FlexyFit
FlexyFit is a Bulgarian-language mobile and web streaming platform offering 400+ on-demand yoga, fitness, Pilates, dance, meditation, and prenatal/postnatal workout videos organized into sequential series, sold via a single ~€7.67/month subscription to Bulgarian-speaking home fitness consumers.
- Company typePrivate
- Founded2022
- HeadquartersSofia, Bulgaria
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What FlexyFit does
FlexyFit, operated by the Bulgarian limited liability company АСАНА ФИТ ЕООД (Asana Fit EOOD) and headquartered in Sofia, is a mobile and web streaming platform that delivers on-demand fitness video content exclusively in Bulgarian. The platform was launched in 2022 and offers 400+ workout videos organized into 50+ sequential series across six content categories — Fitness, Pilates and Mobility, FlexyMoms (prenatal/postnatal), Yoga, Meditations, and Dance Flow — produced with professional equipment in a dedicated studio by 20 certified instructors, with new content added monthly and video durations ranging from 10 to over 60 minutes. Technical delivery is via native iOS and Android apps plus browser-based access on tablet, laptop, desktop, and smart TV, with users able to track in-series progress and select classes by difficulty and intensity.
The business runs on a single product-led subscription SKU priced at 15 BGN per month (approximately €7.67, $8, or £8 internationally), with a 14-day free trial that does not require a credit card and auto-renews monthly. Distribution is entirely self-serve through the Apple App Store, Google Play, and direct web access at flexyfit.bg, with payments processed by Apple and Google (each taking a platform fee). Customer segments are Bulgarian-speaking individuals seeking home-based fitness across all skill levels, including specialized prenatal and postnatal programming. FlexyFit has received approximately 100,000 EUR in grant funding from Innovation Capital Fund KDA (co-financed by the European Regional Development Fund) across 2022 and 2023; family and corporate subscription tiers have been announced as upcoming but are not yet launched.
FlexyFit firmographics
Firmographics- Name
- FlexyFit
- Legal name
- АСАНА ФИТ ЕООД
- Website
- https://flexyfit.bg
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- FlexyFit is a Bulgarian-language mobile and web streaming platform offering 400+ on-demand yoga, fitness, Pilates, dance, meditation, and prenatal/postnatal workout videos organized into sequential series, sold via a single ~€7.67/month subscription to Bulgarian-speaking home fitness consumers.
- Ownership category
- akta.pro rank
FlexyFit industry classification
Industry- Product category
- Online Fitness Streaming
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Endurance & Running/Cycling Training (HSADAAAG), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Pilates Instruction (Mat & Reformer) (HSADACAB)
Keywords
Where FlexyFit is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
FlexyFit business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Monthly Subscription: Monthly recurring subscription providing unlimited access to all video content. Billed monthly at 15 лв (BGN) for Bulgarian customers. The subscription auto-renews each month unless cancelled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual monthly subscription at 15 лв with 14-day free trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
FlexyFit product offering
Product offeringCore offering
FlexyFit is a Bulgarian-language mobile and web streaming platform that provides on-demand video fitness content — including yoga, fitness, HIIT, Pilates, dance, and meditation — to consumers who want to exercise at home. Subscribers receive unlimited access to 400+ video workouts organized into 50+ progressive series created by 20 certified instructors, delivered via iOS, Android, and web apps for a monthly fee with a 14-day free trial.
Product overview
FlexyFit is a mobile application and web streaming platform for yoga practices and fitness training, offering Bulgarian-language video content. The core product is the FlexyFit app and platform, which users access through individual, family (upcoming), or corporate (upcoming) subscription tiers. Content is organized across six main categories: Yoga (160+ classes), Fitness, Pilates and Mobility, Dance Flow, Meditations, and FlexyFit Moms. All content is streamed via the platform, with payments processed through Apple App Store and Google Play.
Differentiator
Problem solved
Functional benefit
Products and services
- FlexyFit Streaming Platform Subscription-based mobile and web streaming platform delivering on-demand Bulgarian-language fitness video content (yoga, fitness, HIIT, Pilates, dance, meditation, prenatal/postnatal) to individual consumers for home workouts, accessible across iOS, Android, tablet, laptop, desktop, and smart TV browsers.
