marketing execution, with pricing handled on a quote-based, non-publicly-disclosed basis. Gym Launch has served over 6,000 gym owners across 22 countries, claims to have helped create more than 100 seven-figure gyms (approximately one new seven-figure gym every 21 days), and states that its client gyms have generated over $1.5B in cumulative revenue. The company is owned by private equity firm American Pacific Group following an investment in January 2022, operates with 101-250 employees, and is led by CEO Brian Anderson and President Mike Ferreira, supported by a coaching team of former gym owners with collective experience managing $740M+ in annual revenue.
Gym Launch firmographics
Firmographics- Name
- Gym Launch
- Legal name
- Gym Launch
- Website
- https://gymlaunch.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gym Launch is a private business coaching and growth marketing platform founded in 2016 that serves independent gym owners and fitness studios worldwide. It combines recurring coaching engagements, done-for-you marketing services, and AI-enabled retention tooling, and is owned by American Pacific Group following a 2022 PE investment.
- Ownership category
- akta.pro rank
Gym Launch industry classification
Industry- Product category
- Business Coaching and Education for Gym Owners
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Health Coaching (HSADAGAA)
Keywords
Where Gym Launch is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Markets served
Gym Launch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Business Coaching Services: Expert coaching and education programs for gym owners, delivered through one-on-one coaching, group training, and ongoing mentorship. The company has built an Expert Coaching and Education model that forms its core proprietary methodology.
- Growth Marketing Services: Done-for-you marketing services including advertising campaigns, call center operations, and lead generation for gym clients
- Technology Integration Solutions: Software and technology infrastructure integration combined with coaching services as part of the ABC Fitness partnership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Resources and Community Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Gym Launch product offering
Product offeringCore offering
Gym Launch delivers business coaching, growth marketing services, and proprietary education programs to gym owners through its Expert Coaching and Education model. The company combines one-on-one and group coaching, done-for-you advertising and call center operations, and a suite of free educational resources (masterclass, 7 Money Models, Secrets Book, playbooks) to help gym owners acquire members, improve retention, and scale revenue toward seven-figure annual run rates.
Product overview
Gym Launch is a business coaching and education platform for gym owners, founded in 2016, offering a suite of products centered around its proprietary Expert Coaching and Education model. The core offerings include the Fill Your Gym In 90 Days Masterclass (free entry point), the 7 Money Models training package, the Gym Launch Secrets Book, the $1B Gym Ads Course, and the Gym Profit Playbook/2026 Gym Growth Playbook. Additional resources include the Start a Gym Series for new owners and the Gym Owners Skool Group community. The platform has worked with over 6,000 gyms across 22 countries, creating over 100 $1M/year gyms and generating $1.5B in gym revenue. In March 2026, Gym Launch announced a strategic partnership with ABC Fitness to deliver integrated growth and technology support, combining Gym Launch's coaching with ABC Fitness's enterprise software infrastructure (serving 30,000+ fitness businesses).
Differentiator
Problem solved
Functional benefit
Products and services
- Expert Coaching and Education Gym Launch's core proprietary paid coaching program providing business coaching, growth marketing services, and education to gym owners worldwide, delivered through expert coaches with real gym ownership experience. For independent gym owners seeking to acquire members, improve retention, and scale revenue.
- Fill Your Gym In 90 Days Masterclass A free masterclass teaching gym owners how to fill their gyms with members in 90 days, serving as the entry-point lead generation to Gym Launch's ecosystem.
- 7 Money Models Free PDF and video training package revealing the seven business models used to scale gyms to over $100,000/month in revenue, offered as a downloadable resource for gym owners.
- Gym Launch Secrets Book A free step-by-step guide (book) for gym owners teaching how to reach more people, change more lives, and build wildly profitable businesses.
- $1B Gym Ads Course A free course on gym advertising strategies, teaching owners how to run effective ad campaigns for their fitness businesses.
- Gym Profit Playbook Comprehensive playbook for gym owners covering growth strategies and profitability tactics, provided as a free downloadable resource.
- 2026 Gym Growth Playbook Updated 2026 growth playbook containing case studies and strategies for building profitable gyms, provided as a free downloadable resource.
- Start a Gym Series Free essential guide to gym ownership covering topics from choosing gym type and location to understanding lease intricacies and avoiding common pitfalls.
- Gym Owners Skool Group Free community platform on Skool providing ongoing peer support, networking, and resources for gym owners; positioned by Gym Launch as the #1 gym growth community.
