MNTN
- Company typePublic
- Founded2009
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
MNTN firmographics
Firmographics- Name
- MNTN
- Legal name
- MNTN, Inc.
- Website
- https://mountain.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
MNTN industry classification
Industry- Product category
- Connected TV Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industry
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where MNTN is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MNTN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Performance TV Advertising Platform (Connected TV Ads): MNTN charges advertisers to run CTV ad campaigns on its platform. Advertisers pay based on campaign performance metrics (ROAS, CPA, CPV goals). The platform serves non-skippable 15- and 30-second ads across 150+ premium streaming networks. Revenue is derived from media spend placed by advertisers plus platform fees. MNTN generates preferred CPM pricing through its scale as one of the largest US TV buyers, passing savings to customers.
- QuickFrame AI (Subscription): QuickFrame AI is a separate monthly subscription product from MNTN's CTV platform. It offers tiered subscription plans for AI-powered video ad creation. Free beta access is available through year-end for MNTN Performance TV users, with exports to Meta, TikTok, YouTube, and Google Ads Manager included.
- Creative-as-a-Subscription: MNTN Performance TV media commitments can be converted into ongoing creative services through the QuickFrame Marketplace, which offers vetted video professionals across 50+ specialties to produce custom ads at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | No minimum spend; self-serve platform with no contracts or fees |
| Subscription | Monthly | QuickFrame AI is a separate monthly subscription from MNTN Performance TV |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
MNTN product offering
Product offeringCore offering
MNTN Performance TV is a self-serve Connected TV (CTV) advertising platform that enables brands to create, launch, and optimize non-skippable TV commercials across 150+ premium streaming networks (Peacock, HBO Max, CBS, NBC, ESPN, etc.) reaching 99% of US households. The platform combines AI-powered audience targeting (MNTN Matched), automated real-time bidding optimization, proprietary household-level attribution (Verified Visits), and AI-driven creative production (QuickFrame AI) into a unified interface accessible without contracts or minimums.
Product overview
MNTN is a Connected TV (CTV) performance marketing platform that combines a unified core product—MNTN Performance TV—with multiple specialized vertical platforms (MNTN for B2C, B2B, Agencies, Enterprise, and Growth Brands). The platform integrates two key AI-powered modules: QuickFrame AI for video ad creation and MNTN Matched for audience targeting, supported by Verified Visits attribution technology. Additional offerings include QuickFrame Marketplace (video professional marketplace) and Creative-as-a-Subscription (ongoing creative services). The ecosystem connects to 25+ third-party integrations for measurement, attribution, and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- QuickFrame AI: AI-powered video ad generation platform that creates studio-quality TV commercials in minutes using generative AI technology including Seedance 2.0, Veo, Kling, ElevenLabs, and other models.
- Verified Visits
- MNTN Matched
Products and services
- MNTN Performance TV A self-serve Connected TV (CTV) advertising platform that enables brands of any size to create and launch TV commercials on 150+ premium streaming networks. The platform provides automated optimization, AI-powered audience targeting (MNTN Matched), premium inventory access, and proprietary household-level attribution (Verified Visits). Available with no minimums, no contracts, and no setup fees.
- QuickFrame AI An AI-powered video production platform that creates studio-quality TV-ready commercials in minutes. Integrates multiple generative AI models (Seedance 2.0, Veo 3.1, Kling v3, ElevenLabs, WellSaid Labs, Pixverse) for video, image, voiceover, script, and audio generation. Offers idea generation, storyboarding, editing, and iteration in one workflow. Available as a standalone monthly subscription and integrated within MNTN Performance TV. Exports to Meta, TikTok, YouTube, and Google Ads Manager.
- QuickFrame Marketplace A marketplace connecting advertisers with vetted video professionals across more than 50 specialties to produce custom video ads at any scale or style. QuickFrame Marketplace credits can be earned through MNTN Performance TV media commitments as part of Creative-as-a-Subscription.
- Creative-as-a-Subscription A creative service offering that turns MNTN Performance TV media commitments into ongoing creative services. Advertisers receive QuickFrame Marketplace credits toward a curated menu of video packages, enabling continuous video ad production without separate creative agency engagements.
- QuickFrame AI 3.0 QuickFrame AI 3.0 is a major feature expansion that moves AI-generated video beyond clips into production-ready, professional-quality short-form and TV creative, with multi-scene narratives, saveable characters/products/locations, brand profile management, storyboard editor, collaborative editing, and multi-format output.
