CareOnGo

What CareOnGo does

CareOnGo, operated by Adriyo Technology Private Limited (Delhi, founded 2015), is an online pharmacy marketplace serving Indian consumers. It positions itself as a chain of co-branded pharmacy stores, connecting individual buyers to a network of 1,000+ pre-approved neighborhood partner pharmacies that fulfill orders. Customers place orders via iOS/Android apps, the careongo.com website, or WhatsApp (8999-80-80-80), uploading prescriptions or searching OTC catalogs spanning medicines, generics, baby care, women care, sexual wellness, ayurveda, pet care, nutritional supplements, and medical devices. The company advertises 24x7 operation with delivery within six hours across eight cities (Delhi NCR, Bengaluru, Hyderabad, Kolkata, Mumbai, Pune, Chennai and adjacent NCR towns).

The consumer platform is a mobile-first e-commerce stack complemented by feature modules: MediDocs (family digital health records), Medicine Reminders (dosage alerts), Care Wallet (cashback credits), Chat-to-Order, and a subscription/auto-refill service for chronic-medication patients. Around this consumer app the company has built a B2B ecosystem aimed at the same partner pharmacies: Zotik Solutions and Instastock (e-distribution/procurement platforms connecting retailers to 150+ brands and bypassing 25–28 distributors), Pharmalytics (retail sales/inventory analytics with predictive-inventory claims), and CareSol (cloud ERP/POS for pharmacies). These are described as wholly owned adjacent subsidiaries.

The revenue model is twofold: transaction-based product sales (medicines/OTC at MRP with discounts up to 25%, funded partly via Care Wallet cashbacks and free delivery), and marketplace commission from the co-branded partner-pharmacy network fulfilling orders. Go-to-market is product-led and direct-to-consumer via self-serve app/web/WhatsApp ordering, supported by content (Riseup blog), app-store presence, and earned press coverage. Payment options include cash-on-delivery and an integrated crypto gateway. Actual revenue is not disclosed.

Name

CareOnGo

Legal name

Adriyo Technology Private Limited

Website

https://careongo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Indian online pharmacy marketplace connecting consumers to 1,000+ co-branded neighborhood partner pharmacies via app, web, and WhatsApp, offering medicine and health-product delivery plus a B2B pharmacy ecosystem (procurement, analytics, ERP) across eight cities.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

akta.pro secondary industries

Mail-Order & Home Delivery Pharmacies (HLAFALAD), Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

Keywords

• Online pharmacy
• Medicine home delivery
• Prescription drug marketplace
• Pharmaceutical e-commerce
• OTC health products

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Medicine and Product Sales: Direct sales of prescription medicines, OTC products, baby care, women care, sexual wellness, ayurveda, nutritional supplements, and medical devices through online platform with up to 25% discounts
2. Partner Pharmacy Network Commission: Revenue from co-branded pharmacy store network where partner pharmacies fulfill orders through CareOnGo platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CareOnGo operates an online pharmacy marketplace connecting consumers to 1000+ pre-approved neighborhood partner pharmacies across 8+ Indian cities for 24x7 delivery of prescription medicines, OTC products, baby care, women care, ayurvedic, pet care, and medical devices. Orders are placed via iOS/Android mobile apps, website, or WhatsApp and fulfilled with 6-hour home delivery. The platform also runs adjacent B2B offerings (Pharmalytics analytics, CareSol ERP, Instastock procurement, Zotik e-distribution) that serve pharmacy retailers.

Product overview

CareOnGo is India's first chain of co-branded pharmacy stores, operating an online pharmacy platform for delivery of medicines, generics, baby care, women care, pet care, Ayurvedic and general health products. The company operates a multi-product ecosystem consisting of the core CareOnGo Online Pharmacy Platform, complemented by three supporting products: Pharmalytics (analytics platform for pharmacy retailers), CareSol (cloud-based ERP automation for pharmacies), and Instastock (e-distributor app for medicine retailers). An additional subsidiary, Zotik Solutions, serves as the e-distribution arm. Additional features include Care Wallet (digital wallet for cashbacks), MediDocs (digital health records), Medicine Reminders (dosage alerts), and Medicine Subscription/Auto Refill service. The platform operates 24x7 with delivery within 6 hours, currently serving 8 cities in India with over 1000 retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• CareOnGo Online Pharmacy Platform India's first chain of co-branded pharmacy stores offering online ordering of prescription medicines, generics, OTC, baby care, women care, sexual wellness, ayurveda, pet care, nutritional supplements, and medical devices, fulfilled by 1000+ pre-approved partner pharmacies with 24x7 service and home delivery within 6 hours across 8+ Indian cities.
• Pharmalytics Analytics platform for pharmacy retailers providing sales, purchase, and inventory analysis with predictive inventory capabilities and customer behavior / trend insights for decision-making.
• CareSol Cloud-based ERP automation for pharmacy retailers including inventory tracking, accounting management, sales processing, credit history building, SaaS-based ERP, and modern POS terminal functionality.
• Instastock E-distributor mobile app for medicine retailers consolidating procurement across 150+ brand partners into a single platform with one-click re-order, currently present in Delhi NCR, Bangalore, Kolkata, and Hyderabad.
• Zotik Solutions E-distribution platform for medicines and general wellness products, serving pharmacy procurement needs with partnerships across 150+ brands and presence in ten Indian cities (Delhi, Gurgaon, Noida, Ghaziabad, Bangalore, Kolkata, Mumbai, Pune, Chennai, Hyderabad).

