MyStrengthBook
MyStrengthBook is a Calgary-based SaaS company offering an all-in-one fitness coaching and gym management platform (PULL, PUSH, PRESS, PERFORM) serving individual coaches, discipline specialists, and multi-location gyms worldwide through subscription, marketplace, and white-label channels.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM type—
- OfferingSoftware
What MyStrengthBook does
MyStrengthBook is a Calgary-based, bootstrapped SaaS company operating an all-in-one fitness coaching and gym management platform launched in 2016. The platform is organized around four core product modules: PULL, a per-client ($3.99/client/month) 1:1 coaching subscription with advanced programming (percent-1RM, RPE, RiR, periodization), automated check-ins, video form review, wearable integrations, and an AI meal plan generator; PUSH, a free-to-coach subscription program marketplace where MSB retains a 20% revenue share on subscription sales; PRESS, a $2/member/month gym management subscription including 24/7 smart-lock access control, Stripe billing, and member management; and PERFORM, a tiered ($99-$399+/month) white-label gym-member app that plugs into incumbent gym management systems like Mindbody via Zapier webhooks. The platform is distributed through direct website sales, a Coach Mobile App on Apple App Store and Google Play, and an OEM/white-label channel that has produced 100+ branded apps for partner coaches and gyms. Customers include individual fitness coaches, powerlifting and bodybuilding coaches, CrossFit/functional-fitness coaches, allied health professionals, and gym operators ranging from single-location studios (Get Active PT) to multi-location chains (Strong Gyms). Multi-language support and a global white-label program distribution model enable international reach from the single headquarters in Calgary, Alberta.
MyStrengthBook firmographics
Firmographics- Name
- MyStrengthBook
- Legal name
- My Strength Book Inc.
- Website
- https://mystrengthbook.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyStrengthBook is a Calgary-based SaaS company offering an all-in-one fitness coaching and gym management platform (PULL, PUSH, PRESS, PERFORM) serving individual coaches, discipline specialists, and multi-location gyms worldwide through subscription, marketplace, and white-label channels.
- Ownership category
- akta.pro rank
MyStrengthBook industry classification
Industry- Product category
- Fitness Coaching Software
- NAICS
- Fitness and Recreational Sports Centers (71394), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Strength & Conditioning / Athletic Performance Training (HSADAEAB), General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where MyStrengthBook is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
MyStrengthBook business model
Business model- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- PULL - 1:1 Coaching Subscription: Per-client monthly subscription at $3.99/client/month. Coaches pay per active client managed on the platform. Includes full coaching features, AI meal planning, video review, and analytics.
- PUSH - Subscription Revenue Share: Free platform for coaches to sell training programs. MyStrengthBook takes 20% revenue share on subscription sales. Coaches retain 80% of revenue. Enables passive income from scalable program subscriptions.
- PRESS - Gym Management Subscription: Per-member monthly subscription at $2/member/month for gym management. Includes billing, membership management, facility access control, and coaching features. Scales with gym size.
- PERFORM - Gym Member App Subscription: Tiered pricing based on member count: Starter ($99/mo up to 100 members), Growing (101-499 members from $137/mo), Elite (500-1000 members at $399/mo), Enterprise (custom pricing).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | PULL 1:1 Coaching - $3.99/client/month |
| Transaction based/ take rate | Pay-as-you-go | PUSH Program Subscriptions - Free to platform (20% revenue share) |
| Subscription | Monthly | PRESS Gym Management - $2/member/month |
| Subscription | Monthly | PERFORM Starter - Up to 100 members at $99/mo |
| Subscription | Monthly | PERFORM Growing - 101-499 members from $137/mo |
| Subscription | Monthly | PERFORM Elite - 500-1000 members at $399/mo |
| Subscription | Monthly | PERFORM Enterprise - 1000+ members - Custom pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
MyStrengthBook product offering
Product offeringCore offering
MyStrengthBook is a SaaS fitness coaching platform offering four integrated products: PULL (1-on-1 coaching with advanced programming, AI meal planning, and client analytics), PUSH (subscription-based program delivery with a 20% revenue share model), PRESS (gym management with 24/7 smart-lock access, Stripe billing, and coaching integration), and PERFORM (white-label gym member app). The platform enables fitness coaches and gym owners to deliver individualized programs, sell subscriptions, and manage members through branded mobile applications on iOS and Android.
Product overview
MyStrengthBook is an all-in-one fitness coaching SaaS platform offering four integrated modules: PULL (1-on-1 coaching with advanced programming, AI meal planning, and client analytics), PUSH (subscription-based program delivery for selling training at scale), PRESS (complete gym management with 24/7 smart-lock access, Stripe billing, and coaching integration), and PERFORM (white-label member app that layers onto existing gym systems). The platform also includes a Coach Mobile App for on-the-go coaching management, Organizations for multi-coach businesses, Team Programs for group facility programming, and Community Chat for subscriber engagement. Pricing includes free tier with 20% revenue share, $3.99/client/month for PULL, $2/member/month for PRESS, and tiered plans for PERFORM ($99-$399/month).
Differentiator
Problem solved
Functional benefit
Brands
- PULL: Software for managing one-to-one coaching relationships, including client management, programming, check-ins, and progress tracking.
- PUSH
- PRESS
- PERFORM
Products and services
- PULL Software for data-driven 1-on-1 coaching including client management, advanced program builder with %1RM/RPE/RiR protocols, automated check-ins, video review tools, AI meal planning, wearable integrations, and a white-labeled mobile app for clients. Priced at $3.99/client/month with a 14-day free trial.
- PUSH Subscription business platform for selling training programs at scale. Enables coaches to create program libraries, manage recurring subscriptions via Stripe (20% revenue share to MyStrengthBook, 80% to coach), build community chat, and deliver branded white-label apps globally.
- PRESS Full gym management platform combining 24/7 smart-lock access control, automated billing via Stripe, membership management, and the coaching engine (PUSH/PULL integration) in one white-labeled app. Priced at $2/member/month with optional $100 white-label setup fee.
- PERFORM White-label gym member app that plugs into existing gym management systems (via Zapier to Mindbody, GloFox, Zen Planner). Provides branded training app with program library, progress tracking, challenges, and community features. Tiered pricing: Starter $99/mo (up to 100 members), Growing from $137/mo (101-499), Elite $399/mo (500-1000), Enterprise custom pricing.
- Coach Mobile App Mobile application for coaches to manage clients on-the-go. Features include in-app chat, real-time workout modifications, nutrition plan updates, body stats logging, check-in completion, and client progress review. Available on Apple App Store and Google Play.
Quantifiable outcome
- 94-96% retention rates reported across coaching and gym platforms
- +6 more outcomes
Companies that use MyStrengthBook
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
MyStrengthBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability14 records
Feature11 records
MyStrengthBook partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZapiercoreWebhook-based integration enabling automated member sync between gym management systems (Mindbody, GloFox, Zen Planner) and PERFORM. When a new member signs up at a gym, their information is automatically sent to PERFORM dashboard. When a member cancels, they are automatically removed. Essential for gyms using third-party membership systems.
- StripecorePayment processing partner for recurring subscriptions across PUSH, PRESS, and PERFORM. Handles automated billing, payment collection, and direct payouts to coaches/gym owners. Processing fees and platform revenue share deducted before remitting to partners.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
MyStrengthBook competitors and assessment
Company assessmentPeers
Broad incumbents
- Mindbody: Mindbody is a large, established gym and wellness business management platform with scheduling, billing, and member management. It is both an MSB integration partner (via Zapier for PERFORM) and a competitor for the PRESS gym management offering, making it a strategic incumbent in the same space.
Direct peers
- PushPress: PushPress is a gym management and member engagement platform serving CrossFit boxes, strength gyms, and boutique studios. It directly competes with MSB's PRESS and PERFORM products on gym billing, member management, and white-label member apps.
- PT Distinction: PT Distinction is a personal training software platform with workout programming, nutrition tracking, and client mobile apps. It targets the same online and in-person personal trainer market as MSB's PULL, and offers comparable white-label app functionality.
- TrueCoach: TrueCoach is a direct competitor in the personal trainer coaching software market, offering program delivery, client tracking, and payment processing. It serves a similar SMB coach customer base and competes on similar dimensions of programming depth and client experience.
- Wodify: Wodify is a gym management platform specifically built for CrossFit and functional fitness facilities, offering WOD tracking, athlete performance, and membership management. It directly overlaps with MSB's METCON programming and gym management capabilities for the functional fitness segment.
- Trainerize: Trainerize is the dominant coaching platform for personal trainers offering client management, programming, habit tracking, and a branded client app. It directly competes with MSB's PULL product across the same individual-coach segment and has raised significantly more capital (acquired by ABC Fitness).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyStrengthBook social profiles
Digital presenceMyStrengthBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyStrengthBook leadership team
Management profileNumber of profiles
Profiles1 record
MyStrengthBook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyStrengthBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyStrengthBook
What does MyStrengthBook do?
MyStrengthBook is a SaaS fitness coaching platform offering four integrated products: PULL (1-on-1 coaching with advanced programming, AI meal planning, and client analytics), PUSH (subscription-based program delivery with a 20% revenue share model), PRESS (gym management with 24/7 smart-lock access, Stripe billing, and coaching integration), and PERFORM (white-label gym member app). The platform enables fitness coaches and gym owners to deliver individualized programs, sell subscriptions, and manage members through branded mobile applications on iOS and Android.
Is MyStrengthBook a public or private company?
MyStrengthBook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyStrengthBook founded?
MyStrengthBook was founded in 2016. It employs 1 to 10 people.
Where is MyStrengthBook based?
MyStrengthBook is headquartered in Calgary, Canada, in the North America region.
How does MyStrengthBook make money?
Four revenue lines are on record. PULL - 1:1 Coaching Subscription is the primary driver. The others are PUSH - Subscription Revenue Share, PRESS - Gym Management Subscription and PERFORM - Gym Member App Subscription.
Who are MyStrengthBook's main competitors?
GloFox is listed as a peer. Mindbody is listed as a broad incumbent. Direct peers are PushPress, PT Distinction, TrueCoach, Wodify and Trainerize.
Does MyStrengthBook have an API?
Yes. MyStrengthBook offers a private API primarily used for Zapier integrations. PERFORM provides webhook credentials (Webhook URL, Coach ID, API Key) accessible through Settings → Preferences → PERFORM for connecting gym management systems. The API supports member_add and member_remove webhook events for syncing with third-party gym software. API keys can be rotated and are shared between PERFORM and PULL settings.
What industry is MyStrengthBook in?
MyStrengthBook's product category is Fitness Coaching Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 71394 and its SIC code is 7372.