What GPA does

GPA is a global audiovisual (AV) and unified communications (UC) systems integrator operating as a consortium of nearly 30 Regional Business Units (RBUs) that collectively own the Dutch parent GPA B.V., headquartered in Breukelen, Netherlands. The company delivers design, integration, procurement, deployment, testing, training, and managed services to multinational enterprises across 170+ offices in 50+ countries, employing 6,500+ full-time professionals and generating more than $1.5 billion in annual revenue. GPA positions itself as the largest systems integrator in the world and serves verticals including energy, financial services, professional services, manufacturing, retail, mining, education, and healthcare, with named customers spanning Deloitte, Henkel, Biogen, AMP Capital, LC Packaging, Hilti, Auchan, Nexity, Stockholm University, and TNMP.

GPA's core technology stack centers on AV-over-IP infrastructure with native integration into the Microsoft Teams Rooms ecosystem, supporting 120,000+ MTR spaces globally and certified partnerships with Cisco, Crestron (Elite Partner with Gold Level Excellence Award for DM NVX), Shure, Logitech, Sony, Neat, Biamp, Poly, Barco, Absen, Intel, and L-Acoustics. Differentiated methodologies include the proprietary "Glocal Approach" (global standards with regional customization), Global Standard Operating Process, and Global Program Management Office (GPMO) for cross-border deployment governance. The AI layer — Microsoft Copilot for space optimization, Facilitator and Interpreter agents for real-time translation, Shure IntelliMix View computer-vision framing, and adaptive biophilic audio platforms — is increasingly woven into flagship deployments.

Revenue is generated across four streams: project-based Systems Integration Services (the largest contributor), recurring Managed Services with a 24/7 Follow-the-Sun support model, centralized Global Pricing and Procurement, and Training/Adoption Services. Pricing is quote-driven and not publicly disclosed. Distribution is exclusively direct enterprise engagement through the RBU network — GPA does not use resellers or third-party contractors. The consortium ownership structure, where RBUs collectively own GPA B.V., distinguishes GPA from traditional integrators and from PE-backed roll-ups, with no external institutional investors disclosed.

Name

GPA

Legal name

GPA B.V.

Website

https://thinkgpa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

GPA is a global audiovisual and unified communications systems integrator serving multinational enterprises across 50+ countries through 170+ offices and nearly 30 Regional Business Units, generating over $1.5 billion in annual revenue with 6,500+ in-house professionals.

Ownership category

akta.pro rank

Product category

AV and Unified Communications Systems Integration

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE)

akta.pro secondary industries

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• AV systems integration
• Unified communications deployment
• Enterprise collaboration technology
• Global AV integration
• Video conferencing solutions

Headquarters

HQ city

Breukelen

HQ country

Netherlands

HQ region

Europe

Offices40 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Systems Integration Services: Project-based AV and UC systems integration including design, installation, deployment, testing and quality assurance. Revenue generated from large-scale multinational deployments across 170+ offices globally. Generates over $1.5 billion in annual revenue.
2. Managed Services: Ongoing support services including 24/7 global support, maintenance, monitoring, and Day-Two operations for deployed AV systems. Follow-the-Sun support model across time zones.
3. Global Pricing and Procurement: Centralized procurement services for AV equipment with global pricing coordination, landed cost analysis, and regulatory compliance management across international supply chains.
4. Training and Adoption Services: User training, change management, and technology adoption programs to ensure effective utilization of deployed AV solutions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

GPA designs, deploys, and manages global audiovisual (AV) and unified communications (UC) technology solutions for multinational enterprises. Through nearly 30 Regional Business Units operating 170+ offices in 50+ countries, GPA delivers workplace strategy, design and standards development, global procurement, installation, testing, training, and ongoing managed support for enterprise collaboration environments. The company integrates third-party platforms including Microsoft Teams Rooms, Cisco, Crestron, Shure and Logitech to standardize AV experiences across global office networks.