Quantifiable outcome

• 10x monthly user base growth rate
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Zotik SolutionscoreStrategic or Co-development PartnerSister concern of CareOnGo, Zotik is India's first and largest e-distributor of medicines and general wellness products. It serves as a one-stop destination for pharmacy procurement needs, allowing pharmacy owners to avoid dealing with 25-28 different distributors. Zotik has partnered with more than 150 brands and is present in ten cities.
• InstaStockcoreStrategic or Co-development PartnerFirst and largest e-distributor App for medicines retailers. It is a one-stop destination for any store's procurement needs. With Instastock, store owners can avoid dealing with multiple distributors. It has partnerships with more than 150 brands providing seamless one-stop procurement platform. Currently present in Delhi NCR, Bangalore, Kolkata and Hyderabad.
• PharmalyticscoreTechnology or IntegrationWorld's first analytics platform dedicated to pharmacy retailers. Provides sales, purchase and inventory analysis to solve predictive inventory challenges. Offers meaningful insights, user behavior understanding, and predictive analysis for decision making through data.
• CareSolcoreTechnology or IntegrationIndia's first Cloud-based ERP automation for pharmacies. Helps retailers/pharmacies track inventory, manage accounting, process sales, build credit history. Provides SaaS-based ERP system with one-click re-order and modern POS terminal.
• Pre-approved Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of neighborhood pre-approved pharmacies that fulfill orders placed through CareOnGo platform, ensuring authentic medicines with local trust.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Others

• HealthKart: Indian online health and wellness retailer focused on supplements, nutrition, and personal care. Comparable to CareOnGo on the broader health/personal care e-commerce surface though not a prescription pharmacy.
• Practo: India's leading digital healthcare platform offering doctor consultations, diagnostics, and medicine delivery. Compares to CareOnGo on the medicine delivery surface and adjacent on teleconsult/diagnostics.

Direct peers

• PharmEasy: India's largest online pharmacy and diagnostics aggregator, operating a direct-to-consumer medicine delivery and lab test marketplace comparable to CareOnGo's core offering, with far larger funding and brand spend.
• Tata 1mg: Acquired by Tata Digital, 1mg is a full-stack e-pharmacy offering prescription medicine delivery, OTC, diagnostics, and teleconsult. Directly comparable to CareOnGo in product surface with significantly larger backing.
• MedPlus: India's largest pharmacy retail chain with both offline stores and online ordering. Comparable to CareOnGo's co-branded model with stronger offline footprint and established supply chain.
• Netmeds: Reliance-owned online pharmacy offering prescription and OTC medicine delivery across India with subscription plans. Direct competitor in the same e-pharmacy marketplace category.

Emerging players

• Amazon Pharmacy: Amazon's India e-pharmacy offering prescription and OTC medicine delivery, leveraging its marketplace infrastructure. Comparable on the consumer medicine delivery surface with vastly greater capital and logistics.
• Flipkart Health+: Flipkart's online pharmacy venture offering medicine and healthcare product delivery. Overlaps with CareOnGo's consumer marketplace model and benefits from Flipkart's massive e-commerce user base.
• PharmEasy (B2B / Distributor side) - generic e-distributor peers: Refers to e-distribution players competing with CareOnGo's subsidiary Zotik Solutions and Instastock for the pharmacy procurement use case, including platforms like Retailio that aggregate pharma supply to retailers.

Broad incumbents

• Apollo Pharmacy: Operated by Apollo Hospitals, one of India's largest pharmacy chains with online ordering and home delivery. Competes broadly with CareOnGo but as part of a much larger hospital and healthcare conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CareOnGo_India
• Facebookfacebook.com/CareOnGo
• LinkedInlinkedin.com/company/careongo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareOnGo