What Geocode does

Geocode Co., Ltd. (株式会社ジオコード) is a Tokyo-headquartered, Tokyo Stock Exchange Standard Market-listed (ticker 7357) web marketing and sales technology company that operates two integrated business divisions. The Web Marketing division provides organic marketing (SEO, AIO, LLMO, and content marketing), website production, and full-funnel internet advertising services across Google, Yahoo, LINE, Meta, TikTok, Microsoft, and YouTube platforms. The Cloud Sales Tech division sells proprietary SaaS products, principally Next SFA/CRM (an integrated SFA, CRM, MA, and BI platform with AI-powered conversation recording and analysis) and Next IC Card (cloud-based attendance, transportation expense, and expense management). The company positions itself as a one-stop-shop covering the full customer lifecycle from acquisition through conversion to back-office operations, with all service capabilities delivered through in-house teams rather than outsourced partners.

The business model blends subscription-based SaaS revenue (monthly recurring fees for Next SFA/CRM and Next IC Card, the latter with a 98.6% customer retention rate as of March 2025) with services revenue from SEO, web development, and advertising management contracts. Management discloses that 90% of revenue is recurring or stock-type, supported by 800+ continuing client relationships. Go-to-market is hybrid: a direct sales team targets mid-market and enterprise clients in Tokyo and Osaka, an inside sales function handles inbound SMB demand, and a content-marketing-driven inbound engine (built on four owned-media publications) generates qualified leads. Distribution is supported by top-tier partner credentials including Google Premier Partner (top 3% in Japan, 5 consecutive years), LINE Yahoo Sales Partner Select (4 consecutive terms), and Microsoft Advertising Select Partner, alongside ISO 27001 certification covering both Tokyo and Osaka operations.

Geocode serves a horizontally diversified Japanese customer base across IT, e-commerce, healthcare, manufacturing, finance, automotive, and consulting, with named clients including Vision, Market Enterprise, Wiz, Sumitomo Electric Information Systems, Nexway, and Taihei Densetsu. The company is led by founder and CEO Daisuke Haraguchi (原口大輔), employs 129 full-time staff (as of March 1, 2025), and operates from headquarters in Shinjuku Miraina Tower with a Kansai branch in Osaka and a research and development office in Shizuoka. Recent activity includes three acquisitions in December 2025 (Tria, TRIA Group, and Minimalistic) and a May 2026 product launch of an AI case update feature for Next SFA/CRM, suggesting an active inorganic and product expansion strategy.

Name

Geocode

Legal name

株式会社ジオコード (Geocode Co., Ltd.)

Website

https://geo-code.co.jp

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Geocode (TSE Standard: 7357) is a Tokyo-listed web marketing and SaaS company that provides SEO, paid advertising, and website production services alongside proprietary SFA/CRM (Next SFA/CRM) and attendance management (Next IC Card) products to Japanese mid-market and enterprise clients.

Ownership category

akta.pro rank

Product category

Web Marketing & Sales Technology Services

NAICS

Direct Mail Advertising (54186)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Web marketing services
• Search engine optimization
• Internet advertising management
• Sales automation software
• Website development services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Marketing Services (SEO/Advertising/Web Development): One-time project fees and recurring service fees for SEO consulting, content marketing, web advertising management, and web development services. The company reports that 90% of revenue is recurring/stock-type, with over 800 continuing client relationships.
2. SaaS Products (Next SFA/CRM, Next IC Card): Monthly subscription fees for cloud-based sales automation and attendance management SaaS products. Includes setup, data migration, and manual creation support at no additional cost. Customer retention rate of 98.6% as of March 2025.
3. Advertising Agency Services: Fees based on advertising spend management across Google, Yahoo!, Instagram, and other platforms. Revenue derived from media spending handled on behalf of clients plus management fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Geocode provides integrated web marketing and sales technology services to Japanese businesses, encompassing organic marketing (SEO, AIO/LLMO), website development, internet advertising management across major platforms, and proprietary cloud SaaS products including Next SFA/CRM (integrated sales force automation, CRM, marketing automation, and BI platform) and Next IC Card (cloud-based attendance, transportation expense, and expense management). The company offers a one-stop-shop covering the full customer journey from lead acquisition through to sales pipeline management and back-office operations.

Product overview

Geocode is a Web Marketing and Sales Tech company listed on the Tokyo Stock Exchange Standard Market (Securities Code: 7357). The company operates two main divisions: (1) the AI Optimization/SEO/Web Development division providing organic marketing (SEO, AIO, LLMO), website production, and internet advertising services across all major platforms (Google, Yahoo, Instagram, etc.); and (2) the Cloud Sales Tech division offering proprietary SaaS products — ネクストSFA/CRM (integrated SFA/CRM/MA/BI platform) and ネクストICカード (cloud-based attendance and expense management tool). Together, these products and services enable clients to manage the full customer acquisition and conversion lifecycle — from organic traffic and paid advertising through to sales pipeline management, customer retention, and back-office operations — within a single vendor relationship.

