What JETSET Pilates does

JETSET Pilates is a Miami-headquartered boutique fitness franchise operating a single-concept Reformer Pilates offering across the U.S., U.K., and Australia. Founded in 2010 and franchising since 2022, the company runs a 50-minute high-intensity, low-impact group workout on custom-designed Pilates reformer machines featuring platform eyelets and rope cabling, choreographed to DJ-curated playlists. The product portfolio is narrow by design: a flagship JETSETter class, plus Fundamentals, Upper + Core, Lower + Core, and a mat-based variant, sold primarily through monthly unlimited autopay memberships, 30-day class packs, and introductory offers at studios averaging approximately $1.13 million in annual systemwide revenue per location in 2025.

The company operates a hybrid model combining company-owned and franchisee-operated studios in luxury mixed-use developments and affluent neighborhoods. As of Q1 2026, more than 60 studios were open systemwide across 350+ awarded territories, with franchisees required to commit $525,540-$749,575 per unit. Corporate revenue streams include initial franchise fees, ongoing royalties and ad fund contributions, and merchandise (primarily grip socks). Technology is a thin layer on top of third-party infrastructure: a proprietary iOS/Android app for booking and membership management integrates with the MINDBODY platform, with no public API or developer surface. Operational and franchise development are supported by a November 2025 global headquarters in Miami's Wynwood district and a Training and Innovation Center in South Beach for instructor certification.

The customer base is consumer long-tail, targeting affluent health-conscious professionals and fitness enthusiasts in premium locations, with the franchise partner segment as the secondary business customer. Distribution is physical retail (1,500-2,500 square foot studios with 13-18 reformers each) complemented by digital booking channels. Recent momentum includes a December 2024 strategic investment from Purchase Capital, accelerated 2026 U.S. market entries in Missouri, Texas, Atlanta, and New Mexico, and a planned London launch, alongside brand visibility in Forbes, Harper's Bazaar, and Ocean Drive.

Name

JETSET Pilates

Legal name

JETSET Pilates LLC

Website

https://jetsetpilates.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

JETSET Pilates is a Miami-based boutique Reformer Pilates franchise founded in 2010, operating 60+ studios across the U.S., U.K., and Australia with 350+ awarded territories. It delivers a signature 50-minute group workout on custom reformers to affluent fitness consumers, generating approximately $1.13M in systemwide average unit volume per studio.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

Keywords

• Boutique pilates studios
• Reformer pilates classes
• Fitness franchise operations
• Pilates instructor training
• Premium group fitness

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Studio Memberships: Monthly unlimited autopay memberships and class package sales at individual studio locations. Members can freeze accounts for up to 3 months with $25/month fee. Classes non-transferable between locations.
2. Class Packages: 30-day class packs (4 or 8 classes), one-time purchases that do not roll over month to month. Per-class cost decreases with larger packages.
3. Franchise Fees: Initial franchise investment of $525,540-$749,575 from franchise partners. Additional franchise development fees for multi-unit operators.
4. Franchise Royalty: Ongoing royalty fees from franchise operators based on franchise agreement terms. 2025 systemwide average unit volume approximately $1.13 million.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

JETSET Pilates operates a boutique Reformer Pilates studio franchise offering signature 50-minute high-intensity, low-impact full-body classes on custom-designed JETSET reformer machines. The business generates revenue through consumer class memberships and class packs, and through selling franchise rights to entrepreneurs who open and operate JETSET-branded studios in the U.S., U.K., and Australia.

Product overview

JETSET Pilates is a boutique fitness franchise offering a single, unified concept centered on its signature 50-minute Reformer Pilates workout experience. The product portfolio consists of the JETSETter™ Reformer as the flagship class, complemented by JETSET Fundamentals (beginner), JETSET Upper + Core, JETSET Lower + Core, and JETSET On The Mat™ as class variants. The offering also includes a mobile app for booking and account management, and the company operates a franchise model enabling entrepreneurs to open studio locations. The company was founded in 2010, began franchising in 2022, and has grown to over 350 studios across the U.S., U.K., and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• JETSETter Reformer Class

Quantifiable outcome

• 2025 systemwide average unit volume of approximately $1.13 million
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• BEROminorGTM or Marketing Partner · 23 January 2026Global partnership announced between BERO and boutique fitness brands including JETSET Pilates, with BERO positioned as official non-alcoholic beer partner for Barry's.
• SephoraminorGTM or Marketing Partner · 17 December 2025Co-located tenant at Lake Nona West lifestyle destination in Orlando, Florida opening 2026. Sephora and JETSET Pilates expanding beauty and wellness experiences at the mixed-use development.
• BODYWELLEminorStrategic or Co-development Partner · 22 October 2025Miami Beach wellness clinic founded by Dr. Alonso Martin hosted joint wellness event featuring JETSET Pilates classes, skincare, and EMSella treatments to promote integrative health and community connection.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Y7 Studio: Premium boutique fitness brand focused on music-driven, candlelit group classes with a hip, upscale brand aesthetic. Targets the same millennial/Gen-X affluent urban consumer with a similar price-point and experience-led positioning.
• SLT: Boutique Lagree/Megaformer-based Pilates studio chain with a premium, urban positioning. Directly competes for the affluent urban professional seeking 50-minute high-intensity low-impact workouts.
• Pure Barre: Established barre-based boutique fitness franchise with hundreds of studios, owned by Xponential Fitness. Competes for the same time-constrained, affluent female-skewing consumer seeking low-impact, results-driven workouts.
• Solidcore: Boutique fitness brand built around a proprietary reformer-style machine, with a national studio footprint. Highly comparable concept, target demographic, and small-group, high-intensity positioning.
• Club Pilates: Largest Pilates franchise in the U.S. with 700+ studios offering group Reformer Pilates classes in a similar boutique, membership-based model. Most directly comparable competitor targeting overlapping middle-to-upper-income consumers.

Broad incumbents

• Xponential Fitness: Public franchisor of multiple boutique fitness brands including Club Pilates, CycleBar, StretchLab, and Row House. Closest public comp for the franchise-of-brands model JETSET could evolve into and a benchmark for franchise unit economics.
• F45 Training: Global functional training franchise with a comparable group-class, premium studio model and international footprint. Useful comp for franchise sales velocity, training infrastructure, and international expansion playbook.
• Barry's: Iconic boutique fitness brand with premium pricing, urban flagship locations, and a strong brand identity in the affluent consumer segment. Comparable positioning, demographic, and music-driven studio experience.
• Orangetheory Fitness: Largest U.S. boutique group fitness franchise with thousands of studios globally. Comparable franchise scale, recurring membership model, and corporate-vs-franchisee support infrastructure benchmarks.

Emerging players

• Lagree Fitness: Pilates-adjacent Megaformer format with an expanding studio footprint and growing licensee network. Comparable workout modality and consumer demographic with somewhat less mature franchise infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jetset-pilates

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JETSET Pilates