Quantifiable outcome
- 2x more conversions vs. other CTV platforms
- +8 more outcomes
Companies that use MNTN
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles4 records
MNTN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability9 records
Feature6 records
MNTN partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- UpwavecoreMNTN and Upwave deepened their partnership to integrate Upwave's Brand Lift measurement capabilities directly into the MNTN platform. This enables advertisers to measure CTV campaign impact on brand metrics (awareness, consideration, favorability) in real time during live campaigns. Data from nearly 50 MNTN campaigns showed 94% generated positive lift in at least one brand KPI.
- HubSpotcoreMNTN announced a first-of-its-kind integration with HubSpot, bringing CTV performance data directly into HubSpot's CRM workflows at the individual contact level. This is the first CTV platform to feed TV ad activity back into HubSpot at the contact level, enabling B2B marketers to attribute television exposure to pipeline outcomes. More than 90% of MNTN advertisers are entering television for the first time, many being B2B and SaaS marketers.
- MagnitecoreMNTN partnered with Magnite to provide its advertisers access to premium live streaming inventory including sports, breaking news, and digital linear content. The partnership enables 97% of MNTN advertisers who have never advertised on TV to access high-impact ad formats (home screen placements, pause ads) on streaming platforms through Magnite's direct media owner relationships (including Disney). Includes an AI-driven contextual taxonomy for improved targeting accuracy.
- PubMaticcoreMNTN and PubMatic partnered to expand access to premium Connected TV advertising. The collaboration supplies MNTN's self-serve platform with PubMatic's direct access to top-tier streaming publishers (Paramount, NBCUniversal, Sling, Philo, LG Channels). The partnership has resulted in a 10% publisher revenue uplift and a 14% increase in unique advertiser demand, attracting 97% new-to-CTV advertisers.
- QuickFramecoreMNTN acquired QuickFrame in January 2022 to enhance its Connected TV advertising capabilities. QuickFrame was a video creation platform that simplifies and accelerates the creative process for brands across multiple channels. It has since evolved into QuickFrame AI (launched October 2025, v3.0 in May 2026).
- Maximum EffortcoreMNTN acquired creative advertising company Maximum Effort (co-founded by Ryan Reynolds) within seven months prior to the QuickFrame acquisition. Maximum Effort was later divested in Q2 2025.
- Google AnalyticscoreMNTN is fully integrated with Google Analytics, enabling advertisers to track CTV performance alongside other marketing channels in GA dashboards with accurate, cross-channel measurement.
- RockerboxcoreMNTN is integrated with Rockerbox for CTV attribution and measurement, allowing advertisers to use their trusted attribution settings in Rockerbox alongside MNTN's reporting.
- LiveRampcoreMNTN integrates with LiveRamp for audience targeting, providing access to thousands of audience segments and enabling CRM targeting on CTV.
- ShopifycoreMNTN's pixel integrates seamlessly with Shopify, allowing Shopify merchants to run CTV campaigns and track performance directly from their store.
- Google (Veo, Imagen, Gemini)coreGoogle's AI models (Veo for video generation, Imagen for image generation, Gemini for editing and content optimization) are integrated into QuickFrame AI, powering multi-scene video ad creation within MNTN's creative platform.
- ElevenLabscoreElevenLabs AI voice synthesis technology is integrated into QuickFrame AI for voiceover generation in video ads.
- Kling (ByteDance)coreKling AI video generation model is integrated into QuickFrame AI 3.0 for video creation capabilities.
- Seedance 2.0coreSeedance 2.0 video generation model is a core AI engine powering QuickFrame AI 3.0's video creation capabilities.
- Google Ads ManagercoreQuickFrame AI exports completed video ads to Google Ads Manager, enabling advertisers to use AI-generated creative across CTV and display campaigns.
- Meta Ads ManagercoreQuickFrame AI exports completed video ads to Meta Ads Manager, enabling advertisers to use AI-generated creative across Meta's advertising platforms.
- TikTok Ads ManagercoreQuickFrame AI exports completed video ads to TikTok Ads Manager, enabling advertisers to use AI-generated creative on TikTok.
- YouTubecoreQuickFrame AI exports completed video ads to YouTube, enabling advertisers to publish AI-generated video content.
