The Third Place

What The Third Place does

The Third Place operates a cloud-based, hospitality-focused SaaS platform purpose-built for brick-and-mortar local businesses. The platform consists of five interconnected modules—Memberships, Events, Marketing Companion, Subscriptions, and E-Commerce—plus a Crowdfunding add-on, all running on a shared, automatically deduplicated customer database that ingests contacts from reservations, POS, private events, and the web. Product mechanics include house accounts (prepaid credits settled in-venue), Guest Journeys (rule-based lifecycle email/text automation), reservation- and purchase-attributed campaign analytics, and self-service member portals for skipping, editing, or canceling subscriptions.

Name

The Third Place

Legal name

The Third Place

Website

https://thethirdplace.is

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Third Place is a San Francisco-based SaaS platform providing membership, event ticketing, marketing automation, subscription, and e-commerce tools for local hospitality businesses—restaurants, wine bars, arts organizations, and retailers—serving 300+ programs across 30+ U.S. states and 5 countries.

Ownership category

akta.pro rank

Product category

Hospitality Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Hospitality software platform
• Membership management software
• Event ticketing platform
• Restaurant email marketing
• Subscription management software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Companion SaaS Subscription: Subscription-based SaaS pricing tiered by contact volume. Free for up to 1,000 contacts, scaling from $60/month to $800/month for larger businesses. Includes email and text marketing capabilities.
2. Crowdfunding Transaction Fees: 5% of funds raised plus payment processing fees (2.9% + $0.30). Uses flexible funding model where any amount raised is retained by the business.
3. Event Ticketing Platform: 2% plus payment processing fee per ticket sold. Lower than competitors like Eventbrite (3.7% + $1.79) and Tock (3% + $0.99).
4. Membership Program Software: Software platform fees for membership management including house accounts, member portals, and communication tools. Pricing based on program complexity and number of locations, with month-to-month flexibility.
5. Subscription Management Platform: SaaS platform for managing product subscriptions with pickup, delivery, and shipping capabilities. Includes fulfillment dashboard and export functions for shipping carriers.
6. E-commerce Platform: Online store builder for local businesses with pickup/delivery scheduling, inventory management, and community discovery features.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Third Place is a cloud-based hospitality software platform that gives local brick-and-mortar businesses an interconnected suite of tools — Memberships, Events, Marketing Companion, Subscriptions, E-Commerce, and Crowdfunding — all built around a unified customer database. The platform helps restaurants, bottle shops, arts organizations, and retail shops turn one-time visitors into recurring members and a community, while automating email/text outreach, event ticketing, and subscription fulfillment.

Product overview

The Third Place is a hospitality software platform designed for local businesses (restaurants, bottle shops, arts organizations, private clubs, retail stores, artisans) consisting of five interconnected modules: Memberships, Events, Marketing Companion, Subscriptions, and E-Commerce. All modules share a unified customer database that enables businesses to group customers by sales, engagement, and other attributes. The platform helps businesses build community, generate recurring revenue, and manage customer relationships through house accounts, event ticketing, email/text marketing, subscription boxes, and online stores.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 8x more repeat visits
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thanx: Restaurant loyalty and guest engagement platform with CRM and marketing automation. Directly competes in the hospitality guest engagement category that overlaps with The Third Place's Marketing Companion and Memberships.
• Popmenu: Restaurant marketing platform combining online ordering, guest communications, and CRM. Directly competes for the same independent restaurant customer with overlapping marketing/loyalty capabilities.
• BentoBox (by Restaurant Brands): Marketing, website, and online ordering platform purpose-built for restaurants. Comparable in targeting independent restaurants with integrated front-of-house and marketing tools.
• SevenRooms: Hospitality CRM and guest experience platform for restaurants, hotels, and nightlife. Most directly comparable peer given its focus on guest data, marketing automation, and loyalty for the same premium-independent restaurant segment.
• Owner.com: All-in-one marketing and online ordering platform for independent restaurants. Comparable in offering website, ordering, and marketing automation to the same SMB restaurant segment.

Broad incumbents

• Shopify: E-commerce platform used by hospitality brands for online stores and subscription boxes. Competes with The Third Place's E-Commerce and Subscriptions modules; The Third Place explicitly contrasts itself against Shopify's 'digital-first brand' orientation.
• Toast: Full restaurant POS platform with marketing, loyalty, and online ordering modules. Broader incumbent whose guest engagement features compete with The Third Place at the high end of the restaurant market.
• Eventbrite: General-purpose event ticketing platform. The Third Place explicitly positions its 2% fee against Eventbrite's 3.7% + $1.79 pricing, making it a named direct competitor in the events ticketing module.
• Tock (by Squarespace): Reservation, events, and prepaid ticketing platform for restaurants. Specifically named by a Third Place customer as one of 'the two most valuable things I use' — directly overlaps with the Events module.
• Klaviyo: Email and SMS marketing automation platform used by restaurants and food brands. Competes with The Third Place's Marketing Companion module for the marketing automation budget, though lacks hospitality-specific features like house accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-third-place-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Third Place