Active Fitness
Active Fitness is a privately held, single-location family fitness center in Medford, NJ offering gym equipment, 40+ weekly group classes, heated pool, infrared sauna, cold plunge, women's-only section, and on-site childcare, serving local families, seniors via insurance networks, and general fitness members.
- Company typePrivate
- Founded-
- HeadquartersMedford, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Active Fitness does
Active Fitness is a privately held, single-location family fitness center operating from 180 NJ-70 in Medford, New Jersey. The company was founded on the principle that fitness should be accessible to everyone and serves the Medford and broader South Jersey community. It operates a physical gym facility seven days a week with extended hours (Monday–Friday 5:00am–10:00pm, Saturday 7:00am–9:00pm, Sunday 8:00am–5:00pm) and offers a comprehensive amenity set that distinguishes it from a typical neighborhood gym: state-of-the-art strength and cardio equipment, a dedicated women's-only gym section, a heated indoor chlorine pool with aqua fitness classes and a competitive youth swim team (East Coast C-Cerpants), hot tubs, an infrared sauna, a cold plunge pool maintained at approximately 50–59°F with 20-micron filtration and auto-dosing chlorine/pH systems, and on-site childcare services available seven days a week. Programming is anchored by 40+ weekly group fitness classes spanning yoga, Pilates, Zumba, spin, HIIT, kickboxing, barre, water aerobics, and senior-friendly formats such as Chair-Assist Yoga.
The company's service portfolio is delivered by a staff roster of 25+ named fitness professionals including certified personal trainers (NASM, Group Fitness, TRX, strength and conditioning), registered yoga teachers (RYT-200), and specialists in Zumba, Pilates reformer, spinning, and aqua instruction. Member assessment services include InBody body composition scanning paired with personal training consultations. Pricing is not publicly disclosed; revenue is generated primarily through recurring monthly and annual membership subscriptions, including a premium tier with infrared sauna access, plus insurance-covered memberships channeled through Renew Active, One Pass, Aaptiv, Silver & Fit, and Active & Fit networks serving Medicare/Medicaid-eligible seniors. A free 1-day guest pass for first-time visitors aged 22+ serves as the primary acquisition funnel, supported by website, phone, and online form channels.
The go-to-market motion is direct-to-consumer and highly local, with no disclosed second location, no investor backing, no parent company, and no franchising activity. Distribution is omnichannel at the local level: walk-in facility traffic, phone sales at (609) 714-8808, online inquiry forms, and organic social media presence on Facebook, Instagram, and TikTok. Customer segments are mixed — families and parents (primary), seniors via insurance partnerships, women seeking privacy, and general fitness enthusiasts — with marketing claims of 100% member satisfaction and 100% expert guarantee serving as positioning rather than verified metrics.
Active Fitness firmographics
Firmographics- Name
- Active Fitness
- Legal name
- Active Fitness
- Website
- https://theactivefitness.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Active Fitness is a privately held, single-location family fitness center in Medford, NJ offering gym equipment, 40+ weekly group classes, heated pool, infrared sauna, cold plunge, women's-only section, and on-site childcare, serving local families, seniors via insurance networks, and general fitness members.
- Ownership category
- akta.pro rank
Active Fitness industry classification
Industry- Product category
- Health and Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Senior & Active Aging Personal Training (HSADAAAI), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where Active Fitness is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Active Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Gym Membership Subscriptions: Monthly and annual gym memberships providing access to equipment, group fitness classes, pool facilities, and standard amenities
- Healthcare/Insurance Memberships: Memberships covered by Medicare, Medicaid, and insurance programs including Renew Active, One Pass, Aaptiv, Silver & Fit, and Active & Fit networks for seniors and eligible members
- Premium Amenity Access: Premium membership tiers providing exclusive access to infrared sauna and other enhanced facilities
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Active Fitness product offering
Product offeringCore offering
Active Fitness is a single-location family fitness center in Medford, NJ offering gym memberships that grant access to top-tier strength and cardio equipment, a heated indoor pool and hot tubs, over 40 weekly group fitness classes, a women's only gym section, infrared sauna and cold plunge recovery amenities, on-site childcare, and personal training with body composition scanning. The gym also accepts insurance-covered memberships through Medicare/Medicaid-partnered fitness networks for eligible seniors.
Product overview
Active Fitness is a family-oriented fitness center offering a comprehensive suite of fitness and wellness services centered around a traditional gym facility with specialized amenities. The core offering includes personal training and over 40 weekly group fitness classes (yoga, Pilates, Zumba, cycling, kickboxing, HIIT, and more). Premium recovery services include an infrared sauna and cold plunge pool available to members. Family-friendly amenities feature an onsite daycare/childcare, a heated indoor pool with aqua fitness classes, and a dedicated women's-only gym section. The facility also accommodates members through insurance-covered healthcare membership plans (Renew Active, One Pass, Silver & Fit, Active & Fit) and offers a competitive swim team program through the East Coast C-Cerpants.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Training One-on-one and partner training programs with certified trainers providing personalized workout plans, InBody body composition analysis, and progressive coaching for individual fitness goals.
- Group Fitness Classes Over 40 weekly group exercise classes including yoga, Pilates, Zumba, cycling, kickboxing, HIIT, barre, strength training, and specialty formats such as Chair-Assist Yoga for seniors and functional fitness for active agers.
- Women's Only Gym Section A dedicated private gym area exclusively for women featuring Booty Builder Hip Thrust Machine, Hack Squat Machine, stair climber, free weights, and resistance machines.