Quantifiable outcome
- No ads during workouts
- +1 more outcomes
Companies that use FlexyFit
Customer profileSegments3 records
Ideal customer profiles2 records
FlexyFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
FlexyFit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Apple App StorecoreFlexyFit distributes its mobile app through the Apple App Store, where users download the app and process subscription payments. Apple receives a distribution fee on each transaction.
- Google PlaycoreFlexyFit distributes its mobile app through Google Play, where users download the app and process subscription payments. Google receives a distribution fee on each transaction.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FlexyFit competitors and assessment
Company assessmentDirect peers
- FitOn: US-based fitness app offering on-demand workouts, live classes, and personalized plans via freemium/subscription. Direct peer in app-store-delivered on-demand video fitness with personalized programming and broad category coverage.
- Freeletics: Munich-based AI-driven fitness app offering bodyweight training, running, and mindfulness content via subscription. Comparable to FlexyFit on European app-store subscription model, video/coached content delivery, and multi-category fitness programming.
- Glo: Yoga, Pilates, and meditation on-demand video platform with structured class series. Comparable on yoga/Pilates/meditation video subscription, structured progression, and instructor-led video content.
- Down Dog: Yoga, HIIT, and barre app generating procedural video workouts with difficulty customization. Comparable on subscription video fitness with difficulty/intensity classification and on-demand streaming delivery.
- Asana Rebel: Berlin-based yoga-and-fitness hybrid app blending HIIT with yoga sessions on a subscription model. Direct peer in yoga/fitness hybrid content, European origin, and app-store-driven subscription delivery.
- Alo Moves: Premium yoga and fitness on-demand video library from Alo, featuring structured series and instructor-led classes. Comparable on premium video subscription, instructor-led classes, and structured multi-week programs.
- Gymondo: Berlin-based subscription fitness and nutrition video streaming platform. Closest direct peer: a European subscription video-on-demand fitness service offering structured workout programs — same business model, content category, and digital distribution as FlexyFit.
Broad incumbents
- Peloton App: Peloton's standalone app offering treadmill, cycling, strength, yoga, and meditation video classes via subscription. Broad incumbent in subscription video fitness with structured series and instructor-led content.
- adidas Training: Global athletic brand's fitness training app with video workouts across strength, HIIT, yoga, and mobility. Broad incumbent offering overlapping fitness video content at scale, with brand and marketing resources far exceeding FlexyFit.
- Nike Training Club: Nike's global free premium training app with video workouts across multiple categories led by professional trainers. Broad incumbent with overlapping video fitness content; competes on free access rather than language specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
FlexyFit social profiles
Digital presenceFlexyFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexyFit leadership team
Management profileNumber of profiles
FlexyFit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexyFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexyFit
What does FlexyFit do?
FlexyFit is a Bulgarian-language mobile and web streaming platform that provides on-demand video fitness content — including yoga, fitness, HIIT, Pilates, dance, and meditation — to consumers who want to exercise at home. Subscribers receive unlimited access to 400+ video workouts organized into 50+ progressive series created by 20 certified instructors, delivered via iOS, Android, and web apps for a monthly fee with a 14-day free trial.
Is FlexyFit a public or private company?
FlexyFit is a private company. It is classified as unknown and is currently operating.
When was FlexyFit founded?
FlexyFit was founded in 2022.
Where is FlexyFit based?
FlexyFit is headquartered in Sofia, Bulgaria, in the Europe region.
How does FlexyFit make money?
One revenue line is on record: monthly Subscription.
Who are FlexyFit's main competitors?
Direct peers on record are FitOn, Freeletics, Glo, Down Dog, Asana Rebel, Alo Moves and Gymondo. Broad incumbents are Peloton App, adidas Training and Nike Training Club.
Does FlexyFit have an API?
No public API is recorded for FlexyFit.
What industry is FlexyFit in?
FlexyFit's product category is Online Fitness Streaming. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 71394 and its SIC code is 7997.