What Brainpan Innovations does

Brainpan Innovations Private Limited is an India-based health technology company incorporated in 2015 and headquartered in Lucknow, Uttar Pradesh. The company develops and operates Doctor's Diary, a cloud-based Electronic Health Record (EHR) platform built on Amazon Web Services that delivers a 'one patient, one record' model across OPD and IPD modules for hospitals, multi-specialty clinics, individual practitioners, and patients. The platform is designed to comply with ICD-10, SNOMED-CT, DICOM, and FHIR interoperability standards, and is reported to be in use at over 350 healthcare institutions supporting thousands of patients daily.

The product portfolio extends well beyond a core EHR. Modular add-ons include a Hospital Information System (HIS), a Disease Atlas for real-time surveillance and outbreak monitoring, an AI-powered Voice Assistant for clinical documentation, Medical Billing automation, and Pathology and Radiology management platforms with DICOM viewers and HIPAA-compliant cloud storage. The company has also stood up three 'Moonshot' research initiatives — a non-invasive prostate cancer (PCa) Biomarker, Fluorodeoxyglucose (FDG) production and distribution for PET-CT, and Cold Chain vaccine monitoring — that go well beyond conventional EHR scope and target diagnostics and supply-chain adjacencies.

Commercially, Brainpan operates a freemium model: patient access is free, doctor access is near-free, and revenue is generated from enterprise hospital and institution subscriptions, specialized module licensing (Pathology, Radiology, Pharmacy, Medical Device Integration, Clinical Flow Optimization, Medical Scoring), and customized healthcare solutions for partners. Distribution runs through direct enterprise sales with demo-request CTAs, supplemented by channel partnerships with Thyrocare (diagnostics), MapMyGenome (genomics), the Lucknow Nursing Home Association, and Bioclues (bioinformatics). The company appears to have raised only modest external capital, with operating geographies limited to India.

Name

Brainpan Innovations

Legal name

Brainpan Innovations Private Limited

Website

https://brainpan.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Brainpan Innovations is an India-based health technology company operating Doctor's Diary, a cloud-based Electronic Health Record (EHR) platform. It serves hospitals, clinics, doctors, and patients via a freemium model, with add-on modules for pathology, radiology, billing, voice documentation, and disease surveillance.

Ownership category

akta.pro rank

Product category

Electronic Health Records Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

akta.pro secondary industries

Electronic Data Capture (EDC) Platforms (HLACAOAA), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Electronic health records
• Hospital information systems
• Disease surveillance platform
• Medical billing software
• Healthcare interoperability

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. EHR/Healthcare Software Subscriptions: Software-as-a-service subscription model for Electronic Health Records, Hospital Information Systems, and related healthcare management platforms. Revenue generated from institutional subscriptions for doctors and hospitals with both OPD and IPD module access.
2. Freemium Model - Patient Access: Free platform access for patients to view health records, access follow-up consultations, receive medicine reminders, and manage health information. This creates network effects and drives adoption that converts to doctor/institution subscriptions.
3. Enterprise Healthcare Solutions: Customized healthcare solutions and consulting services for private and public organizations. Partners include pharmaceutical companies for clinical trial optimization, patient organizations, and healthcare providers.
4. Specialized Module Licensing: Additional revenue from specialized modules including Pathology, Radiology, Pharmacy integration, Medical Device Integration, Clinical Flow Optimization, and Medical Scoring - offered as add-ons to the core EHR platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Brainpan Innovations sells a cloud-based healthcare technology platform centered on its Doctor's Diary Electronic Health Records (EHR) product, supporting OPD and IPD workflows across 12+ medical specialties. The platform is sold as modular SaaS add-ons including a Hospital Information System, Disease Atlas (epidemic surveillance), AI-powered Voice Assistant for clinical documentation, Medical Billing, Pathology Management, and Radiology Management (DICOM/PACS). It is offered free to patients and near-free to doctors with paid enterprise deployments to hospitals and clinics.

Product overview

Brainpan Innovations offers a unified EHR-centric healthcare technology platform centered around Doctor's Diary, with modular add-ons including Hospital Information System, Disease Atlas for outbreak monitoring, Voice Assistant for clinical documentation, Medical Billing, Pathology Management Platform, and Radiology Management Platform. The platform is designed for interoperability with ICD-10, SNOMED-CT, DICOM, and FHIR standards. Additional offerings include Customized Solutions services for partners, and ambitious 'Moonshot' research initiatives including PCa Biomarker (non-invasive prostate cancer test), Fluorodeoxyglucose production/distribution, and Cold Chain vaccine monitoring solutions. Over 350 institutions use their products supporting thousands of patients daily.

Differentiator

Problem solved

Functional benefit

Brands

• Doctor's Diary: Electronic Health Record (EHR) platform that provides digital health records for patients including medical history, prescriptions, lab data, and imaging reports.
• Doctor's Diary for Kids
• Doctor's Diary for HES