Differentiator

Problem solved

Functional benefit

Brands

• ネクストSFA/CRM: SFA/CRM/MA/BI一体型の営業支援・顧客管理ツール
• ネクストICカード
• SEOマガジン
• Web広告マガジン
• Web制作マガジン
• SFA JOURNAL

Products and services

• Next SFA/CRM (ネクストSFA/CRM) An integrated SFA/CRM/MA/BI cloud SaaS platform that combines sales force automation, customer relationship management, marketing automation, and business intelligence. Features AI-powered conversation recording and analysis, lead scoring, case management, email bulk delivery, form generation, and reporting. Designed to support the full sales cycle from lead acquisition through deal closing for Japanese SMBs and enterprises.
• Next IC Card (ネクストICカード) A cloud-based SaaS tool for attendance management, transportation expense reimbursement, and general expense reconciliation. Automates attendance tracking, travel expense claims, and receipt processing to reduce administrative workload for employees and finance teams.
• Organic Marketing (SEO/AIO/LLMO) (オーガニックマーケティング) Organic marketing service encompassing SEO strategy, AI-based content optimization (AIO), Large Language Model Optimization (LLMO), content marketing, and UI/UX improvements. Focused on driving search-engine traffic and conversions without paid advertising. Supported 4,500+ consulting clients with 4,673 cumulative SEO optimization sites and a 20.07% top-5 keyword ranking improvement rate.
• Web Development (Web制作) Website development service including corporate sites, landing pages, owned media platforms, and recruitment sites. Geocode provides end-to-end web production with SEO, AIO, LLMO, UI/UX design, and content creation as standard inclusions. 5,067+ websites produced to date.
• Internet Advertising (Web広告) Internet advertising management service covering all major performance-based ad formats: search (Google, Yahoo), display, DSP, SNS (Instagram, TikTok, X, LINE), video, affiliate, native, and influencer marketing. Geocode holds top-tier partner status with Google (Premier Partner), LINE Yahoo (Select Partner), Microsoft Advertising (Select Partner), and Meta. 1,500+ companies and 4,000+ accounts managed with 16+ years of operational experience.

Quantifiable outcome

• Customer retention rate 98.6% for Next SFA/CRM (March 2025)
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• GooglecoreTechnology or Integration · 1 March 2026Geocode is certified as a Google Premier Partner (top 3% in Japan) for 5 consecutive years. This partnership provides access to Google's advertising platform, training resources, and support. The company has been recognized in Google Premier Partner Awards for 5 consecutive terms as a finalist.
• LINE YahoocoreTechnology or Integration · 1 November 2025Geocode holds LINE Yahoo Sales Partner 'Select' status (4 consecutive terms/2 years) and has obtained the Ads Operation Badge. This partnership enables the company to access LINE Yahoo advertising platforms and resources while meeting strict criteria for customer growth and service quality.
• Microsoft AdvertisingmajorTechnology or Integration · 1 January 2025Geocode has been certified as a Partner in the Microsoft Advertising Partner Program, enabling access to Microsoft advertising platforms including Bing and other Microsoft properties.
• Meta (Facebook/Instagram)majorTechnology or IntegrationMeta Business Partners certified partner for Facebook and Instagram advertising, enabling comprehensive social media advertising services.
• X (Twitter)majorTechnology or IntegrationX advertising certified agency status, enabling Twitter/X advertising services.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot, Inc. Global CRM, SFA, and marketing-automation platform competing head-to-head with Next SFA/CRM; while not Japan-specialized, its freemium go-to-market and inbound content engine directly overlap with Geocode's integrated SFA + MA + BI offering.
• Salesforce, Inc. Global CRM/SFA incumbent whose Sales Cloud and Einstein AI compete with Next SFA/CRM; localization in Japan and AI bundling create sustained competitive pressure on Geocode's SaaS line, particularly in enterprise deals.
• Money Forward, Inc. Listed Japanese SaaS company that evolved from a single finance/HR product into an integrated business platform—useful peer benchmark for Geocode's strategy of moving clients from agency services into recurring SaaS (Next SFA/CRM, Next IC Card).

Emerging players

• Repro Inc. Japanese marketing-automation and customer-data platform startup focused on web/app engagement, conversion optimization, and user analytics—an emerging SaaS peer whose CX/Marketing Automation stack overlaps with parts of Next SFA/CRM's MA and BI capabilities.
• Kaizen Platform, Inc. Japanese SaaS platform for website and landing-page conversion-rate optimization; directly overlaps with Geocode's LPO-award-winning web production and conversion-optimization services for the same Japan mid-market segment.

Direct peers

• D.A. Consortium Inc. Listed Japanese digital advertising agency providing internet advertising, SEO, and data-driven marketing solutions—directly comparable to Geocode's web advertising and SEO service lines serving B2B and D2C clients.
• Digital Holdings Co., Ltd. Tokyo-listed Japanese digital advertising and marketing holding company (parent of Septeni) offering web advertising, creative, and data-driven marketing services across the same client base and channels (Google, Yahoo, Meta) as Geocode.
• Adways Inc. Listed Japanese digital marketing and advertising technology company operating affiliate, video advertising, and integrated digital marketing services—overlapping with Geocode's performance advertising and affiliate offerings.
• Macromill, Inc. Listed Japanese digital marketing research and data analytics firm serving overlapping B2B client needs in marketing intelligence, attribution, and ROI measurement—comparable to Geocode's data analytics and SEO/AIO reporting stack.
• FreakOut Holdings, Inc. Listed Japanese digital advertising platform company specializing in DSP/programmatic buying and integrated digital marketing—comparable to Geocode's performance advertising management and multi-platform campaign capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GeoCodePR
• Facebookfacebook.com/geocode.jp
• LinkedInlinkedin.com/company/geocode-co-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geocode