USANA Health Sciences

What USANA Health Sciences does

USANA Health Sciences is a publicly traded health sciences company headquartered under the legal name "USANA Health Sciences" and listed on the New York Stock Exchange under the ticker symbol USNA. The company was founded in 1992 and has maintained continuous operating status for over three decades, with an active corporate web presence at usana.com. The input data does not enumerate specific product lines, manufacturing capabilities, technology platforms, distribution channels, or end-customer segments, which limits a more granular functional description.

Name

USANA Health Sciences

Legal name

USANA Health Sciences

Website

https://usana.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

USANA Health Sciences is a publicly traded health sciences company founded in 1992, listed on the NYSE under ticker USNA, serving customers through its usana.com web presence.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Nutritional supplements
• Health products
• Direct selling
• Wellness products
• Personal care

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Core offering

USANA Health Sciences manufactures and sells nutritional supplements, vitamins, and health/wellness products to individual consumers. The company distributes its products through independent sales associates using a direct-selling model, serving health-conscious customers seeking dietary supplementation and personal care solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutritional Supplements and Vitamins Vitamins, dietary supplements, and nutritional products manufactured by USANA for health-conscious individual consumers seeking daily nutritional support.
• Personal Care and Wellness Products Personal care and wellness products offered as part of the company's broader health-oriented product line for individual consumers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Herbalife: Global multi-level marketing nutrition company selling meal replacement shakes, protein supplements, and weight management products through independent distributors — directly comparable business model, product mix, and channel to USANA.
• LifeVantage: Public MLM company (NASDAQ: LFVN) selling nutrigenomic supplements and personal care products — same direct-selling distribution model and supplement-product focus as USANA.
• Amway (Nutrilite): World's largest direct-selling company and a major nutritional supplements brand through Nutrilite — directly comparable in MLM distribution, vitamin/supplement product line, and global market presence.
• Shaklee: Privately-held MLM company offering vitamins, supplements, and eco-friendly household products through a distributor network — comparable direct-selling structure and nutritional product portfolio.
• Nature's Sunshine Products: Public direct-selling company (NASDAQ: NATR) manufacturing and distributing herbal and nutritional supplements through independent distributors — closely mirrors USANA's MLM channel and product positioning.
• Nu Skin Enterprises: Public MLM company (NYSE: NUS) selling nutritional supplements and personal care products through a global distributor network — same direct-selling model, overlapping product categories, and similar demographic targeting as USANA.
• Melaleuca: Direct-selling company marketing health, nutrition, and personal care products through independent representatives — similar MLM channel and overlapping categories with USANA.
• Mannatech: Direct-selling supplements company specializing in glyconutritionals and wellness products — comparable MLM model and supplement-focused product mix to USANA.

Emerging players

• Celsius Holdings: Public functional beverage company (NASDAQ: CELH) with rapidly growing distribution through retail and fitness channels — addresses the same sports/functional nutrition consumer through a contrasting, distributor-light model.

Broad incumbents

• Atrium Innovations: Diversified nutritional supplement manufacturer (Pure Encapsulations, Garden of Life) — broader, non-MLM distribution model but direct competitor in the same supplement categories where USANA competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/usanainc
• Facebookfacebook.com/usanahealthsciences
• LinkedInlinkedin.com/company/usana-health-sciences

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USANA Health Sciences