Product overview

GPA (Global Presence Advantage) is a global audiovisual (AV) and unified communications (UC) systems integrator that operates as a network of approximately 30 Regional Business Units (RBUs) across more than 170 offices in numerous countries worldwide, employing over 6,500 staff. GPA's primary offering is professional integration services for enterprise collaboration technology, encompassing workplace strategy consulting, design and standards development, global procurement and supply chain management, installation and deployment, quality assurance, training and adoption, and ongoing support services. GPA does not manufacture hardware products; instead, it integrates and deploys third-party technology platforms from partners including Cisco, Microsoft (Teams Rooms), Crestron, Shure, Logitech, Neat, and others, tailored to each client's specific requirements. The company's service delivery model combines global standardization with local regional agility, offering standardized repeatable room types alongside bespoke custom-engineered environments for mission-critical spaces such as control rooms, crisis centers, boardrooms, and educational facilities. GPA's go-to-market positioning centers on delivering consistent collaboration experiences across international footprints through its global program management, centralized procurement, and unified support operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Strategy Consultative service helping multinational enterprises develop technology-enabled workplace strategies that align AV and UC investments with hybrid work, real estate and employee experience objectives. The audience is enterprise clients running global workplace transformation programs.
• Design & Standards Development Development of repeatable room design templates, AV/UC standards and documentation for enterprise clients so that meeting, training and collaboration spaces can be consistently replicated across countries. The audience is enterprise clients standardizing global workplace technology.
• Global Pricing and Procurement Centralized procurement service for AV/UC equipment with global pricing coordination, landed cost analysis and regulatory compliance management across international supply chains. The audience is multinational enterprises seeking bulk procurement economics and cross-border tax/import management.
• Planning & Management Program and project management for complex multinational AV and UC deployments, including GPA's Global Program Management Office (GPMO) governance and cross-cultural coordination. The audience is enterprise clients running multi-country technology rollouts.
• Installation & Deployment Physical installation and deployment of AV and UC systems, including AV-over-IP infrastructure, meeting rooms, control rooms and collaboration spaces across enterprise office portfolios. The audience is enterprise clients building or refreshing workplace technology environments globally.
• Testing & Quality Assurance End-to-end testing, commissioning and quality assurance of deployed AV/UC systems to verify performance against GPA's Global Standard Operating Process. The audience is enterprise clients requiring verified, standardized room behaviors across countries.
• Training & Adoption User training, change management and technology adoption programs designed to maximize utilization and ROI of deployed AV and UC solutions. The audience is enterprise clients rolling out new collaboration technology to large workforces.
• Support Services Ongoing managed services including 24/7 Follow-the-Sun support, maintenance, monitoring and Day-Two operations for deployed AV/UC systems across global enterprise environments. The audience is enterprise clients requiring continuous operational support across time zones.