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
MNTN competitors and assessment
Company assessmentDirect peers
- The Trade Desk: The largest independent programmatic advertising platform with deep CTV capabilities across DSP, targeting, and attribution. Both companies compete for the same performance-driven CTV advertiser budget, with The Trade Desk operating at significantly greater scale.
- Innovid: Independent ad tech company focused on CTV creative, delivery, and cross-channel measurement. It competes with MNTN's Verified Visits attribution and creative capabilities in the CTV ad serving and measurement layer.
- tvScientific: Performance-focused CTV advertising platform emphasizing outcome-based buying, self-service, and SMB/mid-market advertisers. Closely aligned product positioning with MNTN's Performance TV and QuickFrame AI offering.
- Tatari: CTV advertising platform oriented toward direct-to-consumer and growth brands with managed-service and self-serve options. Competes directly for the same audience of performance-driven CTV advertisers as MNTN.
Broad incumbents
- Roku: Operates the Roku streaming platform plus the Roku Ads Manager, offering CTV buying on its owned first-party audience. While broader in scope (device, OS, content), its ad business competes directly for CTV performance budgets alongside MNTN.
- Amazon Ads (incl. Fire TV, IMDb TV): Amazon's advertising business spans search, display, and CTV across Prime Video, Fire TV, and IMDb TV. A large incumbent competing for CTV ad budgets, with structural advantages from first-party commerce data.
- Walmart Connect (including Vizio): Walmart's retail media network encompassing Vizio's Smart TV advertising platform. Competes for CTV budgets with first-party purchase data — a structural advantage MNTN does not have.
- Microsoft Advertising (Xandr, Invest DSP): Microsoft's ad platform spans search (Bing), audience through Xandr, and increasingly CTV via Invest DSP. Broad incumbent competing for cross-channel and CTV budgets against MNTN's platform.
Others
- Magnite: Largest independent CTV supply-side platform that intermediates publisher inventory (including Disney and others) to ad buyers. Magnite is both a partner (channel inventory access for MNTN) and an adjacent competitive force in the CTV ad ecosystem.
- PubMatic: A leading sell-side ad platform providing programmatic access to premium video/CTV inventory including Paramount, NBCU, Sling, Philo, and LG Channels. Active partner providing premium CTV inventory to MNTN's platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
MNTN social profiles
Digital presenceMNTN financial estimates
Financial estimateRevenue estimate
Valuation estimate
MNTN leadership team
Management profileNumber of profiles
Profiles11 records
MNTN subsidiaries and ownership
Company hierarchySubsidiaries1 record
MNTN funding detail
Funding detailFunding overview
Funding rounds11 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MNTN M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MNTN
What does MNTN do?
MNTN Performance TV is a self-serve Connected TV (CTV) advertising platform that enables brands to create, launch, and optimize non-skippable TV commercials across 150+ premium streaming networks (Peacock, HBO Max, CBS, NBC, ESPN, etc.) reaching 99% of US households. The platform combines AI-powered audience targeting (MNTN Matched), automated real-time bidding optimization, proprietary household-level attribution (Verified Visits), and AI-driven creative production (QuickFrame AI) into a unified interface accessible without contracts or minimums.
Is MNTN a public or private company?
MNTN is a public company. It is classified as public and is currently operating.
When was MNTN founded?
MNTN was founded in 2009. It employs 251 to 500 people.
Where is MNTN based?
MNTN is headquartered in Austin, United States, in the North America region.
How does MNTN make money?
Three revenue lines are on record. Performance TV Advertising Platform (Connected TV Ads) is the primary driver. The others are quickFrame AI (Subscription) and creative-as-a-Subscription.
Who are MNTN's main competitors?
Direct peers on record are The Trade Desk, Innovid, tvScientific and Tatari. Broad incumbents are Roku, Amazon Ads (incl. Fire TV, IMDb TV), Walmart Connect (including Vizio) and Microsoft Advertising (Xandr, Invest DSP). Others are Magnite and PubMatic.
Does MNTN have an API?
Yes. MNTN offers Flexible APIs that allow advertisers to report MNTN results directly into top business intelligence (BI) tools. The platform enables data connectivity for reporting and audience management purposes.
What industry is MNTN in?
MNTN's product category is Connected TV Advertising Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 541830 and its SIC code is 7310.