Products and services

• Electronic Health Records (Doctor's Diary) A comprehensive Electronic Health Records (EHR) platform addressing interoperability, multi-specialty clinical workflow, and standardized medical terminology (ICD-10, SNOMED-CT, FHIR), with both OPD and IPD modules. Sold to hospitals, multi-specialty clinics, and individual practitioners across 12+ medical specialties.
• Hospital Information System A cloud-based platform providing a full range of clinical, administrative, laboratory, and inventory services unified across all medical departments with modular plug-and-play architecture. Targeted at hospitals needing operational and clinical oversight.
• Disease Atlas Real-time surveillance and outbreak monitoring platform that mines, models, and monitors contagious diseases using spatial and temporal modeling, environmental sensor network integration, and disease data aggregation. Provides early warning for epidemics and pandemics to healthcare agencies and government.
• Voice Assistant An AI-powered voice assistant that identifies voices, content, and intents to create prescriptions and clinical notes by speaking, designed to reduce the documentation burden for doctors with seamless EHR integration.
• Medical Billing A secure billing platform that automates the entire medical billing process including charge capture, customizable reports and invoices, EHR integration for claims and copays, end-to-end payment integration, and appointment scheduling with alerts.
• Pathology Management Platform A comprehensive pathology platform integrating electronic health records and pathology to drive informed clinical decisions, providing clinical, operational, and financial oversight across multiple locations with decision support compliant with government and insurance guidelines.
• Radiology Management Platform A platform with a web-based DICOM viewer integrating electronic health records with radiology, featuring end-to-end PACS, AD, RIS, and EHR integration, HIPAA-compliant cloud storage, multi-modality viewer, one-click sharing, real-time clinical collaboration, and case transfer across organizations.
• Customized Solutions A partnership service that identifies, designs, and develops practical healthcare solutions using lean methodology, agile development, user-centered design, and hands-on training. Targeted at private and public healthcare organizations and pharmaceutical companies.
• PCa Biomarker (Moonshot) A non-invasive prostate cancer diagnostic biomarker research initiative designed to function like a pregnancy test, providing visual results within minutes without requiring biopsies.
• Fluorodeoxyglucose (FDG) Production (Moonshot) An FDG production and distribution facility initiative for India aimed at increasing affordability and accessibility of radiopharmaceuticals for PET-CT cancer diagnosis.
• Cold Chain Solutions (Moonshot) Real-time vaccine cold chain monitoring with track, trace, and monitoring capabilities for temperature, location, and condition of every vaccine, including smart logistics, vaccine vial monitoring, inventory management, decision support, and real-time outbreak surveillance.

Quantifiable outcome

• 350+ institutions using the products
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• UberminorStrategic or Co-development PartnerPartnership logo displayed on Brainpan Innovations website as part of partner showcase section, indicating some form of collaboration or integration with Uber's healthcare/transit initiatives.
• ThyrocarecoreChannel Partner/ Reseller/ DistributorThyrocare (diagnostic laboratory chain) partnered with Brainpan for diagnostic integration, allowing seamless data sharing between the EHR platform and diagnostic services.
• MapMyGenomecoreChannel Partner/ Reseller/ DistributorGenetic testing company MapMyGenome integrated with Brainpan's platform, enabling genomic data integration into patient health records.
• LNHA (Lucknow Nursing Home Association)coreChannel Partner/ Reseller/ DistributorPartnership with LNHA for widespread adoption of Brainpan's healthcare solutions among nursing homes and small hospitals in the Lucknow region.
• BISR (Birla Institute of Scientific Research)coreStrategic or Co-development PartnerBISR and Brainpan Innovations working together on solving high-impact problems related to preventive medicine. Brainpan provides technical impetus through their healthcare application, making scientific innovation more realistic.
• BiocluesminorStrategic or Co-development PartnerPartnership with Bioclues (bioinformatics community) displayed as partner logo, indicating collaboration in bioinformatics research and development.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as the cloud infrastructure provider for Brainpan Innovations, storing all data on AWS platforms with servers potentially located outside India. AWS provides security measures including ISO certifications (27001, 27017, 27018, 9001).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HealthPlix Technologies: India-based AI-powered EHR platform serving doctors and small hospitals across multiple specialties — directly comparable to Doctor's Diary in target customer (Indian practitioners), product (EHR with specialty modules), and GTM (freemium/PLG plus enterprise).
• Practo Technologies: India's leading consumer healthcare platform with practitioner software (Practo Ray), clinic management, and patient-facing tools — directly competes with Brainpan's combined provider EHR and patient record platform strategy.
• DocOn Technologies: India-based EHR and clinic management platform for doctors and small hospitals with specialty modules — comparable in product scope, target market (Indian practitioners), and PLG distribution model.
• Innovaccer: Healthcare data and analytics platform with provider-facing EHR-adjacent tools and population health modules — comparable in health-system focus, FHIR/HL7 standards compliance, and emphasis on data-driven clinical workflows.
• MediBuddy: India-based digital health platform offering telehealth, EHR, and corporate wellness — directly comparable in offering a provider-side EHR integrated with patient-facing tools, targeting Indian healthcare ecosystem.

Broad incumbents

• eClinicalWorks: US-based incumbent EHR with cloud platform, practice management, and patient engagement tools — broad incumbent competing in EHR/HIS market, increasingly expanding internationally including into South Asian markets.
• Athenahealth: US-based cloud EHR and practice management platform with patient engagement — broad incumbent in healthcare IT with comparable provider-focused SaaS model and interoperability standards.

Emerging players

• MFine: India-based digital health startup offering teleconsultations, diagnostics, and care programs — emerging player with overlapping patient-provider connectivity, though more consumer/telehealth-led than EHR-centric.
• Karkinos Healthcare: India-based oncology-focused healthcare technology platform with diagnostic and care delivery services — emerging player overlapping with Brainpan's moonshot ambitions in cancer diagnostics (PCa biomarker, FDG).

Regional players

• athenahealth / Bajaj Allianz partnership (India EHR push): Major global EHR vendors expanding into India via partnerships and localization — represents regional competitive threat that could quickly displace local EHR vendors lacking capital to compete on enterprise sales and certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brainpan2015
• YouTubeyoutube.com/channel/UCasKWqumSmpofbPJzOVN_KA
• Facebookfacebook.com/Brainpan-Innovations-Private-Limited-1036155206415911
• LinkedInlinkedin.com/company/6642639
• Instagraminstagram.com/brainpaninnovations

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainpan Innovations