Quantifiable outcome

• Organizations see 30-45% cost savings using standardized deployment bundles like Cisco Express Install
• +5 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability9 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationStrategic technology partnership for Microsoft Teams Rooms deployment. GPA is a certified Microsoft integration partner deploying Teams Rooms solutions globally across 120,000+ spaces. Microsoft AI technologies including Copilot, Facilitator and Interpreter agents are integrated into GPA-deployed meeting environments.
• CiscocoreTechnology or IntegrationStrategic technology partnership for MTR (Microsoft Teams Rooms) certified video devices including Deskpro, Room Bar Pro, and Room Kit EQ. GPA and Cisco co-host AI-Powered Workplace Evolution forums at Cisco Innovation Centers globally.
• CrestroncoreTechnology or IntegrationCrestron Elite Partner status with Gold Level Excellence Award for DM NVX. GPA deploys Crestron control systems, NVX network AV, and DM lite solutions across global enterprise projects.
• ShurecoreTechnology or IntegrationTechnology partnership for audio solutions including IntelliMix Bar Pro, Microflex Advance, ANX4 wireless receiver, and Dante audio networking. Shure and GPA collaborate on hybrid equity and collaboration quality solutions.
• BiampcoreTechnology or IntegrationTechnology partnership for professional audio and video conferencing solutions integrated into GPA enterprise deployments.
• LogitechcoreTechnology or IntegrationGlobal partnership for video conferencing solutions including Rally bar systems and collaboration devices. Logitech and GPA collaborate on hybrid work research and modern workplace solutions.
• SonycoreTechnology or IntegrationTechnology partnership for professional display solutions and imaging technology integrated into GPA AV deployments.
• NeatcoreTechnology or IntegrationTechnology partnership for smart meeting devices with AI-driven auto-framing and intelligent collaboration features for APAC deployments.
• AbsencoreTechnology or IntegrationLED display technology partner providing videowall solutions including 1.5mm pixel pitch displays for immersive visual experiences in flagship office deployments.
• IntelcoreTechnology or IntegrationTechnology partnership for compute platforms and device ecosystem supporting Microsoft Teams Rooms and AI-powered workplace solutions.
• Poly (Plantronics)coreTechnology or IntegrationVideo conferencing technology partnership providing Group series solutions (310, 500, 700) for global enterprise room deployments.
• BarcocoreTechnology or IntegrationTechnology partnership for ClickShare wireless presentation systems enabling easy content sharing in meeting rooms globally.
• Applied Electronics (GPA Canada)coreImplementation/ SI/ Consulting PartnerGPA's Canadian regional business unit serving as the host partner for AI-Powered Workplace Evolution Global Forum kickoff in Toronto at Cisco Innovation Center.
• EnlightVminorStrategic or Co-development PartnerPartnership for Wearable-Free Motion Capture Solution developed with Absen for immersive LED experiences without specialized equipment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AVI-SPL: AVI-SPL is one of the largest global AV systems integrators, headquartered in the US with operations across North America, EMEA, and APAC. It competes head-to-head with GPA for enterprise AV/UC integration contracts and shares the Microsoft Teams Rooms and Cisco deployment partnership profile.
• Diversified: Diversified is a US-headquartered global AV and media technology integrator delivering enterprise collaboration, digital signage, and broadcast solutions. Like GPA, it pursues multi-site enterprise rollouts and is a direct competitor for large corporate AV/UC standardization programs.
• Kinly: Kinly is a leading European-headquartered AV integrator and managed services provider focused on enterprise collaboration. It competes directly with GPA for multinational AV/UC deployment contracts across Europe and increasingly APAC.
• Electrosonic: Electrosonic is a global AV systems integrator with strong presence in control rooms, command centers, and experiential AV environments. It overlaps with GPA in mission-critical and large enterprise segments, including energy/utilities and corporate workplaces.
• HB Communications: HB Communications is a US-based AV/IT systems integrator serving enterprise, education, and public-sector clients. It competes with GPA for unified communications and collaboration deployments, with shared vendor certifications including Microsoft and Cisco.
• Whitlock: Whitlock Group is a US-based AV integrator with enterprise and public-sector focus. It overlaps with GPA in unified communications and digital workplace deployments, particularly for corporate and government clients.

Broad incumbents

• Atea: Atea is a large Nordic IT infrastructure and services provider that has expanded into managed workplace and collaboration services. It is a broader incumbent whose IT-services footprint overlaps with GPA's managed services and UC integration offerings across Northern Europe.
• Computacenter: Computacenter is a UK-headquartered IT services provider with deep enterprise relationships across Europe. Its workplace collaboration and end-user computing practice overlaps with GPA's digital workplace and UC integration services for large enterprise customers.
• Insight Enterprises: Insight Enterprises is a global IT solutions and services provider with a growing collaboration and modern workplace practice. It competes for a portion of GPA's enterprise AV/UC integration and managed services deals, primarily through its hardware-vendor relationships.
• CDW: CDW is a large US-based IT solutions and services company with a substantial collaboration and workplace technology practice. While broader than GPA, it overlaps in enterprise AV/UC deployment, especially for US-headquartered multinationals, with shared Microsoft and Cisco partner status.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gpa-bv
• Instagraminstagram.com/gpa.bv
• Xx.com/gpa_av

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPA