Bean and Goose

What Bean and Goose does

Bean and Goose is an Irish artisan chocolate maker headquartered in Gorey, County Wexford, founded in 2014 by sisters Karen and Natalie Keane. The company produces handcrafted bean-to-bar chocolate using single-origin cacao sourced from the Esmeraldas region of Ecuador through an exclusive partnership with Original Beans, supporting its no-plastic, recyclable or compostable packaging stance and its working-toward-B-Corp positioning. The product portfolio includes 70g topography-inspired bars and 18g cafe bars, 500g to 1.5kg sharing slabs designed to be cracked with the company's Irish-oak Hammer of Joy, six time-of-day Hot Chocolate Rituals (Classic, Daybreak, Deep Thought, Twilight, Fireside, Nightfall), build-your-own gift and ritual boxes, and B2B hospitality lines (couverture drops, bake-stable batons, in-room islands, sharing slabs).

Name

Bean and Goose

Legal name

Bean and Goose Ltd

Website

https://beanandgoose.ie

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bean and Goose is an Irish artisan chocolate maker founded in 2014 by sisters Karen and Natalie Keane, producing handcrafted single-origin bars, sharing slabs, hot chocolate rituals, and Tasting Club subscriptions for individual consumers, corporate gifting clients, and hospitality venues.

Ownership category

akta.pro rank

Product category

Artisan Chocolate

NAICS

Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• Artisan chocolate products
• Handcrafted bean-to-bar
• Single-origin cacao
• Corporate chocolate gifting
• Chocolate subscription service

Headquarters

HQ city

Ferns

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Consumer-facing online store selling chocolate bars, sharing slabs, hot chocolate rituals, and gift boxes. One-time purchases with prices ranging from $4 to $158 for individual products.
2. Chocolate Subscriptions (Tasting Club): Monthly subscription service delivering exclusive seasonal chocolate bars with curated favourites and mementos. Gift subscriptions available in 3, 6, and 12-month terms. Recurring revenue model with automatic delivery.
3. Hot Chocolate Ritual Refills: Subscription service for hot chocolate ritual refills (500g and 1kg sizes) delivered every 4 or 8 weeks. 10% subscriber discount. Provides recurring revenue from established customers.
4. Corporate Gifting: B2B corporate gifting service offering bulk orders from 5 to 500+ units with personalization options, multiple address delivery, and tracking. Primary revenue stream for enterprise segment.
5. Hospitality Supply: B2B supply of chocolate products to hotels, restaurants, bakeries, and cafes. Products include couverture drops, bake-stable batons, in-room islands, and sharing slabs for professional kitchens and guest experiences.
6. Loyalty Rewards Program: Points-based loyalty program where customers earn points for purchases, reviews, and social media follows. Points redeemable for free products and discounts, driving repeat purchases and customer retention.
7. Gift Cards: Digital gift cards available in denominations from €15 to €100. Delivered by email with unique redemption codes. No expiration or processing fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels11 records

Core offering

Bean and Goose handcrafts artisan chocolate in Gorey, County Wexford, using single-origin Ecuadorian cacao sourced through Original Beans. The company sells chocolate bars, sharing slabs, hot chocolate rituals, gift collections, and baking couverture directly to consumers via its Shopify storefront, while also offering corporate gifting services for businesses and a hospitality/trade product line for hotels, restaurants, bakeries, and cafes.

Product overview

Bean and Goose is an Irish artisan chocolate company founded in 2014 by sisters Karen and Natalie Keane, offering handcrafted chocolate products made in Wexford, County Wexford. The product portfolio centres on four core offerings: (1) Chocolate Bars including 70g topography bars and 18g cafe bars in seasonal flavours; (2) Sharing Slabs in 500g to 1.5kg formats for cracking and sharing; (3) Hot Chocolate Rituals featuring six grated drinking chocolate varieties designed for different times of day; and (4) the Tasting Club subscription delivering monthly exclusive bars with mementos. Additional offerings include Chocolate Gift Collections and Ritual Bundles at various price points ($19-$181), Build Your Own Gift Box and Build Your Hot Chocolate Ritual Box customisation options, Kitchen & Everyday baking couverture in Dark/Milk/White (500g at $25), E-Gift Cards (EUR 15-100), and accessories (Hammer of Joy oak mallet at $15, Cotton Gift Bag at $5). B2B lines encompass Hospitality & Trade products for professional kitchens, hotels, and cafes, and Corporate Gifting services for 5-500+ recipients. The company also operates Chocolate Experiences (workshops and retreats) and a cafe (temporarily undergoing renovation). All products use Original Beans sustainable cacao, feature recyclable or compostable packaging, and are working toward B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• The Tasting Club: Monthly chocolate subscription service delivering exclusive limited-edition chocolate bars, Bean and Goose favourites, and small mementos to members.
• Hot Chocolate Rituals
• Sharing Slabs

Products and services

• Chocolate Bars (70g Topography Bars) Handcrafted 70g chocolate bars with unique topography-inspired moulds reflecting the Last Tree Farm landscape. Available in dark and milk chocolate with Irish-inspired seasonal flavours such as Salty Almond, Smoky Sea Salt, Bold & Spiced Hazelnuts, Cardamom & Coffee, and Mint & Cacao Nibs. Priced at $9 per bar.
• Cafe Bars Snack-sized 18g chocolate bars designed to pair with coffee and tea, with five flavours including Buttery Toffee, Irish Oats & Apple Granola, Malted Barley, Toasted Coconut & Rose, and Hazelnut & Cardamom. Priced at $4 each.
• Sharing Slabs Generous-format chocolate slabs (500g to 1.5kg) designed to be cracked and shared, with seasonal flavours inspired by Irish landscape including Harvest Heat, Smoke & Stone, Evening Calm, and Morning Breeze. Standard slabs from $52, with optional Hammer of Joy at $15.
• Extra Large Seasonal Sharing Slab Grand-format 1.5kg chocolate slab (380 x 255 x 10mm) for celebrations, available in dark (62% Ecuadorian single-origin) or milk (40% Ecuadorian single-origin) and topped with seasonal fruit, caramelised nuts, honey, sea salt, and winter spices. Presented with handcrafted Irish oak Hammer of Joy. Priced at $158.
• Hot Chocolate Rituals Grated drinking chocolate made from Original Beans cacao (62% dark or 40% milk), blended with botanicals and spices, in six ritual varieties: Classic, Daybreak, Deep Thought, Twilight, Fireside, and Nightfall. Available in 120g pouches (from $12), 500g ($36), and 1kg ($65).
• Chocolate Gift Collections Pre-curated gift chocolate collections in three sizes: Small Gifts (2–3 bars), Classic Gifts (4–6 bars), and Generous Gifts (larger boxes). Featured collections include Crisp Walk, Seascape Duo, Weekend Wander, Sunrise Stroll, Chocolate Bar Collection, Chocolate Tasting Collection, and Generous Chocolate Collection, ranging from $19 to $102.
• Chocolate Ritual Bundles Curated bundles combining sharing slabs and bars with hot chocolate and Hammer of Joy, including Milk Chocolate Morning Ritual ($93), Dark Chocolate Evening Ritual ($93), The Shared Evening Chocolate Ritual ($77), Comfort Chocolate Ritual ($104), Joy of Sharing ($129), and The Gathering ($181).
• Tasting Club Subscription Monthly chocolate subscription delivering exclusive limited-edition bars made only for members, paired with a Bean and Goose favourite and a small memento (postcard, recipe card, illustration, or keepsake). Gift subscriptions available for 3 months ($76), 6 months ($140), and 12 months ($269). Includes recurring membership with automatic monthly deliveries.
• Hot Chocolate Ritual Refills Subscription Recurring subscription service delivering hot chocolate ritual refills in 500g ($36) or 1kg ($65) sizes every 4 or 8 weeks, with a 10% subscriber discount. Six flavours available: Classic, Daybreak, Deep Thought, Twilight, Fireside, Nightfall.
• Hospitality & Trade Products Professional-grade chocolate products for bakeries, hotels, restaurants, and cafes, including Hot Chocolate Shavings (500g/1kg), Couverture Chocolate Drops (1kg/2kg in Dark/Milk/White), In-Room Islands (10g bite-sized pieces), Bake Stable Chocolate Batons (1.6kg box), Seascape Collection discs (60g), and Seasonal Bars (70g). Trusted by Cloud Picker Coffee, Ballyfin Demesne, The Marker Hotel, and Hawksmoor. Quote-based pricing.
• Corporate Gifting Customised corporate gifting service for orders of 5 to 500+ recipients, with personalisation options including custom wraps, message cards, and branded touches. Manages multi-address delivery with tracking and offers September early bird incentives. Quote-based pricing via Natalie Keane.
• Kitchen & Everyday Range Baking and cooking chocolate for home kitchens, including Esmeraldas Ecuador Couverture in Dark 62% ($25/500g), Milk 40% ($25/500g), and White 36% ($25/500g). Suitable for baking, melting, and stirring. Also features the Cafe Bar Collection Box ($59).
• E-Gift Cards Digital gift cards delivered by email in denominations of €15 ($17.48), €25 ($29.14), €35 ($40.79), €50 ($58.27), €75 ($87.41), and €100 ($116.54). No expiration date or processing fees. Cannot be used for subscription products.
• Hammer of Joy Handcrafted Irish oak mallet designed for breaking and sharing chocolate slabs, made in Wexford. Available as standalone ($15) or with Bean and Goose Cotton Bag ($19).
• Build Your Own Gift Box Customisable gift box allowing customers to select 3, 4, 5, or 6 handcrafted 70g bars, presented in a signature gift box with 'Especially for You' wrap. Each bar made using sustainable single-origin chocolate paired with Irish ingredients.
• Build Your Hot Chocolate Ritual Box Customisable hot chocolate bundle allowing selection of 3 or 6 ritual varieties (120g pouches of grated chocolate each). Subscriptions available with 10% savings and delivery every 4 or 8 weeks.
• Chocolate Experiences Hands-on chocolate workshops and retreats at the Gorey workshop and Last Tree Farm, including The Art of Tempering, Truffle Making, Chocolate & Cocktails, and The Grand Gesture full-day retreat. Features expert tuition, take-home creations, and refreshments.
• Bean and Goose Cotton Gift Bag Fair Trade organic cotton drawstring bag for gifting. Reusable and designed for repurposing. Priced at $5.

Quantifiable outcome

• Irish chocolate exports reached €470 million in 2024 with 6% growth, providing market context for Bean and Goose's position.
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, secondary, flagship and minor.

• Original BeanscoreStrategic or Co-development PartnerExclusive partnership with Original Beans, described as 'makers of the world's most sustainable chocolate.' Bean and Goose sources 100% of their cacao through this partnership, including single-origin beans from Esmeraldas, Ecuador. Original Beans is recognized by The Good Awards and The Chocolate Scorecard for sustainability practices. This is the foundational supply relationship enabling Bean and Goose's sustainability positioning.
• Chachi Communities (Ecuador)coreStrategic or Co-development PartnerIndigenous Chachi Communities who grow cocoa beans in remote regions of Ecuador, accessed via river transport on the Cayapas River. In 2021-2022, Bean and Goose customers raised €5,000 for a motorised canoe for this community, reducing their transportation costs and ensuring full return for cacao harvests. This relationship enables direct trade impact beyond Original Beans.
• Hampers & CosecondaryChannel Partner/ Reseller/ DistributorLuxury hamper company with over 30 years creating gift collections in Ireland. Features Bean and Goose chocolate in seasonal and celebration hampers, curated with care. This retail partnership extends Bean and Goose's reach to customers seeking premium gift solutions.
• FaerlysecondaryChannel Partner/ Reseller/ DistributorSustainable online store offering Bean and Goose's full product range. Their thoughtful approach to curation and plastic-free packaging aligns with Bean and Goose's environmental values.
• Industry & CosecondaryChannel Partner/ Reseller/ DistributorBeautifully curated lifestyle store in Dublin championing Irish design, sustainability, and considered living. Features Bean and Goose in their collection of Irish-made gifts and artisan foods.
• Cloud Picker CoffeesecondaryChannel Partner/ Reseller/ DistributorDublin-based specialty coffee company featuring Bean and Goose chocolate for cafe and coffee bar settings, creating natural pairing opportunities between coffee and chocolate experiences.
• Ballyfin DemesneflagshipChannel Partner/ Reseller/ DistributorFive-star luxury country house hotel in Laois, using Bean and Goose chocolate for premium guest experiences and hospitality moments. Flagship reference customer for luxury positioning.
• The Marker HotelflagshipChannel Partner/ Reseller/ DistributorLuxury hotel in Dublin featuring Bean and Goose chocolate for in-room amenities and guest gifting, demonstrating enterprise-grade hospitality supply capability.
• Breac HousesecondaryChannel Partner/ Reseller/ DistributorBoutique accommodation in Donegal using Bean and Goose for guest experiences, showcasing versatility across hospitality segments.
• HawksmoorsecondaryChannel Partner/ Reseller/ DistributorRestaurant featuring Bean and Goose chocolate for dessert menus and tasting experiences, extending reach into fine dining segment.
• Bakari BakerysecondaryChannel Partner/ Reseller/ DistributorBelfast bakery using Bean and Goose couverture chocolate for baking and pastry production, demonstrating product versatility in foodservice.
• Good Day DelisecondaryChannel Partner/ Reseller/ DistributorCork deli and cafe featuring Bean and Goose chocolate in their product offering and gift selections, extending retail presence.
• Anthony O'Toole (Chef)secondaryStrategic or Co-development PartnerChef partner providing lunch for The Grand Gesture retreat experience at Last Tree Farm. Also operates Fat Tomato edible garden and honesty shop referenced in local recommendations.
• Gallivanting ToursminorGTM or Marketing PartnerQuirky guided tours through Wexford's hidden stories, sights, and scenery. Cross-promotional relationship with Bean and Goose experiences, recommended to visitors as local activity pairing.
• ENSO Impact PlatformsecondaryStrategic or Co-development PartnerSustainability documentation platform where Bean and Goose publicly tracks and shares their sustainability journey and environmental impact metrics.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Divine Chocolate: Fair-trade premium chocolate brand with ethical sourcing from cocoa cooperatives. Comparable to Bean and Goose in sustainability positioning, single-origin storytelling, and premium gifting focus, with similar Bean-and-Goose-level emphasis on social/environmental narrative.
• Bon Chocolatiers: Dublin-based artisan chocolate maker producing handcrafted bars and confections. Comparable as a small-batch Irish chocolate producer competing in DTC, gifting, and hospitality supply.
• Butlers Chocolates: Established Irish premium chocolate brand with retail stores, online gifting, and hospitality supply. Comparable as an Irish chocolate company spanning DTC, corporate gifting, and trade — though at materially larger scale than Bean and Goose.
• Áine's Handmade Chocolate: Irish handmade chocolate brand producing premium boxed chocolates and gift collections. Directly comparable as a domestic Irish artisan chocolate competitor serving similar gifting and retail segments.
• NearyNógs: Irish small-batch craft chocolate company producing single-origin bars. Directly comparable as a domestic artisan chocolate peer competing for the same Irish premium consumer.
• Hazel Mountain Chocolate: Irish artisan chocolate maker based in County Mayo, handcrafting small-batch bean-to-bar chocolate with Irish-inspired flavours. Directly comparable to Bean and Goose as a domestic Irish craft chocolate producer competing for the same luxury gifting and hospitality segments.
• Booja-Booja: UK organic premium chocolate maker specialising in truffles and gift collections. Featured alongside Bean and Goose in 2026 chocolate trends coverage and comparable as a small-batch premium gift chocolate company with similar sustainability and gifting emphasis.

Broad incumbents

• Hotel Chocolat: UK-based premium chocolate retailer and manufacturer with subscriptions, gifting, hospitality supply, and physical stores. Directly comparable model across DTC, subscription (Tasting Club analogue), and B2B — at significantly larger scale.
• Tony's Chocolonely: Larger ethical chocolate brand built on slave-free sourcing narrative and distinctive bar formats. Comparable to Bean and Goose on sustainability storytelling and single-origin positioning, though at much larger scale.
• Lindt: Global premium chocolate incumbent with broad gifting, retail, and hospitality programmes. Comparable as the scaled reference point for premium chocolate gifting economics, hospitality supply, and seasonality dynamics Bean and Goose competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Beanandgoose
• Instagraminstagram.com/beanandgoose
• Pinterestpinterest.ie/beanandgoose
• Xx.com/Beanandgoose
• LinkedInlinkedin.com/company/beanandgoose

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bean and Goose