Trusted Media Brands

What Trusted Media Brands does

Trusted Media Brands, Inc. (TMB) is a privately held, New York-headquartered community-driven entertainment and media company that operates a portfolio of 12+ passion-based media brands spanning food, home improvement, nature, health, comedy, pets, and viral entertainment. The portfolio includes heritage print brands (Reader's Digest, Family Handyman, Taste of Home, Birds & Blooms), social-first video brands (FailArmy, The Pet Collective, People Are Awesome, Poke My Heart, WeatherSpy, This Is Happening), and the B2B service Jukin Licensing for user-generated content. TMB reaches 200M+ consumers globally through 100M+ monthly web visits, 2.5B+ monthly video views, and 250M+ social followers.

The company's underlying technology stack includes owned-and-operated FAST (Free Ad-Supported Streaming TV) channels distributed across Peacock, Plex, Pluto TV, Roku, Samsung TV Plus, Sling, Stirr, Vizio, Xumo, Apple TV, LG, and Xfinity; digital publishing platforms across owned websites; social video distribution infrastructure; and a proprietary Insights Lab and Trusted Data Solutions layer that monetizes first-party audience and consumption data. The Jukin Media acquisition (August 2021) added a curated UGC video library and licensing/clearance infrastructure, while Trusted Studios provides native content, custom print, digital branded content, and audience development services for advertisers.

TMB monetizes through six identifiable revenue streams: (1) multi-platform digital advertising across owned websites, social channels, and FAST/CTV; (2) Jukin content licensing to brands, agencies, TV producers, and publishers; (3) print and digital subscriptions on automatic renewal; (4) brand partnerships and native/branded content production; (5) FAST channel advertising revenue; and (6) data solutions for campaign targeting. The B2B go-to-market targets enterprise advertisers seeking brand-safe, community-driven environments, leveraging 200M+ consumer reach and search-driven intent signals. Magazine subscription pricing is not publicly disclosed, and the company maintains offices in New York, Los Angeles, Milwaukee, and Gurgaon (India), with a London presence referenced in operating geographies.

Name

Trusted Media Brands

Legal name

Trusted Media Brands, Inc.

Website

https://trustedmediabrands.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trusted Media Brands is a privately held, New York-based community-driven entertainment company operating 12+ passion-based media brands (Reader's Digest, Taste of Home, Family Handyman, FailArmy, The Pet Collective, Jukin) reaching 200M+ consumers across FAST/CTV, web, social, and print.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

akta.pro secondary industries

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Digital media publishing
• Free ad-supported streaming
• Content licensing services
• Magazine subscriptions
• Video entertainment networks

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. Digital Advertising: Multi-platform advertising across owned websites, social channels, and streaming platforms. TMB offers data-driven advertising solutions targeting consumers based on search behavior and content consumption patterns.
2. Content Licensing (Jukin): Licensing and clearance services for user-generated content to brands, agencies, TV producers, and publishers. Revenue generated from video licensing fees.
3. Print Subscriptions: Magazine subscriptions including Reader's Digest (fourth largest-circulation magazine in U.S.), Taste of Home, Family Handyman, and Birds & Blooms. Revenue from subscription renewals with automatic renewal billing.
4. Brand Partnerships & Native Content: Custom branded content including native content experiences, digital branded content, custom print magazines and books, and audience development services for advertisers.
5. FAST Channel Revenue: Revenue from free ad-supported streaming TV channels distributed across multiple streaming platforms globally.
6. Data Solutions: Data solutions offering targeted user behaviors and demographics insights to help guide content creation and campaign goals for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Trusted Media Brands operates a portfolio of community-driven editorial and video media brands — including Reader's Digest, Taste of Home, Family Handyman, FailArmy, The Pet Collective, People Are Awesome, Birds & Blooms, The Healthy, WeatherSpy, Poke My Heart, and This Is Happening — distributed across websites, social platforms, owned FAST/CTV streaming channels, mobile apps, and print. Revenue is generated primarily through advertising sales across these owned media properties, magazine subscriptions, and B2B services including Jukin user-generated content licensing and Trusted Studios branded content production.

