What Schroders Personal Wealth does

Schroders Personal Wealth, now operating as Lloyds Wealth, is a UK-regulated financial advice and wealth management business that serves individual retail clients through a national network of over 300 employed, salaried financial advisers. It was established in 2018 as a joint venture between Lloyds Banking Group and Schroders, and in October 2025 Lloyds Banking Group acquired the remaining stake and rebranded the business as a fully owned subsidiary. The core product is a personalised financial planning service, delivered face-to-face or via secure digital channels, covering investment review, retirement planning, financial protection, and intergenerational wealth transfer, with a separately priced Ongoing Advice Service that provides regular plan reviews and event/webinar access.

The business operates a fee-based, professional services revenue model: initial consultations are free with no obligation, and clients pay only if they proceed with a personalised plan; an additional subscription fee applies to the Ongoing Advice Service. Distribution is primarily field-based enterprise sales through the direct adviser network, supported by content marketing (Lloyds Wealth website, insights, webinars) and Trustpilot-driven social proof. Cross-referral from the Lloyds Bank, Halifax, and Bank of Scotland retail franchises is the primary top-of-funnel acquisition channel.

On the technology side, the platform includes a secure client portal and the Lloyds Wealth App for existing clients to manage accounts and plans. The company has announced plans to deploy agentic AI directly in front of clients for the first time in Q2 2026, which would represent a notable shift in how advisory services are delivered in the UK wealth market. Regulatory standing is established under FCA authorisation (number 830170), with FSCS cover and Financial Ombudsman Service membership.

Name

Schroders Personal Wealth

Legal name

Lloyds Wealth Management Limited

Website

https://spw.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Schroders Personal Wealth, now Lloyds Wealth, is a UK-regulated financial advice firm and fully owned Lloyds Banking Group subsidiary serving individual retail clients nationwide through a 300-plus salaried adviser network delivering fee-based financial planning, saving and investing, and financial protection services.

Ownership category

akta.pro rank

Product category

Retail Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Bank-Affiliated Retail Wealth Management (FSAAAAAB)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Financial advisory services
• Wealth management
• Financial planning
• Investment advisory
• Retail wealth management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial planning and advisory services, with transparent pricing and an Ongoing Advice Service available for additional cost. Free initial consultations with fees applying only if clients proceed with recommendations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Schroders Personal Wealth (now operating as Lloyds Wealth) provides personalized financial advice and wealth planning services to individual retail clients across the UK. Its core offering encompasses financial planning, saving and investing, and financial protection services, delivered through a network of 300+ employed salaried financial advisers. The firm also offers an Ongoing Advice Service subscription with regular reviews, webinars, and events, alongside a portfolio of Lloyds Wealth Funds and ACD Direct Investor fund access.

Product overview

Lloyds Wealth (formerly Schroders Personal Wealth) is a unified financial advice and wealth management platform offered as a fully owned subsidiary of Lloyds Banking Group. The platform provides a comprehensive suite of services including financial planning, saving and investing, and financial protection, delivered through over 300 employed financial advisers across the UK. The core offering consists of the main Lloyds Wealth advisory platform supplemented by specialized service modules (Financial Planning, Saving and Investing, Financial Protection), investment funds, and an Ongoing Advice Service subscription. The platform is accessible via web and a dedicated mobile app, and recently announced plans to integrate agentic AI for client-facing interactions in Q2 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Quantifiable outcome

• Free initial consultation with no hidden fees or charges - clients only pay if they choose to proceed with recommendations

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Evelyn Partners: UK wealth management and professional services firm with a substantial adviser network offering financial planning, investment management, and tax services to private clients. Similar horizontal-segment focus and service model.
• Rathbones Group: UK-listed wealth manager providing investment management and financial planning through a national adviser base, serving both mass-affluent and HNW clients. Comparable platform-and-adviser model.
• St. James's Place: Large UK wealth manager operating a national adviser network providing financial planning and investment management to mass-affluent retail clients. Closest direct competitor to Lloyds Wealth in terms of model, target client, and product breadth.
• Quilter: UK wealth manager with a national adviser network offering financial advice, investment platforms, and portfolio management to retail and mass-affluent clients. Comparable in distribution model and target segment.
• Brewin Dolphin (now RBC Brewin Dolphin): UK wealth manager with a national adviser footprint delivering financial planning, investment management, and wealth preservation services to retail and HNW clients. Direct competitor in the advised-wealth segment.

Broad incumbents

• Barclays Wealth Management: Bank-affiliated UK wealth business of Barclays providing financial advice, investment, and planning to mass-affluent and HNW clients. Comparable bank-distributed model with broader corporate banking parentage.

Peers

• HSBC UK Wealth and Personal Banking:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schroders_pw

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schroders Personal Wealth