Quantifiable outcome
- Average gym owner scales to $1M+/year revenue
- +4 more outcomes
Companies that use Gym Launch
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Gym Launch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gym Launch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC FitnesscoreStrategic collaboration to launch an integrated growth model for the fitness industry, combining Gym Launch's business coaching and growth marketing services with ABC Fitness's enterprise software infrastructure. The partnership provides gym owners with a comprehensive all-in-one solution including membership management, AI-driven insights, advertising services, and coaching embedded within the same operational platform. ABC Fitness currently serves more than 30,000 fitness businesses and processes over $14 billion in payments annually.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Gym Launch competitors and assessment
Company assessmentDirect peers
- Two-Brain Business: Two-Brain Business is the most direct competitor to Gym Launch, offering business coaching, mentorship, and education programs specifically built for gym owners. Both companies sell premium coaching subscriptions to independent gym operators using similar mastermind-style models and founder-led content engines.
- Gym Owners United: Gym Owners United provides business coaching and consulting services to fitness facility owners, overlapping directly with Gym Launch's core value proposition of helping gym owners scale revenue, retain members, and improve operations.
- Active Fitness Marketing: Active Fitness delivers done-for-you marketing, sales systems, and lead generation services for fitness business owners, closely paralleling Gym Launch's Growth Marketing Services revenue stream targeting the same gym-owner segment.
- Frank Cohen Fitness Consulting: Frank Cohen offers consulting, books, and training programs specifically for fitness center owners on sales, marketing, and operations - addressing the same pain points (membership acquisition, retention, revenue scaling) as Gym Launch.
Broad incumbents
- Mindbody: Mindbody is a broad incumbent operating comprehensive business management software for fitness studios, gyms, and wellness businesses globally. It overlaps with Gym Launch's tech-adjacent offering and its ABC Fitness partnership context, though Mindbody's primary focus is software rather than business coaching.
Emerging players
- PushPress: PushPress offers gym management software combined with a 'Gym Blueprint' educational/community component for gym owners, intersecting Gym Launch's coaching and ABC Fitness-style integrated offering at a smaller scale.
- Glofox: Glofox provides gym management software with member engagement and billing features for boutique fitness studios, overlapping with the technology layer of Gym Launch's integrated offering combined with ABC Fitness.
- PT Distinction: PT Distinction provides business and programming tools for personal trainers and small fitness studios, comparable in serving fitness operators with technology-enabled growth solutions similar to Gym Launch's coaching-plus-tech model.
Others
- Club Solutions Magazine (IHRSA): Club Solutions and IHRSA serve as information and community platforms for health club operators, comparable to Gym Launch's educational content engine and Gym Owners Skool community as a peer in the gym-owner ecosystem.
- ABC Fitness: ABC Fitness is Gym Launch's strategic partner providing enterprise software infrastructure to 30,000+ fitness businesses. While not a direct competitor (it is a partner), it is a relevant comparable given the integrated offering the two companies have built together.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gym Launch social profiles
Digital presenceGym Launch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gym Launch leadership team
Management profileNumber of profiles
Profiles7 records
Gym Launch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gym Launch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gym Launch
What does Gym Launch do?
Gym Launch delivers business coaching, growth marketing services, and proprietary education programs to gym owners through its Expert Coaching and Education model. The company combines one-on-one and group coaching, done-for-you advertising and call center operations, and a suite of free educational resources (masterclass, 7 Money Models, Secrets Book, playbooks) to help gym owners acquire members, improve retention, and scale revenue toward seven-figure annual run rates.
Is Gym Launch a public or private company?
Gym Launch is a private company. It is classified as private equity controlled and is currently operating.
When was Gym Launch founded?
Gym Launch was founded in 2016. It employs 101 to 250 people.
Where is Gym Launch based?
Gym Launch is headquartered in Carrollton, United States, in the North America region.
How does Gym Launch make money?
Three revenue lines are on record. Business Coaching Services are the primary driver. The others are growth Marketing Services and technology Integration Solutions.
Who are Gym Launch's main competitors?
Direct peers on record are Two-Brain Business, Gym Owners United, Active Fitness Marketing and Frank Cohen Fitness Consulting. Mindbody is listed as a broad incumbent. Emerging players are PushPress, Glofox and PT Distinction. Others are Club Solutions Magazine (IHRSA) and ABC Fitness.
Does Gym Launch have an API?
No public API is recorded for Gym Launch.
What industry is Gym Launch in?
Gym Launch's product category is Business Coaching and Education for Gym Owners. Its primary akta.pro industry code is HSADAGAA, General Health Coaching. Its NAICS code is 61143 and its SIC code is 8200.