Sunnie

What Sunnie does

Sunnie is a US-based clean-label snack company founded in 2020 in Los Angeles that produces allergen-friendly, prepackaged snacks targeted at health-conscious families. The product portfolio includes 8-pack format snacks (Strawberry Jam, Cocoa, and S'More), classic cheese-style Crackers, and Spreads/Jars, all formulated without top allergens, refined sugars, seed oils, or artificial preservatives and marketed as pediatric nutritionist-approved for balanced nutrition. The branded website positions the assortment around "real, honest-to-goodness ingredients" targeting in-between-meal snacking occasions for children and parents.

The company runs a multi-channel go-to-market: direct-to-consumer e-commerce through its Shopify storefront (sunniesnacks.com) with bundle discounts (15% off Cocoa Snacks) and free shipping on orders of two or more bundles, layered onto a 10% first-order newsletter incentive; wholesale distribution through nationwide Whole Foods Market stores and approximately 500 Target stores with dedicated endcap placement through July 2025; and a community layer via an Awin ambassador program and email marketing. Pricing on DTC is unit/bundle-based, and wholesale pricing operates at standard retailer suggested-retail margins.

Sunnie is an early-stage private company with 1-10 employees founded by two mothers, Katy Tucker and Lisette Howard, and is presently venture-backed. In July 2025 it raised $1 million from Santatera Capital to support operations, inventory, working capital, and growth plans. Earned-media recognition includes Bon Appétit, Mother Magazine, Eat This Not That, and a GHK Awards 2025 placement. Note: a separately-branded "Sunnie" exists as a teen media offshoot of Hello Sunshine (Reese Witherspoon's media company); this profile covers only the snack company.

Name

Sunnie

Legal name

Sunnie

Website

https://feelsunnie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunnie is a Los Angeles-based clean-label snack company founded in 2020 that produces allergen-free, prepackaged snacks, crackers, and spreads for health-conscious families, distributed nationwide via DTC, Whole Foods Market, and approximately 500 Target stores.

Ownership category

akta.pro rank

Product category

Clean-Label Allergy-Friendly Snacks

NAICS

Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Pretzels & Salted Snacks (CRADABAI)

Keywords

• Clean-label snacks
• Allergy-friendly snacks
• Pediatric nutritionist snacks
• Family snack packs
• Natural ingredient crackers

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through sunniesnacks.com website, offering bundle discounts (15% off Cocoa Snacks) and free shipping on 2+ bundles.
2. Wholesale/Retail Distribution: Revenue from selling products through retail partners including Whole Foods and Target stores nationwide.
3. Wholesale Expansion: Nationwide expansion in Whole Foods Market and 500 Target stores generating wholesale revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunnie manufactures and sells clean-label, allergen-free snack products including baked crackers, snack packs, and real-food spreads targeted at families. All products are formulated without top allergens, refined sugars, seed oils, or artificial preservatives, and are pediatric nutritionist-approved for balanced nutrition.

Product overview

Sunnie is a clean-label snack brand focused on allergy-friendly products for families. The company offers a unified portfolio of real-ingredient snacks including Strawberry Jam Snacks, Cocoa Snacks, S'MORE Snacks (all in 8-pack formats), Crackers, and Spreads/Jars. All products are free from top allergens, refined sugars, seed oils, and artificial preservatives. Products are pediatric nutritionist-approved for balanced nutrition and sold at major retailers including Whole Foods and Target stores nationwide, as well as directly through the company's website.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberry Jam Snack - 8 Pack Real ingredient strawberry jam snack in an 8-pack format, part of Sunnie's clean-label snack line free from top allergens, refined sugars, seed oils, and artificial preservatives. Targeted at families seeking allergen-friendly snacks for children.
• Cocoa Snack - 8 Pack Real ingredient cocoa snack in an 8-pack format, allergy-friendly and made without refined sugars, seed oils, or artificial preservatives. Targeted at health-conscious families looking for chocolate-flavored cleaner snack alternatives for children.
• S'MORE Snack - 8 Pack S'more-flavored snack in an 8-pack format, part of Sunnie's clean-label snack collection free from top allergens, refined sugars, seed oils, and artificial preservatives. Targeted at families who want nostalgic snack flavors without compromising ingredient quality.
• Crackers Collection Classic cheese crackers and additional cracker varieties, pediatric nutritionist-approved for balanced nutrition. Part of Sunnie's clean-label baked goods line for families.
• Spreads/Jars Collection Real-food spreads and jarred products for families, positioned alongside Sunnie's snack and cracker lines as complementary pantry items.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• CoachminorGTM or Marketing Partner · 2 March 2026Coach partnered with Hello Sunshine's Sunnie for their 'Explore Your Story' spring 2026 campaign, co-created with Gen Z communities globally. Sunnie participated as a community partner in experiential activations including a college tour and retail events to engage Gen Z audiences.
• Purdue UniversityminorStrategic or Co-development Partner · 10 November 2025Purdue University collaborated with Sunnie at Pause With Purdue event and Sunniefest festival in Dallas to promote STEM education and student wellness, featuring activities, panels, and brand collaborations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partake Foods: Allergy-friendly, free-from cookies and snacks for families, founded by a mom and sold via DTC and major retailers. Nearly identical positioning to Sunnie's allergen-free, family-oriented clean-label snacks.
• Enjoy Life Foods: Leading free-from snack brand (free of top allergens) sold nationwide; now owned by Mondelez. Directly competes with Sunnie's allergen-free snack and cracker category.
• MadeGood Foods: Allergen-friendly, school-safe snacks and crackers for kids and families. Overlaps closely with Sunnie on free-from formulation and the family snacking occasion.
• Simple Mills: Clean-label crackers, cookies, and snacks made with simple ingredients, sold in Whole Foods, Target, and DTC. Direct competitor in the better-for-you cracker and snack set.

Emerging players

• Serenity Kids: Clean-ingredient snacks and foods targeted at children and families, founded by parents. Overlaps on the health-conscious family snacking customer, though more baby/toddler-skewed.
• Bitsy's: Organic, allergy-aware crackers and snacks for kids sold in mainstream retail. Comparable on clean-label kids' snacks and grocery distribution model.
• Once Upon a Farm: Clean-label, organic kids' food and snacks with strong DTC and retail presence. Shares Sunnie's parent-targeted, no-junk positioning.
• Skout Organic: Clean-ingredient, allergen-friendly bars and snacks for families, sold DTC and in retail. Comparable on free-from formulation and family-focused snacking.

Broad incumbents

• Annie's: General Mills-owned brand of organic crackers and kids' snacks (e.g., bunny crackers) sold nationally. A larger incumbent competing for the same better-for-you family cracker shelf.
• Goldfish (Pepperidge Farm): Dominant baked cheese cracker snack for kids, owned by Campbell's. Competes directly for Sunnie's cracker occasion, though without the allergen-free clean-label angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feelsunnie
• Instagraminstagram.com/sunniesnacks
• LinkedInlinkedin.com/company/sunnie-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnie