Sunnie
Sunnie is a Los Angeles-based clean-label snack company founded in 2020 that produces allergen-free, prepackaged snacks, crackers, and spreads for health-conscious families, distributed nationwide via DTC, Whole Foods Market, and approximately 500 Target stores.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunnie does
Sunnie is a US-based clean-label snack company founded in 2020 in Los Angeles that produces allergen-friendly, prepackaged snacks targeted at health-conscious families. The product portfolio includes 8-pack format snacks (Strawberry Jam, Cocoa, and S'More), classic cheese-style Crackers, and Spreads/Jars, all formulated without top allergens, refined sugars, seed oils, or artificial preservatives and marketed as pediatric nutritionist-approved for balanced nutrition. The branded website positions the assortment around "real, honest-to-goodness ingredients" targeting in-between-meal snacking occasions for children and parents.
The company runs a multi-channel go-to-market: direct-to-consumer e-commerce through its Shopify storefront (sunniesnacks.com) with bundle discounts (15% off Cocoa Snacks) and free shipping on orders of two or more bundles, layered onto a 10% first-order newsletter incentive; wholesale distribution through nationwide Whole Foods Market stores and approximately 500 Target stores with dedicated endcap placement through July 2025; and a community layer via an Awin ambassador program and email marketing. Pricing on DTC is unit/bundle-based, and wholesale pricing operates at standard retailer suggested-retail margins.
Sunnie is an early-stage private company with 1-10 employees founded by two mothers, Katy Tucker and Lisette Howard, and is presently venture-backed. In July 2025 it raised $1 million from Santatera Capital to support operations, inventory, working capital, and growth plans. Earned-media recognition includes Bon Appétit, Mother Magazine, Eat This Not That, and a GHK Awards 2025 placement. Note: a separately-branded "Sunnie" exists as a teen media offshoot of Hello Sunshine (Reese Witherspoon's media company); this profile covers only the snack company.
Sunnie firmographics
Firmographics- Name
- Sunnie
- Legal name
- Sunnie
- Website
- https://feelsunnie.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sunnie is a Los Angeles-based clean-label snack company founded in 2020 that produces allergen-free, prepackaged snacks, crackers, and spreads for health-conscious families, distributed nationwide via DTC, Whole Foods Market, and approximately 500 Target stores.
- Ownership category
- akta.pro rank
Sunnie industry classification
Industry- Product category
- Clean-Label Allergy-Friendly Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Pretzels & Salted Snacks (CRADABAI)
Keywords
Where Sunnie is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Sunnie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through sunniesnacks.com website, offering bundle discounts (15% off Cocoa Snacks) and free shipping on 2+ bundles.
- Wholesale/Retail Distribution: Revenue from selling products through retail partners including Whole Foods and Target stores nationwide.
- Wholesale Expansion: Nationwide expansion in Whole Foods Market and 500 Target stores generating wholesale revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bundle discount on 2+ items |
| Transaction based/ take rate | Pay-as-you-go | Wholesale/retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sunnie product offering
Product offeringCore offering
Sunnie manufactures and sells clean-label, allergen-free snack products including baked crackers, snack packs, and real-food spreads targeted at families. All products are formulated without top allergens, refined sugars, seed oils, or artificial preservatives, and are pediatric nutritionist-approved for balanced nutrition.
Product overview
Sunnie is a clean-label snack brand focused on allergy-friendly products for families. The company offers a unified portfolio of real-ingredient snacks including Strawberry Jam Snacks, Cocoa Snacks, S'MORE Snacks (all in 8-pack formats), Crackers, and Spreads/Jars. All products are free from top allergens, refined sugars, seed oils, and artificial preservatives. Products are pediatric nutritionist-approved for balanced nutrition and sold at major retailers including Whole Foods and Target stores nationwide, as well as directly through the company's website.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberry Jam Snack - 8 Pack Real ingredient strawberry jam snack in an 8-pack format, part of Sunnie's clean-label snack line free from top allergens, refined sugars, seed oils, and artificial preservatives. Targeted at families seeking allergen-friendly snacks for children.
- Cocoa Snack - 8 Pack Real ingredient cocoa snack in an 8-pack format, allergy-friendly and made without refined sugars, seed oils, or artificial preservatives. Targeted at health-conscious families looking for chocolate-flavored cleaner snack alternatives for children.
