Y7 Studio
Y7 Studio is a privately held boutique fitness company operating 8 heated candlelit yoga studios across NYC, Los Angeles, and Austin, plus a digital subscription platform, teacher training program, and apparel shop serving individual yoga and wellness consumers.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Y7 Studio does
Y7 Studio is a privately held boutique fitness company founded in 2013 by Sarah Larson Levey and headquartered in New York City. The company operates 8 heated candlelit yoga studios across three US metros — six in New York City (Greenwich Village, Flatiron, Upper East Side, East Village, Williamsburg, Park Slope), one in Los Angeles (Silver Lake), and one in Austin (South Lamar) — plus a global digital streaming subscription. Its signature format, WeFlowHard® Vinyasa, is a 60-minute class structured as three repeated sequences: a slow alignment round, a breath-to-movement round, and a self-directed "Flow On Your Own" portion. Studios operate at 80-90°F using infrared heating technology and feature beat-driven music playlists choreographed to movement, with no mirrors, positioning the brand as an alternative to traditional yoga studios.
The core technology stack is light on proprietary infrastructure: a streaming platform hosting 350+ on-demand classes (432 videos total) filmed daily in NYC, MindBody for class reservations and membership management, and TSYS for payment processing. Product portfolio spans seven class formats (WeFlowHard Vinyasa, Power Vinyasa, Sculpt, Slow Burn, Focused Flow, Listen + Flow, and Breathwork + Cold Plunge), a digital subscription at $19.99/mo introductory pricing with a 14-day free trial, a 200-hour Yoga Alliance RYT-200 teacher training program ($2,700-$3,000), continuing education toward 300-hour certification, and a branded apparel e-commerce store. Studio memberships range from $99-$209/mo and include bundled digital access, creating a hybrid IRL-plus-at-home model.
Revenue mechanics are split across four streams: studio memberships and class packages (subscription and unit-priced), digital subscriptions, teacher training tuition, and merchandise. Distribution is omnichannel via physical studios (primary), a self-serve digital subscription with 14-day free trial, and an e-commerce storefront. The go-to-market motion is community-led and product-led, driven by social media presence (Instagram, TikTok, Facebook, Twitter, LinkedIn, Pinterest), earned media in Vogue and Harper's Bazaar, celebrity visibility (Meghan Markle, Olivia Wilde), and a community outreach program (Freedom to Flow). The company has served 325,000+ customers since founding, holds a 4.92/5 rating across 50,000+ digital reviews, and was ranked No. 80 on Inc. Magazine's 2018 fastest-growing private companies list.
Y7 Studio firmographics
Firmographics- Name
- Y7 Studio
- Legal name
- Y7 Studio LLC
- Website
- https://y7-studio.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Y7 Studio is a privately held boutique fitness company operating 8 heated candlelit yoga studios across NYC, Los Angeles, and Austin, plus a digital subscription platform, teacher training program, and apparel shop serving individual yoga and wellness consumers.
- Ownership category
- akta.pro rank
Y7 Studio industry classification
Industry- Product category
- Boutique Yoga & Fitness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)
Keywords
Where Y7 Studio is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Y7 Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Studio Classes: Per-class and membership-based revenue from physical studio locations. Customers purchase individual class packages, unlimited memberships, or limited-class memberships. Class packages range from single classes to 45-packs with varying expiration periods.
- Digital Subscriptions: Monthly subscription for unlimited on-demand access to 350+ digital classes. Introductory pricing at $19.99/mo. All studio memberships include unlimited digital access as a benefit.
- Teacher Training: 200-hour Yoga Alliance accredited teacher training program. Early bird pricing at $2,700, full price $3,000. Payment plans available (6 interest-free payments of $500 or 36-month plans as low as $104/mo). Includes scholarship opportunities for BIPOC individuals.
- Merchandise/Apparel: Online store selling apparel and accessories through shop.y7-studio.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NYC Drop-in Classes |
| Unit Pricing | Pay-as-you-go | LA and ATX Drop-in Classes |
| Subscription | Monthly | Digital Membership |
| Subscription | Monthly | Studio Membership with Digital Access |
| Subscription | Monthly | WeFlowHard Membership (NYC) |
| Subscription | Monthly | Unlimited Membership (NYC & LA) |
| Subscription | Monthly | Austin Membership |
| Subscription | Monthly | LA WeFlowHard Membership |
| Subscription | Monthly | LA 4-Class Membership |
| Unit Pricing | Pay-as-you-go | New Client Special |
| One time/ perpetual license | Pay-as-you-go | 200-Hour Teacher Training |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Y7 Studio product offering
Product offeringCore offering
Y7 Studio operates heated, candlelit, music-driven yoga and fitness classes through 8 physical studios in NYC, LA, and Austin, supplemented by a digital streaming subscription offering 350+ on-demand classes. Its signature WeFlowHard® vinyasa format pairs three repeated sequences with curated playlists in mirror-free, infrared-heated (80–90°F) rooms. The company also runs a Yoga Alliance RYT-200 teacher training program, continuing education courses, and a branded apparel e-commerce store.
Product overview
Y7 Studio operates as a boutique fitness company offering heated candlelit yoga and fitness classes. The core product portfolio consists of in-studio (IRL) and digital class formats — including signature WeFlowHard® Vinyasa, Power Vinyasa, Sculpt, Focused Flow, Slow Burn, Listen + Flow, and Breathwork + Cold Plunge — accessible through studio memberships, a digital at-home streaming subscription, and class credit packages. Supporting revenue streams include a 200-Hour RYT-200 Teacher Training program (available in hybrid NYC and fully virtual formats), Continuing Education courses building toward a 300-hour advanced certification, and an apparel/accessories e-commerce shop.