Product overview

Trusted Media Brands (TMB) operates a portfolio of 12+ passion-based media brands spanning food, home improvement, nature, health, comedy, pets, and viral entertainment. The company functions as a video-first, community-driven entertainment company with three core layers: (1) owned digital media brands (Taste of Home, Reader's Digest, Family Handyman, Birds & Blooms, The Healthy) delivering editorial content across web, print, and newsletters; (2) social-first video brands (FailArmy, The Pet Collective, People Are Awesome, Poke My Heart, WeatherSpy, This Is Happening) distributing curated and user-generated video content across social platforms, FAST/CTV streaming channels, and owned websites; and (3) enterprise services including Jukin Licensing (UGC licensing and clearance), Trusted Studios (native content, custom print, branded content, audience development), Insights Lab (consumer research and trend analysis), and Trusted Data Solutions (targeted advertising data). TMB reaches 200+ million consumers, 2.5+ billion monthly video views, and 100+ million monthly web visits across its multi-channel distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• FailArmy: A celebration of mistakes, missteps and mayhem, FailArmy curates the funniest fail videos from the internet and delivers them to audiences seeking lighthearted entertainment. Since 2011.
• The Pet Collective
• Family Handyman
• Taste of Home
• People Are Awesome
• Reader's Digest
• Birds & Blooms
• Poke My Heart
• WeatherSpy
• The Healthy
• This Is Happening
• Jukin
• Trusted Studios

Products and services

• Reader's Digest A multi-platform media brand delivering stories, humor, and advice across print magazine, website (RD.com), newsletters, social media, and video. Reader's Digest ranks among the top 15 trusted brands and is the fourth largest-circulation magazine in the U.S. Consumed by general-interest adult readers seeking trustworthy lifestyle content.
• Taste of Home A food and lifestyle brand delivering trusted recipes, cooking advice, and entertaining content across print, web, newsletters, social, and video (including the YouTube-first series 'The Great American Sandwich Show'). Reaches 25 million monthly web visitors and 6M+ newsletter subscribers. For home cooks and food enthusiasts.
• Family Handyman The No. 1 trusted source for DIY home-improvement information, offering videos, articles, how-tos, project plans, and online home repair classes. Reaches 9.2 million monthly visitors and is the most engaged brand among all measured magazines on Pinterest. For DIY homeowners and hobbyists from beginners to advanced.
• Birds & Blooms A niche media brand uniting birding and gardening content for nature enthusiasts, with expert advice, birding hotspots, and garden tips. Reaches 45 million birders and recorded 55% year-over-year digital traffic growth. For bird and garden enthusiasts.
• The Healthy A health and wellness destination providing expert-reviewed and medically-backed articles, real-life health stories, and actionable advice. Reaches 2.2 million readers with 500k newsletter subscribers. For health-conscious consumers seeking trustworthy wellness information.
• FailArmy A video-first comedy brand curating the funniest fail videos from the internet, distributed across social, FAST/CTV streaming channels, and web. Achieves 1.5B monthly social video views and 76M social followers. For digital entertainment seekers.
• The Pet Collective A lifestyle brand for pet lovers providing curated, entertaining, and shareable video content optimized for social, streaming, and web distribution channels. Reaches 45 million global pet parents. For pet owners and animal lovers.
• People Are Awesome A video brand celebrating extraordinary humans doing incredible things through curated viral videos that showcase epic physical ability, ambition, and ingenuity. Reaches 65M+ followers with 237 million social video views. For digital entertainment seekers.
• Poke My Heart A feel-good family video brand powered by everyday moments, delivering uplifting and inspiring content to encourage positivity on social media. Generates 146 million monthly video views. For parents and families seeking positive entertainment.
• WeatherSpy An outdoor streaming channel covering weather action, natural landscapes, and outdoor adventure sports, offering live and on-demand content for the streaming generation. Achieved 140% year-over-year viewership growth. For outdoor and weather enthusiasts.
• This Is Happening A curated viral video brand covering personality-driven programs, topical storytelling, memes, trending videos, and digital trends. Reaches 73 million social video views. For digital entertainment seekers.
• Jukin Licensing A B2B user-generated content licensing and clearance service enabling brands, agencies, TV producers, and publishers worldwide to license cleared footage from a curated library of authentic creator material. For enterprise media buyers, agencies, TV producers and publishers.
• Trusted Studios TMB's in-house content studio offering native content, custom print (magazines, books, newsletters), digital branded content, and audience development services. For enterprise advertisers and brand partners.
• The Great American Sandwich Show A YouTube-first bi-weekly original video series from Taste of Home, hosted by comedian/writer/chef Lindsay Ames, featuring celebrity guests recreating their favorite sandwiches. Distributed across YouTube, social media and tasteofhome.com. For food and entertainment audiences.