- S'MORE Snack - 8 Pack S'more-flavored snack in an 8-pack format, part of Sunnie's clean-label snack collection free from top allergens, refined sugars, seed oils, and artificial preservatives. Targeted at families who want nostalgic snack flavors without compromising ingredient quality.
- Crackers Collection Classic cheese crackers and additional cracker varieties, pediatric nutritionist-approved for balanced nutrition. Part of Sunnie's clean-label baked goods line for families.
- Spreads/Jars Collection Real-food spreads and jarred products for families, positioned alongside Sunnie's snack and cracker lines as complementary pantry items.
Companies that use Sunnie
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Sunnie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sunnie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- CoachminorCoach partnered with Hello Sunshine's Sunnie for their 'Explore Your Story' spring 2026 campaign, co-created with Gen Z communities globally. Sunnie participated as a community partner in experiential activations including a college tour and retail events to engage Gen Z audiences.
- Purdue UniversityminorPurdue University collaborated with Sunnie at Pause With Purdue event and Sunniefest festival in Dallas to promote STEM education and student wellness, featuring activities, panels, and brand collaborations.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sunnie competitors and assessment
Company assessmentDirect peers
- Partake Foods: Allergy-friendly, free-from cookies and snacks for families, founded by a mom and sold via DTC and major retailers. Nearly identical positioning to Sunnie's allergen-free, family-oriented clean-label snacks.
- Enjoy Life Foods: Leading free-from snack brand (free of top allergens) sold nationwide; now owned by Mondelez. Directly competes with Sunnie's allergen-free snack and cracker category.
- MadeGood Foods: Allergen-friendly, school-safe snacks and crackers for kids and families. Overlaps closely with Sunnie on free-from formulation and the family snacking occasion.
- Simple Mills: Clean-label crackers, cookies, and snacks made with simple ingredients, sold in Whole Foods, Target, and DTC. Direct competitor in the better-for-you cracker and snack set.
Emerging players
- Serenity Kids: Clean-ingredient snacks and foods targeted at children and families, founded by parents. Overlaps on the health-conscious family snacking customer, though more baby/toddler-skewed.
- Bitsy's: Organic, allergy-aware crackers and snacks for kids sold in mainstream retail. Comparable on clean-label kids' snacks and grocery distribution model.
- Once Upon a Farm: Clean-label, organic kids' food and snacks with strong DTC and retail presence. Shares Sunnie's parent-targeted, no-junk positioning.
- Skout Organic: Clean-ingredient, allergen-friendly bars and snacks for families, sold DTC and in retail. Comparable on free-from formulation and family-focused snacking.
Broad incumbents
- Annie's: General Mills-owned brand of organic crackers and kids' snacks (e.g., bunny crackers) sold nationally. A larger incumbent competing for the same better-for-you family cracker shelf.
- Goldfish (Pepperidge Farm): Dominant baked cheese cracker snack for kids, owned by Campbell's. Competes directly for Sunnie's cracker occasion, though without the allergen-free clean-label angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunnie social profiles
Digital presenceSunnie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunnie leadership team
Management profileNumber of profiles
Profiles2 records
Sunnie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunnie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunnie
What does Sunnie do?
Sunnie manufactures and sells clean-label, allergen-free snack products including baked crackers, snack packs, and real-food spreads targeted at families. All products are formulated without top allergens, refined sugars, seed oils, or artificial preservatives, and are pediatric nutritionist-approved for balanced nutrition.
Is Sunnie a public or private company?
Sunnie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sunnie founded?
Sunnie was founded in 2020. It employs 1 to 10 people.
Where is Sunnie based?
Sunnie is headquartered in Los Angeles, United States, in the North America region.
How does Sunnie make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and wholesale Expansion.
Who are Sunnie's main competitors?
Direct peers on record are Partake Foods, Enjoy Life Foods, MadeGood Foods and Simple Mills. Emerging players are Serenity Kids, Bitsy's, Once Upon a Farm and Skout Organic. Broad incumbents are Annie's and Goldfish (Pepperidge Farm).
Does Sunnie have an API?
No public API is recorded for Sunnie.
What industry is Sunnie in?
Sunnie's product category is Clean-Label Allergy-Friendly Snacks. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of AFAIAFAF, Gluten-Free & Allergen-Friendly Bakery Wholesale. Its NAICS code is 311821 and its SIC code is 2052.