Differentiator
Problem solved
Functional benefit
Brands
- WeFlowHard: Y7's signature heated vinyasa yoga class format featuring beat-bumping music, candlelit rooms, and infrared-heated studios.
Products and services
- WeFlowHard® Vinyasa
Quantifiable outcome
- 4.92/5 rating from 50,000+ reviews for digital platform
- +2 more outcomes
Companies that use Y7 Studio
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Y7 Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Y7 Studio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Costa CoffeeminorY7 partnered with Costa Coffee for 'Sip and Flow' experience - a collaborative event combining coffee with yoga classes. Class titled 'Y7 STUDIO X COSTA COFFEE: SIP AND FLOW WITH AMANDA V' featured in digital class library.
- Music Labels and PublisherscoreY7 partners with music labels, publishers, and publishing rights organizations for music licensing. Anonymized usage information of music plays is shared with partnered Content Owners. Music is integral to the class experience with curated playlists driving the practice.
- MindBody InccoreMindBody provides payment processing and studio management technology. Y7 uses MindBody for class reservations, membership management, and payment processing. MindBody handles payment card information in accordance with their privacy policy.
- TSYS (Total System Services LLC)coreTSYS processes all payments made via the Y7 Service as part of the payment infrastructure alongside MindBody.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Y7 Studio competitors and assessment
Company assessmentDirect peers
- CorePower Yoga: Largest US heated vinyasa yoga chain with ~200 studios. Closest direct competitor on format (heated, power vinyasa), pricing tiers, and teacher training programs; Y7 operates at a smaller, more boutique scale in overlapping geographies.
- SoulCycle: Iconic boutique fitness brand operating premium indoor cycling studios with music-driven, instructor-led classes. Comparable on community-led GTM, premium membership pricing, and celebrity-driven brand building, though format is cycling rather than yoga.
- Modo Yoga: International hot yoga franchise with multiple studios across the US and Canada. Closely comparable heated vinyasa format, teacher training programs, and community/DEI positioning, though larger and more franchise-driven than Y7.
- Hot 8 Yoga: Premium heated yoga studio chain with multiple US locations. Directly comparable on heated vinyasa format, infrared-heated rooms, unlimited membership pricing, and digital class offerings — operating in similar LA market as Y7.
Broad incumbents
- Barry's Bootcamp: Global boutique fitness incumbent known for premium HIIT studios and a strong digital offering. Comparable on premium positioning, music-driven in-studio experience, multi-city footprint, and digital subscription extension of in-person brand.
- Peloton: Public connected-fitness incumbent with massive digital content library and native app experience. Overlaps with Y7 on premium subscription pricing, instructor-led video classes, and music-driven workouts, but at a vastly larger scale and with hardware attachment.
- YogaWorks: Long-standing multi-location yoga chain with both studios and digital subscription. Comparable on membership-based studio model, teacher training programs, and digital extension, though operates at a more traditional yoga positioning versus Y7's boutique-music identity.
Emerging players
- Alo Moves: Digital-first yoga and wellness platform backed by Alo Yoga. Comparable on at-home streaming subscription, instructor-led class formats, and music-driven production values, but operates primarily as a digital property rather than a brick-and-mortar-plus-digital hybrid like Y7.
- Glo (YogaGlo): Premium online yoga and meditation subscription platform. Direct overlap on digital subscription model, on-demand class library, and teacher-led content; competes head-to-head for at-home yoga subscribers who might otherwise choose Y7's $19.99/mo digital offering.
- Sky Ting: NYC-based boutique yoga studio with strong digital subscription offering. Directly comparable on NYC real estate footprint, music-curated vinyasa classes, and emerging digital platform; smaller scale but competing in Y7's home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Y7 Studio social profiles
Digital presenceY7 Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Y7 Studio leadership team
Management profileNumber of profiles
Profiles3 records
Y7 Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Y7 Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Y7 Studio
What does Y7 Studio do?
Y7 Studio operates heated, candlelit, music-driven yoga and fitness classes through 8 physical studios in NYC, LA, and Austin, supplemented by a digital streaming subscription offering 350+ on-demand classes. Its signature WeFlowHard® vinyasa format pairs three repeated sequences with curated playlists in mirror-free, infrared-heated (80–90°F) rooms. The company also runs a Yoga Alliance RYT-200 teacher training program, continuing education courses, and a branded apparel e-commerce store.
Is Y7 Studio a public or private company?
Y7 Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Y7 Studio founded?
Y7 Studio was founded in 2013. It employs 251 to 500 people.
Where is Y7 Studio based?
Y7 Studio is headquartered in New York, United States, in the North America region.
How does Y7 Studio make money?
Four revenue lines are on record. Studio Classes are the primary driver. The others are digital Subscriptions, teacher Training and merchandise/Apparel.
Who are Y7 Studio's main competitors?
Direct peers on record are CorePower Yoga, SoulCycle, Modo Yoga and Hot 8 Yoga. Broad incumbents are Barry's Bootcamp, Peloton and YogaWorks. Emerging players are Alo Moves, Glo (YogaGlo) and Sky Ting.
Does Y7 Studio have an API?
No public API is recorded for Y7 Studio.
What industry is Y7 Studio in?
Y7 Studio's product category is Boutique Yoga & Fitness Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAG, Power Yoga & Athletic Yoga Conditioning. Its NAICS code is 71394 and its SIC code is 7997.