- Cold Plunge & Ice Bath State-of-the-art cold plunge pool maintained at 50-59°F with advanced filtration and auto-dosing systems for muscle recovery, inflammation reduction, and mental invigoration.
- Infrared Sauna Premium infrared sauna offering muscle recovery, detoxification, pain relief, stress reduction, and improved circulation through customizable heat settings and therapeutic wavelengths.
- Childcare/Daycare Onsite child care services available Monday through Sunday at specified hours, allowing parents to exercise while children are supervised in a safe, interactive environment.
- Pool & Hot Tubs Heated indoor chlorine pool for lap swimming and aqua fitness classes, complemented by hot tubs for relaxation, stress relief, and arthritis pain management.
- East Coast C-Cerpants Swim Team Year-round competitive swim team offering training packages and opportunities for athletes to pursue competitive swimming to their fullest ability.
- Healthcare Membership Plans Insurance-covered gym memberships through Renew Active, One Pass, Aaptiv, Silver & Fit, and Active & Fit networks, working with Medicare and Medicaid for eligible members.
Quantifiable outcome
- Over 40 group fitness classes per week
- +3 more outcomes
Companies that use Active Fitness
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Active Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Active Fitness partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Renew ActivecoreActive Fitness is a participating provider in the Renew Active network, offering insurance-covered gym memberships to eligible seniors and Medicare members through United Healthcare's fitness benefit program.
- One PasscoreActive Fitness accepts One Pass fitness benefit memberships, providing members with access to the gym facilities through their insurance-covered fitness membership.
- AaptivminorActive Fitness participates in the Aaptiv fitness network, offering members digital fitness content combined with gym access.
- Silver & FitcoreActive Fitness is an authorized Silver & Fit fitness center, providing gym access to seniors through their insurance-covered fitness membership program.
- Active & FitcoreActive Fitness participates in the Active & Fit program, offering members access to gym facilities through their fitness benefit membership.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Active Fitness competitors and assessment
Company assessmentBroad incumbents
- Anytime Fitness: 24-hour franchise fitness model with global footprint. Comparable in single-site operating economics but differentiated by access model; competes for the same suburban fitness consumer in New Jersey.
- Planet Fitness: Low-cost national fitness chain competing for the same entry-level and casual fitness consumer. Differentiates on price rather than amenities, putting pricing pressure on mid-market operators like Active Fitness.
- Gold's Gym: Established fitness chain offering group classes, personal training, and recovery amenities. Comparable in the traditional full-service gym positioning Active Fitness occupies.
- LA Fitness: Large national full-service fitness chain with pools, group classes, and personal training. Comparable in amenity breadth and target demographic, though operating at much broader scale than a single-location operator.
- Life Time Fitness: Premium multi-amenity fitness brand with pools, recovery spaces, group classes, and family programming. Comparable in amenity mix and family-orientation, though at a higher price point and far larger scale.
Direct peers
- Crunch Fitness: Multi-format fitness chain offering diverse group classes, personal training, and amenity tiers. Comparable to Active Fitness in its breadth of programming and mid-market family appeal.
- Chuze Fitness: Multi-location family-friendly fitness club with group classes, pool, childcare, and value pricing. Directly comparable to Active Fitness in target demographic, amenity mix, and community positioning.
- YMCA: Community-focused non-profit fitness organization offering family memberships, swim programs, childcare, and group classes. Closely aligned with Active Fitness's accessibility, family-first mission, and broad programming.
Emerging players
- Orangetheory Fitness: Boutique group fitness studio specializing in heart-rate-based training. Competes for the same fitness-engaged consumer in South Jersey with a differentiated, instructor-led class model overlapping with Active Fitness's group programming.
- F45 Training: Boutique group training franchise offering functional fitness and HIIT classes. Overlaps with Active Fitness's group fitness and personal training offerings while operating at a smaller, higher-intensity format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Fitness social profiles
Digital presenceActive Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Fitness leadership team
Management profileNumber of profiles
Profiles27 records
Active Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Fitness
What does Active Fitness do?
Active Fitness is a single-location family fitness center in Medford, NJ offering gym memberships that grant access to top-tier strength and cardio equipment, a heated indoor pool and hot tubs, over 40 weekly group fitness classes, a women's only gym section, infrared sauna and cold plunge recovery amenities, on-site childcare, and personal training with body composition scanning. The gym also accepts insurance-covered memberships through Medicare/Medicaid-partnered fitness networks for eligible seniors.
Is Active Fitness a public or private company?
Active Fitness is a private company. It is classified as unknown and is currently operating.
When was Active Fitness founded?
Active Fitness was founded in -1.
Where is Active Fitness based?
Active Fitness is headquartered in Medford, United States, in the North America region.
How does Active Fitness make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are healthcare/Insurance Memberships and premium Amenity Access.
Who are Active Fitness's main competitors?
Broad incumbents on record are Anytime Fitness, Planet Fitness, Gold's Gym, LA Fitness and Life Time Fitness. Direct peers are Crunch Fitness, Chuze Fitness and YMCA. Emerging players are Orangetheory Fitness and F45 Training.
Does Active Fitness have an API?
No public API is recorded for Active Fitness.
What industry is Active Fitness in?
Active Fitness's product category is Health and Fitness Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAI, Senior & Active Aging Personal Training. Its NAICS code is 713940 and its SIC code is 7997.