Quantifiable outcome

• 110% revenue growth (2021-2022 period)
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Studio82 (Jenny Daly)coreStrategic or Co-development Partner · 30 March 2026Jenny Daly's production company Studio82 formed partnership with Trusted Media Brand Studios to adapt TMB's IP into unscripted and scripted television series. Studio82 is also launching a dedicated scripted YA division.
• PinterestcoreGTM or Marketing Partner · 4 March 2025Taste of Home, a TMB brand, partnered with Pinterest to launch exclusive video series '50 Plates Across the States,' marking a new strategic partnership. Pinterest collaboration enables TMB to reach engaged food and lifestyle audiences on the platform.
• Streaming Platforms (Peacock, Plex, Pluto TV, Roku, Samsung TV Plus, Sling, Stirr, Vizio, Xumo, Apple TV, LG, Xfinity)coreChannel Partner/ Reseller/ DistributorTMB's FAST channels are distributed across dozens of leading streaming TV platforms globally, making TMB among the most-watched FAST programmers worldwide.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dotdash Meredith: Largest U.S. magazine publisher (People, Better Homes & Gardens, Allrecipes) operating across digital, print, and licensing. Closest comparable as a multi-brand lifestyle publisher with shared advertising and subscription revenue models across heritage and digital brands.
• Hearst: Private multi-brand media conglomerate spanning magazines (Esquire, Cosmopolitan, O), digital, broadcast (ESPN, A+E Networks) and B2B data. Comparable portfolio breadth and similar print-to-digital pivots; Jack Essig (TMB CRO) previously ran Hearst Men's Group.
• Condé Nast: Iconic magazine publisher (Vogue, The New Yorker, GQ, Allure) transitioning to digital and video. TMB Chief Brand Officer Eric Gillin spent ten years there building digital ad sales—directly comparable category and business model transformation.
• BuzzFeed, Inc. Publicly listed digital media company focused on social-first viral content (Tasty, Bring Me) and news. Highly comparable business model around social video, UGC-driven content, and ad-supported monetization across distributed platforms.
• Jellysmack: Creator-economy company that distributes and monetizes video content across social platforms and FAST/CTV. Comparable video-first GTM and similar reliance on platform partners for audience distribution.
• Group Nine Media / Vox Media: Digital-first media company operating NowThis, The Dodo, and Thrillist brands built around social video and topical content—conceptually similar to TMB's passion-vertical brands like Pet Collective, FailArmy and People Are Awesome.
• Barstool Sports: Digital-first media brand built on social distribution, UGC, and personality-driven video with a heavy ad and branded content model. Comparable in audience scale and approach to distributed, multi-platform content.

Emerging players

• Storyful: Acquired by News Corp in 2013 to provide UGC news licensing, newsroom verification, and content clearance—directly comparable to Jukin Media's B2B licensing and clearance services.
• MNTN: Publicly listed CTV/FAST advertising technology company focused on performance marketing. Comparable as an ad-tech and CTV monetization layer adjacent to TMB's FAST channel distribution model.
• Whistle Sports: Sports-focused UGC/creator company similar to Jukin with a curated video library and licensing operation; now part of Eleven Sports. Useful for benchmarking the niche of curated UGC licensing businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/user/thefamilyhandyman
• Facebookfacebook.com/readersdigest
• Instagraminstagram.com/readersdigest
• Xx.com/trustedmediainc
• LinkedInlinkedin.com/company/trusted-media-brands-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusted Media Brands